PIM 软体市场报告：2031 年趋势、预测与竞争分析

全球 PIM 软体市场前景光明，中小型企业 (SME) 和大型企业市场都存在机会。预计到 2031 年，全球 PIM 软体市场规模将达到 219 亿美元，2025 年至 2031 年的复合年增长率为 9.5%。该市场的主要驱动力是不断增长的线上零售业务、对跨多通路一致性产品资料的需求不断增加，以及产品和变体的扩展。

• 根据 Lucintel 的预测，云端基础的预计在预测期内将实现高速成长。
• 根据应用，中小型企业（SME）预计将实现高成长。
• 根据地区来看，预计亚太地区将在预测期内实现最高成长。

PIM 软体市场的策略性成长机会

技术进步和不断变化的企业需求为 PIM 软体市场创造了各种策略成长机会。识别这些机会可以帮助公司扩大市场占有率并改善产品开发。

• 不断扩张的新兴市场：数位转型趋势日益强劲的新兴市场蕴藏着巨大的成长机会。将我们的 PIM 软体产品扩展到东南亚和拉丁美洲等地区将有助于我们获得对产品资讯管理需求不断增长的新基本客群。
• 与 ERP 和 CRM 系统的整合：与 ERP 和 CRM 系统的集成为更有效率的资料管理铺平了道路。这种整合允许无缝资料交换，帮助您的业务更顺利地运行，使其成为企业的一个有吸引力的选择。
• 转向云端基础的解决方案：对云端基础的解决方案的不断增长的需求为 PIM 软体供应商提供了提供扩充性且灵活的解决方案的机会。云端基础的PIM 系统促进远端存取、协作和成本节约，以满足当今企业的需求。
• 人工智慧主导的能力发展：投资人工智慧主导的能力发展，例如自动资料输入和预测分析，将释放成长机会。这些人工智慧技术将增强 PIM 软体的功能，使其对寻求高级自动化和资料洞察的企业更具吸引力。
• 改进的全通路能力：随着许多企业采用全通路策略，有机会开发无缝整合多个销售管道的PIM 解决方案，确保客户体验和业务效率的一致性。

PIM 软体市场的策略性成长机会包括扩展到新兴市场、与 ERP 和 CRM 系统整合、专注于云端基础的解决方案、开发支援 AI 的功能以及提高全通路能力。抓住这些机会的公司将能够更好地满足新的业务需求并改善其产品资讯管理。

PIM 软体市场驱动因素与挑战

有多种驱动因素​​和挑战正在影响 PIM 软体在市场上的成长和采用。推动市场发展的因素包括技术进步、市场动态和监管考虑。

PIM软体市场驱动因素

• 技术进步：人工智慧、云端运算和进阶分析正在推动 PIM 软体的采用。这些技术增强了功能性、自动化了流程并支援现代业务运营，使 PIM 解决方案对企业更具吸引力。
• 数位转型的需求不断增长：对高效产品资料管理的需求不断增长，刺激了 PIM 软体的采用。公司正在寻找能够简化产品资讯流程和支援数位化工作流程的解决方案。
• 专注于全通路零售：全通路零售趋势要求跨多个销售管道提供一致且准确的产品资讯。 PIM 软体可协助企业同步其产品资料并提供统一的客户体验。
• 电子商务的成长：电子商务和线上市场的兴起增加了对高效能产品资讯管理的需求。 PIM 软体与电子商务平台集成，以确保在线销售的高品质产品资料。
• 合规监管要求：人们对资料隐私和保护的日益关注使得高级安全功能对于 PIM 软体至关重要。遵守 GDPR 和 CCPA 等法规是企业的主要考量。

PIM软体市场挑战

• 实施成本高：对于小型企业而言，实施 PIM 软体的初始成本以及持续的维护成本可能很高。这些成本可能会限制采用率。
• 与现有系统的复杂整合：将 PIM 软体与现有企业系统整合是一项挑战。成功的整合取决于适当的规划和技术专长。
• 资料品质和一致性：确保不同管道和系统间资料的准确性、完整性和标准化仍然是一项重大挑战。为了充分利用 PIM 软体，企业必须解决这些问题。

解决这些驱动因素和挑战对于公司在 PIM 软体市场取得成功并有效管理其产品资讯至关重要。

目录

第一章执行摘要

第 2 章 全球 PIM 软体市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动力与挑战

第三章市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）及预测（2025-2031）
• 全球 PIM 软体市场趋势（2019-2024 年）与预测（2025-2031 年）
• 全球 PIM 软体市场类型
  • 云端基础
  • 本地
• 全球 PIM 软体市场（按应用）
  • 中小型企业
  • 大型企业

第四章区域市场趋势与预测分析（2019-2031）

• 全球 PIM 软体市场（按地区）
• 北美PIM软体市场
• 欧洲PIM软体市场
• 亚太PIM软体市场
• 世界其他地区的PIM软体市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球 PIM 软体市场成长机会（按类型）
  • 全球 PIM 软体市场成长机会（按应用）
  • 全球 PIM 软体市场各区域成长机会
• 全球 PIM 软体市场的新趋势
• 战略分析
  • 新产品开发
  • 全球 PIM 软体市场能力的不断扩展
  • 全球 PIM 软体市场的合併、收购和合资企业
  • 认证和许可

第七章主要企业简介

• Plytix PIM
• StiboSystems
• Shotfarm
• Talkoot
• Jasper
• MaPS System
• Oracle

The future of the global PIM software market looks promising with opportunities in the small & medium enterprise (SMEs) and large enterprise markets. The global PIM software market is expected to reach an estimated $21.9 billion by 2031 with a CAGR of 9.5% from 2025 to 2031. The major drivers of this market are the increased presence of online retailing, the growing need for consistent product data across multiple channels, and the expanding range of products and variants.

• Lucintel forecasts that, within the type category, cloud-based is expected to witness higher growth over the forecast period.
• Within this application category, small & medium enterprise (SMEs) is expected to witness higher growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the PIM Software Market

The PIM software market has several emerging trends that reflect developments in technology and changes in business needs. These trends set the direction for how companies manage and leverage product information to drive efficiency and competitiveness.

• AI and Machine Learning Integration: AI and machine learning are being integrated into PIM software to enhance data enrichment, automate data entry, and enable better product recommendations. This allows for more precise and effective management of product information by learning from patterns in the data and user behavior.
• Cloud Solutions: The movement of PIM solutions to the cloud is growing. Advantages include scalability, accessibility, and cost efficiency. Cloud platforms are ideal for businesses with a global presence, as they enable real-time updates and collaboration across dispersed teams.
• Improved Data Analytics and Reporting: PIM software is increasingly equipped with advanced data analytics and reporting capabilities. Companies use these tools to assess various performance indicators, customer preferences, and market trends for better decision-making.
• Omnichannel Integration: PIM solutions are increasingly integrating with omnichannel platforms to ensure consistency in product information across all sales touchpoints. This helps companies provide a unified customer experience and streamline marketing and sales operations.
• More Focus on User Experience and Personalization: There is a growing emphasis on user experience and personalization in PIM software. Companies are developing intuitive interfaces and offering customizable features tailored to specific industries, enhancing user satisfaction.

New emerging trends in the PIM software market include AI integration, cloud-based solutions, extended analytics, omnichannel integration, and a focus on user experience. These trends drive innovation in businesses, improving product information management.

Recent Developments in the PIM Software Market

Recent developments in the PIM software market reflect advances in technology and the increasing demand for efficiency in managing product information. These developments highlight trends toward automation, integration, and improved user functionality.

• AI-Driven Data Enrichment: AI technologies are being increasingly incorporated into PIM software to automate data enrichment. This development enhances the accuracy and consistency of product information through machine learning algorithms that process and update the data.
• Cloud Deployment: The growing demand for scalability and flexibility in PIM solutions has increased the adoption of cloud-based deployments. Cloud platforms enable companies to store, access, and manage product information from anywhere in the world, enhancing collaboration and supporting remote work.
• Integration with E-Commerce Platforms: Much development is underway to ensure that PIM software can better integrate with e-commerce platforms. This integration ensures the seamless synchronization of data between product information systems and online sales channels without compromising efficiency or accuracy.
• Advanced Data Analytics: Advanced data analytics capabilities are now embedded in PIM solutions, providing visibility into product performance and market trends. These tools support data-driven decisions and help optimize strategies for product information management.
• User-Centric Design Enhancements: Developers of PIM software are focused on enhancing user experience by designing more intuitive interfaces, making it easier to handle and navigate product information.

AI-driven data enrichment, cloud deployment, integration with e-commerce platforms, advanced data analytics, and user-centric design are some of the decisive developments shaping the PIM software market. These developments address evolving business needs and improve the management of product information.

Strategic Growth Opportunities for PIM Software Market

Technological advancements and the evolving needs of businesses are creating various strategic growth opportunities in the PIM software market. Identifying these opportunities enables enterprises to expand their market presence and improve product development.

• Emerging Market Expansion: Significant growth opportunities exist in emerging markets, where the trend of digital transformation is gaining momentum. Expanding PIM software offerings into regions like Southeast Asia and Latin America can help tap into new customer bases with growing demand for product information management.
• Integration with ERP and CRM Systems: Integration with ERP and CRM systems is creating avenues for more efficient data management. This integration ensures seamless data exchange, contributing to smoother business operations and making it an attractive option for companies.
• Orientation toward Cloud-Based Solutions: The increasing demand for cloud-based solutions provides an excellent opportunity for PIM software providers to offer scalable and flexible solutions. Cloud-based PIM systems facilitate remote access, collaboration, and cost savings, aligning with current business needs.
• AI-Driven Feature Development: Investment in developing AI-driven features, such as auto-data entry and predictive analytics, opens up growth opportunities. These AI technologies will enhance the functionality of PIM software, making it more appealing to businesses seeking advanced automation and data insights.
• Improved Omnichannel Capabilities: With many businesses embracing an omnichannel strategy, there is an opportunity to develop PIM solutions that offer seamless integration across multiple sales channels, ensuring consistency in customer experience and operational efficiency.

Strategic growth opportunities in the PIM software market include expansion into emerging markets, integration with ERP and CRM systems, focus on cloud-based solutions, AI-driven feature development, and improving omnichannel capabilities. Companies that leverage these opportunities will be better positioned to address emerging business needs and enhance product information management.

PIM Software Market Driver and Challenges

Several drivers and challenges influence the growth and adoption of PIM software in the marketplace. The factors driving the market include technological advancements, market dynamics, and regulatory considerations.

Drivers of the PIM Software Market:

• Technological Advancements: AI, cloud computing, and advanced analytics are driving the adoption of PIM software. These technologies enhance functionality, automate processes, and support modern business operations, making PIM solutions more attractive to companies.
• Increasing Demand for Digital Transformation: The growing demand for efficient product data management is fueling the adoption of PIM software. Organizations seek solutions to streamline product information processes and support digital workflows.
• Focus on Omnichannel Retailing: The trend toward omnichannel retailing requires consistent and accurate product information across multiple sales channels. PIM software helps businesses synchronize product data and deliver a unified customer experience.
• E-Commerce Growth: The rise of e-commerce and online marketplaces has increased the demand for efficient product information management. PIM software integrates with e-commerce platforms, ensuring high-quality product data for online sales.
• Regulatory Requirements for Compliance: Growing concerns about data privacy and protection have made it essential for PIM software to include advanced security features. Compliance with regulations like GDPR and CCPA is a key consideration for companies.

Challenges in the PIM Software Market:

• High Implementation Costs: For SMEs, the upfront cost of implementing PIM software can be prohibitive, along with ongoing maintenance expenses. These costs may limit adoption rates.
• Complex Integration with Existing Systems: Integrating PIM software with existing enterprise systems can be challenging. Successful integration depends on proper planning and technical expertise.
• Data Quality and Consistency: Ensuring the accuracy, completeness, and standardization of data across various channels and systems remains a significant challenge. Businesses must address these issues to fully benefit from PIM software.

Addressing these drivers and challenges is crucial for businesses to succeed in the PIM software market and effectively manage product information.

List of PIM Software Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies PIM software companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the PIM software companies profiled in this report include-

• Plytix PIM
• StiboSystems
• Shotfarm
• Talkoot
• Jasper
• MaPS System
• Oracle

PIM Software by Segment

The study includes a forecast for the global PIM software market by type, application, and region.

PIM Software Market by Type [Analysis by Value from 2019 to 2031]:

• Cloud-Based
• On-Premises

PIM Software Market by Application [Analysis by Value from 2019 to 2031]:

• Small & Medium Enterprises (SMEs)
• Large Enterprises

PIM Software Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the PIM Software Market

PIM software has evolved significantly as organizations aim to automate product data management and ensure accurate, timely information access. Trends in different geographies reflect a shift toward greater integration, automation, and user-oriented features to meet changing business needs.

• United States: In the U.S., PIM solutions are focused on e-commerce and omnichannel marketing integrations. Companies are increasingly seeking features that include AI-driven data enrichment and real-time analytics to improve product information accuracy and enhance customer interactions. Cloud-based solutions are also gaining popularity for their scalability and accessibility.
• China: China is experiencing rapid digitalization, with PIM solutions adapting to local requirements. This includes multilanguage support and integration with domestic e-commerce platforms like Alibaba and JD.com. Chinese companies are also focusing on solutions that comply with local data protection regulations and cross-border trade requirements.
• Germany: In Germany, PIM software places a strong emphasis on compliance and accuracy. Recent developments include deeper ERP integration and enhanced functionality for managing complex product data structures. The software also adheres to strict EU data protection regulations, providing advanced features for product lifecycle management.
• India: In India, the growing e-commerce sector and increasing demand for digitalization in product management are driving the development of affordable, cloud-based PIM solutions. These solutions are customizable, targeting various industries and offering user-friendly interfaces with integrations into local marketplaces.
• Japan: Japanese PIM solutions focus on automation and integration with manufacturing execution systems. New features include managing product information across multiple sales channels and integrating PIM with Japan's robust supply chain networks. There is also an emphasis on mobile access and user experience.

Features of the Global PIM Software Market

Market Size Estimates: PIM software market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: PIM software market size by type, application, and region in terms of value ($B).

Regional Analysis: PIM software market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the PIM software market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the PIM software market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the PIM software market by type (cloud-based and on-premises), application (small & medium enterprises (smes) and large enterprises), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global PIM Software Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global PIM Software Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global PIM Software Market by Type
  • 3.3.1: Cloud-Based
  • 3.3.2: On-Premises
• 3.4: Global PIM Software Market by Application
  • 3.4.1: Small & Medium Enterprises (SMEs)
  • 3.4.2: Large Enterprises

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global PIM Software Market by Region
• 4.2: North American PIM Software Market
  • 4.2.1: North American Market by Type: Cloud-Based and On-Premises
  • 4.2.2: North American Market by Application: Small & Medium Enterprises (SMEs) and Large Enterprises
• 4.3: European PIM Software Market
  • 4.3.1: European Market by Type: Cloud-Based and On-Premises
  • 4.3.2: European Market by Application: Small & Medium Enterprises (SMEs) and Large Enterprises
• 4.4: APAC PIM Software Market
  • 4.4.1: APAC Market by Type: Cloud-Based and On-Premises
  • 4.4.2: APAC Market by Application: Small & Medium Enterprises (SMEs) and Large Enterprises
• 4.5: ROW PIM Software Market
  • 4.5.1: ROW Market by Type: Cloud-Based and On-Premises
  • 4.5.2: ROW Market by Application: Small & Medium Enterprises (SMEs) and Large Enterprises

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global PIM Software Market by Type
  • 6.1.2: Growth Opportunities for the Global PIM Software Market by Application
  • 6.1.3: Growth Opportunities for the Global PIM Software Market by Region
• 6.2: Emerging Trends in the Global PIM Software Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global PIM Software Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global PIM Software Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Plytix PIM
• 7.2: StiboSystems
• 7.3: Shotfarm
• 7.4: Talkoot
• 7.5: Jasper
• 7.6: MaPS System
• 7.7: Oracle