文案服务市场：按类型、按应用、按地区

全球文案服务市场规模预计将从 2023 年的 252.9 亿美元增至 2030 年的 422.2 亿美元，预测期内复合年增长率为 7.6%。

图 1. 2023 年文案服务全球市场占有率（按地区划分）

文案服务对于有效的行销和沟通至关重要，从而帮助企业吸引目标受众。专业文案撰写有说服力的广告文案、有说服力的销售资料和引人入胜的网站内容。创建引人注目的标题、内容丰富的部落格报导和引人入胜的社交媒体内容。各行各业的公司都使用文案服务来改善品牌形象、传达价值提案并激励客户采取行动。文案专注于吸引註意力、提供可信度和推动转化，在帮助企业在竞争的市场中脱颖而出并有效地与目标受众建立联繫方面发挥着关键作用。文案服务市场在过去十年中经历了显着成长。随着公司努力增加其数位影响力并在各种网站和社交媒体平台上更好地行销其线上品牌，对专业文案的需求不断增加。文案人员帮助您创建引人入胜的内容，包括网站文案、部落格报导、产品描述、社交媒体贴文和电子邮件行销宣传活动，以吸引和吸引客户。文案人员利用他们对行销、心理学和语言的理解来创建内容，清楚地传达您的品牌讯息并激励目标受众采取行动，例如购买。随着各行业数位转型的持续进行，到 2030 年，全球文案服务业预计将价值数十亿美元。

市场动态：

数位化的不断发展、内容行销策略和电子商务的扩张预计将在预测期内推动全球文案服务市场的成长。此外，搜寻引擎优化（SEO）预计也将在预测期内推动全球文案服务市场的成长。利基专业化、多语言文案、影片和音讯内容以及数位学习和教育内容预计将在预测期内为全球文案服务市场提供成长机会。

然而，定价压力、自动化和人工智慧技术、内容饱和以及内部文案团队预计将在预测期内阻碍全球文案服务市场的成长。

本研究的主要特点

• 该报告对全球文案服务市场进行了详细分析，并提出了以2022年为基准年的预测期（2023-2030年）的市场规模和年复合成长率（CAGR%）。
• 它还揭示了各个细分市场的潜在商机，并为该市场说明了一系列有吸引力的投资提案。
• 它还提供了有关市场驱动因素、抑制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
• 它根据公司亮点、产品系列、主要亮点、财务实绩和策略等参数，对全球文案服务市场的主要企业进行了介绍。
• 该报告的见解使行销人员和公司负责人能够就未来的产品发布、升级、市场扩张和行销策略做出资讯的决策。
• 全球文案服务市场报告迎合了该行业的各种相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 相关人员可以透过用于分析全球文案服务市场的各种策略矩阵来促进他们的决策。

目录

第一章 研究目的与假设

• 研究目标
• 假设
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章市场动态、法规及趋势分析

• 市场动态
  • 促进因素
  • 数位化的进步
  • 内容行销策略
  • 扩大电子商务
  • 搜寻引擎优化（SEO）
  • 抑制因素
• 内部文案团队
• 内容饱和度
• 自动化和人工智慧技术
• 定价压力
  • 机会
• 电子学习与教学内容
• 视讯和音讯内容
• 多语言文案
• 利基专业化
• 影响分析
• 主要亮点
• 监管场景
• 产品发布/核准
• PEST分析
• 波特的分析
• 併购场景

第四章全球文案服务市场，依类型，2017-2030

• 介绍
• 内容写作
• 电子邮件行销
• 社群媒体文案写作
• 新闻稿
• 其他的

第五章全球文案服务市场，依应用划分，2017-2030

• 介绍
• B2B
• B2C
• 非营利组织

第六章 全球文案服务市场（按地区），2017-2030

• 介绍
• 北美洲
• 美国
• 加拿大
• 欧洲
• 德国
• 英国
• 西班牙
• 法国
• 义大利
• 俄罗斯
• 欧洲其他地区
• 亚太地区
• 中国
• 印度
• 日本
• 澳洲 韩国
• 东南亚国协
• 其他亚太地区
• 拉丁美洲
• 巴西
• 阿根廷
• 墨西哥
• 其他拉丁美洲
• 中东和非洲
• 海湾合作委员会国家
• 以色列
• 南非
• 北非
• 中部非洲
• 其他中东地区

第七章竞争形势

• Text Master
• Express Writers
• Crowd Content
• Pro Copywriters
• Writer Access
• Media Shower
• Content Writers
• Wordsmith
• The Content Factory
• Copy Smith

第 8 章

• 调查方法
• 关于出版商

Global copywriting services market size is estimated to reach US$ 42.22 billion by 2030, from US$ 25.29 billion in 2023, at a CAGR of 7.6% during the forecast period.

Figure 1. Global Copywriting Services Market Share (%), By Region, 2023

Copywriting services are crucial for effective marketing and communication, and thus, helping businesses to engage their target audience. Professional copywriters create compelling advertising copy, persuasive sales materials, and engaging website content. These people craft captivating headlines, informative blog posts, and engaging social media content. Copywriting services are utilized by businesses across industries to enhance brand image, communicate value proposition, and drive customer action. With a focus on capturing attention, bringing credibility, and driving conversions, copywriting plays a vital role in helping businesses standout in the competitive market place and connect with their target audience effectively. The copywriting service market has seen significant growth over the past decade. As companies strive to enhance their digital presence and better market their brands online through various websites and social media platforms, there has been an increase in demand for professional copywriting. Copywriters help businesses craft compelling content such as website copy, blog posts, product descriptions, social media posts, email marketing campaigns and more to attract and engage customers. They leverage their understanding of marketing, psychology and language to create content that clearly communicates brand messages and motivates the target audience to take desired actions such as making a purchase. The global copywriting service industry is projected to be worth billions of dollars by 2030 as digital transformation continues across all sectors.

Market Dynamics:

Increased digitalization, content marketing strategy, and e-commerce expansion are anticipated to drive growth of the global copywriting services market over the forecast period. Moreover, search engine optimization (SEO) is also expected to boost the growth of the global copywriting services market over the forecast period. Niche specialization, multilingual copywriting, video and audio content, e-learning and instructional content are expected to create growth opportunities for the global copywriting services market during the forecast period.

However, pricing pressure, automation and AI technologies, content saturation, in-house copywriting teams are expected to hamper growth of the global copywriting services market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global copywriting services market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global copywriting services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Text Master, Express Writers, Crowd Content, Pro Copywriters, Writer Access, Media Shower, Content Writers, Wordsmith, The Content Factory, and Copy Smith
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global copywriting services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global copywriting services market

Detailed Segmentation:

• Global Copywriting Services Market, By Type:
  • Content Writing
  • Email Marketing
  • Social Media Copywriting
  • Press Releases
  • Other
• Global Copywriting Services Market, By Application:
  • B2B
  • B2C
  • Non-profit
• Global Copywriting Services Market, By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • Text Master
  • Express Writers
  • Crowd Content
  • Pro Copywriters
  • Writer Access
  • Media Shower
  • Content Writers
  • Wordsmith
  • The Content Factory
  • Copy Smith

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Type
  • Market Snippet, By Application
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Increased digitalization
  • Content marketing strategy
  • E-commerce expansion
  • Search engine optimization (SEO)
  • Restraints
• In-house copywriting teams
• Content saturation
• Automation and AI technologies
• Pricing pressure
  • Opportunities
• E-learning and instructional content
• Video and audio content
• Multilingual copywriting
• Niche specialization
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Copywriting Services Market, By Type, 2017-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Content Writing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
• Email Marketing
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
• Social Media Copywriting
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
• Press Releases
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
• Other
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)

5. Global Copywriting Services Market, By Application, 2017-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• B2B
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
• B2C
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)
• Non-profit
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2017-2030, (US$ Bn)

6. Global Copywriting Services Market, By Region, 2017-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Region, 2018 -2030
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2017-2030, (US$ Bn)
• U.S.
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2017-2030, (US$ Bn)
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2017-2030, (US$ Bn)
• China
• India
• Japan
• Australia South Korea
• ASEAN
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2017-2030, (US$ Bn)
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Type, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Application, 2017-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2017-2030, (US$ Bn)
• GCC Countries
• Israel
• South Africa
• North Africa
• Central Africa
• Rest of Middle East.

7. Competitive Landscape

• Text Master
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Express Writers
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Crowd Content
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Pro Copywriters
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Writer Access
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Media Shower
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Content Writers
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Wordsmith
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• The Content Factory
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Copy Smith
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

8. Section

• Research Methodology
• About us