广告视讯点播市场 - 全球行业规模、份额、趋势、机会和预测，按类型、按内容（媒体和娱乐、教育、其他）、按地区和竞争，2020-2030F

2024 年全球广告视讯点播市场价值为 488.4 亿美元，预计到 2030 年将成长至 716.2 亿美元，预测期内复合年增长率为 6.65%。全球广告视讯点播 (AVOD) 市场正在经历显着增长，这得益于数位串流媒体服务的日益普及、网路普及率的提高以及对广告支援内容的日益偏好。消费者正在从传统电视转向线上平台，推动对个人化和定向广告的需求。

主要市场驱动因素

增加数位内容消费

主要市场挑战

广告疲劳与消费者抵制

主要市场趋势

混合货币化模式的成长

目录

第 1 章：简介

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：顾客之声

第五章：全球广告视讯点播市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（前贴片广告、中贴片广告、后贴片广告）
  • 按内容（媒体与娱乐、教育、其他（体育等））
  • 按区域
  • 依前 5 大公司分类，其他（2024 年）
• 全球广告视讯点播市场地图和机会评估
  • 按类型
  • 按内容
  • 按区域

第六章：北美广告视讯点播市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 加拿大
  • 墨西哥

第七章：亚太地区广告视讯点播市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 日本
  • 印度
  • 澳洲
  • 韩国
  • 印尼

第 8 章：欧洲广告视讯点播市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 英国
  • 义大利
  • 德国
  • 西班牙

第九章：南美广告视讯点播市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 哥伦比亚
  • 巴西

第 10 章：中东和非洲广告随选视讯市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：COVID-19 对全球广告视讯随选市场的影响

• 影响评估模型
  • 受影响的关键部分
  • 受影响的主要地区
  • 受影响的主要国家

第 13 章：市场趋势与发展

第 14 章：竞争格局

• 公司简介
  • Amazon.com, Inc.
  • Alphabet Inc.
  • The Walt Disney Company
  • Hulu LLC
  • Paramount Globa
  • Netflix, Inc.
  • Tubi, Inc.
  • Muvi LLC
  • Vimeo.com, Inc.
  • Roku, Inc.

第 15 章：策略建议/行动计划

• 重点关注领域
• 按类型分類的目标
• 按区域分類的目标

第16章调查会社について・免责事项

Global Advertising Video on Demand market was valued at USD 48.84 billion in 2024 and is expected to grow to USD 71.62 billion by 2030 with a CAGR of 6.65% during the forecast period. The Global Advertising Video on Demand (AVOD) market is experiencing significant growth, fueled by the rising adoption of digital streaming services, increasing internet penetration, and the growing preference for ad-supported content. Consumers are shifting from traditional TV to online platforms, driving demand for personalized and targeted advertisements.

Key Market Drivers

Increasing Digital Content Consumption

One of the primary drivers of the AVOD market is the significant rise in digital content consumption. The shift from traditional television to on-demand digital platforms has accelerated, driven by changing consumer preferences, advancements in technology, and the proliferation of smart devices. Consumers increasingly prefer flexible, on-demand access to content, making AVOD platforms a popular choice as they provide free streaming options supported by advertisements. A study reveals that the average U.S. consumer holds 8.2 subscriptions, with 53% managing them across multiple platforms, creating a complex and time-consuming process. This challenge has fueled strong demand for subscription management solutions, with 73% of consumers expressing interest in apps that simplify the process. Interest is particularly high among younger consumers aged 18-44 (80%), compared to 54% of individuals aged 65 and older, highlighting a significant market opportunity for streamlined subscription management services.

Additionally, the surge in mobile video consumption plays a crucial role in AVOD growth. With smartphones and tablets becoming primary content consumption devices, platforms like YouTube, Tubi, and Pluto TV have gained immense traction. The rise of social media-based video content, short-form videos, and live streaming further boosts AVOD adoption. As a result, advertisers are leveraging AVOD platforms to reach a diverse and engaged audience.

Key Market Challenges

Ad Fatigue and Consumer Resistance

One of the biggest challenges in the Global Advertising Video on Demand (AVOD) Market is ad fatigue, where users become overwhelmed or frustrated by the frequency and repetitiveness of advertisements. Unlike traditional television, where commercial breaks are expected, AVOD viewers often seek a more seamless, on-demand experience. Excessive ad interruptions can lead to dissatisfaction, reducing engagement and increasing the likelihood of users abandoning a platform in favor of alternatives such as Subscription Video on Demand (SVOD) services.

Moreover, consumers today have greater control over their content consumption and often use ad-blocking tools or opt for premium versions of streaming services to avoid advertisements altogether. Advertisers and AVOD platforms must strike a delicate balance between monetization and user experience. Overloading content with ads can deter viewers, while too few ads may impact revenue potential. The challenge lies in ensuring a non-intrusive ad experience by incorporating AI-driven, personalized ads and optimizing ad placement strategies to maintain viewer retention and engagement.

Key Market Trends

Growth of Hybrid Monetization Models

One of the most notable trends in the Global Advertising Video on Demand (AVOD) Market is the rise of hybrid monetization models that combine ad-supported and subscription-based services. As competition in the streaming industry intensifies, many platforms are shifting away from purely ad-supported or subscription-only models to offer consumers more flexibility.

Streaming giants like Netflix, Disney+, and HBO Max have introduced ad-supported tiers, allowing users to access premium content at a lower price while still generating revenue through advertisements. This trend benefits both consumers and advertisers-viewers gain access to content at reduced costs, while advertisers reach a broader audience. Additionally, platforms like Hulu and Peacock have successfully implemented tiered pricing structures, giving users the choice between an ad-supported or ad-free experience.

Key Market Players

• Amazon.com, Inc.
• Alphabet Inc.
• The Walt Disney Company
• Hulu LLC
• Paramount Globa
• Netflix, Inc.
• Tubi, Inc.
• Muvi LLC
• Vimeo.com, Inc.
• Roku, Inc.

Report Scope:

In this report, the Global Advertising Video on Demand Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Advertising Video on Demand Market, By Type:

• Pre-Roll Advertisement
• Mid-Roll Advertisement
• Post-Roll Advertisement

Advertising Video on Demand Market, By Content:

• Media & Entertainment
• Education
• Others

Advertising Video on Demand Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Advertising Video on Demand Market.

Available Customizations:

Global Advertising Video on Demand Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customers

• 4.1. Brand Awareness
• 4.2. Frequency of Advertisement

5. Global Advertising Video on Demand Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type Market Share Analysis (Pre-Roll Advertisement, Mid-Roll Advertisement, Post-Roll Advertisement)
  • 5.2.2. By Content Market Share Analysis (Media & Entertainment, Education, Others (Sports, etc.)),)
  • 5.2.3. By Regional Market Share Analysis
    • 5.2.3.1. North America Market Share Analysis
    • 5.2.3.2. Europe Market Share Analysis
    • 5.2.3.3. Asia Pacific Market Share Analysis
    • 5.2.3.4. Middle East & Africa Market Share Analysis
    • 5.2.3.5. South America Market Share Analysis
  • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Advertising Video on Demand Market Mapping & Opportunity Assessment
  • 5.3.1. By Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Content Market Mapping & Opportunity Assessment
  • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Advertising Video on Demand Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type Market Share Analysis
  • 6.2.2. By Content Market Share Analysis
  • 6.2.3. By Country Market Share Analysis
• 6.3. North America: Country Analysis
  • 6.3.1. United States Advertising Video on Demand Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type Market Share Analysis
      • 6.3.1.2.2. By Content Market Share Analysis
  • 6.3.2. Canada Advertising Video on Demand Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type Market Share Analysis
      • 6.3.2.2.2. By Content Market Share Analysis
  • 6.3.3. Mexico Advertising Video on Demand Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type Market Share Analysis
      • 6.3.3.2.2. By Content Market Share Analysis

7. Asia Pacific Advertising Video on Demand Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type Market Share Analysis
  • 7.2.2. By Content Market Share Analysis
  • 7.2.3. By Country Market Share Analysis
• 7.3. Asia Pacific: Country Analysis
  • 7.3.1. China Advertising Video on Demand Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type Market Share Analysis
      • 7.3.1.2.2. By Content Market Share Analysis
  • 7.3.2. Japan Advertising Video on Demand Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type Market Share Analysis
      • 7.3.2.2.2. By Content Market Share Analysis
  • 7.3.3. India Advertising Video on Demand Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type Market Share Analysis
      • 7.3.3.2.2. By Content Market Share Analysis
  • 7.3.4. Australia Advertising Video on Demand Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type Market Share Analysis
      • 7.3.4.2.2. By Content Market Share Analysis
  • 7.3.5. South Korea Advertising Video on Demand Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type Market Share Analysis
      • 7.3.5.2.2. By Content Market Share Analysis
  • 7.3.6. Indonesia Advertising Video on Demand Market Outlook
    • 7.3.6.1. Market Size & Forecast
      • 7.3.6.1.1. By Value
    • 7.3.6.2. Market Share & Forecast
      • 7.3.6.2.1. By Type Market Share Analysis
      • 7.3.6.2.2. By Content Market Share Analysis

8. Europe Advertising Video on Demand Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type Market Share Analysis
  • 8.2.2. By Content Market Share Analysis
  • 8.2.3. By Country Market Share Analysis
• 8.3. Europe: Country Analysis
  • 8.3.1. France Advertising Video on Demand Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type Market Share Analysis
      • 8.3.1.2.2. By Content Market Share Analysis
  • 8.3.2. United Kingdom Advertising Video on Demand Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type Market Share Analysis
      • 8.3.2.2.2. By Content Market Share Analysis
  • 8.3.3. Italy Advertising Video on Demand Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type Market Share Analysis
      • 8.3.3.2.2. By Content Market Share Analysis
  • 8.3.4. Germany Advertising Video on Demand Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type Market Share Analysis
      • 8.3.4.2.2. By Content Market Share Analysis
  • 8.3.5. Spain Advertising Video on Demand Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type Market Share Analysis
      • 8.3.5.2.2. By Content Market Share Analysis

9. South America Advertising Video on Demand Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type Market Share Analysis
  • 9.2.2. By Content Market Share Analysis
  • 9.2.3. By Country Market Share Analysis
• 9.3. South America: Country Analysis
  • 9.3.1. Argentina Advertising Video on Demand Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type Market Share Analysis
      • 9.3.1.2.2. By Content Market Share Analysis
  • 9.3.2. Colombia Advertising Video on Demand Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type Market Share Analysis
      • 9.3.2.2.2. By Content Market Share Analysis
  • 9.3.3. Brazil Advertising Video on Demand Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type Market Share Analysis
      • 9.3.3.2.2. By Content Market Share Analysis

10. Middle East & Africa Advertising Video on Demand Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type Market Share Analysis
  • 10.2.2. By Content Market Share Analysis
  • 10.2.3. By Country Market Share Analysis
• 10.3. Middle East & Africa: Country Analysis
  • 10.3.1. South Africa Advertising Video on Demand Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type Market Share Analysis
      • 10.3.1.2.2. By Content Market Share Analysis
  • 10.3.2. Saudi Arabia Advertising Video on Demand Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type Market Share Analysis
      • 10.3.2.2.2. By Content Market Share Analysis
  • 10.3.3. UAE Advertising Video on Demand Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type Market Share Analysis
      • 10.3.3.2.2. By Content Market Share Analysis
  • 10.3.4. Turkey Advertising Video on Demand Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Type Market Share Analysis
      • 10.3.4.2.2. By Content Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Impact of COVID-19 on Global Advertising Video on Demand Market

• 12.1. Impact Assessment Model
  • 12.1.1. Key Segments Impacted
  • 12.1.2. Key Region Impacted
  • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Amazon.com, Inc.
    • 14.1.1.1. Company Details
    • 14.1.1.2. Products
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. Alphabet Inc.
    • 14.1.2.1. Company Details
    • 14.1.2.2. Products
    • 14.1.2.3. Financials (As Per Availability)
    • 14.1.2.4. Key Market Focus & Geographical Presence
    • 14.1.2.5. Recent Developments
    • 14.1.2.6. Key Management Personnel
  • 14.1.3. The Walt Disney Company
    • 14.1.3.1. Company Details
    • 14.1.3.2. Products
    • 14.1.3.3. Financials (As Per Availability)
    • 14.1.3.4. Key Market Focus & Geographical Presence
    • 14.1.3.5. Recent Developments
    • 14.1.3.6. Key Management Personnel
  • 14.1.4. Hulu LLC
    • 14.1.4.1. Company Details
    • 14.1.4.2. Products
    • 14.1.4.3. Financials (As Per Availability)
    • 14.1.4.4. Key Market Focus & Geographical Presence
    • 14.1.4.5. Recent Developments
    • 14.1.4.6. Key Management Personnel
  • 14.1.5. Paramount Globa
    • 14.1.5.1. Company Details
    • 14.1.5.2. Products
    • 14.1.5.3. Financials (As Per Availability)
    • 14.1.5.4. Key Market Focus & Geographical Presence
    • 14.1.5.5. Recent Developments
    • 14.1.5.6. Key Management Personnel
  • 14.1.6. Netflix, Inc.
    • 14.1.6.1. Company Details
    • 14.1.6.2. Products
    • 14.1.6.3. Financials (As Per Availability)
    • 14.1.6.4. Key Market Focus & Geographical Presence
    • 14.1.6.5. Recent Developments
    • 14.1.6.6. Key Management Personnel
  • 14.1.7. Tubi, Inc.
    • 14.1.7.1. Company Details
    • 14.1.7.2. Products
    • 14.1.7.3. Financials (As Per Availability)
    • 14.1.7.4. Key Market Focus & Geographical Presence
    • 14.1.7.5. Recent Developments
    • 14.1.7.6. Key Management Personnel
  • 14.1.8. Muvi LLC
    • 14.1.8.1. Company Details
    • 14.1.8.2. Products
    • 14.1.8.3. Financials (As Per Availability)
    • 14.1.8.4. Key Market Focus & Geographical Presence
    • 14.1.8.5. Recent Developments
    • 14.1.8.6. Key Management Personnel
  • 14.1.9. Vimeo.com, Inc.
    • 14.1.9.1. Company Details
    • 14.1.9.2. Products
    • 14.1.9.3. Financials (As Per Availability)
    • 14.1.9.4. Key Market Focus & Geographical Presence
    • 14.1.9.5. Recent Developments
    • 14.1.9.6. Key Management Personnel
  • 14.1.10. Roku, Inc.
    • 14.1.10.1. Company Details
    • 14.1.10.2. Products
    • 14.1.10.3. Financials (As Per Availability)
    • 14.1.10.4. Key Market Focus & Geographical Presence
    • 14.1.10.5. Recent Developments
    • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
• 15.2. Target By Type
• 15.3. Target By Region

16. About Us & Disclaimer