Product Code: CMI6215
The Merchandise Designing Market size is expected to reach US$ 174.40 Billion by 2030, from US$ 92.99 Billion in 2023, at a CAGR of 9.4% during the forecast period.
Report Coverage |
Report Details |
Base Year: |
2022 |
Market Size in 2023: |
US$ 92.99 Bn |
Historical Data for: |
2018 to 2021 |
Forecast Period: |
2023 - 2030 |
Forecast Period 2023 to 2030 CAGR: |
9.40% |
2030 Value Projection: |
US$ 174.40 Bn |
Figure 1. Global Merchandise Designing Market Share (%), by Region, 2023

Merchandise designing involves the creation and development of products that are visually appealing, functional, and aligned with the brand's identity. It encompasses a wide range of products, including apparel, footwear, accessories, and more. The success of a brand in this market is heavily dependent on its ability to stay ahead of trends, understand consumer preferences, and deliver products that resonate with their target audience It is the business that moves the world fashion from designers showroom to retail sales floor and in to the hands of consumers. It is the internal planning that takes place within a retail organization in order ensures adequate amount of merchandise are on hand to be sold at prices that the consumers are willing to pay to ensure a profitable operation.
Market Dynamics:
In recent years, the merchandise designing market has witnessed significant growth due to factors such as increasing disposable income, changing fashion trends, and the growing popularity of athleisure wear. Consumers are becoming more conscious of their appearance and are willing to invest in high-quality, fashionable products. This has led to a surge in demand for merchandise designed by top brands.
Furthermore, advancements in technology have revolutionized the merchandise designing process. Brands are now leveraging digital tools and software to create virtual prototypes, streamline production, and enhance the overall design process. This has not only improved efficiency but also allowed for greater customization and personalization options for consumers.
In this highly competitive market, brands are constantly striving to differentiate themselves through unique designs, collaborations with influencers, and strategic marketing campaigns. The ability to anticipate and adapt to changing consumer preferences is crucial for success in this market.
Key features of the study:
This report provides in-depth analysis of the global merchandise designing market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global merchandise designing market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Nike, Adidas, Puma, Under Armour, New Balance, ASICS, VF Corporation, Lululemon, Columbia Sportswear, Ralph Lauren, Li Ning, L Brands, H&M, Zara,
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global merchandise designing market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global merchandise designing market
Merchandise Designing Market Detailed Segmentation:
- By Product Type
- Apparel
- Footwear
- Accessories
- Others
- By End User
- Men
- Women
- Kids
- Unisex
- Others
- By Distribution Channel
- By Category
- Sportswear
- Activewear
- Athleisure
- Outdoor
- Swimwear
- Intimate Apparel
- Others
- By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
- Key Players In Merchandise Designing Market
- Nike
- Adidas
- Puma
- Under Armour
- New Balance
- ASICS
- VF Corporation
- Lululemon
- Columbia Sportswear
- Ralph Lauren
- Li Ning
- L Brands
- H&M
- Zara
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Merchandise Designing Market, By Product Type
- Merchandise Designing Market, By End User
- Merchandise Designing Market, By Distribution Channel
- Merchandise Designing Market, By Category
- Merchandise Designing Market, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Rising Adoption of Customization and Personalization
- High Production Costs
- Expansion into Developing Countries
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product launch/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Merchandise Designing Market - Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
5. Merchandise Designing Market , By Product Type, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Apparel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Footwear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Accessories
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
6. Merchandise Designing Market , By End User, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Kids
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Unisex
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
7. Merchandise Designing Market , By Distribution Channel, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
8. Merchandise Designing Market , By Category, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
- Sportswear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Activewear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Athleisure
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Outdoor
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Swimwear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Intimate Apparel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
9. Merchandise Designing Market , By Region, 2018-2030, (US$ Bn)
- Introduction
- Market Share Analysis, By Country, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, For Country 2018 -2030
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
- Germany
- U.K.
- France
- Italy
- Russia
- Spain
- Mexico
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
- Argentina
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
- GCC Countries
- Israel
- South Africa
- Central Africa
- North Africa
- Rest of Middle East
10. Competitive Landscape
- Nike
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Adidas
- Puma
- Under Armour
- New Balance
- ASICS
- VF Corporation
- Lululemon
- Columbia Sportswear
- Ralph Lauren
- Li Ning
- L Brands
- H&M
- Zara
- Others
- Analyst Views
11. Section
- Research Methodology
- About us