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市场调查报告书
商品编码
1482039
北美时装设计软体市场预测至 2030 年 - 区域分析 - 按类型(2D 软体和 3D 软体)和最终用户(企业、个人和机构)North America Fashion Design Software Market Forecast to 2030 - Regional Analysis - by Type (2D Software and 3D Software) and End User (Enterprises, Individuals, and Institutions) |
2022年北美时装设计软体市场价值为2.3323亿美元,预计到2030年将达到4.2804亿美元;预计 2022 年至 2030 年复合年增长率为 7.9%。
按需客製化的成长趋势推动了北美时装设计软体市场
时尚意识不断增强,消费者越来越渴望透过服装选择来表达自己的个性。随着人们对风格和个人品牌的意识越来越强,他们寻求能够反映他们的个性、偏好和价值观的独特和个性化的物品。时装设计软体让买家在虚拟平台上体验产品;它可以根据他们的需要和喜好进行设计。此外,各种市场参与者为其客户提供客製化服务。按需印刷个人化设计软体吸引了那些寻求根据其独特要求和品味定制服装的消费者的注意力,无论是特定的剪裁、设计、面料还是颜色。例如,2020年12月,亚马逊时尚推出了「Made for You」订製服饰服务。它是一个虚拟工具,可透过提供八种颜色、首选袖子、领口和衬衫长度的集合来客製化 T 恤。此外,SquadLocker(专门从事订製服装和装备的美国软体和履行公司)推出了 SquadGear,这是一个全新的全资热昇华制服系列。 2019年,YR与Levi's合作,在美国和欧洲零售店推出了尖端印花吧。此外,社群媒体和影响力文化的兴起增强了人们对独特时尚单品的渴望。消费者希望自己的风格选择脱颖而出并获得认可,而客製化为实现这一目标提供了理想的解决方案。透过让客户根据自己的特定需求购买服装,按需订製使个人能够创造出真正代表其个性的服装。此外,对永续和道德时尚的需求呈现不断增长的趋势。随着消费者的环保意识越来越强,人们越来越厌恶大规模生产的快时尚产品,因为这些产品会造成浪费和剥削。按需订製透过鼓励消费者投资于他们更有可能长期保留的高品质、个人化服装,促进了更永续的时尚方式。 Amazon Fashion、Louoj 和 Your Design Store of India 等许多市场参与者都成功提供了客製化服务。当知名品牌采用这些服务时,它验证了这个概念并吸引了更多客户。时装设计软体和按需列印个人化服务使消费者能够积极参与设计过程,导致对独特和客製化服装的需求激增。因此,时尚产业按需客製化的趋势主要是由消费者对个性的渴望、时尚意识和永续选择所推动的,而这正是市场的驱动力。
北美时装设计软体市场概况
北美的时尚格局受到技术进步的深刻影响,标誌着该行业的重大变革。 2020 年 10 月 20 日,VNTANA 和 Browzwear 联手推出了突破性的 3D 协作平台,这对自由设计师来说是一个非凡的里程碑。该平台使设计师能够以 3D 形式分享他们的 Browzwear 设计,从而促进跨电子商务和社交媒体等不同数位平台的简化回馈和分发。 VNTANA平台的整合不仅增强了设计师的能力,还强调了时装设计软体在促进无缝协作和创意表达方面的作用。 2020 年 8 月,美国棉花公司推出「CottonWorks」计划,推出 3D 可下载数位织物檔案。这些檔案可用于流行的设计程序,例如 Browzwear 和 CLO。透过为设计师提供创新和创造性的棉质和富含棉质的面料,该计划正在重新定义设计流程,从而增加对支持此类前沿工作的时装设计软体解决方案的需求。此外,H&M 集团在技术驱动的永续发展领域的冒险证明了北美对创新的承诺。透过探索基于 3D 的设计和人工智慧驱动的个人化身,H&M 集团旨在消除浪费、增强可访问性并提升客户体验。这种前瞻性的方法加强了时装设计软体在促进技术和永续实践整合方面日益增强的相关性。这些进步展示了北美不断发展的时尚格局,其中技术驱动的解决方案正在重塑设计、製造和消费者参与。 3D 技术和人工智慧的采用以及创新合作正在推动对时装设计软体的需求,为提高该地区时尚产业的效率、创造力和永续性提供必要的工具。随着这些趋势继续塑造市场,时装设计软体将在支持和推动这些变革倡议方面发挥关键作用。
北美时装设计软体市场收入及 2030 年预测(百万美元)
北美时装设计软体市场细分
北美时装设计软体市场根据类型、最终用户和国家/地区进行细分。
根据类型,北美时装设计软体市场分为 2D 软体和 3D 软体。到 2022 年,3D 软体细分市场将占据更大份额。 3D 软体进一步细分为服装、游戏和媒体。
依最终用户划分,北美时装设计软体市场分为企业、个人和机构。 2022 年,企业细分市场占最大份额。
根据国家/地区,北美时装设计软体市场分为美国、加拿大和墨西哥。 2022年,美国在北美时装设计软体市场占据主导地位。
Adobe Inc、Autometrix Inc、Browzwear Solutions Pte Ltd、CLO Virtual Fashion LLC、Harper Arrington Publishing LLC、Optitex Ltd、Strategies SA、TG3D Studio Inc 和 Tukatech Inc 是北美时装设计软体市场上的一些领先公司。
The North America fashion design software market was valued at US$ 233.23 million in 2022 and is expected to reach US$ 428.04 million by 2030; it is estimated to grow at a CAGR of 7.9% from 2022 to 2030.
Growing Trend of On-Demand Customization Fuels the North America Fashion Design Software Market
There is a rise in fashion awareness as well as a growing desire of consumers to express their individuality through clothing choices. As people become more conscious of style and personal branding, they seek unique and personalized items that reflect their personalities, preferences, and values. The fashion design software allows buyers to experience the product on a virtual platform; it can be designed according to their needs and preferences. Further, various market players offer customization services to their clients. Print-On-Demand Personalization Design software captures the attention of consumers looking for clothing customized to their unique requirements and tastes, whether it is a particular cut, design, fabric, or colour. For instance, in December 2020, Amazon Fashion launched "Made for You," a custom clothing service. It is a virtual tool that enables the customization of T-shirts by providing a collection of eight colours, preferred sleeves, necklines, and shirt lengths. Also, SquadLocker, an American software and fulfillment company specializing in bespoke apparel and gear, has introduced SquadGear, a new and fully owned line of sublimated uniforms. In 2019, In collaboration with Levi's, YR launched a cutting-edge print bar in US and European retail locations. Furthermore, the rise of social media and influencer culture has amplified the desire for unique fashion pieces. Consumers want to stand out and be recognized for their style choices, and customization offers an ideal solution for achieving this goal. By allowing customers to have clothing according to their specific needs, on-demand customization enables individuals to create garments that truly represent their individuality. Also, there is a trend of increasing demand for sustainable and ethical fashion. As consumers become more environmentally conscious, there is a growing aversion to mass-produced, fast-fashion items that contribute to waste and exploitation. On-demand customization promotes a more sustainable approach to fashion by encouraging consumers to invest in high-quality, personalized garments that they are more likely to keep for a more extended period. Many market players such as Amazon Fashion, Louoj, and Your Design Store of India are successfully offering customization services. When prominent brands adopt these services, it validates the concept and attracts more customers. Fashion design software and print-on-demand personalization services have enabled consumers to actively participate in the design process, resulting in a surge in demand for unique and customized clothing items. Thus, the trend of on-demand customization in the fashion industry is primarily driven by consumers' desire for individuality, fashion awareness, and sustainable choices, which is driving the market.
North America Fashion Design Software Market Overview
North America's fashion landscape has been profoundly influenced by technological advancements, signaling a significant transformation in the industry. On October 20, 2020, VNTANA and Browzwear joined forces to introduce a groundbreaking 3D Collaboration Platform, a remarkable milestone for freelance designers. This platform empowers designers to share their Browzwear designs in 3D, facilitating streamlined feedback and distribution across diverse digital platforms such as eCommerce and social media. The integration of VNTANA's platform not only enhances designers' capabilities but also emphasizes the role of fashion design software in facilitating seamless collaboration and creative expression. In August 2020, Cotton Incorporated launched the "CottonWorks" program to introduce 3D downloadable digital fabric files. These files are available for popular design programs such as Browzwear and CLO. By providing designers access to innovative and inventive cotton and cotton-rich fabrics, this initiative is redefining the design process, thereby boosting the demand for fashion design software solutions that support such cutting-edge endeavors. Moreover, H&M Group's venture into tech-driven sustainability is proof of North America's commitment to innovation. By exploring 3D-based design and AI-powered personal avatars, H&M Group aims to eliminate waste, enhance accessibility, and elevate the customer experience. This forward-looking approach reinforces the increasing relevance of fashion design software in facilitating the integration of technology and sustainable practices. These advancements show North America's evolving fashion landscape, where technology-driven solutions are reshaping design, manufacturing, and consumer engagement. The adoption of 3D technology and AI and innovative collaborations are propelling the demand for fashion design software, providing the necessary tools to drive efficiency, creativity, and sustainability in the region's fashion industry. As these trends continue to shape the market, the role of fashion design software is set to play a pivotal role in supporting and advancing these transformative initiatives.
North America Fashion Design Software Market Revenue and Forecast to 2030 (US$ Million)
North America Fashion Design Software Market Segmentation
The North America fashion design software market is segmented based on type, end user, and country.
Based on type, the North America fashion design software market is bifurcated into 2D software and 3D software. The 3D software segment held a larger share in 2022. The 2D software is further subsegmented into apparel, gaming, and media. The 3D software is further subsegmented into apparel, gaming, and media.
By end user, the North America fashion design software market is segmented into enterprises, individuals, and institutions. The enterprises segment held the largest share in 2022.
Based on country, the North America fashion design software market is segmented into the US, Canada, and Mexico. The US dominated the North America fashion design software market in 2022.
Adobe Inc, Autometrix Inc, Browzwear Solutions Pte Ltd, CLO Virtual Fashion LLC, Harper Arrington Publishing LLC, Optitex Ltd, Strategies SA, TG3D Studio Inc, and Tukatech Inc are some of the leading companies operating in the North America fashion design software market.