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市场调查报告书

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1741416

全球产品设计市场按产品类型、最终用户、分销管道、类别和地区划分

Merchandise Designing Market, By Product Type, By End User, By Distribution Channel, By Category, By Geography

出版日期: 2025年03月27日 | 出版商:

Coherent Market Insights | 英文 140 Pages | 商品交期: 2-3个工作天内

价格

简介目录

预计到 2025 年全球产品设计市场价值将达到 1,112.9 亿美元，到 2032 年预计将达到 2,087.3 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 9.4%。

报告范围		报告详细信息
基准年	2024	2025年的市场规模	1112.9亿美元
效能数据	2020-2024	预测期	2025-2032
预测期：2025-2032年复合年增长率：	9.40%	2032年价值预测	2087.3亿美元

商品设计涉及创造和开发兼具视觉吸引力、功能性和品牌形象的产品。它涵盖范围广泛，包括服装、鞋类和配件。品牌在市场中的成功很大程度取决于能否引领潮流、了解消费者偏好，并提供能引起目标消费者共鸣的产品。它是零售组织内部进行的内部规划，旨在确保库存充足、价格合理，从而确保盈利。

市场动态：

近年来，受可支配收入成长、时尚潮流变化以及休閒服饰日益流行等因素的推动，产品设计市场显着成长。消费者越来越注重自身形象，也更愿意投资高品质、时尚的产品。这导致对领先品牌设计产品的需求激增。

此外，技术的进步彻底改变了产品设计流程：品牌现在利用数位工具和软体来创建虚拟原型，简化生产并增强整个设计流程，不仅提高了效率，还扩大了消费者的客製化和个人化选择。

在这个竞争激烈的市场中，品牌不断尝试透过独特的设计、与影响力人士的合作以及策略性的行销宣传活动来脱颖而出。预测并适应不断变化的消费者偏好的能力对于在这个市场取得成功至关重要。

本研究的主要特点

本研究报告对全球产品设计市场进行了详细分析，并以 2024 年为基准年，展示了预测期 2025 年至 2032 年的市场规模和复合年增长率。

它还强调了各个领域的潜在商机，并说明了该市场的引人注目的投资提案矩阵。

它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。

它根据公司亮点、产品系列、关键亮点、财务表现和策略等参数概述了全球产品设计市场的主要企业。

本研究涉及的主要企业包括 Nike、Adidas、Puma、Under Armour、New Balance、Asics、VF Corporation、Lululemon、Columbia Sportswear、Ralph Lauren、Li-Ning、L Brands、H&M、ZARA。

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

相关人员可以透过用于分析全球产品设计市场的各种策略矩阵来促进他们的决策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 111.29 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	9.40%	2032 Value Projection:	USD 208.73 Bn

Merchandise designing involves the creation and development of products that are visually appealing, functional, and aligned with the brand's identity. It encompasses a wide range of products, including apparel, footwear, accessories, and more. The success of a brand in this market is heavily dependent on its ability to stay ahead of trends, understand consumer preferences, and deliver products that resonate with their target audience It is the business that moves the world fashion from designers showroom to retail sales floor and in to the hands of consumers. It is the internal planning that takes place within a retail organization in order ensures adequate amount of merchandise are on hand to be sold at prices that the consumers are willing to pay to ensure a profitable operation.

Market Dynamics:

In recent years, the merchandise designing market has witnessed significant growth due to factors such as increasing disposable income, changing fashion trends, and the growing popularity of athleisure wear. Consumers are becoming more conscious of their appearance and are willing to invest in high-quality, fashionable products. This has led to a surge in demand for merchandise designed by top brands.

Furthermore, advancements in technology have revolutionized the merchandise designing process. Brands are now leveraging digital tools and software to create virtual prototypes, streamline production, and enhance the overall design process. This has not only improved efficiency but also allowed for greater customization and personalization options for consumers.

In this highly competitive market, brands are constantly striving to differentiate themselves through unique designs, collaborations with influencers, and strategic marketing campaigns. The ability to anticipate and adapt to changing consumer preferences is crucial for success in this market.

Key features of the study:

This report provides in-depth analysis of the global merchandise designing market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period 2025-2032, considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global merchandise designing market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Nike, Adidas, Puma, Under Armour, New Balance, ASICS, VF Corporation, Lululemon, Columbia Sportswear, Ralph Lauren, Li Ning, L Brands, H&M, Zara,

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global merchandise designing market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global merchandise designing market

Merchandise Designing Market Detailed Segmentation:

By Product Type
- Apparel
- Footwear
- Accessories
- Others
By End User
- Men
- Women
- Kids
- Unisex
- Others
By Distribution Channel
- Online
- Offline
- Others
By Category
- Sportswear
- Activewear
- Athleisure
- Outdoor
- Swimwear
- Intimate Apparel
- Others
By Region
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
Key Players In Merchandise Designing Market
- Nike
- Adidas
- Puma
- Under Armour
- New Balance
- ASICS
- VF Corporation
- Lululemon
- Columbia Sportswear
- Ralph Lauren
- Li Ning
- L Brands
- H&M
- Zara

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Merchandise Designing Market, By Product Type
- Merchandise Designing Market, By End User
- Merchandise Designing Market, By Distribution Channel
- Merchandise Designing Market, By Category
- Merchandise Designing Market, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Rising Adoption of Customization and Personalization
- High Production Costs
- Expansion into Developing Countries
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Merchandise Designing Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Merchandise Designing Market, By Product Type, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Apparel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Footwear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Accessories
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Merchandise Designing Market, By End User, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Men
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Women
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Kids
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Unisex
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

7. Merchandise Designing Market, By Distribution Channel, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Offline
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

8. Merchandise Designing Market, By Category, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Sportswear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Activewear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Athleisure
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Outdoor
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Swimwear
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Intimate Apparel
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

9. Merchandise Designing Market, By Region, 2020-2032, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country 2021 -2032
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - U.S.
  - Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - Germany
  - U.K.
  - France
  - Italy
  - Russia
  - Spain
  - Mexico
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - Argentina
  - Brazil
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Category, 2020-2032,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
  - GCC Countries
  - Israel
  - South Africa
  - Central Africa
  - North Africa
  - Rest of Middle East

10. Competitive Landscape

Nike
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adidas
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Puma
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Under Armour
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
New Balance
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
ASICS
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
VF Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Lululemon
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Columbia Sportswear
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Ralph Lauren
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Li Ning
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
L Brands
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
H&M
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Zara
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Others
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views

11. Section

Research Methodology
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全球产品设计市场按产品类型、最终用户、分销管道、类别和地区划分