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市场调查报告书
商品编码
1482041
欧洲时装设计软体市场预测至 2030 年 - 区域分析 - 按类型(2D 软体和 3D 软体)和最终用户(企业、个人和机构)Europe Fashion Design Software Market Forecast to 2030 - Regional Analysis - by Type (2D Software and 3D Software) and End User (Enterprises, Individuals, and Institutions) |
2022年欧洲时装设计软体市场价值为2.7277亿美元,预计到2030年将达到4.6201亿美元;预计2022年至2030年复合年增长率为6.8%。
人工智慧、虚拟实境和扩增实境的出现推动了欧洲时装设计软体市场
人工智慧、扩增实境和虚拟实境等先进技术正在将时尚产业从实体空间转变为数位空间。这种数位转型正在为时尚和科技产业之间的合作创造各种机会。例如,2021年6月,为时尚和电影/游戏产业开发逼真的3D服装模拟技术的CLO Virtual Fashion推出了CLO-SET Connect——全球时尚创作者社群。它是一个透过开放市场、投资组合管理工具和网路解决方案为数位资产提供支援的平台。各种供应商和创作者正在透过这个平台进行联繫,预计这将为时装设计软体市场提供有希望的成长机会。
此外,各个市场参与者正在将先进技术(例如AR和VR技术)与其购物平台结合,以增强客户体验。例如,2022 年 6 月,亚马逊推出了新的虚拟试鞋功能,帮助顾客在透过手机购买之前直观地看到一双鞋子。这种AR技术有助于加深客户的主人翁意识,从而增强客户的购买体验。此外,各种新创公司正在提供尖端技术,例如数位孪生、虚拟实境和人工智慧。例如,成立于 2020 年 6 月的法国新创公司 Veesual AI 为时尚和电子商务产业提供虚拟试穿体验。在人工智慧的帮助下,该公司将服装和顾客的图像与逼真的结果结合起来。 2019 年,高端义大利公司 Gucci 开发了一款支援扩增实境的 iOS 应用程序,让用户可以虚拟远端试穿其「Ace 运动鞋系列」。 Gucci 也与多媒体讯息服务「Snapchat」合作,透过该应用程式提供虚拟试穿体验。它是第一家利用扩增实境 (AR) 与社交媒体网路合作来增加销售额的高端服装公司。此外,Timberland 和 Lemon & Orange 合作成为首批在波兰 Mokotow Gallery 购物中心引进虚拟试衣间的公司之一。 2022 年 1 月,H&M 透过一场竞赛推出了首个虚拟服装系列,参赛者被要求为特色款式创造富有创意的名称。 Burberry 是时尚界热衷于 AR 的顶尖企业之一。它已将 AR 纳入多个网路平台,并且仍在其全球活动中进行试验。此外,阿迪达斯在 2019 年透过智慧型手机应用程式推出了鞋类试穿服务,允许用户以数位方式试穿精选的跑鞋和一些最知名的品牌。因此,随着人工智慧、扩增实境和虚拟实境的出现,数位时尚产业正在不断发展,这可能为未来几年的时尚设计软体市场成长提供利润丰厚的机会。
欧洲时装设计软体市场概况
欧洲在使时尚产业变得更加环保方面处于领先地位。欧盟严格的法规强调使用寿命、负责任的使用和减少浪费。这些变化促使时尚品牌采取更高品质和永续的做法。 SwatchOn 的 3D 布料库等尖端技术正在重新定义设计流程。随着公司努力遵守新法规并创造环保产品,时装设计软体在支持更环保、更创新的实践方面的作用变得越来越重要。在这变革格局中,许多欧洲国家正经历显着的成长。义大利、法国和英国等国家是时装设计软体利用的新兴中心,它们采用尖端工具来推动时尚产业的创造力、效率和生态责任。欧洲各国的这种集体势头进一步巩固了该地区作为推动全球时尚产业走向更永续和技术先进的未来的驱动力的地位。
欧洲时装设计软体市场收入及 2030 年预测(百万美元)
欧洲时装设计软体市场细分
欧洲时装设计软体市场根据类型、最终用户和国家/地区进行细分。
根据类型,欧洲时装设计软体市场分为 2D 软体和 3D 软体。到 2022 年,3D 软体细分市场将占据更大份额。 3D 软体进一步细分为服装、游戏和媒体。
依最终用户划分,欧洲时装设计软体市场分为企业、个人和机构。 2022 年,企业细分市场占最大份额。
根据国家/地区,欧洲时装设计软体市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。 2022 年,英国在欧洲时装设计软体市场占据主导地位。
Adobe Inc、Autometrix Inc、Browzwear Solutions Pte Ltd、CLO Virtual Fashion LLC、Lectra SA、Optitex Ltd、Strategies SA 和 Tukatech Inc 是欧洲时装设计软体市场上的一些领先公司。
The Europe fashion design software market was valued at US$ 272.77 million in 2022 and is expected to reach US$ 462.01 million by 2030; it is estimated to grow at a CAGR of 6.8% from 2022 to 2030.
Advent of AI, VR, and AR Fuels the Europe Fashion Design Software Market
Advanced technologies such as AI, AR, and VR are transforming the fashion industry from physical to digital spaces. This digital transformation is creating various opportunities for collaboration between the fashion and technology industries. For instance, in June 2021, CLO Virtual Fashion, which develops true-to-life, 3D garments simulation technology for fashion and film/gaming industries, launched CLO-SET Connect-a global community of fashion creators. It is a platform that empowers digital assets through an open marketplace, portfolio management tools, and networking solutions. Various vendors and creators are connecting through this platform, which is anticipated to offer promising growth opportunities for the fashion design software market.
Furthermore, various market players are integrating advanced technology, such as AR and VR technologies, with their shopping platforms in order to enhance the customer experience. For instance, in June 2022, Amazon launched a new Virtual Try-On for Shoes feature that helps customers visualize a pair of shoes before purchasing through their mobile phones. This AR technology aids in deepening the sense of ownership of the customer, which enhances the customer buying experience. Furthermore, various start-ups are offering cutting-edge technology, such as digital twins, VR, and AI. For instance, Veesual AI, a French start-up that was established in June 2020, offers virtual try-on experiences for the fashion and e-commerce industries. With the help of AI, the company combines images of clothing and customers with photorealistic results. In 2019, the high-end Italian company Gucci developed an augmented reality-enabled iOS app that lets users try on its "Ace sneakers collection virtually and remotely." Gucci and the multimedia messaging service "Snapchat" also worked together to provide a virtual trying-on experience via the app. It was the first high-end clothing company to use augmented reality (AR) to increase sales by collaborating with a social media network. Additionally, Timberland and Lemon & Orange partnered to be among the first companies to introduce virtual fitting rooms to Poland's Mokotow Gallery, a shopping center. In January 2022, H&M debuted its first virtual apparel line through a competition in which contestants were asked to create inventive and creative names for the featured styles. Burberry is one of the top players in the fashion industry that is enthusiastic about AR. It has included AR in several web platforms and is still experimenting with it in its global campaigns. Also, in 2019 Adidas launched a footwear try-on via their smartphone app, allowing users to digitally try on a selection of running shoes and some of their most recognizable brands. Thus, with the advent of AI, AR, and VR, the digital fashion industry is growing, which is likely to offer lucrative opportunities for the fashion design software market growth in the coming years.
Europe Fashion Design Software Market Overview
Europe is leading the way in making the fashion industry more environmentally friendly. The European Union's stringent regulations emphasize longevity, responsible usage, and reduced waste. These changes are prompting fashion brands to adopt higher quality and sustainable practices. Cutting-edge technologies such as SwatchOn's 3D fabric library are redefining design processes. As companies strive to adhere to new regulations and create eco-friendly products, the role of fashion design software becomes increasingly critical in supporting greener and more innovative practices. Various European countries are experiencing remarkable growth within this transformative landscape. Countries such as Italy, France, and the UK are emerging hubs for fashion design software utilization, embracing cutting-edge tools to drive creativity, efficiency, and ecological responsibility in the fashion sector. This collective momentum across European countries further reinforces the region's status as a driving force in shaping the global fashion industry toward a more sustainable and technologically advanced future.
Europe Fashion Design Software Market Revenue and Forecast to 2030 (US$ Million)
Europe Fashion Design Software Market Segmentation
The Europe fashion design software market is segmented based on type, end user, and country.
Based on type, the Europe fashion design software market is bifurcated into 2D software and 3D software. The 3D software segment held a larger share in 2022. The 2D software is further subsegmented into apparel, gaming, and media. The 3D software is further subsegmented into apparel, gaming, and media.
By end user, the Europe fashion design software market is segmented into enterprises, individuals, and institutions. The enterprises segment held the largest share in 2022.
Based on country, the Europe fashion design software market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The UK dominated the Europe fashion design software market in 2022.
Adobe Inc, Autometrix Inc, Browzwear Solutions Pte Ltd, CLO Virtual Fashion LLC, Lectra SA, Optitex Ltd, Strategies SA, and Tukatech Inc are some of the leading companies operating in the Europe fashion design software market.