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市场调查报告书
商品编码
1482040
2030 年亚太地区时装设计软体市场预测 - 区域分析 - 按类型(2D 软体和 3D 软体)和最终用户(企业、个人和机构)Asia Pacific Fashion Design Software Market Forecast to 2030 - Regional Analysis - by Type (2D Software and 3D Software) and End User (Enterprises, Individuals, and Institutions) |
2022年亚太时装设计软体市场价值1.5988亿美元,预计2030年将达到3.2269亿美元;预计 2022 年至 2030 年复合年增长率为 9.2%。
按需客製化的成长趋势推动亚太时装设计软体市场
时尚意识不断增强,消费者越来越渴望透过服装选择来表达自己的个性。随着人们对风格和个人品牌的意识越来越强,他们寻求能够反映他们的个性、偏好和价值观的独特和个性化的物品。时装设计软体让买家在虚拟平台上体验产品;它可以根据他们的需要和喜好进行设计。此外,各种市场参与者为其客户提供客製化服务。按需印刷个人化设计软体吸引了那些寻求根据其独特要求和品味定制服装的消费者的注意力,无论是特定的剪裁、设计、面料还是颜色。 2021 年 10 月,时尚聚合商和 SaaS 供应商 Louoj 推出了 Bespoke Software,这是一款提供 3D 视觉化服务的 3D 设计客製化软体。它帮助裁缝师、精品店工作人员和设计师在同一屋檐下展示他们的创意设计。 -2023 年 3 月,印度线上零售领域出现了一家开创性企业—Your Design Store。这个创新平台透过其按需印刷服务迅速获得了可观的市场份额。与众不同的是,该门户透过实现从服装到产品的个人化设计,彻底改变了客户体验。为了满足快速增长的客製化需求,该入口网站填补了一个重要的市场空白。它为客户提供了一个无缝的介面来进行设计,将他们独特的身份印在各种商品上。透过弥合创造力和商业之间的差距,该平台不仅赋予了个人权力,还重新定义了零售格局。 Your Design Store 的成功凸显了适应性和个人化产品的重要性,以适应不断变化的消费者偏好,为线上零售业的未来努力设定了高标准。此外,社群媒体和影响力文化的兴起增强了人们对独特时尚单品的渴望。消费者希望自己的风格选择脱颖而出并获得认可,而客製化为实现这一目标提供了理想的解决方案。透过让客户根据自己的具体需求购买服装,按需订製使个人能够创造出真正代表其个性的服装。此外,对永续和道德时尚的需求呈现不断增长的趋势。随着消费者的环保意识越来越强,人们越来越厌恶大规模生产的快时尚产品,因为这些产品会造成浪费和剥削。按需订製透过鼓励消费者投资于他们更有可能长期保留的高品质、个人化服装,促进了更永续的时尚方式。 Amazon Fashion、Louoj 和 Your Design Store of India 等许多市场参与者都成功提供了客製化服务。当知名品牌采用这些服务时,它验证了这个概念并吸引了更多客户。时装设计软体和按需列印个人化服务使消费者能够积极参与设计过程,导致对独特和客製化服装的需求激增。因此,时尚产业按需客製化的趋势主要是由消费者对个性的渴望、时尚意识和永续选择所推动的,而这正是市场的驱动力。
亚太地区时装设计软体市场概况
亚太地区的时装设计软体市场出现了变革性的发展。扩增实境 (AR) 正在重新定义客户参与策略,中国的创新努力证明了这一点。 2022年8月9日,中国毕业生时装週联合跨国人工智慧公司Heartdub及知名机构,推出东方3D虚拟时装秀。这场非凡的活动将技术技巧与东方美学完美融合,呈现出受「循环之禅」启发的服装和配件的迷人融合。 AR 的整合允许公司将视讯、图像和 3D 内容迭加到现实世界的物件上,提供身临其境的体验。随着公司利用 AR 的潜力来教育客户和增强产品吸引力,这一趋势预计将推动市场的成长。
HeartDub 是一家总部位于北京的新创公司,正在纺织品数位化领域掀起波澜。该公司利用人工智慧来模拟服装在人体上的外观。这项创新解决了业界的传统挑战,显着减少了纺织品製造商和买家之间耗时的谈判过程。 HeartDub 的软体使客户能够将布料与颜色、图案、服装设计和虚拟模特儿动作相匹配,从而简化纺织品选择。这种新颖的方法预计将彻底改变产业,将生产成本降低 50%,将样品交付时间缩短 90%,从而推动时装设计软体解决方案的采用。亚太地区(包括中国、印度、日本、澳洲、韩国和亚太地区其他地区)处于这些新创企业、协作相关进步的最前线。 AR 和纺织品数位化的日益普及表明了该地区对时尚产业技术创新的承诺。随着公司采用这些技术,对复杂时装设计软体解决方案的需求必将激增,以满足技术驱动的未来产业不断变化的需求。这些发展不仅增强了创意流程,而且促进了永续和以客户为中心的实践,使亚太地区成为塑造时装设计软体市场成长最快的地区之一。
亚太地区时装设计软体市场收入及 2030 年预测(百万美元)
亚太地区时装设计软体市场细分
亚太地区时装设计软体市场根据类型、最终用户和国家/地区进行细分。
根据类型,亚太地区时装设计软体市场分为 2D 软体和 3D 软体。到 2022 年,3D 软体细分市场将占据更大份额。 3D 软体进一步细分为服装、游戏和媒体。
依最终用户划分,亚太地区时装设计软体市场分为企业、个人和机构。 2022 年,企业细分市场占最大份额。
依国家/地区划分,亚太地区时装设计软体市场分为澳洲、中国、印度、日本、韩国和亚太地区其他地区。 2022年,中国在亚太时装设计软体市场占据主导地位。
Adobe Inc、Autometrix Inc、Browzwear Solutions Pte Ltd、CLO Virtual Fashion LLC、Optitex Ltd、Strategies SA、TG3D Studio Inc 和 Tukatech Inc 是亚太时装设计软体市场上的一些领先公司。
The Asia Pacific fashion design software market was valued at US$ 159.88 million in 2022 and is expected to reach US$ 322.69 million by 2030; it is estimated to grow at a CAGR of 9.2% from 2022 to 2030.
Growing Trend of On-Demand Customization Fuels the Asia Pacific Fashion Design Software Market
There is a rise in fashion awareness as well as a growing desire of consumers to express their individuality through clothing choices. As people become more conscious of style and personal branding, they seek unique and personalized items that reflect their personalities, preferences, and values. The fashion design software allows buyers to experience the product on a virtual platform; it can be designed according to their needs and preferences. Further, various market players offer customization services to their clients. Print-On-Demand Personalization Design software captures the attention of consumers looking for clothing customized to their unique requirements and tastes, whether it is a particular cut, design, fabric, or colour. In October 2021, Louoj, a fashion aggregator and SaaS provider, launched Bespoke Software, a 3D design customization software that offers 3D visualization services. It helps tailors, boutique workers, and designers showcase their creative designs under one roof. -In March 2023, a pioneering venture emerged in India's online retail landscape - Your Design Store. This innovative platform swiftly secured a substantial market share through its print-on-demand service. Distinctively, the portal revolutionized customer experiences by enabling personalized designs, extending from clothing to an of products. Catering to rapidly increased demand for customization, this portal filled a crucial market gap. It offered a seamless interface for customers to craft designs, imprinting their unique identity onto various merchandise. By bridging the gap between creativity and commerce, the platform not only empowered individuals but also redefined the retail landscape. The success of Your Design Store underscores the significance of adaptability and personalized offerings to match evolving consumer preferences, setting a high bar for the online retail sector's future endeavours. Furthermore, the rise of social media and influencer culture has amplified the desire for unique fashion pieces. Consumers want to stand out and be recognized for their style choices, and customization offers an ideal solution for achieving this goal. By allowing customers to have clothing according to their specific needs, on-demand customization enables individuals to create garments that truly represent their individuality. Also, there is a trend of increasing demand for sustainable and ethical fashion. As consumers become more environmentally conscious, there is a growing aversion to mass-produced, fast-fashion items that contribute to waste and exploitation. On-demand customization promotes a more sustainable approach to fashion by encouraging consumers to invest in high-quality, personalized garments that they are more likely to keep for a more extended period. Many market players such as Amazon Fashion, Louoj, and Your Design Store of India are successfully offering customization services. When prominent brands adopt these services, it validates the concept and attracts more customers. Fashion design software and print-on-demand personalization services have enabled consumers to actively participate in the design process, resulting in a surge in demand for unique and customized clothing items. Thus, the trend of on-demand customization in the fashion industry is primarily driven by consumers' desire for individuality, fashion awareness, and sustainable choices, which is driving the market.
Asia Pacific Fashion Design Software Market Overview
In the APAC's fashion design software market, transformative developments are seen. Augmented reality (AR) is redefining customer engagement strategies, as showcased by China's innovative endeavors. On August 9, 2022, China Graduate Fashion Week, in collaboration with multinational AI company Heartdub and esteemed institutions, introduced the East 3D Virtual Fashion Show. This extraordinary event seamlessly merged technological finesse and oriental aesthetics, presenting a captivating blend of clothing and accessories inspired by the "Zen of Circulation." The integration of AR allows companies to overlay videos, images, and 3D content onto real-world objects, offering immersive experiences. This trend is expected to propel the market's growth as companies harness AR's potential for educating customers and enhancing product appeal.
HeartDub, a Beijing-based startup, is making waves in textile digitization. The company has leveraged AI to simulate clothing's appearance on a human body. This innovation addresses the traditional challenges in the industry, significantly reducing the time-consuming negotiation process between textile manufacturers and buyers. HeartDub's software streamlines textile selection by enabling clients to match fabrics with colors, patterns, clothing designs, and virtual model movements. This novel approach is expected to revolutionize the industry, cutting production costs by 50% and shortening sample delivery time by 90%, thereby driving the adoption of fashion design software solutions. APAC, encompassing China, India, Japan, Australia, South Korea, and the Rest of APAC, stands at the forefront of these startup, collaboration related advancements. The rising adoption of AR and textile digitization shows the region's commitment to technological innovation in the fashion industry. As companies embrace these technologies, the demand for sophisticated fashion design software solutions is set to surge, catering to the evolving needs of an industry poised for a tech-driven future. These developments not only enhance creative processes but also foster sustainable and customer-centric practices, positioning the Asia Pacific region as one of the fastest growing regions in shaping the fashion design software market.
Asia Pacific Fashion Design Software Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Fashion Design Software Market Segmentation
The Asia Pacific fashion design software market is segmented based on type, end user, and country.
Based on type, the Asia Pacific fashion design software market is bifurcated into 2D software and 3D software. The 3D software segment held a larger share in 2022. The 2D software is further subsegmented into apparel, gaming, and media. The 3D software is further subsegmented into apparel, gaming, and media.
By end user, the Asia Pacific fashion design software market is segmented into enterprises, individuals, and institutions. The enterprises segment held the largest share in 2022.
Based on country, the Asia Pacific fashion design software market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific fashion design software market in 2022.
Adobe Inc, Autometrix Inc, Browzwear Solutions Pte Ltd, CLO Virtual Fashion LLC, Optitex Ltd, Strategies SA, TG3D Studio Inc, and Tukatech Inc are some of the leading companies operating in the Asia Pacific fashion design software market.