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封面
市场调查报告书
商品编码
1424293

员工倡议工具市场：按部署模型、按组织规模、按最终用户、按地区

Employee Advocacy Tool Market, By Deployment Model, By Organization Size, By End-User, By Geography
出版日期: | 出版商: Coherent Market Insights | 英文 200 Pages | 商品交期: 2-3个工作天内

价格
简介目录

员工倡议工具市场规模预计将从 2023 年的 12 亿美元增加到 2030 年的 50 亿美元，预测期内复合年增长率为 22.6%。

报告范围 报告详情
基准年 2022年 2023/2024年市场规模 12亿美元
实际资料 2018-2021 预测期 2023-2030
预测期间 2023/2024 至 2030/2031 年复合年增长率： 22.60% 2030/2031价值预测 50亿美元
图 1. 2023 年按地区分類的员工倡议工具的全球市场占有率(%)
员工倡导工具市场-IMG1

在当今的数位时代，员工宣传工具变得越来越重要。因为公司认识到员工在塑造品牌认知和推动业务成长方面的力量。这些工具使员工能够成为品牌拥护者，共用公司内容，并在个人社群媒体平台上推广产品和服务。透过利用员工网络，公司可以扩大其品牌讯息并扩大线上影响力。

市场动态：

由于多种因素，员工倡导工具市场正在经历显着成长。关键驱动因素之一是员工产生的内容日益重要及其对品牌认知度的影响。现今的消费者比传统的广告方法更信任他们的同事和员工，这使得员工宣传成为建立品牌信誉的有力工具。此外，公司正在意识到员工倡导在增加社群媒体影响力和参与度方面的潜力。透过利用员工社交网络，公司可以将其品牌讯息传播给更多人，并产生更多潜在客户和转换。随着公司意识到利用员工作为品牌倡导者的好处，员工倡导工具市场正在不断成长。这种成长吸引了各种各样的参与者，导致市场竞争和创新加剧。

但市场也存在挑战和抑制因素。其中一项挑战是确保员工有动力、有动力参与倡议活动。组织需要为员工积极参与倡议活动提供适当的奖励和支持。此外，当员工在个人社群媒体帐号上共用公司内容时，可能会出现资料隐私和安全性问题。

本研究的主要特点

  • 该报告对全球员工倡导工具市场进行了详细分析，并提供了以2022年为基准年的预测期（2023-2030年）的市场规模和年复合成长率（CAGR%）。
  • 它还揭示了各个细分市场的潜在商机，并为该市场说明了一系列有吸引力的投资提案。
  • 它还提供了有关市场驱动因素、抑制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
  • 该报告根据公司亮点、产品系列、主要亮点、绩效和策略等参数，介绍了全球员工倡导工具市场的主要参与者。
  • 该报告的见解使行销人员和经营团队负责人就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
  • 全球员工倡导工具市场报告迎合了该行业的各种相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
  • 相关人员可以透过用于分析全球员工倡导工具市场的各种策略矩阵来促进他们的决策。

目录

第一章 研究目的与前提

  • 研究目标
  • 先决条件
  • 简称

第二章 市场展望

  • 报告说明
    • 市场定义和范围
  • 执行摘要
  • Coherent Opportunity Map（COM）

第三章市场动态、法规及趋势分析

  • 市场动态
  • 影响分析
  • 主要亮点
  • 监管场景
  • 产品发布/核准
  • PEST分析
  • 波特的分析
  • 併购场景

第 4 章 员工倡议工具市场 –冠状病毒(COVID-19) 大流行的影响

  • 新型冠状病毒感染疾病（COVID-19）的流行病学
  • 供需面分析
  • 经济影响

第 5 章 2018-2030 年员工倡议工具市场（按部署模式）

  • 云端基础
  • 本地
  • 混合

第六章 员工倡议工具市场，依组织规模，2018-2030 年

  • 中小企业
  • 大公司

第 7 章 员工倡议工具市场，依最终使用者划分，2018-2030 年

  • 资讯科技与电信
  • 零售和消费品
  • BFSI
  • 卫生保健
  • 媒体与娱乐
  • 其他的

第 8 章 2018-2030 年按地区分類的员工倡议工具市场

  • 北美洲
  • 美国
  • 加拿大
  • 欧洲
  • 德国
  • 英国
  • 西班牙
  • 法国
  • 义大利
  • 俄罗斯
  • 其他欧洲国家
  • 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • ASEAN
  • 其他亚太地区
  • 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
  • 中东和非洲
  • 海湾合作委员会国家
  • 以色列
  • 南非
  • 中部非洲
  • 北非
  • 其他中东地区

第9章 竞争形势

  • EveryoneSocial
  • Hootsuite
  • Sociabble
  • PostBeyond
  • Dynamic Signal
  • MarketBeam
  • Bambu by Sprout Social
  • Influitive
  • GaggleAMP
  • Rallyware
  • Ambassify
  • DrumUp
  • SocialChorus
  • Speakap
  • Others

第10章

  • 调查方法
  • 关于出版商
简介目录
Product Code: CMI6239

The employee advocacy tool market size is expected to reach US$ 5 Billion by 2030, from US$ 1.2 Billion in 2023, at a CAGR of 22.6% during the forecast period.

Report Coverage Report Details
Base Year: 2022 Market Size in 2023/2024: US$ 1.2 Bn
Historical Data for: 2018 to 2021 Forecast Period: 2023 - 2030
Forecast Period 2023/2024 to 2030/2031 CAGR: 22.60% 2030/2031 Value Projection: US$ 5 Bn
Figure 1. Global Employee Advocacy Tool Market Share (%), by Region, 2023
Employee Advocacy Tool Market - IMG1

Employee advocacy tools have become increasingly important in today's digital age, as companies recognize the power of their own employees in shaping brand perception and driving business growth. These tools enable employees to become brand advocates, sharing company content and promoting its products or services on their personal social media platforms. By harnessing the reach of their employees' networks, organizations can amplify their brand messaging and increase their online presence.

Market Dynamics:

The employee advocacy tool market is witnessing significant growth, driven by several factors. One of the key drivers is the rising importance of employee-generated content and its impact on brand perception. Consumers today trust their peers and employees more than traditional advertising methods, making employee advocacy a powerful tool for enhancing brand credibility. Furthermore, organizations are realizing the potential of employee advocacy in increasing their social media reach and engagement. By leveraging their employees' social networks, companies can extend their brand message to a wider audience, generating more leads and conversions. The employee advocacy tools market has seen growth as organizations recognize the benefits of harnessing their employees as brand advocates. This growth has attracted various players, leading to increased competition and innovation within the market.

However, there are also challenges and restraints in the market. One such challenge is ensuring that employees are engaged and motivated to participate in advocacy efforts. Organizations need to provide the right incentives and support to encourage employees to become active advocates. Additionally, there may be concerns regarding data privacy and security when employees share company content on their personal social media accounts.

Key features of the study:

  • This report provides in-depth analysis of the global employee advocacy tool market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global employee advocacy tool market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include EveryoneSocial, Hootsuite, Sociabble, PostBeyond, Dynamic Signal, MarketBeam, Bambu by Sprout Social, Influitive, GaggleAMP, Rallyware, Ambassify, DrumUp, SocialChorus, Speakap, PostBeyond, Dynamic Signal, and others
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global employee advocacy tool market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global employee advocacy tool market

Employee Advocacy Tool Market Detailed Segmentation:

  • By Deployment Model
    • Cloud-based
    • On-premise
    • Hybrid
  • By Organization Size
    • Small & Medium Enterprises
    • Large Enterprises
  • By End User
    • IT & Telecom
    • Retail & Consumer Goods
    • BFSI
    • Healthcare
    • Media & Entertainment
    • Others
  • By Region
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa
  • Key Players
    • EveryoneSocial
    • Hootsuite
    • Sociabble
    • PostBeyond
    • Dynamic Signal
    • MarketBeam
    • Bambu by Sprout Social
    • Influitive
    • GaggleAMP
    • Rallyware
    • Ambassify
    • DrumUp
    • SocialChorus
    • Speakap
    • Others

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Employee Advocacy Tool Market, By Deployment Model
    • Employee Advocacy Tool Market, By Organization Size
    • Employee Advocacy Tool Market, By End User
    • Employee Advocacy Tool Market, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Growth in renovation and remodeling activities
    • High initial and installation costs
    • Rising demand for quartzite stone slabs
  • Impact Analysis
  • Key Highlights
  • Regulatory Scenario
  • Product launch/Approvals
  • PEST Analysis
  • PORTER's Analysis
  • Merger and Acquisition Scenario

4. Employee Advocacy Tool Market - Impact of Coronavirus (COVID-19) Pandemic

  • COVID-19 Epidemiology
  • Supply Side and Demand Side Analysis
  • Economic Impact

5. Employee Advocacy Tool Market , By Deployment Model, 2018 - 2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Cloud-based
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • On-premise
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Hybrid
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)

6. Employee Advocacy Tool Market , By Organization Size, 2018 - 2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Small & Medium Enterprises
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Large Enterprises
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)

7. Employee Advocacy Tool Market , By End User, 2018 - 2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • IT & Telecom
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Retail & Consumer Goods
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • BFSI
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Healthcare
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Media & Entertainment
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)
  • Others
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2030,(US$ Bn)

8. Employee Advocacy Tool Market , By Region, 2018 - 2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, By Country, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, For Country 2018 -2030
    • Country Trends
  • North America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
  • U.S.
  • Canada
  • Europe
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Latin America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Deployment Model, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Organization Size, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By End User, 2018 - 2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Country, 2018-2030,(US$ Bn)
  • GCC Countries
  • Israel
  • South Africa
  • Central Africa
  • North Africa
  • Rest of Middle East

9. Competitive Landscape

  • EveryoneSocial
    • Company Highlights
    • Product Portfolio
    • Key Developments
    • Financial Performance
    • Strategies
  • Hootsuite
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Sociabble
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • PostBeyond
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Dynamic Signal
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • MarketBeam
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Bambu by Sprout Social
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Influitive
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • GaggleAMP
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Rallyware
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Ambassify
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • DrumUp
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • SocialChorus
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Speakap
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Others
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Analyst Views

10. Section

  • Research Methodology
  • About us