蓝牙扬声器市场：按便携性、按应用、按分销管道、按地区

预计2024年全球蓝牙音箱市场规模将达130.7亿美元，2024年至2031年年复合成长率(CAGR)为11.2%，预计到2031年将达到275.4亿美元。

图：2024 年按地区分類的蓝牙扬声器市场占有率(%)

近年来，全球蓝牙扬声器市场经历了显着成长。蓝牙扬声器可以无线播放智慧型手机、平板电脑和笔记型电脑等支援蓝牙的装置中的音乐和媒体。随着无线连接和行动趋势的兴起，蓝牙扬声器已成为行动音讯播放的流行选择。除了改善音质外，蓝牙扬声器的紧凑可携式外形使其适合室内和室外使用。音讯技术的进步和蓝牙扬声器价格的降低相结合，提高了蓝牙扬声器在世界各地的普及。此外，将多房间音讯和语音助理整合到高端扬声器中的能力也推动了需求。然而，替代品的可用性和与语音助理相关的隐私问题等因素可能会限制市场的成长。

市场动态：

全球蓝牙扬声器市场受到消费者对无线和可携式音讯设备日益增长的偏好的推动。快速的都市化、可支配收入的增加和数数位化的不断发展正在推动智慧音讯设备的采用。智慧型装置和智慧型手机的日益普及，以及新兴市场网路连线的便利性，也正在推动市场成长。然而，诸如 WiFi 和有线扬声器等替代品的可用性以及与语音助理相关的隐私问题等因素阻碍了蓝牙扬声器的广泛接受。此外，与范围和音质相关的性能问题也可能阻碍市场成长。持续不断的技术进步提高了音讯质量，扩展了无线范围，并整合了多房间音讯和语音控制等先进功能，正在扩大蓝牙扬声器的范围。此外，领先製造商整合物联网功能以实现与其他智慧家电的连接预计将在预测期内创造成长机会。

本研究的主要特点

• 本报告对全球蓝牙音箱市场进行了详细分析，并提供了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
• 它还揭示了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的主要考察。
• 它根据公司亮点、产品系列、主要亮点、性能和策略等参数来介绍全球蓝牙扬声器市场的主要企业。
• 该报告的见解将帮助负责人和公司经营团队就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• Flobal 的蓝牙扬声器市场报告迎合了该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 相关人员可以透过分析全球蓝牙扬声器市场时使用的各种策略矩阵来促进决策。

目录

第一章 研究目的与前提

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要
• Coherent Opportunity Map（COM）

第三章 市场动态、法规与趋势分析

• 市场动态
  • 促进因素
  • 抑制因素
  • 机会
• 监管场景
• 产业动态
• 併购
• 新系统的推出/核准
• COVID-19 大流行的影响

第四章 全球蓝牙音箱市场，依便携性划分，2019-2031

• 可携式的
• 固定的

第五章全球蓝牙音箱市场，依应用分类，2019-2031

• 商业的
• 住宅

第六章全球蓝牙音箱市场，依通路划分，2019-2031

• 在线的
• 离线

第7章2019-2031年全球蓝牙音箱市场（按地区）

第八章 竞争格局

• 公司简介
  • HARMAN International
  • Bose Corporation
  • Sony Group Corporation
  • Marshall Group AB
  • Apple Inc.
  • Bang &Olufsen
  • Logitech
  • Plantronics Inc.
  • VOXX International Corporation
  • Fugoo Amazon.com Inc.
  • Altec Lansing Inc.
  • Best IT World India Pvt. Ltd.
  • Imagine Marketing Pvt. Ltd.
  • Koninklijke Philips NV
  • Kunhar Peripherals Pvt Ltd.
  • Lenovo Group Ltd.
  • LG Electronics Inc.
  • Onkyo Corp.
  • Samsung Electronics Co. Ltd.

第九章 分析师建议

• Wheel of Fortune
• 分析师观点
• Coherent Opportunity Map

第10章调查方法

• 参考
• 调查方法

Global bluetooth speaker market is estimated to be valued at US$ 13.07 Bn in 2024 and is expected to reach US$ 27.54 Bn by 2031, exhibiting at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.

Figure. Bluetooth Speaker Market Share (%), By Region, 2024

Global bluetooth speaker market has witnessed tremendous growth in the recent years. Bluetooth speakers provide wireless audio playback of music and media from Bluetooth enabled devices like smartphones, tablets and laptops. With rising trend of wireless connectivity and mobility, Bluetooth speakers have emerged as a popular choice for audio playback on-the-go. The compact and portable form factor of Bluetooth speakers along with improved sound quality makes them suitable for outdoor as well as indoor use. Advancements in audio technology coupled with declining prices of Bluetooth speakers have increased their adoption globally. Moreover, the availability of multiroom audio and voice assistant integration in high-end speakers is boosting demand. However, factors like availability of substitutes and privacy concerns associated with voice assistants may restrain the market growth.

Market Dynamics:

Global Bluetooth speaker market growth is driven by growing consumer preference for wireless and portable audio devices. Rapid urbanization, rising disposable incomes and increasing digitalization boosts the adoption of smart audio devices. Growing penetration of smart devices and smartphones along with easing internet connectivity in developing regions is also driving the market growth. However, factors like availability of substitutes like WiFi and wired speakers and privacy concerns associated with voice assistants are hampering the broader acceptance of Bluetooth speakers. Performance issues related to range and audio quality can also hamper the market growth. Ongoing technological advancements to enhance audio quality, expand wireless range and integrate advanced features like multiroom audio and voice control are widening the scope of Bluetooth speakers. Furthermore, integration of IoT capabilities by leading manufacturers to enable connectivity with other smart home appliances is expected to create offer opportunities for growth over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global Bluetooth speaker market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global Bluetooth speaker market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include HARMAN International, Bose Corporation, Sony Group Corporation, Marshall Group AB, Apple Inc., Bang & Olufsen, Logitech, Plantronics Inc., VOXX International Corporation, Fugoo, Amazon.com Inc., Altec Lansing Inc., Best IT World India Pvt. Ltd., Imagine Marketing Pvt. Ltd., Koninklijke Philips NV, Kunhar Peripherals Pvt Ltd., Lenovo Group Ltd., LG Electronics Inc., Onkyo Corp., Samsung Electronics Co. Ltd.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• Flobal Bluetooth speaker market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Bluetooth speaker market.

Detailed Segmentation-

• By Portability
  • Portable
  • Fixed
• By Application
  • Commercial
  • Residential
• By Distribution Channel
  • Online
  • Offline
• By Regional
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa
• Key Players
  • HARMAN International
  • Bose Corporation
  • Sony Group Corporation
  • Marshall Group AB
  • Apple Inc.
  • Bang & Olufsen
  • Logitech
  • Plantronics Inc.
  • VOXX International Corporation
  • Fugoo
  • Amazon.com Inc.
  • Altec Lansing Inc.
  • Best IT World India Pvt. Ltd.
  • Imagine Marketing Pvt. Ltd.
  • Koninklijke Philips NV
  • Kunhar Peripherals Pvt Ltd.
  • Lenovo Group Ltd.
  • LG Electronics Inc.
  • Onkyo Corp.
  • Samsung Electronics Co. Ltd.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Portability
  • Market Snippet, By Application
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Opportunities
• Regulatory Scenario
• Industry Trends
• Merger and Acquisitions
• New system Launch/Approvals
• Impact of the COVID-19 Pandemic

4. Global Bluetooth Speaker Market, By Portability, 2019-2031, (US$ Billion)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019-2031
  • Segment Trends
• Portable
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Billion)
• Fixed
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Billion)

5. Global Bluetooth Speaker Market, By Application, 2019-2031, (US$ Billion)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Segment Trends
• Commercial
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Billion)
• Residential
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Billion)

6. Global Bluetooth Speaker Market, By Distribution Channel, 2019-2031, (US$ Billion)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Segment Trends
• Online
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Billion)
• Offline
  • Introduction
  • Market Size and Forecast, 2019-2031, (US$ Billion)

7. Global Bluetooth Speaker Market, By Region, 2019-2031, (US$ Billion)

• Introduction
  • Market Share Analysis, By Region, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019-2031
• North America
  • Regional Trends
  • Market Size and Forecast, By Portability, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Application, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Distribution Channel, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
    • U.S.
    • Canada
    • Europe
  • Regional Trends
  • Market Size and Forecast, By Portability, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Application, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Distribution Channel, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
    • U.K.
    • Germany
    • Italy
    • France
    • Russia
    • Rest of Europe
    • Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Portability, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Application, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Distribution Channel, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
    • China
    • India
    • ASEAN
    • Australia
    • South Korea
    • Japan
    • Rest of Asia Pacific
    • Latin America
  • Regional Trends
  • Market Size and Forecast, By Portability, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Application, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Distribution Channel, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
    • Middle East & Africa
  • Regional Trends
  • Market Size and Forecast, By Portability, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Application, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Distribution Channel, 2019-2031, (US$ Billion)
  • Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
    • GCC Countries
    • South Africa
    • Rest of the Middle East & Africa

8. Competitive Landscape

• Company Profiles
  • HARMAN International
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Bose Corporation
  • Sony Group Corporation
  • Marshall Group AB
  • Apple Inc.
  • Bang & Olufsen
  • Logitech
  • Plantronics Inc.
  • VOXX International Corporation
  • Fugoo Amazon.com Inc.
  • Altec Lansing Inc.
  • Best IT World India Pvt. Ltd.
  • Imagine Marketing Pvt. Ltd.
  • Koninklijke Philips NV
  • Kunhar Peripherals Pvt Ltd.
  • Lenovo Group Ltd.
  • LG Electronics Inc.
  • Onkyo Corp.
  • Samsung Electronics Co. Ltd.

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. Research Methodology

• References
• Research Methodology
• About us and Sales Contact