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市场调查报告书

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1529547

智慧型手机市场：依作业系统、通路、地区划分

Smartphone Market, By Operating System (Android and iOS), By Distribution Channel (OEM, Retailer, and E-commerce), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

出版日期: 2024年07月03日 | 出版商:

Coherent Market Insights | 英文 110 Pages | 商品交期: 2-3个工作天内

价格

简介目录

预计2024年全球智慧型手机市场规模将达6,811.5亿美元，预计2031年将达9,745.4亿美元，2024年至2031年复合年增长率为5.2%。

报告范围		报告详情
基准年	2023年	2024年市场规模	6811.5亿美元
实际资料	2019-2023	预测期	2024年至2031年
预测 2024-2031 年复合年增长率：	5.20%	2031年价值预测	9745.4亿美元

图：2024 年按地区分類的智慧型手机市场占有率(%)

在网路和社群媒体渗透率不断上升的推动下，全球智慧型手机市场在过去十年中经历了显着增长。智慧型手机技术的进步和设备价格的下降使智慧型手机成为全球使用最广泛的消费性电子设备之一。市场主要企业继续关注无边显示器、可折迭萤幕、5G 连接和多摄影机系统等创新，以吸引新用户并推动升级。同时，已开发市场的市场饱和正促使企业瞄准新兴市场以寻求未来的成长机会。

市场动态：

推动全球智慧型手机市场成长的关键因素包括新兴国家可支配收入的增加、网路连线的改善（包括5G网路的推出）以及双SIM卡智慧型手机的出现。然而，主要市场饱和状态，加上全球通膨率上升，是一项挑战。此外，持续的大流行导致的供应链中断和半导体晶片短缺继续限制市场。从积极的一面来看，对中阶和价格实惠的智慧型手机的需求不断增长，以及对环保电子产品的日益偏好，为市场扩张提供了有利的机会。

本研究的主要特点

本报告对全球智慧型手机市场进行了详细分析，并呈现了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
它还强调了各个细分市场的潜在商机，并说明了该市场有吸引力的投资提案矩阵。
它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。
它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数，介绍了全球智慧型手机市场主要企业的概况。
该报告的见解将使负责人和公司经营团队能够就未来的产品发布、升级、市场扩张和行销策略做出明智的决策。
全球智慧型手机市场报告迎合了该行业的各种相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
透过用于分析全球智慧型手机市场的各种策略矩阵，将有助于相关人员做出决策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 681.15 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	5.20%	2031 Value Projection:	US$ 974.54 Bn

The global smartphone market has witnessed tremendous growth over the past decade driven by rising internet and social media penetration. Advancements in smartphone technology coupled with declining device prices have enabled smartphones to become one of the most widely used consumer electronic devices globally. Key players in the market continue to focus on innovations such as edge-to-edge displays, foldable screens, 5G connectivity, and multi-camera systems to attract new users as well as drive upgrades. At the same time, market saturation in developed markets has led players to increasingly target developing regions for future growth opportunities.

Market Dynamics:

The key drivers fueling the global smartphone market growth include rising disposable incomes in developing countries, improving network connectivity including the rollout of 5G networks, and emergence of dual-SIM smartphones. However, increasing saturation in major markets coupled with rising inflation globally poses a challenge. Additionally, supply chain disruptions amid the ongoing pandemic along with shortage of semiconductor chips continue to restrain the market. On the positive side, growing demand for mid-range and affordable smartphones as well as increasing preference for eco-friendly electronic devices present lucrative opportunities for market expansion.

Key features of the study:

This report provides in-depth analysis of the global smartphone market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global smartphone market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Apple, Google, Honor, Huawei, Microsoft, OnePlus, Oppo, Realme, Samsung, Sony, TCL, Tecno, Transsion, Vivo, and Xiaomi
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global smartphone market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global smartphone market.

Detailed Segmentation:

By Operating System
- Android
- iOS
By Distribution Channel
- OEM
- Retailer
- E-commerce
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Apple
- Google
- Honor
- Huawei
- Microsoft
- OnePlus
- Oppo
- Realme
- Samsung
- Sony
- TCL
- Tecno
- Transsion
- Vivo
- Xiaomi

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Operating System
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Smartphone Market, By Operating System, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Android
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
iOS
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

5. Global Smartphone Market, By Distribution Channel, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
OEM
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Retailer
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
E-commerce
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

6. Global Smartphone Market, By Region, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
North America
- Regional Trends
- Market Size and Forecast, By Operating System, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Operating System, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Operating System, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Operating System, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Operating System, 2019-2031 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019-2031 (US$ Bn)
- Market Share Analysis, By Country, 2024 and 2031 (%)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

7. Competitive Landscape

Company Profiles
- Apple
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Google
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Honor
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Huawei
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Microsoft
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- OnePlus
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Oppo
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Realme
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Samsung
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sony
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- TCL
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tecno
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Transsion
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Vivo
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Xiaomi
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates

8. Wheel of Fortune

Wheel of Fortune
Analyst View
Coherent Opportunity Map

9. Reference and Research Methodology

References
Research Methodology
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License/价格

智慧型手机市场：依作业系统、通路、地区划分