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市场调查报告书
商品编码
1629697
线上影片平台市场按组件、串流媒体类型、最终用户垂直和地区划分Online Video Platforms Market, By Component, By Streaming Type, By End-user Industry, By Geography |
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2024 年全球线上影片平台市场规模估计为 101.1 亿美元，预计到 2031 年将达到 384.5 亿美元，2024 年至 2031 年的复合年增长率为 21%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2023 | 2024 年的市场规模 | 101.1亿美元 |
| 效能资料 | 2019 年至 2023 年 | 预测期 | 2024 年至 2031 年 |
| 预测期间 2024 年至 2031 年复合年增长率： | 21.00％ | 2031 年价值预测 | 384.5亿美元 |
近年来，随着全球线上串流媒体服务日益普及，线上影片平台市场经历了显着增长。智慧型手机和廉价网路连线的广泛使用使得消费者可以随时随地消费大量影片内容。影片平台使内容创作者和媒体公司能够有效地为观众託管、管理和将他们的影片内容收益。目前，影片占据了消费者网路流量的 80% 以上，领先的公司正在大力投资开发人工智慧和分析能力，以提高用户参与度，并透过其平台上的个人化和定向广告创造更多收益。展望未来，随着5G网路开始商业部署，超高清影片和虚拟实境串流媒体预计将成为主流，线上影片将主导整体网路使用情况。
市场动态：
全球线上影片平台市场受到网路影片消费不断增长、连网型设备日益普及以及领先企业对个人化技术的投资不断增加等因素的推动。然而，开发先进影片功能的高成本，以及对资料隐私和安全的担忧阻碍了他们的发展。人工智慧、机器学习和扩增实境等先锋技术为开发身临其境型体验和商业化战略的市场公司提供了丰厚的机会。向新兴市场的地理扩张也带来了成长前景。虽然新参与企业专注于细分市场和差异化产品，但主导者之间对市场占有率的竞争十分激烈。总体而言，在数位转型和影片经营模式不断发展的推动下，市场预计将在未来十年大幅成长。
本研究的主要特点
本报告对全球线上影片平台市场进行了详细分析，并以 2022 年为基准年，给出了预测期（2023-2030 年）的市场规模和年复合成长率（CAGR%）。
它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。
它还提供有关市场驱动因素、限制因素、商业机会、新产品发布和核准、市场趋势、区域展望、Brighthove Inc. 的详细资讯。
报告根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，涵盖了全球线上影片平台市场的主要企业概况。
本报告的见解将使负责人和企业经营团队能够就未来产品发布、新兴车型、市场扩张和行销策略做出明智的决策。
本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
相关人员将透过用于分析全球线上影片平台市场的各种策略矩阵更轻鬆地做出决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
第三章市场动态、法规与趋势分析
- 市场动态
- 影响分析
- 主要亮点
- 监管情景
- 产品发布/核准
- PEST分析
- PORTER 分析
- 併购情景
- 产业趋势
4. 线上影片平台市场（按组件划分），2024 年至 2031 年
- 解决方案
- 服务
5. 线上影片平台市场（依串流媒体类型划分），2024 年至 2031 年
- 直播
- 视讯点播
6. 2024 年至 2031 年按终端用户垂直分類的线上影片平台市场
- 媒体与娱乐
- BFSI
- 零售
- 教育
- 资讯科技和通讯
- 其他的
7. 2019 年至 2031 年全球线上影片平台市场（按地区划分）
- 北美洲
- 拉丁美洲
- 欧洲
- 亚太地区
- 中东
- 非洲
第八章 竞争格局
- Brighthove Inc.
- Endavo media,
- Frame.io, Inc.
- Akamai Technologies
- Limelight Networks
- Media Melon Inc.
- Wistia Inc.
- SpotX, Inc.
- Panopto
- Kaltura Inc
- Comcast Cable Communications Management, LLC
- Longtail Ad Solutions, Inc.
- Ooyala Inc.
第 9 章分析师建议
- 命运之轮
- 分析师观点
- 一致的机会图
第十章参考文献与调查方法
- 参考
- 调查方法
- 关于出版商
Global Online Video Platforms Market is estimated to be valued at USD 10.11 Bn in 2024 and is expected to reach USD 38.45 Bn by 2031, growing at a compound annual growth rate (CAGR) of 21% from 2024 to 2031.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2023 | Market Size in 2024: | US$ 10.11 Bn |
| Historical Data for: | 2019 To 2023 | Forecast Period: | 2024 To 2031 |
| Forecast Period 2024 to 2031 CAGR: | 21.00% | 2031 Value Projection: | US$ 38.45 Bn |
The online video platform market has seen significant growth in recent years driven by the rising popularity of online streaming services globally. The proliferation of smartphones and cheaper internet connectivity have enabled consumers to consume an increasing amount of video content anytime, anywhere. Video platforms allow content creators and media companies to host, manage and monetize video content effectively for their audiences. With video now accounting for over 80% of all consumer internet traffic, major players are investing heavily in developing AI and analytics capabilities to better engage users and generate more revenue through personalization and targeted advertising on their platforms. Going forward, as 5G networks commence commercial rollouts, online video is expected to dominate overall internet usage with ultra-high definition and virtual reality streaming gaining mainstream adoption.
Market Dynamics:
The global online video platforms market is driven by factors such as growth of internet video consumption, proliferation of connected devices, and rising investments by major players in personalization technology. However, high costs associated with development of advanced video capabilities and concerns around data privacy and security act as restraints. Emergence of technologies such as artificial intelligence, machine learning and augmented reality present lucrative opportunities for market players to develop immersive experiences and monetization strategies. Geographical expansion into emerging markets also provides growth prospects. Stiff competition exists between dominant incumbent players for market share while new entrants focus on niche segments and differentiated offerings. Overall, the market is expected to flourish over the next decade on account of digital transformation and evolution of video business models.
Key features of the study:
This report provides in-depth analysis of the global online video platforms market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players like Brighthove Inc., Endavo media, Frame.io, Inc., Akamai Technologies, Limelight Networks, Media Melon Inc., Wistia Inc., SpotX, Inc., Panopto, Kaltura Inc, Comcast Cable Communications Management, LLC, Longtail Ad Solutions, Inc., Ooyala Inc.
It profiles key players in the global online video platforms market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global online video platforms market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global online video platforms market.
Market Segmentation
- Component Insights (Revenue, USD Bn, 2019 - 2031)
- Solution
- Services
- Streaming Type Insights (Revenue, USD Bn, 2019 - 2031)
- Live Streaming
- Video On Demand
- End-user Industry Insights (Revenue, USD Bn, 2019 - 2031)
- Media & Entertainment
- BFSI
- Retail
- Education
- IT & Telecom
- Others
- Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
- Key Players Insights
- Brighthove Inc.
- Endavo media,
- Frame.io, Inc.
- Akamai Technologies
- Limelight Networks
- Media Melon Inc.
- Wistia Inc.
- SpotX, Inc.
- Panopto
- Kaltura Inc
- Comcast Cable Communications Management, LLC
- Longtail Ad Solutions, Inc.
- Ooyala Inc.
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Online Video Platforms Market, By Component
- Online Video Platforms Market, By Streaming Type
- Online Video Platforms Market, By End-user Industry
3. Market Dynamics, Regulations, And Trends Analysis
- Market Dynamics
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
- Industry Trends
4. Online Video Platforms Market, By Component, 2024-2031, (USD Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Solution
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
5. Online Video Platforms Market, By Streaming Type, 2024-2031, (USD Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Live Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Video on Demand
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
6. Online Video Platforms Market, By End-user Industry, 2024-2031, (USD Bn)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Media & Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- BFSI
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Education
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- IT & Telecom
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
7. Global Online Video Platforms Market, By Region, 2019 - 2031, Value (USD Bn)
- Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
- Regional Trends
- North America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- U.S.
- Canada
- Latin America
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- Introduction
- Market Size and Forecast, By Component, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Streaming Type, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user Industry, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
- South Africa
- North Africa
- Central Africa
8. Competitive Landscape
- Brighthove Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Endavo media,
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Frame.io, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Akamai Technologies
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Limelight Networks
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Media Melon Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Wistia Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- SpotX, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Panopto
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Kaltura Inc
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Comcast Cable Communications Management, LLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Longtail Ad Solutions, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Ooyala Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
9. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
10. References and Research Methodology
- References
- Research Methodology
- About us
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