眼影市场：依产品类型、用途、销售管道和地区划分

2024 年全球眼影市场规模估计为 37.6 亿美元，预计 2031 年将达到 58.9 亿美元，2024 年至 2031 年的复合年增长率为 6.6%。

图。

由于各个年龄层的男性和女性越来越喜欢眼部化妆品，全球眼影市场在过去几年中获得了显着的成长。眼影有助于突出眼睛并增加眼睛的深度和焦点。各种色调、质地和配方的眼影的广泛供应刺激了对眼影的需求。此外，人们对整装仪容意识的不断增强以及美容及化妆品消费能力的提高正在刺激全球眼影市场的成长。公司专注于推出具有天然成分、持久效果和创新色调的变革性产品，以满足消费者不断变化的偏好。

市场动态：

男性和女性对美观外表和整装仪容的兴趣日益浓厚，这是眼影市场的主要驱动因素。眼妆在世界各地越来越受欢迎，人们越来越多地从社群媒体平台上获取时尚和风格趋势。美容产品支出的增加、经济状况的改善以及知名品牌的积极行销进一步促进了销售。高端品牌和奢侈品牌的高价格仍然是一个主要限制因素，尤其是在对价格敏感的新兴市场。此外，产品品质的不确定性、更便宜的替代品的供应以及农村地区缺乏认识也在一定程度上阻碍了市场的成长。透过先进的配方、独特的包装、多样化的色调以及对天然和有机成分的关注不断进行产品创新，提供了有利可图的机会。消费者购买力的上升加上对多功能化妆品的需求的不断增长可能会在未来几年开闢更多的新途径。

本研究的主要特点

本报告对全球眼影市场进行了详细分析，并展示了预测期（2024-2031 年）的市场规模（以十亿美元计）和年复合成长率（CAGR%），以 2023 年为基准年。

它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。

它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。

根据公司亮点、产品系列、关键亮点、业绩和策略等参数，列出了全球眼影市场的主要企业。

研究涉及的主要企业包括欧莱雅公司、路威酩轩集团 (LVMH)、雅诗兰黛公司、露华浓公司、资生堂株式会社、香奈儿公司、科蒂集团、安利公司、花王公司、Aveda Corporation、娇诗集团、欧瑞莲控股公司、Korres SA 和 Arbonne International, LLC。

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。

相关人员可以透过分析全球眼影市场所使用的各种策略矩阵来更轻鬆地做出决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• PORTER 分析
• 市场机会
• 监管情景
• 主要进展
• 产业趋势

4. 2019 年至 2031 年全球眼影市场（依产品类型）

• 粉末状
• 液体形式
• 铅笔形式
• 其他的

5. 全球眼影市场，依应用分类，2019-2031 年

• 个人申请
• 专业应用程式

6. 全球眼影市场，依销售管道，2019-2031 年

• 在线的
• 离线

7. 2019 年至 2031 年全球眼影市场（按地区划分）

• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东
• 非洲

第八章 竞争格局

• L'Oreal SA
• LVMH（Moet Hennessy-Louis Vuitton）
• Estee Lauder Companies Inc.
• Revlon, Inc.
• Shiseido Co, Ltd.
• Chanel SA
• Coty, Inc.
• Amway Corporation
• Kao Corporation
• Aveda Corporation
• Clarins Group
• Oriflame Holdings AG
• Korres SA
• Arbonne International, LLC.

第 9 章分析师建议

• 命运之轮
• 分析师观点
• 一致的机会图

第十章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

The global eye shadow market is estimated to be valued at USD 3.76 Bn in 2024 and is expected to reach USD 5.89 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.6% from 2024 to 2031.

Figure. Eye Shadow Market Share (%), By Region 2024

The global eye shadow market has been gaining significant traction over the past few years owing to the rising adoption of eye makeup products among both men and women across age groups. Eye shadow helps accentuate the eyes and add depth and focus to the eye area. The wide availability of various shades, textures, and formulations of eye shadows has fueled their demand. Moreover, rising consciousness about personal appearance and the increasing spending capacities on beauty and cosmetic products have stimulated the growth of the eye shadow market globally. Players are focusing on introducing novel products with natural ingredients, long-lasting results, and innovative palettes to cater to dynamic consumer preferences.

Market Dynamics:

Rising interest in aesthetic looks and personal grooming among both men and women has been a key driver for the eye shadow market. The increasing adoption of fashion and style trends from social media platforms has heightened the focus on eye makeup worldwide. Growing expenditure on cosmetic items, improved economic conditions, and aggressive marketing by leading brands have further boosted sales. High costs of premium and luxury brands remain a major constraint, limiting the market specifically in price-sensitive developing nations. Additionally, uncertainties regarding product quality, availability of cheaper alternatives, and lack of awareness in rural areas also impedes the market growth to some extent. Continued product innovation through advanced formulations, unique packaging, versatile palettes, and focus on natural and organic ingredients present lucrative opportunities. Rising purchasing power of consumers coupled with growing demand for multi-functional cosmetics will further open new avenues over the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global eye shadow market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global eye shadow market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include L'Oreal S.A., LVMH (Moet Hennessy -Louis Vuitton), Estee Lauder Companies Inc., Revlon, Inc., Shiseido Co, Ltd., Chanel S.A., Coty, Inc., Amway Corporation, Kao Corporation, Aveda Corporation, Clarins Group, Oriflame Holdings AG, Korres SA, and Arbonne International, LLC.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global eye shadow market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global eye shadow market

Market Segmentation

• By Product Form Insights (Revenue, USD Bn, 2019 - 2031)
  • Powder Form
  • Liquid Form
  • Pencil Form
  • Others
• By Application Insights (Revenue, USD Bn, 2019 - 2031)
  • Personal Application
  • Professional Application
• By Sales Channel Insights (Revenue, USD Bn, 2019 - 2031)
  • Online
  • Offline
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • L'Oreal S.A.
  • LVMH (Moet Hennessy -Louis Vuitton)
  • Estee Lauder Companies Inc.
  • Revlon, Inc.
  • Shiseido Co, Ltd.
  • Chanel S.A.
  • Coty, Inc.
  • Amway Corporation
  • Kao Corporation
  • Aveda Corporation
  • Clarins Group
  • Oriflame Holdings AG
  • Korres SA
  • Arbonne International, LLC.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Eye Shadow Market, By Product Form
  • Global Eye Shadow Market, By Application
  • Global Eye Shadow Market, By Sales Channel
  • Global Eye Shadow Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trend

4. Global Eye Shadow Market, By Product Form, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Powder Form
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Liquid Form
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Pencil Form
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Eye Shadow Market, By Application, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Personal Application
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Professional Application
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Eye Shadow Market, By Sales Channel, 2019-2031, (USD Bn)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Online
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
• Offline
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Eye Shadow Market, By Region, 2019 - 2031, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2020 - 2031, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product Form, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Application, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Sales Channel, 2019 - 2031, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2019 - 2031, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• L'Oreal S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• LVMH (Moet Hennessy -Louis Vuitton)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Estee Lauder Companies Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Revlon, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Shiseido Co, Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Chanel S.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Coty, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Amway Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Kao Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Aveda Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Clarins Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Oriflame Holdings AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Korres SA
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Arbonne International, LLC.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us