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市场调查报告书

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1629745

音乐串流媒体市场：按服务、内容、最终用户和地区划分

Music Streaming Market, By Service (On-demand Streaming, Live Streaming), By Content (Audio, Video), By End-user (Individual, Commercial), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

出版日期: 2024年12月17日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024 年全球串流音乐市场规模预计为 401.2 亿美元，预计到 2031 年将达到 1,214.3 亿美元，2024 年至 2031 年的复合年增长率为 17.1%。

报告范围		报告详细信息
基准年	2023	2024 年的市场规模	401.2亿美元
效能资料	2019 年至 2023 年	预测期	2024 年至 2031 年
预测期间 2024 年至 2031 年复合年增长率：	17.10％	2031 年价值预测	1214.3亿美元

图。

近年来，全球串流音乐市场经历了显着的成长。消费者对点播串流服务而非实体媒体的偏好日益增加、高速互联网的广泛采用以及各种音乐目录的可用性等因素正在推动该市场的成长。透过音乐串流媒体，用户可以在线上收听各种歌曲，而无需将音乐檔案实际储存在本地装置上。不同的串流平台提供一系列订阅服务，从带有广告的免费服务到无广告的高级服务。随着智慧型手机和智慧型装置的使用范围不断扩大，音乐串流应用在千禧世代和 Z 世代用户中越来越受欢迎。人工智慧和机器学习等颠覆性技术的出现有望进一步增强音乐发现和个人化音乐推荐，从而扩大音乐串流平台的基本客群。

市场动态：

推动串流音乐市场发展的关键因素包括年轻一代对数位音乐消费的偏好日益增长、低成本资料方案和智慧型手机的普及以及音乐串流媒体公司不断的技术创新。然而，盗版担忧、农村地区互联网普及率低以及主要企业的市场力量增强等因素对市场成长构成了挑战。另一方面，音讯广告的收益、向新兴经济体的扩张、直播功能的整合以及音乐串流与其他 OTT 平台的捆绑，对市场参与者来说都是有利可图的机会。此外，向基于订阅模式的模式转移以及音乐和视讯串流的融合预计将在未来几年重塑竞争态势。

本研究的主要特点

本报告对全球串流音乐市场进行了详细分析，并以 2022 年为基准年，展示了预测期（2023-2030 年）的市场规模和年复合成长率（CAGR%）。

它还强调了各个领域的潜在商机，并说明了该市场的引人注目的投资提案矩阵。

它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。

全球音乐串流媒体市场的主要企业根据公司亮点、产品系列、关键亮点、财务绩效和策略等参数进行分析。

研究涉及的主要企业包括 Spotify AB、Apple, Inc.、Amazon.com, Inc.、Google LLC、Deezer SA、Pandora Media, Inc.、腾讯音乐娱乐集团、Tidal、SoundCloud Global Limited &Co.KG 和 iHeartMedia, Inc.

本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

全球音乐串流媒体市场报告迎合了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。

相关人员可以透过分析全球音乐串流媒体市场所使用的各种策略矩阵更轻鬆地做出决策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 40.12 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	17.10%	2031 Value Projection:	US$ 121.43 Bn

The global music streaming market has witnessed tremendous growth over the past few years. Factors such as increasing consumer preference for on-demand streaming services over physical media, high-speed internet penetration, and availability of wider music catalogue have boosted the growth of this market. Music streaming allows users to listen to a variety of songs online without actually storing the music files on the local device. Various streaming platforms provide subscription services ranging from free ad-supported to premium ad-free options. With growing smartphone and smart device usage, music streaming apps have become widely popular among millennials and Gen Z users. The emergence of innovative technologies like AI and machine learning is further expected to enhance music discovery and personalized music recommendation, thereby expanding the customer base of music streaming platforms.

Market Dynamics:

The key drivers fueling the music streaming market include growing preference of young demographics for digital music consumption, availability of low-cost data plans and smartphones, and constant innovation introduced by music streaming players. However, factors such as piracy concerns, lack of internet penetration in rural areas, and increasing market dominance of top players pose challenges for market growth. On the upside, monetization of audio advertising, expansion into emerging economies, integration of live streaming features, and bundling of music streaming with other OTT platforms present lucrative opportunities for market players. Moreover, paradigm shift towards subscription-based models and convergence of music and video streaming is expected to reshape the competitive dynamics in the coming years.

Key features of the study:

This report provides in-depth analysis of the global music streaming market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year.

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.

It profiles key players in the global music streaming market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.

Key companies covered as a part of this study include Spotify AB, Apple, Inc., Amazon.com, Inc., Google LLC, Deezer SA, Pandora Media, Inc., Tencent Music Entertainment Group, Tidal, SoundCloud Global Limited & Co. KG, iHeartMedia, Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.

The global music streaming market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global music streaming market.

Market Segmentation

Service Insights (Revenue, USD Bn, 2019 - 2031)
- On-demand Streaming
- Live Streaming
Content Insights (Revenue, USD Bn, 2019 - 2031)
- Audio
- Video
End-user Insights (Revenue, USD Bn, 2019 - 2031)
- Individual
- Commercial
Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Spotify AB
- Apple, Inc.
- com, Inc.
- Google LLC
- Deezer SA
- Pandora Media, Inc.
- Tencent Music Entertainment Group
- Tidal
- SoundCloud Global Limited & Co. KG
- iHeartMedia, Inc.

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Music Streaming Market, By Service
- Music Streaming Market, By Content
- Music Streaming Market, By End-user
- Music Streaming Market, By Region

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Industry Trends

4. Music Streaming Market, By Service, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
On-demand Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Live Streaming
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Music Streaming Market, By Content, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Audio
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Video
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Music Streaming Market, By End-user, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Individual
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Commercial
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Music Streaming Market, By Region, 2019 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Service, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Content, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End-user, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

Spotify AB
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Apple, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amazon.com, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google LLC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Deezer SA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Pandora Media, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tencent Music Entertainment Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tidal
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SoundCloud Global Limited & Co. KG
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
iHeartMedia, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

9. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. References and Research Methodology

References
Research Methodology
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音乐串流媒体市场：按服务、内容、最终用户和地区划分