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市场调查报告书
商品编码
1672971
视讯点播服务市场（按产品、内容类型、垂直和地区）Video On Demand Service Market, By Offering, By Content Type, By Vertical, By Geography |
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预计到 2025 年全球视讯点播服务市场规模将达到 1,115.1 亿美元，到 2032 年将达到 2,216.3 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 10.3%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025年的市场规模 | 1115.1亿美元 |
| 效能资料 | 从 2020 年到 2024 年 | 预测期 | 2025年至2032年 |
| 预测期：2025-2032年复合年增长率： | 10.30％ | 2032 年价值预测 | 2216.3亿美元 |
由于媒体和娱乐产业的技术的快速进步，全球视讯点播服务市场正在经历显着的成长。视讯点播允许用户在方便的时候流式传输自己选择的视频，不受时间限制。智慧型电视的广泛普及、网路普及率的提高以及高速宽频存取的增加等因素正在推动对创新 VOD 平台的需求。内容提供者和经销商正专注于开发专用应用程式和使用者友善介面，为用户提供丰富的观看体验。同时，大公司正在大力投资製作原创内容，以扩大其内容库并吸引新客户。随着5G网路的普及和优质内容的扩展，视讯点播服务市场预计将稳步成长。
市场动态：
全球视讯点播服务市场受到主要地区互联网普及率上升和智慧电视普及率不断提高的推动。价格实惠的高速互联网计划和低成本智慧电视设备的广泛普及使得更广泛的人群可以享受点播串流服务。此外，数位媒体技术的不断进步使提供者能够提高视讯品质并提供更身临其境的观看体验。然而，严格的资料法规和网路犯罪的威胁对提供无缝服务构成了挑战。同时，虚拟实境平台的发展为尝试新类型的互动式影像内容提供了机会。主要参与者正在大力投资製作原创内容，以充实其内容库并对抗串流媒体巨头的竞争。
本研究的主要特点
本报告对全球视讯点播服务市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。
它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。
全球视讯点播服务市场的主要企业是根据公司亮点、产品系列、关键亮点、财务业绩和策略等参数列出的。
研究涉及的主要企业包括亚马逊公司（Amazon Prime Video）、苹果公司（Apple TV+）、美国电话电报公司（HBO Max）、思科系统公司、康卡斯特公司（Xfinity）、Disney+（华特迪士尼公司）、富士通有限公司、Google 有限公司（YouTube TV）、Hulu LLC（华特威特）、微软公司和迪士尼控股公司通信公司。
本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
相关人员将透过用于分析全球视讯点播服务市场的各种策略矩阵更轻鬆地做出决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
- Coherent Opportunity Map（COM）
第三章市场动态、法规与趋势分析
- 市场动态
- 驱动程式
- 限制因素
- 市场机会
- 监管情景
- 产业趋势
- 合併和收购
- 新系统实施/核准
- 新冠肺炎疫情的影响
4. 全球随选视讯服务市场（依产品划分），2020 年至 2032 年
- 解决方案
- 服务
5. 2020 年至 2032 年全球视讯点播服务市场（依内容类型）
- 电影
- 音乐
- 电视节目/网路连续剧
- 教育/健身计划
- 其他的
6. 全球视讯随选服务市场（依垂直产业划分），2020 年至 2032 年
- BFSI
- 教育
- 政府和公共部门
- 医疗保健和生命科学
- 媒体与娱乐
- 其他的
7. 2020 年至 2032 年全球视讯点播服务市场（按地区划分）
- 北美洲
- 欧洲
- 亚太地区
- 拉丁美洲
- 中东和非洲
第八章竞争格局
- 公司简介
- Amazon.com, Inc.（Amazon Prime Video）
- Apple Inc.（Apple TV+）
- AT&T Inc.（HBO Max）
- Cisco Systems, Inc.
- Comcast Corporation（Xfinity）
- Disney+（The Walt Disney Company）
- Fujitsu Limited
- Google LLC（YouTube TV）
- Hulu LLC（The Walt Disney Company）
- Microsoft Corporation
- Netflix, Inc.
- Peacock（NBCUniversal）
- Sling TV（DISH Network）
- Tencent Holdings Ltd.（WeTV）
- Verizon Communications Inc.
第九章分析师建议
- 机会
- 分析师观点
- Coherent Opportunity Map
第十章调查方法
- 参考
- 调查方法
Global Video On Demand Service Market is estimated to be valued at USD 111.51 Bn in 2025 and is expected to reach USD 221.63 Bn by 2032, growing at a compound annual growth rate (CAGR) of 10.3% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 111.51 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 10.30% | 2032 Value Projection: | USD 221.63 Bn |
The global video on demand service market is experiencing significant growth due to rapid technological advancements in the media and entertainment industry. Video on demand allows users to stream and view videos of their preference at their own convenience without any time restrictions. Factors such as increasing adoption of smart TVs, growing internet penetration, and rising availability of high-speed broadband access are fueling the demand for innovative VOD platforms. Content providers and distributors are focusing on developing specialized apps and user-friendly interfaces to offer enhanced viewing experiences to subscribers. Meanwhile, major players are investing heavily in original content production to augment their content libraries and attract new customers. The video on demand service market is expected to grow steadily with the widespread rollout of 5G networks and expansion of high-quality content offerings.
Market Dynamics:
The global video on demand service market is driven by rising internet penetration and increasing adoption of smart television sets across major regions. The proliferation of affordable high-speed internet plans and availability of low-cost smart TV devices have made on-demand streaming services accessible to a wider population base. Additionally, continuous advancements in digital media technologies are allowing providers to enrich video quality and deliver an immersive viewing experience. However, stringent data regulations and threat of cybercrimes pose challenges for seamless service delivery. Meanwhile, the development of virtual reality platforms provides opportunities to experiment with new genres of interactive video content. Major players are investing significantly in original content production to strengthen their content libraries and counter competition from streaming giants.
Key features of the study:
This report provides in-depth analysis of the global video on demand service market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global video on demand service market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Amazon.com, Inc. (Amazon Prime Video), Apple Inc. (Apple TV+), AT&T Inc. (HBO Max), Cisco Systems, Inc., Comcast Corporation (Xfinity), Disney+ (The Walt Disney Company), Fujitsu Limited, Google LLC (YouTube TV), Hulu LLC (The Walt Disney Company), Microsoft Corporation, Netflix, Inc., Peacock (NBCUniversal), Sling TV (DISH Network), Tencent Holdings Ltd. (WeTV), and Verizon Communications Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global video on demand service market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global video on demand service market.
Detailed Segmentation:
- By Offering
- Solutions
- Services
- By Content Type
- Movies
- Music
- TV Shows/Web Series
- Educational/Fitness Programs
- Others
- By Vertical
- BFSI
- Education
- Government & Public Sector
- Healthcare & Life Sciences
- Media & Entertainment
- Others
- By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Key Players Insights
- Amazon.com, Inc. (Amazon Prime Video)
- Apple Inc. (Apple TV+)
- AT&T Inc. (HBO Max)
- Cisco Systems, Inc.
- Comcast Corporation (Xfinity)
- Disney+ (The Walt Disney Company)
- Fujitsu Limited
- Google LLC (YouTube TV)
- Hulu LLC (The Walt Disney Company)
- Microsoft Corporation
- Netflix, Inc.
- Peacock (NBCUniversal)
- Sling TV (DISH Network)
- Tencent Holdings Ltd. (WeTV)
- Verizon Communications Inc.
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Offering
- Market Snippet, By Content Type
- Market Snippet, By Vertical
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Regulatory Scenario
- Industry Trend
- Merger and Acquisitions
- New System Launches/Approvals
- Impact of COVID-19 Pandemic
4. Global Video on Demand Service Market, By Offering, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
- Solutions
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Services
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
5. Global Video on Demand Service Market, By Content Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
- Movies
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Music
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- TV Shows/Web Series
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Educational/Fitness Programs
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Others
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
6. Global Video on Demand Service Market, By Vertical, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- Segment Trends
- BFSI
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Education
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Government & Public Sector
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Healthcare & Life Sciences
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Media & Entertainment
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
- Others
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
7. Global Video on Demand Service Market, By Region, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2020-2032
- North America
- Regional Trends
- Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
- U.S.
- Canada
- Europe
- Regional Trends
- Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Regional Trends
- Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Regional Trends
- Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Offering, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Content Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
- Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
- South Africa
- Israel
- GCC Countries
- Rest of the Middle East & Africa
8. Competitive Landscape
- Company Profiles
- Amazon.com, Inc. (Amazon Prime Video)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Apple Inc. (Apple TV+)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- AT&T Inc. (HBO Max)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Cisco Systems, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Comcast Corporation (Xfinity)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Disney+ (The Walt Disney Company)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Fujitsu Limited
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Google LLC (YouTube TV)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Hulu LLC (The Walt Disney Company)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Microsoft Corporation
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Netflix, Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Peacock (NBCUniversal)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Sling TV (DISH Network)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Tencent Holdings Ltd. (WeTV)
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Verizon Communications Inc.
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/Updates
- Amazon.com, Inc. (Amazon Prime Video)
9. Analyst Recommendations
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
10. Research Methodology
- References
- Research Methodology
- About us and Sales Contact
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