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市场调查报告书
商品编码
1784568
全球男性健康与保健市场:按类型、分销管道和地区分析、规模、趋势及 2030 年预测Global Men's Health and Wellness Market: Analysis By Type, By Distribution Channel, By Region Size and Trends with Forecast up to 2030 |
男性健康与保健涵盖了男性身心和社会福祉的广泛而全面的方针。男性在多个方面重视健康。从健身和光顾精品工作室,到重视综合健康实践和自我护理,男性正在显着影响健康与保健产业。 2024年,全球男性健康与保健市场规模估计为1.42兆美元,预计2030年将达到2.88兆美元。
自疫情爆发以来,人们对男性健康的认识显着提高。在个人化营养和补充剂、技术支援的健康监测、社会影响、远端医疗和数位健康服务需求不断增长的推动下,全球男性健康和保健市场预计将在未来几年快速成长。随后,社群媒体和线上社群在男性健康和保健中发挥着越来越重要的作用,为男性提供了一个共用经验、寻求建议和从面临类似健康挑战的同侪那里获得支持的平台。网红和名人也在利用他们的平台来提高人们对男性健康问题的认识,并提倡健康的生活方式选择。除了超级男性综合维他命和达到卧推极限之外,人们对男性健康的兴趣已经扩展到生育治疗技术、护肤、心理健康,甚至化妆品。预计该市场在预测期内(2025-2030 年)的复合年增长率约为 12%。
本报告对全球男性健康和保健市场进行了全面分析,提供了有关成长动力和挑战、市场趋势和竞争格局的资讯。
Men's health and wellness includes a broad and holistic approach to men's physical, mental and social well-being. Men are prioritizing wellness across multiple dimensions. From fitness adoption and frequenting boutique studios to integrative health practices and prioritizing self-care, men had a massive impact on the health and wellness industry. In 2024, the global men's health and wellness market was valued at US$1.42 trillion, and is probable to reach US$2.88 trillion by 2030.
Men are now substantially more aware of their health post-pandemic. Global men's health and wellness market is expected to surge in the future due to rising demand for personalized nutrition and supplements, tech-enabled health monitoring, social influence, telemedicine and digital health services, etc. Subsequently, social media and online communities are playing an increasingly important role in men's health and wellness, providing platforms for sharing experiences, seeking advice, and finding support from peers facing similar health challenges. Influencers and celebrities are also leveraging their platforms to raise awareness about men's health issues and promote healthy lifestyle choices. Exploring beyond Mega Men multivitamins and reaching the limit on the bench press, there is a growing interest in men's health that includes fertility technology, skincare, emotional well-being, and even cosmetic products. The market is expected to grow at a CAGR of approx. 12% during the forecasted period of 2025-2030.
Market Segmentation Analysis:
By Type: According to the report, the global men's health and wellness market is segmented into five types: Beauty and Personal Care, Physical Activity, Health and Wellness Food, Wellness Tourism and others. Beauty and Personal Care segment acquired majority of share in the market in 2024, as emerging fashion trends and the influence of social media have gravitated consumers toward self-grooming and self-care, ignoring the gender binaries of such products and regimens as not being for men, which has led to the growth of beauty and personal care segment among men. Whereas, health and wellness food segment would experience the fastest growing CAGR in the future, owing to the increasing youth population, who are more concerned about their physical appearances. Young population of men desires to look presentable at all times that propels them to opt for beauty, personal care, nutrition, and weight loss products and services.
By Distribution Channel: According to the report, the global men's health and wellness market is segmented into two distribution channel: Online and Offline. Online segment acquired majority of share in the market in 2024 and is expected to grow with the fastest CAGR, as men, particularly those with busy schedules or reluctance to visit healthcare facilities, find it more convenient to access health information, products, and services online. This convenience factor has been a significant driver of growth in the online men's health and wellness market.
By Region: The report provides insight into the men's health and wellness market based on the supply, namely North America, Europe, Asia Pacific, and Rest of the World. North America men's health and wellness market enjoyed the highest market share in 2024, owing to rising disposable income of the consumers, increased health consciousness, growing demand for healthy products, and increased consumer awareness regarding men's health and wellness products. Moreover, personalization has become a significant trend in the health and wellness industry in the region.
Asia Pacific men's health and wellness market is expected to grow with the fastest CAGR, as the region has been witnessing innovations in treatment modalities for men's health conditions, including minimally invasive surgical techniques, targeted drug therapies, and regenerative medicine approaches. These advancements aim to improve treatment outcomes, reduce side effects, and enhance quality of life for men with various health concerns. China men's health and wellness market is expected to augment in the future as social media and celebrity endorsements play a significant role in shaping consumer preferences in China. Influencers and celebrities promoting health and wellness products could drive trends and influence purchasing decisions among men. Additionally, the men's grooming industry in India is experiencing rapid growth, driven by changing perceptions of masculinity and grooming standards.
Global Men's Health and Wellness Market Dynamics:
Growth Drivers: Growing Millennials and Gen Z men population plays a pivotal role in driving growth in the global men's health and wellness market as Millennials are driven by a global awareness and a desire to enhance their lifestyles and appear worldly, which is changing their perspective on men's wellness. Research indicates that many millennials prioritize spending on experiences over material possessions. Millennials and Gen Z men are generally more health-conscious than previous generations. Further, the market is expected to increase due to escalating ecommerce, amplified disposable income, changing societal norms, rising awareness of skincare among men, rising popularity of wellness tourism, etc.
Challenges: The market's expansion is projected to be hampered by high cost of products, and services, as high costs can discourage men from adopting healthier lifestyles or incorporating wellness practices into their daily routines. For example, expensive gym memberships, specialized health foods, or premium supplements may deter individuals from engaging in regular exercise or maintaining a balanced diet. The other challenges that men's health and wellness market faces include, societal stigma and perception, competition with unisex products, etc.
Trends: One of the most distinct and pervasive trends observed in the global men's health and wellness market is sexual wellness. Society's views on sexual health and well-being have changed significantly, with more people acknowledging the significance of sexual satisfaction and overall well-being as crucial aspects of a healthy lifestyle. This change in perspective has resulted in a greater willingness among men to prioritize their sexual health and explore ways to improve their sexual experiences. More trends in the market are believed to augment the growth of men's health and wellness market during the forecasted period include, rising demand for thermal & mineral springs and spas, integration of digital devices in the health and wellness industry, technological advancements, personalized nutrition plans, adaptogens and herbal supplements, rising awareness of mental health and mindfulness, celebrity endorsements and influencer marketing, etc.
Competitive Landscape and Recent Developments:
Global men's health and wellness market is fragmented, with a huge number of players in the market. Market players have implemented sustainable growth techniques in the market. To strengthen their position in the market, some of the leading competitors are pursuing various growth methods such as mergers, acquisitions, collaborations, and agreements. Key players of global men's health and wellness market are:
Koninklijke Philips N.V.
L'Oreal S.A.
The Procter & Gamble Company
Unilever PLC
Herbalife Ltd
Nestle S.A. (The Bountiful Company)
Abbott Laboratories
Hims & Hers Health, Inc.
Equinox Group
Amway Corp
David Lloyd Leisure Limited
Anytime Fitness Franchisor, LLC
Vitabiotics
The key players are actively pursuing strategic initiatives such as new product launches, geographic expansion into emerging markets, and mergers & acquisitions, to strengthen their market presence and gain a competitive edge. Many of them operate through diverse business segments, allowing them to cater to various aspects of men's health and wellness, including nutrition, personal care, fitness, and medical devices. For instance, In February 2025, Unilever collaborated with former football star Marshawn Lynch to launch two new Dove Men+Care Whole Body Deodorant sprays-Marine + Blue Cypress and Fig + Suede. These products are formulated to tackle body odour across the entire body, addressing a major awareness gap revealed by Dove Men+Care research, which found that 63% of men are unaware of comprehensive body odour solutions.