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市场调查报告书
商品编码
1822411

2032 年男性整体健康产品市场预测：按产品类型、配方、分销管道、最终用户和地区进行的全球分析

Holistic Men's Wellness Products Market Forecasts to 2032 - Global Analysis By Product Type, Formulation, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球整体男性健康产品市场预计在 2025 年达到 17 亿美元，到 2032 年将达到 36 亿美元，预测期内的复合年增长率为 10.7%。

整体男性健康产品涵盖一系列天然、功能性和综合性解决方案，旨在支持男性的整体身心健康。这些产品涵盖营养补充品、草药、健身辅助产品、护肤、减压配方，以及注重平衡和预防的生活方式导向产品。与传统健康食品不同，这些产品注重整体护理，解决男性健康和生活方式需求中相互关联的方面，以促进活力、长寿和健康。

预防性医疗保健需求不断增长

随着男性主动养成健康习惯以预防慢性疾病，预防保健意识的不断增强也推动了市场的发展。与生活方式相关的健康挑战，包括压力、肥胖和心血管风险，正在推动对整体解决方案的需求，包括补充剂、心理健康辅助产品和健身产品。消费者正从被动治疗转向注重营养、免疫力和正念的综合疗法。这种预防意识正在推动市场稳步发展，尤其是在註重长期健康的都市区人群中。

意识层级有限

儘管人们对健康的兴趣日益浓厚，但由于新兴地区消费者认知度有限，市场仍面临挑战。许多男性仍然不了解整体解决方案的益处，将补充剂和生活方式产品视为可选项而非必需品。此外，资讯碎片化和缺乏清晰的产品教育也阻碍了人们的采用。在农村地区，对价格承受能力的担忧进一步加剧了这种阻碍，限制了其在主要城市市场以外的渗透。因此，儘管新兴经济体的采用率正在成长，但知识差距和推广宣传活动不足阻碍了全球采用率的提升。

扩展我们的数位健康平台

数位健康平台的快速发展为市场加速发展创造了良好的机会。行动健康应用程式、虚拟教练和电商分销正在重塑人们获取营养补充剂、健身和心理健康辅助产品的管道。这些平台支援个人化追踪、主导推荐和无缝产品购买，并根据消费者对便利性和客製化的偏好进行优化。在精通科技的千禧世代和Z世代的推动下，整体男性健康品牌正在利用数位生态系统来提升参与度、扩大市场覆盖率，并推动全球订阅主导的收益成长。

与替代品的激烈竞争

男性健康市场面临替代产品和疗法的挑战。药物解决方案、传统健身产品和一般保健产品往往会分散消费者的注意力。此外，草药替代品、能量饮料和竞争性营养补充剂带来了价格竞争和广泛的认知。健康产业已经饱和，品牌在差异化和留住消费者方面面临挑战。竞争加剧增加了定价压力，限制了净利率，并迫使整体健康服务提供者不断创新，以保持相关性和忠诚度。

COVID-19的影响：

新冠疫情最初扰乱了供应链，并导致店面销售下降，但也显着提升了人们对免疫力、心理韧性和整体健康的兴趣。男性越来越多地转向线上管道购买补充剂、健身方案和减压产品。虚拟咨询和数位健康订阅业务迅速扩张，儘管面临身体限制，但仍支撑了稳定的需求。随着全球健康意识的不断增强，疫情进一步强化了预防保健作为生活方式的优先考量。这种转变永久促进了长期市场成长，并使整体健康成为疫情后日常生活的一部分。

预测期内，补充剂市场预计将成为最大的市场

由于对维生素、矿物质和草药配方的需求不断增长，以增强免疫力、活力和压力管理，预计补充剂领域将在预测期内占据最大的市场份额。越来越多的男性选择补充剂作为补充营养不足和应对老龄化相关问题的便利解决方案。电子商务通路的成长以及混合和强化配方产品的创新正在推动补充剂的普及。补充剂与预防性医疗保健的紧密联繫，正在巩固其在健康领域的主导地位。

预计在预测期内胶囊的复合年增长率最高。

由于便利性、剂量精准性和更高的生物利用度，胶囊市场预计将在预测期内实现最高成长率。胶囊因其便携性和消费者友好的服用方式，越来越受到粉剂和液体的青睐。植物胶囊和缓释性胶囊的创新进一步提升了其在註重健康的男性群体中的引力。此外，胶囊也适合忙碌的生活方式，使其更容易坚持日常习惯。这种偏好正推动製造商在全球健康市场拓展其胶囊产品系列。

占比最大的地区：

预计亚太地区将在预测期内占据最大市场份额，这得益于中产阶级人口的快速增长、都市化的推进以及健康意识的不断提升。中国、印度和日本等国家对男性健康的补充剂、护肤和健身产品的需求激增。传统草药与现代配方的融合进一步增强了消费者信心。此外，政府推动预防性医疗保健和数位化应用的倡议正在推动市场渗透，巩​​固亚太地区在该领域的领先地位。

复合年增长率最高的地区：

在预测期内，北美预计将实现最高的复合年增长率，这得益于数位健康平台的强劲普及、可支配收入的增加以及对整体生活方式的日益关注。美国和加拿大对优质补充剂、性健康产品和心理健康辅助产品的需求强劲。健康品牌与技术主导平台之间的策略合作伙伴关係正在推动创新。此外，消费者对预防性医疗保健的意识和偏好不断增强，也将继续推动该地区的医疗健康产品普及。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球整体男性健康产品市场（依产品类型）

  • 补充
  • 护肤和美容
  • 性健康产品
  • 心理健康援助
  • 健身与恢復

6. 全球整体男性健康产品市场（按配方）

  • 胶囊
  • 粉末
  • 软糖
  • 外用药物
  • 喝

7. 全球整体男性健康产品市场（依通路）

  • 电子商务
  • 药局
  • 男科诊所
  • 零售店

8. 全球整体男性健康产品市场（依最终用户划分）

  • 运动员
  • 专业的
  • 退休人员
  • 学生

9. 全球男性整体保健产品市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Unilever PLC
  • Procter & Gamble Co.
  • Johnson & Johnson
  • L'Oreal SA
  • Beiersdorf AG
  • Reckitt Benckiser Group plc
  • Colgate-Palmolive Company
  • Estee Lauder Companies Inc.
  • Shiseido Company, Limited
  • Amorepacific Corporation
  • Edgewell Personal Care Company
  • Kimberly-Clark Corporation
  • Henkel AG & Co. KGaA
  • Coty Inc.
  • LVMH Moet Hennessy Louis Vuitton
  • Procter & Gamble Co.
  • Johnson & Johnson
Product Code: SMRC31165

According to Stratistics MRC, the Global Holistic Men's Wellness Products Market is accounted for $1.7 billion in 2025 and is expected to reach $3.6 billion by 2032 growing at a CAGR of 10.7% during the forecast period. Holistic Men's Wellness Products encompass a broad range of natural, functional, and integrative solutions designed to support men's overall physical, mental, and emotional health. These products include nutritional supplements, herbal remedies, fitness aids, skincare, stress-relief formulations, and lifestyle-oriented offerings that emphasize balance and prevention. Unlike conventional health products, they focus on a whole-body approach, promoting vitality, longevity, and wellness by addressing interconnected aspects of men's health and lifestyle needs.

Market Dynamics:

Driver:

Rising demand for preventive healthcare

The market is spurred by increasing awareness of preventive healthcare, as men proactively adopt wellness routines to avoid chronic diseases. Fueled by lifestyle-related health challenges such as stress, obesity, and cardiovascular risks, demand for holistic solutions including supplements, mental health aids, and fitness products is accelerating. Consumers are shifting from reactive treatments to integrative approaches, highlighting nutrition, immunity, and mindfulness. This preventive mindset is propelling steady market adoption, particularly in urban demographics emphasizing long-term health optimization.

Restraint:

Limited consumer awareness levels

Despite growing wellness interest, the market faces setbacks due to limited consumer awareness in emerging regions. Many men remain unaware of the benefits of holistic solutions, perceiving supplements and lifestyle products as optional rather than essential. Additionally, fragmented information and lack of clear product education hinder adoption. In rural areas, affordability concerns exacerbate this restraint, restricting penetration beyond metropolitan markets. Consequently, while adoption is rising in developed economies, knowledge gaps and limited outreach campaigns slow broader global expansion.

Opportunity:

Expansion in digital wellness platforms

The rapid growth of digital wellness platforms creates a promising opportunity for market acceleration. Mobile health apps, virtual coaching, and e-commerce distribution are reshaping accessibility to supplements, fitness, and mental health aids. These platforms enable personalized tracking, AI-driven recommendations, and seamless product purchases, aligning with consumer preferences for convenience and customization. Spurred by tech-savvy millennials and Gen Z, holistic men's wellness brands are leveraging digital ecosystems to enhance engagement, extend market reach, and foster subscription-driven revenue growth worldwide.

Threat:

Intense competition from substitutes

The market is challenged by the availability of substitute products and therapies across men's health. Pharmaceutical solutions, conventional fitness products, and general-purpose wellness offerings often divert consumer attention. Additionally, herbal alternatives, energy drinks, and mass-market nutrition products present competitive pricing and broader recognition. With a saturated wellness industry, brands face difficulties in differentiation and consumer retention. This competitive intensity heightens pricing pressures, limiting margins and compelling holistic wellness providers to innovate continuously to maintain relevance and loyalty.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted supply chains and reduced in-store sales but significantly accelerated interest in immunity, mental resilience, and holistic well-being. Men increasingly turned to online channels for supplements, fitness solutions, and stress-relief products. Virtual consultations and digital wellness subscriptions expanded rapidly, supporting steady demand despite physical restrictions. As health consciousness heightened globally, the pandemic reinforced preventive care as a lifestyle priority. This shift has permanently boosted long-term market growth, cementing holistic wellness in daily routines post-pandemic.

The supplements segment is expected to be the largest during the forecast period

The supplements segment is expected to account for the largest market share during the forecast period, owing to rising demand for vitamins, minerals, and herbal formulations that support immunity, vitality, and stress management. Men increasingly prefer supplements as a convenient solution for bridging nutritional gaps and addressing age-related concerns. Expanding e-commerce channels and product innovations in blends and fortified formulations are fueling widespread adoption. The strong association of supplements with preventive care reinforces their dominance across the wellness spectrum.

The capsules segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the capsules segment is predicted to witness the highest growth rate, reinforced by convenience, dosage accuracy, and enhanced bioavailability. Capsules are increasingly favored over powders and liquids due to portability and consumer-friendly consumption formats. Innovation in plant-based and slow-release capsules is further boosting appeal among health-conscious men. Additionally, capsules align with busy lifestyles, enabling easy adherence to daily routines. This preference is driving manufacturers to expand capsule-based product portfolios across global wellness markets.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to its rapidly expanding middle-class population, urbanization, and heightened health awareness. Countries such as China, India, and Japan are witnessing surging demand for supplements, skincare, and fitness products targeting men's wellness. Traditional herbal practices integrated into modern formulations further enhance consumer trust. Moreover, government initiatives promoting preventive healthcare and digital adoption are amplifying market penetration, consolidating Asia Pacific's leadership in the sector.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with robust adoption of digital health platforms, rising disposable incomes, and increasing focus on holistic lifestyles. The U.S. and Canada are witnessing strong demand for premium supplements, sexual wellness products, and mental health aids. Strategic collaborations between wellness brands and tech-driven platforms are accelerating innovation. Moreover, heightened consumer awareness and preference for preventive care continue to drive accelerated adoption across this region.

Key players in the market

Some of the key players in Holistic Men's Wellness Products Market include Unilever PLC, Procter & Gamble Co., Johnson & Johnson, L'Oreal S.A., Beiersdorf AG, Reckitt Benckiser Group plc, Colgate-Palmolive Company, Estee Lauder Companies Inc., Shiseido Company, Limited, Amorepacific Corporation, Edgewell Personal Care Company, Kimberly-Clark Corporation, Henkel AG & Co. KGaA, Coty Inc., LVMH Moet Hennessy Louis Vuitton, and Procter & Gamble Co., Johnson & Johnson.

Key Developments:

In Sep 2025, Unilever PLC launched the new Dove Men+Care Mindful Vitality line, a comprehensive range of supplements and topical products featuring adaptogens and nootropics, designed to combat mental fatigue and support cognitive function alongside physical wellness.

In Aug 2025, L'Oreal S.A. introduced the new Biotherm Homme Force Supreme probiotic and postbiotic serum, a daily skincare product engineered to strengthen the skin's microbiome barrier and improve resilience to environmental stress.

In July 2025, The Estee Lauder Companies Inc. announced the launch of its 'Aveda Men' holistic grooming ecosystem, which integrates aromatherapy, plant-based formulations, and a digital wellness app to track stress and sleep patterns.

Product Types Covered:

  • Supplements
  • Skincare & Grooming
  • Sexual Wellness Products
  • Mental Health Aids
  • Fitness & Recovery

Formulations Covered:

  • Capsules
  • Powders
  • Gummies
  • Topicals
  • Drinks

Distribution Channels Covered:

  • E-Commerce
  • Pharmacies
  • Specialty Men's Clinics
  • Retail Stores

End Users Covered:

  • Athletes
  • Professionals
  • Retirees
  • Students

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Holistic Men's Wellness Products Market, By Product Type

  • 5.1 Introduction
  • 5.2 Supplements
  • 5.3 Skincare & Grooming
  • 5.4 Sexual Wellness Products
  • 5.5 Mental Health Aids
  • 5.6 Fitness & Recovery

6 Global Holistic Men's Wellness Products Market, By Formulation

  • 6.1 Introduction
  • 6.2 Capsules
  • 6.3 Powders
  • 6.4 Gummies
  • 6.5 Topicals
  • 6.6 Drinks

7 Global Holistic Men's Wellness Products Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 E-Commerce
  • 7.3 Pharmacies
  • 7.4 Specialty Men's Clinics
  • 7.5 Retail Stores

8 Global Holistic Men's Wellness Products Market, By End User

  • 8.1 Introduction
  • 8.2 Athletes
  • 8.3 Professionals
  • 8.4 Retirees
  • 8.5 Students

9 Global Holistic Men's Wellness Products Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Unilever PLC
  • 11.2 Procter & Gamble Co.
  • 11.3 Johnson & Johnson
  • 11.4 L'Oreal S.A.
  • 11.5 Beiersdorf AG
  • 11.6 Reckitt Benckiser Group plc
  • 11.7 Colgate-Palmolive Company
  • 11.8 Estee Lauder Companies Inc.
  • 11.9 Shiseido Company, Limited
  • 11.10 Amorepacific Corporation
  • 11.11 Edgewell Personal Care Company
  • 11.12 Kimberly-Clark Corporation
  • 11.13 Henkel AG & Co. KGaA
  • 11.14 Coty Inc.
  • 11.15 LVMH Moet Hennessy Louis Vuitton
  • 11.16 Procter & Gamble Co.
  • 11.17 Johnson & Johnson

List of Tables

  • Table 1 Global Holistic Men's Wellness Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Holistic Men's Wellness Products Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Holistic Men's Wellness Products Market Outlook, By Supplements (2024-2032) ($MN)
  • Table 4 Global Holistic Men's Wellness Products Market Outlook, By Skincare & Grooming (2024-2032) ($MN)
  • Table 5 Global Holistic Men's Wellness Products Market Outlook, By Sexual Wellness Products (2024-2032) ($MN)
  • Table 6 Global Holistic Men's Wellness Products Market Outlook, By Mental Health Aids (2024-2032) ($MN)
  • Table 7 Global Holistic Men's Wellness Products Market Outlook, By Fitness & Recovery (2024-2032) ($MN)
  • Table 8 Global Holistic Men's Wellness Products Market Outlook, By Formulation (2024-2032) ($MN)
  • Table 9 Global Holistic Men's Wellness Products Market Outlook, By Capsules (2024-2032) ($MN)
  • Table 10 Global Holistic Men's Wellness Products Market Outlook, By Powders (2024-2032) ($MN)
  • Table 11 Global Holistic Men's Wellness Products Market Outlook, By Gummies (2024-2032) ($MN)
  • Table 12 Global Holistic Men's Wellness Products Market Outlook, By Topicals (2024-2032) ($MN)
  • Table 13 Global Holistic Men's Wellness Products Market Outlook, By Drinks (2024-2032) ($MN)
  • Table 14 Global Holistic Men's Wellness Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 15 Global Holistic Men's Wellness Products Market Outlook, By E-Commerce (2024-2032) ($MN)
  • Table 16 Global Holistic Men's Wellness Products Market Outlook, By Pharmacies (2024-2032) ($MN)
  • Table 17 Global Holistic Men's Wellness Products Market Outlook, By Specialty Men's Clinics (2024-2032) ($MN)
  • Table 18 Global Holistic Men's Wellness Products Market Outlook, By Retail Stores (2024-2032) ($MN)
  • Table 19 Global Holistic Men's Wellness Products Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global Holistic Men's Wellness Products Market Outlook, By Athletes (2024-2032) ($MN)
  • Table 21 Global Holistic Men's Wellness Products Market Outlook, By Professionals (2024-2032) ($MN)
  • Table 22 Global Holistic Men's Wellness Products Market Outlook, By Retirees (2024-2032) ($MN)
  • Table 23 Global Holistic Men's Wellness Products Market Outlook, By Students (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.