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市场调查报告书
商品编码
1822468

2032 年健康糖果甜点市场预测：按产品、消费者细分、分销管道和地区进行的全球分析

Healthy Confectionery Market Forecasts to 2032 - Global Analysis By Product (Chocolate Confection, Sugar Confection, Functional Confection and Fine Bakery Wares), Consumer Demographic, Distribution Channels and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球健康糖果甜点市场预计在 2025 年达到 6,490 亿美元，到 2032 年将达到 1,4,360 亿美元，预测期内的复合年增长率为 12%。

健康糖果甜点是指在提供偏好的同时，又能促进营养和健康的糖果甜点、巧克力和零嘴零食。与传统糖果甜点不同，这些产品通常添加糖、饱和脂肪和人工添加剂较少，并且富含膳食纤维、蛋白质、维生素、矿物质和益生菌等功能性成分。这些产品兼顾口味和健康益处，满足了消费者追求无负担偏好的需求。健康糖果甜点也符合纯素、无麸质和低卡路里等饮食趋势，鼓励理性消费，在不牺牲口味和享受的前提下促进整体健康。

增强健康意识

膳食纤维、蛋白质和天然甜味剂等功能性成分正被添加到糖果甜点中，以增强免疫力、促进消化和能源平衡。公众消费者意识提升宣传活动和个人化营养平台正在推动糖果的早期应用。需求涵盖了从年轻的健身爱好者到老年人的广泛年龄层。植物性、有机和强化食品的融合正在扩大市场规模。这些动态使健康意识成为健康糖果甜点市场的关键驱动力，并推动了整体市场的成长。

原物料价格波动

在全球供应链中断的背景下，製造商面临着维持产品一致性和利润稳定的挑战。合规性和品质保证进一步增加了营运成本。消费者对价格的敏感度正在减缓新兴市场的接受度。儘管人们对健康零食的需求日益增长，但这些因素仍在限制市场扩张。

可支配所得增加

注重健康的消费者愿意为营养产品支付溢价，同时又不牺牲口感和偏好。零售业态、健康商店和数位平台的扩张正在提升产品的可及性。公共和私人部门对食品创新和生活方式品牌的投资正在蓬勃发展。这些发展为市场发展创造了有利条件，并加速了健康糖果甜点的普及。

来自替代零食的激烈竞争

为了保持市场份额，製造商必须透过创新、口味和健康宣传来实现差异化。产品定位碎片化和产品优势重迭正在导致品牌稀释。快速的产品週期和邻近品类的激进行销正在加剧竞争压力。这些限制构成了策略风险，并限制了全面的市场开发。

COVID-19的影响：

新冠疫情扰乱了原本健康的糖果甜点市场，导致供应链暂时中断、衝动消费减少以及产品发布延迟。零售店关闭和消费者偏好的转变影响了消费者对新形式产品的认知和尝试。然而，人们对免疫力、心理健康和居家零食的关注度有所提升，部分抵消了市场放缓的影响。疫情后的復苏正受到全球市场对洁净标示、功能性和数位化糖果甜点产品需求成长的推动，以及电子商务、个人化包装和营养配方的创新。

预计预测期内巧克力糖果甜点将成为最大的类别。

巧克力糖果甜点因其广泛的消费者吸引力、多功能性以及与功能性成分的融合，预计将在预测期内占据最大的市场份额。黑巧克力、富含蛋白质的巧克力以及无糖巧克力在零售和健康通路中越来越受欢迎。製造商正在优化其配方，以考虑口味、质地和营养均衡。礼品、零食和偏好类别的需求依然强劲。这一细分市场持续支撑健康糖果甜点市场，推动整体市场成长。

预测期内，线上零售领域预计将以最高复合年增长率成长

受便利性、个人化和直销需求的推动，线上零售领域预计将在预测期内实现最高成长率。电商平台提供精选商品、订阅模式以及符合健康偏好的主导产品推荐。数位行销、网红参与和健康内容正在提升消费者认知度和转换率。与行动应用程式的整合、虚拟营养咨询和智慧包装正在增强参与度。公共和私人对数位商务基础设施的投资正在加速平台的扩张。

比最大的地区

预计欧洲将在预测期内占据最大的市场份额，这得益于其成熟的健康文化、强大的法规结构和较高的消费者意识。德国、法国、英国和北欧等国家在洁净标示创新、功能性成分采用和零售渗透方面处于领先地位。在减糖、永续采购和营养透明度方面的公共措施正在增强需求。区域製造商和全球品牌正在扩展其全通路策略和本地化产品供应。监管的清晰度和文化融合正在支持清洁标籤的采用。

复合年增长率最高的地区：

预计亚太地区将在预测期内实现最高的复合年增长率，这得益于可支配收入的增长、都市化的加快以及人们对功能性零食日益增长的兴趣。中国、印度、日本和韩国等国家正在扩大健康零食的生产、分销和消费者教育。官民合作关係和行动优先策略正在改善都市区和半都市区的零食取得。对价格实惠、文化适应性强且营养丰富的糖果甜点的需求正在推动技术创新。本地製造商和跨国公司正在合作，以在地化和扩展解决方案。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球健康糖果甜点市场（按产品）

  • 巧克力糖果甜点
    • 黑巧克力
    • 无糖巧克力
    • 有机纯素巧克力
  • 糖果甜点
    • 无糖糖果
    • 功能性软糖
    • 天然甜糖果
  • 功能性糖果甜点
    • 益生菌糖果
    • 富含维生素和矿物质的零食
    • 植物性蛋白质糖果
  • 优质烘焙产品
    • 无麸质糕点
    • 低糖蛋糕和饼干
    • 有机和植物来源烘焙点心

第六章全球健康糖果甜点市场（依消费者细分）

  • 孩子
  • 成人
  • 注重健康的消费者
  • 一般消费者
  • 纯素和植物基
  • 不含麸质
  • 低碳水化合物和生酮饮食

7. 全球健康糖果甜点市场（按分销管道）

  • 超级市场和大卖场
  • 网路零售
  • 专卖店
  • 便利商店
  • 直接面向消费者的平台

8. 全球健康糖果甜点市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章：主要进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十章：企业概况

  • Nestle SA
  • Mars, Incorporated
  • Mondelez International, Inc.
  • The Hershey Company
  • Ferrero Group
  • Lindt & Sprungli AG
  • Unilever PLC
  • General Mills, Inc.
  • Barry Callebaut AG
  • Alfred Ritter GmbH & Co. KG
  • Simply Gum, Inc.
  • SmartSweets Inc.
  • ChocZero, Inc.
  • Lily's Sweets, LLC
  • Free2b Foods, LLC
Product Code: SMRC31223

According to Stratistics MRC, the Global Healthy Confectionery Market is accounted for $649 billion in 2025 and is expected to reach $1436 billion by 2032 growing at a CAGR of 12% during the forecast period. Healthy confectionery refers to sweets, chocolates, and snacks that are formulated to provide indulgence while supporting better nutrition and wellness. Unlike traditional confectionery, these products are typically lower in added sugars, saturated fats, and artificial additives, and often enriched with functional ingredients such as fiber, protein, vitamins, minerals, or probiotics. They cater to consumers seeking guilt-free indulgence, balancing taste and health benefits. Healthy confectionery also aligns with dietary trends like vegan, gluten-free, or low-calorie options, promoting mindful consumption and contributing to overall well-being without compromising on flavor or enjoyment.

Market Dynamics:

Driver:

Growing health consciousness

Functional ingredients such as fiber, protein, and natural sweeteners are being integrated into confectionery formats to support immunity, digestion, and energy balance. Public awareness campaigns and personalized nutrition platforms are reinforcing early adoption. Demand spans across age groups, from fitness-focused youth to aging populations. Integration with plant-based, organic, and fortified formulations is expanding market reach. These dynamics are positioning health consciousness as a key driver of the healthy confectionery market, thereby boosting overall market growth.

Restraint:

Fluctuating raw material prices

Manufacturers face challenges in maintaining product consistency and margin stability amid global supply chain disruptions. Regulatory compliance and quality assurance further increase operational overhead. Price sensitivity among consumers is slowing adoption in emerging markets. These factors are constraining market expansion despite rising demand for health-oriented treats.

Opportunity:

Rise in disposable incomes

Health-conscious buyers are willing to pay more for products that offer nutritional benefits without compromising taste or indulgence. Expansion of retail formats, wellness stores, and digital platforms is enhancing accessibility. Public and private investments in food innovation and lifestyle branding are reinforcing momentum. These developments are creating favorable conditions for market growth, thereby accelerating adoption of healthy confectionery products.

Threat:

Intense competition from alternative snacks

Manufacturers must differentiate through innovation, taste, and health claims to retain market share. Fragmented product positioning and overlapping benefits are increasing brand dilution. Rapid product cycles and aggressive marketing in adjacent categories are intensifying competitive pressure. These limitations are introducing strategic risk and constraining full-scale market development.

Covid-19 Impact:

The Covid-19 pandemic disrupted the Healthy Confectionery market, causing temporary supply chain interruptions, reduced impulse purchases, and delays in product launches. Retail closures and shifting consumer priorities affected visibility and trial of new formats. However, the increased focus on immunity, mental wellness, and home-based snacking partially offset the slowdown. Post-pandemic recovery is driven by growing demand for clean-label, functional, and digitally accessible confectionery solutions, along with innovations in e-commerce, personalized packaging, and nutrient-rich formulations across global markets.

The chocolate confectionery segment is expected to be the largest during the forecast period

The chocolate confectionery segment is expected to account for the largest market share during the forecast period owing to its broad consumer appeal, versatility, and integration with functional ingredients. Dark chocolate, protein-infused variants, and sugar-free formats are gaining traction across retail and wellness channels. Manufacturers are optimizing formulations for taste, texture, and nutritional balance. Demand remains strong across gifting, snacking, and therapeutic indulgence categories. This segment continues to anchor the healthy confectionery market, thereby boosting overall market growth.

The online retail segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online retail segment is predicted to witness the highest growth rate driven by demand for convenience, personalization, and direct-to-consumer access. E-commerce platforms are offering curated assortments, subscription models, and AI-driven product recommendations tailored to health preferences. Digital marketing, influencer engagement, and wellness content are enhancing consumer awareness and conversion. Integration with mobile apps, virtual nutrition consultations, and smart packaging is reinforcing engagement. Public and private investments in digital commerce infrastructure are accelerating platform expansion.

Region with largest share:

During the forecast period, the Europe region is expected to hold the largest market share due to its mature wellness culture, strong regulatory framework, and high consumer awareness. Countries like Germany, France, the UK, and the Nordics are leading in clean-label innovation, functional ingredient adoption, and retail penetration. Public initiatives in sugar reduction, sustainable sourcing, and nutritional transparency are reinforcing demand. Regional manufacturers and global brands are scaling omnichannel strategies and localized offerings. Regulatory clarity and cultural integration are supporting widespread deployment.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising disposable incomes, urbanization, and growing interest in functional snacking. Countries like China, India, Japan, and South Korea are scaling production, distribution, and consumer education around health-oriented treats. Public-private partnerships and mobile-first strategies are improving access in urban and semi-urban areas. Demand for affordable, culturally adaptive, and nutrient-rich confectionery is reinforcing innovation. Regional manufacturers and global players are collaborating to localize and scale solutions.

Key players in the market

Some of the key players in Healthy Confectionery Market include Nestle S.A., Mars, Incorporated, Mondelez International, Inc., The Hershey Company, Ferrero Group, Lindt & Sprungli AG, Unilever PLC, General Mills, Inc., Barry Callebaut AG, Ritter Sport, Simply Gum, Inc., SmartSweets Inc., ChocZero, Inc., Lily's Sweets, LLC and Free2b Foods, LLC.

Key Developments:

In September 2025, Mondelez acquired Evrith, a health-focused snack company, to expand its better-for-you confectionery portfolio. This strategic move complements prior acquisitions like Clif Bar and Hu Kitchen, reinforcing Mondelez's leadership in wellness-oriented indulgence.

In August 2025, Mars completed the acquisition of Nature's Bakery, a plant-based snack company, to expand its healthy confectionery portfolio. This move aligns with Mars's strategy to diversify beyond traditional sweets and capture growth in wellness-oriented snacking.

Products Covered:

  • Chocolate Confectionery
  • Sugar Confectionery
  • Functional Confectionery
  • Fine Bakery Wares

Consumer Demographics Covered:

  • Children
  • Adults
  • Health-Conscious Consumers
  • General Consumers
  • Vegan & Plant-Based
  • Gluten-Free
  • Low-Carb & Keto

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Online Retail
  • Specialty Stores
  • Convenience Stores
  • Direct-to-Consumer Platforms

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Healthy Confectionery Market, By Product

  • 5.1 Introduction
  • 5.2 Chocolate Confectionery
    • 5.2.1 Dark Chocolate
    • 5.2.2 Sugar-Free Chocolate
    • 5.2.3 Organic & Vegan Chocolate
  • 5.3 Sugar Confectionery
    • 5.3.1 Sugar-Free Candies
    • 5.3.2 Functional Gummies
    • 5.3.3 Natural Sweeteners-Based Candies
  • 5.4 Functional Confectionery
    • 5.4.1 Probiotic-Infused Sweets
    • 5.4.2 Vitamin & Mineral-Enriched Treats
    • 5.4.3 Plant-Based Protein Candies
  • 5.5 Fine Bakery Wares
    • 5.5.1 Gluten-Free Pastries
    • 5.5.2 Low-Sugar Cakes & Cookies
    • 5.5.3 Organic & Plant-Based Baked Goods

6 Global Healthy Confectionery Market, By Consumer Demographics

  • 6.1 Introduction
  • 6.2 Children
  • 6.3 Adults
  • 6.4 Health-Conscious Consumers
  • 6.5 General Consumers
  • 6.6 Vegan & Plant-Based
  • 6.7 Gluten-Free
  • 6.6 Low-Carb & Keto

7 Global Healthy Confectionery Market, By Distribution Channels

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Online Retail
  • 7.4 Specialty Stores
  • 7.5 Convenience Stores
  • 7.6 Direct-to-Consumer Platforms

8 Global Healthy Confectionery Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Nestle S.A.
  • 10.2 Mars, Incorporated
  • 10.3 Mondelez International, Inc.
  • 10.4 The Hershey Company
  • 10.5 Ferrero Group
  • 10.6 Lindt & Sprungli AG
  • 10.7 Unilever PLC
  • 10.8 General Mills, Inc.
  • 10.9 Barry Callebaut AG
  • 10.10 Alfred Ritter GmbH & Co. KG
  • 10.11 Simply Gum, Inc.
  • 10.12 SmartSweets Inc.
  • 10.13 ChocZero, Inc.
  • 10.14 Lily's Sweets, LLC
  • 10.15 Free2b Foods, LLC

List of Tables

  • Table 1 Global Healthy Confectionery Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Healthy Confectionery Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Healthy Confectionery Market Outlook, By Chocolate Confectionery (2024-2032) ($MN)
  • Table 4 Global Healthy Confectionery Market Outlook, By Dark Chocolate (2024-2032) ($MN)
  • Table 5 Global Healthy Confectionery Market Outlook, By Sugar-Free Chocolate (2024-2032) ($MN)
  • Table 6 Global Healthy Confectionery Market Outlook, By Organic & Vegan Chocolate (2024-2032) ($MN)
  • Table 7 Global Healthy Confectionery Market Outlook, By Sugar Confectionery (2024-2032) ($MN)
  • Table 8 Global Healthy Confectionery Market Outlook, By Sugar-Free Candies (2024-2032) ($MN)
  • Table 9 Global Healthy Confectionery Market Outlook, By Functional Gummies (2024-2032) ($MN)
  • Table 10 Global Healthy Confectionery Market Outlook, By Natural Sweeteners-Based Candies (2024-2032) ($MN)
  • Table 11 Global Healthy Confectionery Market Outlook, By Functional Confectionery (2024-2032) ($MN)
  • Table 12 Global Healthy Confectionery Market Outlook, By Probiotic-Infused Sweets (2024-2032) ($MN)
  • Table 13 Global Healthy Confectionery Market Outlook, By Vitamin & Mineral-Enriched Treats (2024-2032) ($MN)
  • Table 14 Global Healthy Confectionery Market Outlook, By Plant-Based Protein Candies (2024-2032) ($MN)
  • Table 15 Global Healthy Confectionery Market Outlook, By Fine Bakery Wares (2024-2032) ($MN)
  • Table 16 Global Healthy Confectionery Market Outlook, By Gluten-Free Pastries (2024-2032) ($MN)
  • Table 17 Global Healthy Confectionery Market Outlook, By Low-Sugar Cakes & Cookies (2024-2032) ($MN)
  • Table 18 Global Healthy Confectionery Market Outlook, By Organic & Plant-Based Baked Goods (2024-2032) ($MN)
  • Table 19 Global Healthy Confectionery Market Outlook, By Consumer Demographics (2024-2032) ($MN)
  • Table 20 Global Healthy Confectionery Market Outlook, By Children (2024-2032) ($MN)
  • Table 21 Global Healthy Confectionery Market Outlook, By Adults (2024-2032) ($MN)
  • Table 22 Global Healthy Confectionery Market Outlook, By Health-Conscious Consumers (2024-2032) ($MN)
  • Table 23 Global Healthy Confectionery Market Outlook, By General Consumers (2024-2032) ($MN)
  • Table 24 Global Healthy Confectionery Market Outlook, By Vegan & Plant-Based (2024-2032) ($MN)
  • Table 25 Global Healthy Confectionery Market Outlook, By Gluten-Free (2024-2032) ($MN)
  • Table 26 Global Healthy Confectionery Market Outlook, By Low-Carb & Keto (2024-2032) ($MN)
  • Table 27 Global Healthy Confectionery Market Outlook, By Distribution Channels (2024-2032) ($MN)
  • Table 28 Global Healthy Confectionery Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 29 Global Healthy Confectionery Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 30 Global Healthy Confectionery Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 31 Global Healthy Confectionery Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 32 Global Healthy Confectionery Market Outlook, By Direct-to-Consumer Platforms (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.