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封面
市场调查报告书
商品编码
1419267

全球医疗广告市场 - 产业趋势与预测（~2031）

Global Healthcare Advertising Market - Industry Trends and Forecast to 2031
出版日期: | 出版商: Data Bridge Market Research | 英文 784 Pages | 商品交期: 请询问到货日

价格

全球医疗广告市场规模预计将从 2023 年的 42,395,348,250 美元增至 2031 年的 64,189,320,310 美元，在 2024-2031 年预测期内复合年增长率为 5.5%。

本报告针对全球医疗广告市场进行研究分析，提供产业趋势与预测、驱动与限制因素、企业趋势等资讯。

目录

第一章简介

第二章 市场区隔

第三章执行摘要

第 4 章重要注意事项

  • 波特五力分析
  • 案例分析
  • 全球医疗广告预算明细：按 RX 品牌/公司划分
  • 监管标准
  • 医疗广告支出：依医院和医疗中心分类

第五章市场概况

  • 促进者
    • 增加广告投资水准以提高品牌生产力
    • 扩大个人化药品行销
    • 行动广告的爆炸性成长
    • 网路广告成本低
  • 抑制因素
    • AD 拦截器解决方案的采用率有所提高
    • 严格的政府药品广告标准
  • 机会
    • 新药开发
    • 针对特定年龄层的广告内容
    • 医疗数位行销需求不断增长
  • 任务
    • 传统广告成本高
    • 平面广告成长率低

第六章全球医疗广告市场：依类型

  • 概述
  • 传统的
  • 数字的
  • 公共关係
  • 独特的品牌、认可度
  • 内部行销
  • 雇主行销
  • 医生介绍
  • 其他

第七章全球医疗广告市场：依技术分类

  • 概述
  • 远程医疗
  • AI
  • 个人资料追踪
  • 其他

第八章 全球医疗广告市场：依方法分类

  • 概述
  • 医护人员（详情）
  • 直接面向消费者 (DTC)

第九章 全球医疗广告市场：依方法分类

  • 概述
  • 离线
  • 在线的

第十章全球医疗广告市场：依应用程式分类

  • 概述
  • 健身和饮食产品和服务
  • 场外交易
  • 健康卫生
  • 医疗保险
  • 医院、诊所
  • 医疗器材
  • 矫正镜片、眼镜
  • 製药
  • 处方药
  • 可穿戴
  • 生物技术公司
  • 生物製药
  • 疫苗接种
  • 医疗水疗
  • 老人居家照护服务
  • 其他

第十一章全球医疗广告市场：按地区

  • 概述
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 荷兰
    • 瑞士
    • 俄罗斯
    • 比利时
    • 土耳其
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳大利亚
    • 新加坡
    • 印度尼西亚
    • 泰国
    • 马来西亚
    • 菲律宾
    • 亚太其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 中东/非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿拉伯联合酋长国
    • 以色列
    • 埃及
    • 其他中东/非洲

第十二章 全球医疗广告市场及企业状况

  • 公司股票分析：全球

第十三章 北美医疗广告市场及企业状况

  • 公司市占率分析：北美

第14章欧洲医疗广告市场及企业状况

  • 公司市占率分析：欧洲

第十五章 亚太医疗广告市场及企业状况

  • 公司市占率分析：亚太地区

第16章SWOT分析

第十七章公司简介

  • PUBLICIS GROUPE
  • FCB WORLDWIDE, INC. (A SUBSIDIARY OF IPG)
  • WUNDERMAN THOMPSON (A SUBSIDIARY OF WPP PLC)
  • VMLY&R (A SUBSIDIARY OF WPP PLC)
  • CDM NEW YORK
  • ABELSONTAYLOR GROUP
  • BRAND MED LLC
  • COMMUNICATIONS STRATEGY GROUP
  • DISTILL HEALTH
  • DOBIES HEALTH MARKETING
  • FINGERPAINT MARKETING, INC.
  • HAVAS HEALTH & YOU (A SUBSIDIARY OF HAVAS)
  • HEALTHCARE SUCCESS, LLC
  • HIGH LEVEL MARKETING, INC.
  • INTREPY LLC
  • LEVO HEALTHCARE CONSULTING, LLC
  • MARICICH HEALTH
  • MCCANN WORLDGROUP (A SUBSIDIARY OF IPG)
  • SAGEFROG MARKETING GROUP, LLC
  • SEQUENCE HEALTH
  • SYNEOS HEALTH
  • TBWAWORLDHEALTH
  • THRIVE INTERNET MARKETING AGENCY
  • TRAFFIK ADVERTISING

第18章调查

第十九章 相关报导

The global healthcare advertising market is expected to reach USD 64,189,320.31 thousand by 2031 from USD 42,395,348.25 thousand in 2023, growing at a CAGR of 5.5% during the forecast period of 2024 to 2031.

Market Segmentation

Global Healthcare Advertising Market, By Type (Traditional, Digital, Public Relations, Unique Branding and Awareness, Internal Marketing, Physician Referrals, Employer Marketing, and Others), Technology (Personal Data Tracking, Telemedicine, Artificial Intelligence, and Others), Approach (Direct-To-Consumer Advertising and Healthcare Professional (Detailing)), Mode (Online and Offline), Application (Fitness and Diet Product and Service, Over The Counter, Health Hygiene, Medical Insurance, Hospitals and Clinics, Medical Devices and Equipment, Corrective Lenses and Glasses, Pharmaceutical, Prescription Medicines, Wearables, Biotech Companies, Biopharmaceuticals, Vaccine, Medical Spas, Senior Home Care Services, and Others), Country (U.S., Canada, Mexico, Germany, France, U.K., Italy, Russia, Spain, Netherlands, Switzerland, Belgium, Turkey, Poland, Denmark, Sweden, Norway, Finland, Rest of Europe, China, Japan, India, Australia, South Korea, Singapore, Malaysia, Thailand, Indonesia, Philippines, Taiwan, Vietnam, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Saudi Arabia, U.A.E., Egypt, Israel, Kuwait, Oman, Qatar, Bahrain, and Rest of Middle East and Africa) - Industry Trends and Forecast to 2031

Overview of Global Healthcare Advertising Market Dynamics

  • Driver
  • Increasing level of investments in advertising to enhance brand productivity
  • Restraint
  • Increasing adoption of ad blocker solution
  • Opportunity
  • Increasing demand for healthcare digital marketing

Market Players

Some of the major market players operating in the global healthcare advertising market are:

  • PUBLICIS GROUP
  • FCB Worldwide Inc.
  • Wunderman Thompson
  • VMLY&R
  • CDM New York
  • MCCANN WORLDGROUP
  • Syneos Health
  • Havas Health & You
  • TBWA\WorldHealth
  • ABELSONTAYLOR GROUP
  • Sequence Health
  • Fingerpaint Marketing Inc.
  • TRAFFIK Advertising
  • LEVO Healthcare Consulting LLC
  • Communications Strategy Group
  • Healthcare Success LLC.
  • Maricich Health
  • Thrive Internet Marketing Agency
  • Dobies Health Marketing
  • Distill Health LLC.
  • SAGEFROG MARKETING
  • High Level Marketing Inc.
  • Intrepy LLC
  • Brand Med LLC

TABLE OF CONTENTS

1 INTRODUCTION 79

  • 1.1 OBJECTIVES OF THE STUDY 79
  • 1.2 MARKET DEFINITION 79
  • 1.3 OVERVIEW OF THE GLOBAL HEALTHCARE ADVERTISING MARKET 79
  • 1.4 LIMITATIONS 81
  • 1.5 MARKETS COVERED 81

2 MARKET SEGMENTATION 91

  • 2.1 MARKETS COVERED 91
  • 2.2 GEOGRAPHIC SCOPE 92
  • 2.3 YEARS CONSIDERED FOR THE STUDY 93
  • 2.4 CURRENCY AND PRICING 93
  • 2.5 RESEARCH METHODOLOGY 94
  • 2.6 MULTIVARIATE MODELLING 97
  • 2.7 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 98
  • 2.8 DBMR MARKET POSITION GRID 99
  • 2.9 MARKET APPLICATION COVERAGE GRID 100
  • 2.10 SECONDARY SOURCES 101
  • 2.11 ASSUMPTIONS 102

3 EXECUTIVE SUMMARY 103

4 PREMIUM INSIGHTS 105

  • 4.1 PORTER'S FIVE FORCES ANALYSIS 106
  • 4.2 CASE STUDY 107
  • 4.3 GLOBAL HEALTHCARE ADVERTISING BUDGETS BREAK DOWN BY RX BRAND/COMPANY 109
  • 4.4 REGULATORY STANDARDS 112
  • 4.5 HEALTHCARE ADVERTISEMENT EXPENDITURE BY HOSPITALS AND MEDICAL CENTERS 113

5 MARKET OVERVIEW 115

  • 5.1 DRIVERS 117
    • 5.1.1 INCREASING LEVEL OF INVESTMENTS IN ADVERTISING TO ENHANCE BRAND PRODUCTIVITY 117
    • 5.1.2 GROWING PERSONALIZED HEALTHCARE MARKETING 118
    • 5.1.3 UPSURGE IN MOBILE ADVERTISING 118
    • 5.1.4 LOW COST OF ONLINE ADVERTISING 119
  • 5.2 RESTRAINTS 120
    • 5.2.1 INCREASING ADOPTION OF AD BLOCKER SOLUTION 120
    • 5.2.2 STRINGENT GOVERNMENT NORMS ON ADVERTISING MEDICINES 120
  • 5.3 OPPORTUNITIES 121
    • 5.3.1 DEVELOPMENT OF NEW DRUGS 121
    • 5.3.2 AGE-GROUP SPECIFIC ADVERTISING CONTENT 122
    • 5.3.3 INCREASING DEMAND FOR HEALTHCARE DIGITAL MARKETING 122
  • 5.4 CHALLENGES 123
    • 5.4.1 HIGH COST OF TRADITIONAL ADVERTISING 123
    • 5.4.2 LOW GROWTH RATE OF PRINT ADVERTISING 124

6 GLOBAL HEALTHCARE ADVERTISING MARKET, BY TYPE 125

  • 6.1 OVERVIEW 126
  • 6.2 TRADITIONAL 127
    • 6.2.1 BY TYPE 128
      • 6.2.1.1 TELEVISION 128
      • 6.2.1.2 PRINT/INSERT 128
        • 6.2.1.2.1 BY TYPE 128
        • 6.2.1.2.1.1 MAGAZINES AND MEDICAL JOURNALS 128
        • 6.2.1.2.1.2 NEWSPAPER 129
        • 6.2.1.2.1.3 OTHERS 129
      • 6.2.1.3 OUTDOOR 129
      • 6.2.1.4 DIRECT MAIL 129
      • 6.2.1.5 RADIO 129
      • 6.2.1.6 OTHERS 129
  • 6.3 DIGITAL 129
    • 6.3.1 BY TYPE 130
      • 6.3.1.1 ONLINE ADVERTISING 130
      • 6.3.1.2 SEARCH ENGINE OPTIMIZATION 130
      • 6.3.1.3 MOBILE FIRST WEBSITE 131
      • 6.3.1.4 SOCIAL MEDIA ADVERTISING 131
      • 6.3.1.5 REPUTATION MANAGEMENT 131
      • 6.3.1.6 OTHERS 131
  • 6.4 PUBLIC RELATION 131
    • 6.4.1 BY TYPE 132
      • 6.4.1.1 PUBLICITY 132
      • 6.4.1.2 SPONSORSHIPS 132
      • 6.4.1.3 COMMUNITY EVENTS 132
      • 6.4.1.4 SHOWS AND EXHIBITIONS 132
      • 6.4.1.5 INTERVIEWS AND APPEARANCES 132
      • 6.4.1.6 OTHERS 132
  • 6.5 UNIQUE BRANDING AND AWARENESS 133
    • 6.5.1 BY TYPE 133
      • 6.5.1.1 PRODUCTS AND SERVICES 133
      • 6.5.1.2 PACKAGING 133
      • 6.5.1.3 PRICING 134
      • 6.5.1.4 OTHERS 134
  • 6.6 INTERNAL MARKETING 134
    • 6.6.1 BY TYPE 135
      • 6.6.1.1 EVENTS 135
      • 6.6.1.2 TEXT AND EMAIL 135
      • 6.6.1.3 PHONE COMMUNICATION 135
      • 6.6.1.4 PATIENT EXPERIENCE 135
      • 6.6.1.5 TESTIMONIALS AND REVIEW 135
      • 6.6.1.6 INTERNAL SIGNAGE 135
      • 6.6.1.7 TRACKING SYSTEM 136
      • 6.6.1.8 OTHERS 136
  • 6.7 EMPLOYER MARKETING 136
    • 6.7.1 BY TYPE 136
      • 6.7.1.1 MEETING AND PRESENTATION 137
      • 6.7.1.2 BUSINESS TARGETS 137
      • 6.7.1.3 SALES SYSTEM 137
      • 6.7.1.4 OTHERS 137
  • 6.8 PHYSICIAN REFERRALS 137
    • 6.8.1 BY TYPE 138
      • 6.8.1.1 TEXTS AND E-MAIL 138
      • 6.8.1.2 CME EVENTS 138
      • 6.8.1.3 COLLATERAL 138
      • 6.8.1.4 REPORTS 138
      • 6.8.1.5 CASE STUDIES 138
      • 6.8.1.6 PRACTICE REP 138
  • 6.9 OTHERS 139

7 GLOBAL HEALTHCARE ADVERTISING MARKET, BY TECHNOLOGY 140

  • 7.1 OVERVIEW 141
  • 7.2 TELEMEDICINE 142
  • 7.3 ARTIFICIAL INTELLIGENCE 142
  • 7.4 PERSONAL DATA TRACKING 143
  • 7.5 OTHERS 144

8 GLOBAL HEALTHCARE ADVERTISING MARKET, BY APPROACH 145

  • 8.1 OVERVIEW 146
  • 8.2 HEALTHCARE PROFESSIONAL (DETAILING) 147
    • 8.2.1 BY TECHNOLOGY 147
      • 8.2.1.1 TELEMEDICINE 148
      • 8.2.1.2 ARTIFICIAL INTELLIGENCE 148
      • 8.2.1.3 PERSONAL DATA TRACKING 148
      • 8.2.1.4 OTHERS 148
  • 8.3 DIRECT TO CONSUMER (DTC) 148
    • 8.3.1 BY TECHNOLOGY 149
      • 8.3.1.1 TELEMEDICINE 149
      • 8.3.1.2 ARTIFICIAL INTELLIGENCE 149
      • 8.3.1.3 PERSONAL DATA TRACKING 149
      • 8.3.1.4 OTHERS 149

9 GLOBAL HEALTHCARE ADVERTISING MARKET, BY MODE 150

  • 9.1 OVERVIEW 151
  • 9.2 OFFLINE 152
    • 9.2.1 BY TYPE 152
      • 9.2.1.1 HEALTHCARE FACILITY 152
      • 9.2.1.2 IN HOME / IN PERSON 152
  • 9.3 ONLINE 153
    • 9.3.1 BY TYPE 153
      • 9.3.1.1 DISPLAY ADVERTISING 153
      • 9.3.1.2 VIDEO ADVERTISING 153
      • 9.3.1.3 SEARCH ADVERTISING 153
      • 9.3.1.4 NATIVE ADVERTISING 153
      • 9.3.1.5 OTHERS 153
    • 9.3.2 BY PLATFORM 154
      • 9.3.2.1 MOBILE 154
        • 9.3.2.1.1 BY TYPE 154
        • 9.3.2.1.1.1 ANDROID 154
        • 9.3.2.1.1.2 IPHONES 154
      • 9.3.2.2 DESKTOP/LAPTOP 154

10 GLOBAL HEALTHCARE ADVERTISING MARKET, BY APPLICATION 155

  • 10.1 OVERVIEW 156
  • 10.2 FITNESS AND DIET PRODUCT AND SERVICE 157
    • 10.2.1 BY TYPE 158
      • 10.2.1.1 TRADITIONAL 158
      • 10.2.1.2 DIGITAL 158
      • 10.2.1.3 PUBLIC RELATION 158
      • 10.2.1.4 UNIQUE BRANDING AND AWARENESS 158
      • 10.2.1.5 INTERNAL MARKETING 158
      • 10.2.1.6 EMPLOYER MARKETING 159
      • 10.2.1.7 PHYSICIAN REFERRALS 159
      • 10.2.1.8 OTHERS 159
  • 10.3 OVER THE COUNTER 159
    • 10.3.1 BY TYPE 160
      • 10.3.1.1 TRADITIONAL 160
      • 10.3.1.2 DIGITAL 160
      • 10.3.1.3 PUBLIC RELATION 160
      • 10.3.1.4 UNIQUE BRANDING AND AWARENESS 160
      • 10.3.1.5 INTERNAL MARKETING 160
      • 10.3.1.6 EMPLOYER MARKETING 161
      • 10.3.1.7 PHYSICIAN REFERRALS 161
      • 10.3.1.8 OTHERS 161
  • 10.4 HEALTH HYGIENE 161
    • 10.4.1 BY TYPE 162
      • 10.4.1.1 TRADITIONAL 162
      • 10.4.1.2 DIGITAL 162
      • 10.4.1.3 PUBLIC RELATION 162
      • 10.4.1.4 UNIQUE BRANDING AND AWARENESS 162
      • 10.4.1.5 INTERNAL MARKETING 162
      • 10.4.1.6 EMPLOYER MARKETING 163
      • 10.4.1.7 PHYSICIAN REFERRALS 163
      • 10.4.1.8 OTHERS 163
  • 10.5 MEDICAL INSURANCE 163
    • 10.5.1 BY TYPE 164
      • 10.5.1.1 TRADITIONAL 164
      • 10.5.1.2 DIGITAL 164
      • 10.5.1.3 PUBLIC RELATION 164
      • 10.5.1.4 UNIQUE BRANDING AND AWARENESS 164
      • 10.5.1.5 INTERNAL MARKETING 164
      • 10.5.1.6 EMPLOYER MARKETING 165
      • 10.5.1.7 PHYSICIAN REFERRALS 165
      • 10.5.1.8 OTHERS 165
  • 10.6 HOSPITALS AND CLINICS 165
    • 10.6.1 BY TYPE 166
      • 10.6.1.1 TRADITIONAL 166
      • 10.6.1.2 DIGITAL 166
      • 10.6.1.3 PUBLIC RELATION 166
      • 10.6.1.4 UNIQUE BRANDING AND AWARENESS 166
      • 10.6.1.5 INTERNAL MARKETING 166
      • 10.6.1.6 EMPLOYER MARKETING 167
      • 10.6.1.7 PHYSICIAN REFERRALS 167
      • 10.6.1.8 OTHERS 167
  • 10.7 MEDICAL DEVICES AND EQUIPMENT 167
      • 10.7.1.1 TRADITIONAL 168
      • 10.7.1.2 DIGITAL 168
      • 10.7.1.3 PUBLIC RELATION 168
      • 10.7.1.4 UNIQUE BRANDING AND AWARENESS 168
      • 10.7.1.5 INTERNAL MARKETING 168
      • 10.7.1.6 EMPLOYER MARKETING 168
      • 10.7.1.7 PHYSICIAN REFERRALS 169
      • 10.7.1.8 OTHERS 169
  • 10.8 CORRECTIVE LENSES AND GLASSES 169
    • 10.8.1 BY TYPE 170
      • 10.8.1.1 TRADITIONAL 170
      • 10.8.1.2 DIGITAL 170
      • 10.8.1.3 PUBLIC RELATION 170
      • 10.8.1.4 UNIQUE BRANDING AND AWARENESS 170
      • 10.8.1.5 INTERNAL MARKETING 170
      • 10.8.1.6 EMPLOYER MARKETING 171
      • 10.8.1.7 PHYSICIAN REFERRALS 171
      • 10.8.1.8 OTHERS 171
  • 10.9 PHARMACEUTICAL 171
    • 10.9.1 BY TYPE 172
      • 10.9.1.1 TRADITIONAL 172
      • 10.9.1.2 DIGITAL 172
      • 10.9.1.3 PUBLIC RELATION 172
      • 10.9.1.4 UNIQUE BRANDING AND AWARENESS 172
      • 10.9.1.5 INTERNAL MARKETING 172
      • 10.9.1.6 EMPLOYER MARKETING 173
      • 10.9.1.7 PHYSICIAN REFERRALS 173
      • 10.9.1.8 OTHERS 173
  • 10.10 PRESCRIPTION MEDICINES 173
      • 10.10.1.1 TRADITIONAL 174
      • 10.10.1.2 DIGITAL 174
      • 10.10.1.3 PUBLIC RELATION 174
      • 10.10.1.4 UNIQUE BRANDING AND AWARENESS 174
      • 10.10.1.5 INTERNAL MARKETING 174
      • 10.10.1.6 EMPLOYER MARKETING 174
      • 10.10.1.7 PHYSICIAN REFERRALS 175
      • 10.10.1.8 OTHERS 175
  • 10.11 WEARABLES 175
    • 10.11.1 BY TYPE 176
      • 10.11.1.1 TRADITIONAL 176
      • 10.11.1.2 DIGITAL 176
      • 10.11.1.3 PUBLIC RELATION 176
      • 10.11.1.4 UNIQUE BRANDING AND AWARENESS 176
      • 10.11.1.5 INTERNAL MARKETING 176
      • 10.11.1.6 EMPLOYER MARKETING 177
      • 10.11.1.7 PHYSICIAN REFERRALS 177
      • 10.11.1.8 OTHERS 177
  • 10.12 BIOTECH COMPANIES 177
    • 10.12.1 BY TYPE 178
      • 10.12.1.1 TRADITIONAL 178
      • 10.12.1.2 DIGITAL 178
      • 10.12.1.3 PUBLIC RELATION 178
      • 10.12.1.4 UNIQUE BRANDING AND AWARENESS 178
      • 10.12.1.5 INTERNAL MARKETING 178
      • 10.12.1.6 EMPLOYER MARKETING 179
      • 10.12.1.7 PHYSICIAN REFERRALS 179
      • 10.12.1.8 OTHERS 179
  • 10.13 BIOPHARMACEUTICALS 179
      • 10.13.1.1 TRADITIONAL 180
      • 10.13.1.2 DIGITAL 180
      • 10.13.1.3 PUBLIC RELATION 180
      • 10.13.1.4 UNIQUE BRANDING AND AWARENESS 180
      • 10.13.1.5 INTERNAL MARKETING 180
      • 10.13.1.6 EMPLOYER MARKETING 180
      • 10.13.1.7 PHYSICIAN REFERRALS 181
      • 10.13.1.8 OTHERS 181
  • 10.14 VACCINE 181
    • 10.14.1 BY TYPE 182
      • 10.14.1.1 TRADITIONAL 182
      • 10.14.1.2 DIGITAL 182
      • 10.14.1.3 PUBLIC RELATION 182
      • 10.14.1.4 UNIQUE BRANDING AND AWARENESS 182
      • 10.14.1.5 INTERNAL MARKETING 182
      • 10.14.1.6 EMPLOYER MARKETING 183
      • 10.14.1.7 PHYSICIAN REFERRALS 183
      • 10.14.1.8 OTHERS 183
  • 10.15 MEDICAL SPAS 183
    • 10.15.1 BY TYPE 184
      • 10.15.1.1 TRADITIONAL 184
      • 10.15.1.2 DIGITAL 184
      • 10.15.1.3 PUBLIC RELATION 184
      • 10.15.1.4 UNIQUE BRANDING AND AWARENESS 184
      • 10.15.1.5 INTERNAL MARKETING 184
      • 10.15.1.6 EMPLOYER MARKETING 185
      • 10.15.1.7 PHYSICIAN REFERRALS 185
      • 10.15.1.8 OTHERS 185
  • 10.16 SENIOR HOME CARE SERVICES 185
    • 10.16.1 BY TYPE 186
      • 10.16.1.1 TRADITIONAL 186
      • 10.16.1.2 DIGITAL 186
      • 10.16.1.3 PUBLIC RELATION 186
      • 10.16.1.4 UNIQUE BRANDING AND AWARENESS 186
      • 10.16.1.5 INTERNAL MARKETING 186
      • 10.16.1.6 EMPLOYER MARKETING 187
      • 10.16.1.7 PHYSICIAN REFERRALS 187
      • 10.16.1.8 OTHERS 187
  • 10.17 OTHERS 187
    • 10.17.1 BY TYPE 188
      • 10.17.1.1 TRADITIONAL 188
      • 10.17.1.2 DIGITAL 188
      • 10.17.1.3 PUBLIC RELATION 188
      • 10.17.1.4 UNIQUE BRANDING AND AWARENESS 188
      • 10.17.1.5 INTERNAL MARKETING 188
      • 10.17.1.6 EMPLOYER MARKETING 189
      • 10.17.1.7 PHYSICIAN REFERRALS 189
      • 10.17.1.8 OTHERS 189

11 GLOBAL HEALTHCARE ADVERTISING MARKET, BY REGION 190

  • 11.1 OVERVIEW 191
  • 11.2 NORTH AMERICA 194
    • 11.2.1 US 210
    • 11.2.2 CANADA 225
    • 11.2.3 MEXICO 240
  • 11.3 EUROPE 255
    • 11.3.1 GERMANY 272
    • 11.3.2 U.K. 287
    • 11.3.3 FRANCE 302
    • 11.3.4 ITALY 318
    • 11.3.5 SPAIN 333
    • 11.3.6 NETHERLANDS 349
    • 11.3.7 SWITZERLAND 365
    • 11.3.8 RUSSIA 381
    • 11.3.9 BELGIUM 397
    • 11.3.10 TURKEY 413
    • 11.3.11 REST OF EUROPE 429
  • 11.4 ASIA-PACIFIC 430
    • 11.4.1 CHINA 445
    • 11.4.2 JAPAN 459
    • 11.4.3 INDIA 473
    • 11.4.4 SOUTH KOREA 487
    • 11.4.5 AUSTRALIA 501
    • 11.4.6 SINGAPORE 515
    • 11.4.7 INDONESIA 529
    • 11.4.8 THAILAND 543
    • 11.4.9 MALAYSIA 557
    • 11.4.10 PHILIPPINES 571
    • 11.4.11 REST OF ASIA-PACIFIC 585
  • 11.5 SOUTH AMERICA 586
    • 11.5.1 BRAZIL 600
    • 11.5.2 ARGENTINA 614
    • 11.5.3 REST OF SOUTH AMERICA 628
  • 11.6 MIDDLE EAST AND AFRICA 629
    • 11.6.1 SOUTH AFRICA 644
    • 11.6.2 SAUDI ARABIA 658
    • 11.6.3 U.A.E. 672
    • 11.6.4 ISRAEL 686
    • 11.6.5 EGYPT 700
    • 11.6.6 REST OF MIDDLE EAST AND AFRICA 714

12 GLOBAL HEALTHCARE ADVERTISING MARKET, COMPANY LANDSCAPE 715

  • 12.1 COMPANY SHARE ANALYSIS: GLOBAL 715

13 NORTH AMERICA HEALTHCARE ADVERTISING MARKET, COMPANY LANDSCAPE 716

  • 13.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 716

14 EUROPE HEALTHCARE ADVERTISING MARKET, COMPANY LANDSCAPE 717

  • 14.1 COMPANY SHARE ANALYSIS: EUROPE 717

15 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET, COMPANY 718

  • 15.1 COMPANY SHARE ANALYSIS: ASIA-PACIFIC 718

16 SWOT ANALYSIS 719

17 COMPANY PROFILE 720

  • 17.1 PUBLICIS GROUPE 720
    • 17.1.1 COMPANY SNAPSHOT 720
    • 17.1.2 REVENUE ANALYSIS 721
    • 17.1.3 COMPANY SHARE ANALYSIS 721
    • 17.1.4 SERVICE PORTFOLIO 722
    • 17.1.5 RECENT DEVELOPMENTS 727
  • 17.2 FCB WORLDWIDE, INC. (A SUBSIDIARY OF IPG) 729
    • 17.2.1 COMPANY SNAPSHOT 729
    • 17.2.2 REVENUE ANALYSIS 729
    • 17.2.3 COMPANY SHARE ANALYSIS 730
    • 17.2.4 PRODUCT PORTFOLIO 730
    • 17.2.5 RECENT DEVELOPMENT 730
  • 17.3 WUNDERMAN THOMPSON (A SUBSIDIARY OF WPP PLC) 731
    • 17.3.1 COMPANY SNAPSHOT 731
    • 17.3.2 REVENUE ANALYSIS 731
    • 17.3.3 COMPANY SHARE ANALYSIS 732
    • 17.3.4 SERVICE PORTFOLIO 732
    • 17.3.5 RECENT DEVELOPMENT 734
  • 17.4 VMLY&R (A SUBSIDIARY OF WPP PLC) 735
    • 17.4.1 COMPANY SNAPSHOT 735
    • 17.4.2 REVENUE ANALYSIS 735
    • 17.4.3 SERVICE PORTFOLIO 736
    • 17.4.4 RECENT DEVELOPMENTS 736
  • 17.5 CDM NEW YORK 737
    • 17.5.1 COMPANY SNAPSHOT 737
    • 17.5.2 SERVICE PORTFOLIO 737
    • 17.5.3 RECENT DEVELOPMENT 737
  • 17.6 ABELSONTAYLOR GROUP 738
    • 17.6.1 COMPANY SNAPSHOT 738
    • 17.6.2 SERVICE PORTFOLIO 738
    • 17.6.3 RECENT DEVELOPMENTS 739
  • 17.7 BRAND MED LLC 740
    • 17.7.1 COMPANY SNAPSHOT 740
    • 17.7.2 SERVICE PORTFOLIO 740
    • 17.7.3 RECENT DEVELOPMENTS 740
  • 17.8 COMMUNICATIONS STRATEGY GROUP 741
    • 17.8.1 COMPANY SNAPSHOT 741
    • 17.8.2 SERVICE PORTFOLIO 741
    • 17.8.3 RECENT DEVELOPMENTS 742
  • 17.9 DISTILL HEALTH 743
    • 17.9.1 COMPANY SNAPSHOT 743
    • 17.9.2 SERVICE PORTFOLIO 743
    • 17.9.3 RECENT DEVELOPMENT 744
  • 17.10 DOBIES HEALTH MARKETING 745
    • 17.10.1 COMPANY SNAPSHOT 745
    • 17.10.2 SERVICE PORTFOLIO 745
    • 17.10.3 RECENT DEVELOPMENTS 746
  • 17.11 FINGERPAINT MARKETING, INC. 747
    • 17.11.1 COMPANY SNAPSHOT 747
    • 17.11.2 SERVICE PORTFOLIO 747
    • 17.11.3 RECENT DEVELOPMENTS 748
  • 17.12 HAVAS HEALTH & YOU (A SUBSIDIARY OF HAVAS) 751
    • 17.12.1 COMPANY SNAPSHOT 751
    • 17.12.2 SERVICE PORTFOLIO 751
    • 17.12.3 RECENT DEVELOPMENTS 752
  • 17.13 HEALTHCARE SUCCESS, LLC 754
    • 17.13.1 COMPANY SNAPSHOT 754
    • 17.13.2 SERVICE PORTFOLIO 754
    • 17.13.3 RECENT DEVELOPMENT 754
  • 17.14 HIGH LEVEL MARKETING, INC. 755
    • 17.14.1 COMPANY SNAPSHOT 755
    • 17.14.2 SERVICE PORTFOLIO 755
    • 17.14.3 RECENT DEVELOPMENTS 755
  • 17.15 INTREPY LLC 757
    • 17.15.1 COMPANY SNAPSHOT 757
    • 17.15.2 SERVICE PORTFOLIO 757
    • 17.15.3 RECENT DEVELOPMENTS 757
  • 17.16 LEVO HEALTHCARE CONSULTING, LLC 759
    • 17.16.1 COMPANY SNAPSHOT 759
    • 17.16.2 SERVICE PORTFOLIO 759
    • 17.16.3 RECENT DEVELOPMENTS 760
  • 17.17 MARICICH HEALTH 762
    • 17.17.1 COMPANY SNAPSHOT 762
    • 17.17.2 SERVICE PORTFOLIO 762
    • 17.17.3 RECENT DEVELOPMENTS 762
  • 17.18 MCCANN WORLDGROUP (A SUBSIDIARY OF IPG) 764
    • 17.18.1 COMPANY SNAPSHOT 764
    • 17.18.2 REVENUE ANALYSIS 764
    • 17.18.3 SERVICE PORTFOLIO 765
    • 17.18.4 RECENT DEVELOPMENTS 765
  • 17.19 SAGEFROG MARKETING GROUP, LLC 766
    • 17.19.1 COMPANY SNAPSHOT 766
    • 17.19.2 SERVICE PORTFOLIO 766
    • 17.19.3 RECENT DEVELOPMENTS 767
  • 17.20 SEQUENCE HEALTH 768
    • 17.20.1 COMPANY SNAPSHOT 768
    • 17.20.2 SERVICE PORTFOLIO 768
    • 17.20.3 RECENT DEVELOPMENTS 769
  • 17.21 SYNEOS HEALTH 770
    • 17.21.1 COMPANY SNAPSHOT 770
    • 17.21.2 REVENUE ANALYSIS 770
    • 17.21.3 SERVICE PORTFOLIO 771
    • 17.21.4 RECENT DEVELOPMENTS 773
  • 17.22 TBWAWORLDHEALTH 775
    • 17.22.1 COMPANY SNAPSHOT 775
    • 17.22.2 SERVICE PORTFOLIO 775
    • 17.22.3 RECENT DEVELOPMENTS 775
  • 17.23 THRIVE INTERNET MARKETING AGENCY 776
    • 17.23.1 COMPANY SNAPSHOT 776
    • 17.23.2 SERVICE PORTFOLIO 776
    • 17.23.3 RECENT DEVELOPMENTS 778
  • 17.24 TRAFFIK ADVERTISING 779
    • 17.24.1 COMPANY SNAPSHOT 779
    • 17.24.2 SERVICE PORTFOLIO 779
    • 17.24.3 RECENT DEVELOPMENT 779

18 QUESTIONNAIRE 780

19 RELATED REPORTS 784

  • 17.21 SYNEOS HEALTH 770
    • 17.21.1 COMPANY SNAPSHOT 770
    • 17.21.2 REVENUE ANALYSIS 770
    • 17.21.3 SERVICE PORTFOLIO 771
    • 17.21.4 RECENT DEVELOPMENTS 773
  • 17.22 TBWAWORLDHEALTH 775
    • 17.22.1 COMPANY SNAPSHOT 775
    • 17.22.2 SERVICE PORTFOLIO 775
    • 17.22.3 RECENT DEVELOPMENTS 775
  • 17.23 THRIVE INTERNET MARKETING AGENCY 776
    • 17.23.1 COMPANY SNAPSHOT 776
    • 17.23.2 SERVICE PORTFOLIO 776
    • 17.23.3 RECENT DEVELOPMENTS 778
  • 17.24 TRAFFIK ADVERTISING 779
    • 17.24.1 COMPANY SNAPSHOT 779
    • 17.24.2 SERVICE PORTFOLIO 779
    • 17.24.3 RECENT DEVELOPMENT 779

18 QUESTIONNAIRE 780

19 RELATED REPORTS 784

LIST OF FIGURES

  • FIGURE 1 GLOBAL HEALTHCARE ADVERTISING MARKET: SEGMENTATION 90
  • FIGURE 2 GLOBAL HEALTHCARE ADVERTISING MARKET: DATA TRIANGULATION 93
  • FIGURE 3 GLOBAL HEALTHCARE ADVERTISING MARKET: DROC ANALYSIS 94
  • FIGURE 4 GLOBAL HEALTHCARE ADVERTISING MARKET: GLOBAL VS REGIONAL COUNTRY ANALYSIS 95
  • FIGURE 5 GLOBAL HEALTHCARE ADVERTISING MARKET: COMPANY RESEARCH ANALYSIS 95
  • FIGURE 6 MULTIVARIATE MODELLING FOR THE GLOBAL HEALTHCARE ADVERTISING MARKET 96
  • FIGURE 7 GLOBAL HEALTHCARE ADVERTISING MARKET: INTERVIEW DEMOGRAPHICS 97
  • FIGURE 8 GLOBAL HEALTHCARE ADVERTISING MARKET: DBMR MARKET POSITION GRID 98
  • FIGURE 9 GLOBAL HEALTHCARE ADVERTISING MARKET: MARKET APPLICATION COVERAGE GRID 99
  • FIGURE 10 GLOBAL HEALTHCARE ADVERTISING MARKET: SEGMENTATION 103
  • FIGURE 11 INCREASING LEVEL OF INVESTMENTS IN ADVERTISING TO ENHANCE BRAND PRODUCTIVITY AND GROWING PERSONALIZED HEALTHCARE MARKETING ARE DRIVING THE GROWTH OF THE GLOBAL HEALTHCARE ADVERTISING MARKET IN THE FORECAST PERIOD OF 2024 TO 2031 104
  • FIGURE 12 TRADITIONAL SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE GLOBAL HEALTHCARE ADVERTISING MARKET FROM 2024 TO 2031 104
  • FIGURE 13 NORTH AMERICAN HOSPITALS EXPENDITURE ON ADVERTISING 113
  • FIGURE 14 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF GLOBAL HEALTHCARE ADVERTISING MARKET 115
  • FIGURE 15 GLOBAL HEALTHCARE ADVERTISING MARKET: BY TYPE, 2023 125
  • FIGURE 16 GLOBAL HEALTHCARE ADVERTISING MARKET: BY TECHNOLOGY, 2023 140
  • FIGURE 17 GLOBAL HEALTHCARE ADVERTISING MARKET: BY APPROACH, 2023 145
  • FIGURE 18 GLOBAL HEALTHCARE ADVERTISING MARKET: BY MODE, 2023 150
  • FIGURE 19 GLOBAL HEALTHCARE ADVERTISING MARKET: BY APPLICATION, 2023 155
  • FIGURE 20 GLOBAL HEALTHCARE ADVERTISING MARKET: SNAPSHOT (2023) 191
  • FIGURE 21 GLOBAL HEALTHCARE ADVERTISING MARKET: COMPANY SHARE 2023 (%) 714
  • FIGURE 22 NORTH AMERICA HEALTHCARE ADVERTISING MARKET: COMPANY SHARE 2023 (%) 715
  • FIGURE 23 EUROPE HEALTHCARE ADVERTISING MARKET: COMPANY SHARE 2023 (%) 716
  • FIGURE 24 ASIA-PACIFIC HEALTHCARE ADVERTISING MARKET: COMPANY SHARE 2023 (%) 717