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市场调查报告书
商品编码
1439930

全球湿纸巾市场：洞察、竞争格局、市场预测：2030 年

Wipes - Market Insights, Competitive Landscape, and Market Forecast - 2030
出版日期: | 出版商: DelveInsight | 英文 150 Pages | 商品交期: 2-10个工作天内

价格

预计 2024 年至 2030 年期间，全球湿纸巾市场规模将以 4.78% 的复合年增长率扩大。 湿巾市场的推动因素包括个人卫生意识的提高、家庭清洁相关任务中湿巾的使用增加、湿巾越来越多地被用作婴儿湿巾以保持婴儿卫生、可生物降解湿巾的重要性日益增加以及产品开发活动。需求增加以及对提高湿巾安全性和易用性的日益关注等因素推动了湿巾市场在预测期内（2024-2030年）收入的高增长。

在湿纸巾市场的显着驱动因素中，居家清洁用途湿纸巾使用量的增加被认为是加速市场发展的关键因素。 湿纸巾可用于家中各种与清洁相关的任务，包括电器、窗户、家具、玻璃器皿、厨房檯面和水槽。 家用湿纸巾在世界各地都很受欢迎，因为它们不仅可以提供有效的清洁效果，而且可以节省时间和能源，对湿纸巾市场产生了积极影响。

高品质医用消毒湿纸巾也广泛应用于医院等医疗机构，对物体表面、医疗设备等进行清洁和去污，避免交叉污染和各类感染传播的风险。 这些湿纸巾可对抗各种无孔硬表面、设备和非侵入性医疗器材上的多种引起感染的微生物和孢子。

本报告考察了全球擦拭巾市场，并提供了市场概况，包括按产品类型、类别、材料、分销渠道、地区以及参与市场的公司概况划分的趋势。

目录

第1章擦拭市场报告简介

第2章擦拭巾市场概要

第3章湿纸巾市场主要因素分析

  • 推动湿纸巾市场的因素
  • 湿纸巾市场的抑制因素与挑战
  • 湿纸巾市场机遇

第4章波特湿纸巾市场五力分析

第5章COVID-19对湿纸巾市场的影响分析

第6章擦拭巾市场概况

  • 依产品类型
  • 依类别
  • 依材质
  • 按分销管道
  • 按地区

第7章擦拭巾市场公司与产品概况

  • Kimberly-Clark Worldwide, Inc.
  • Nice-Pak Products, Inc.
  • The Clorox Company
  • ORCHIDS INTERNATIONAL
  • Kruger Products L.P.
  • Codi Group
  • Albaad
  • PDI
  • Diamond Wipes International Inc.
  • Canopus Wet Wipe
  • American Hygienics Corporation
  • Pal International
  • Procotech Ltd
  • NEVA
  • Rockline Industries
  • Dr. Schumacher GmbH
  • Asahi Kasei Corporation
  • Essity
  • Embuer
  • Vernacare

第8章KOL浏览量

第 9 章专案方法

第 10 章关于 DelveInsight

第 11 章免责声明与联络我们

Product Code: DIMDCL0611

Wipes Market By Product Type (Healthcare And Medical Wipes, Baby Wipes, Personal Care Wipes, Household Wipes, Flushable Wipes, And Others), By Category (Wet Wipes And Dry Wipes), By Material (Non-Woven And Woven), By Distribution Channels (Supermarkets And Hypermarkets, E-Commerce, And Others), by geography is estimated to register growth at a remarkable CAGR forecast during 2024-2030 owing to rising awareness on sanitation and personal hygiene and increasing product development activities

The global wipes market is estimated to grow at a CAGR of 4.78% during the forecast period from 2024 to 2030. The wipes market is slated to witness prosperity owing to factors such as rising awareness of personal hygiene, increasing usage of wipes for household cleaning-related tasks, increased adoption of wipes for maintaining infant sanitation, the growing importance of biodegradable wipes, increasing product development activities, and the growing focus on improving the safety and usability of wipes are further expected to result in the appreciable revenue growth in the wipes market during the forecast period (2024-2030).

Wipes Market Dynamics:

Among the noteworthy drivers of the wipes market, the increasing usage of wipes for household cleaning purposes turns out to be the major factor responsible for accelerating the wipes market. The wipes can be utilized for different cleaning-related tasks at home including cleaning home appliances, windows, furniture, glassware items, kitchen counters, and wash basins among other things. Household wipes not only do effective cleaning but also save time and energy and thereby are in demand across the world, positively impacting the wipes market.

Also, high-quality medical-grade disinfectant wipes are extensively used at hospitals and other medical facilities for cleaning and decontaminating surfaces, medical equipment, and other items to avoid the risk of cross-contamination and the spread of any kind of infection. These wipes work against a broad spectrum of infection-causing micro-organisms and spores across various non-porous hard surfaces, equipment, and non-invasive medical devices.

Although wipes are favored for their ease of use, but in some cases, they can be detrimental to the environment. Most of the wipes are made up of non-biodegradable plastic or other materials that once broken down can turn into microplastics and these microplastics can damage the environment by contaminating the water and food supplies, disturbing the ecosystem, and causing other irreversible deteriorating effects. Therefore, companies are now focused on developing eco-friendly biodegradable wipes which are likely to accelerate the market growth for wipes. For instance, in August 2022, Coterie announced the launch of its new baby wipe which is made from 100% plant-based, biodegradable, and compostable materials, with raw materials derived from renewable wood sources.

Also, in April 2022, biom launched plastic-free, plant-based sustainable household wipes.

However, the risk of chemical health hazards and the availability of other alternatives may act as a restraint in the market growth for wipes.

The wipes market saw enormous growth during the period of COVID- 19 pandemic. Owing to the rising cases of COVID- 19, a range of wipes such as baby wipes, facial wipes, and household wipes among others were highly in demand among the public owing to the rising awareness of sanitation and personal hygiene and to prevent the risk of cross-contamination of household and other daily used items. Also, wipes were widely utilized for sanitation and disinfection by those working in hospitals and other healthcare facilities to prevent the spread of disease from a possible source of infection. Moreover, the opening of schools, universities, hospitals, and other industries has been uplifting the wipes market and will do the same during the forecast period from 2024-2030.

Wipes Market Segment Analysis:

Wipes Market by Product Type (Healthcare and Medical Wipes, Baby Wipes, Personal Care Wipes, Household Wipes, Flushable Wipes, and Others), Category (Wet Wipes and Dry Wipes), Material (Non-Woven and Woven), Distribution Channels (Supermarkets and Hypermarkets, E-Commerce, and Others), Geography (North America, Europe, Asia-Pacific, and Rest of the World)

Based on the product type segment of the wipes market, the baby wipes category is projected to register a significant growth in revenue in the overall wipes market during the forecast period (2024-2030).

This can be ascribed to the advantages associated with baby wipes. Baby wipes are handy, easy to carry around, and hygienic to cleanse the baby's sensitive skin.

Baby wipes prevent the occurrence of rashes by keeping the skin well-hydrated, moisturized, and soft. Along with cleaning the skin of the baby, these wipes can also be used to properly clean the baby pacifiers and baby's toys as they help in eliminating any kind of dirt, dust, and germs that can be harmful to the baby.

Thereby, considering the growing demand for this product type, numerous new products are being launched in the market. For example, in February 2022, WaterWipes launched the world's purest baby wipes in India.

Therefore, considering the advantages associated with baby wipes and their growing popularity among parents, this product category is expected to generate considerable revenue thereby pushing the overall growth of the global wipes market during the forecast period.

North America is expected to dominate the overall Wipes Market:

Among all the regions, North America is expected to lead in revenue generation in the global wipes market. This can be ascribed to the increasing usage of wipes for regular household cleaning and sanitization practices followed across the region, increasing disposable income, a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.

One of the prominent factors supporting the growth of North America wipes market is the extensive use of wipes by people for regular cleaning purposes and for maintaining personal hygiene. As per the data published by the National Association of Clean Water Agencies 2020, it was estimated that businesses and households in North America spent about USD 2.5 billion on personal wipes in 2019.

According to American Cleaning Institute (ACI) survey 2022, about 83% of American households use wipes at least once a week and around 92% of Americans have used a cleaning, disinfectant or antibacterial wipe. As per the same source 52% mentioned about keeping wipes in two or three locations around the house.

The flushable wipes or moist toilet tissue designed to gently and effectively clean after using the toilet are widely utilized by people in the United States.

In December 2022, Nice-Pak launched new Nice 'N Clean SecureFLUSH technology flushable wipes in the US. Hence, the increasing focus of companies on launching new products in the region is also going to positively impact the market growth of wipes.

Therefore, the above mentioned factors are expected to bolster the growth of the wipes market in the United States during the forecast period.

Wipes Market Key Players:

Some of the key market players operating in the Wipes market include Vernacare, Dr. Schumacher GmbH, Procotech Ltd, Diamond Wipes International Inc., Nice-Pak Products, Inc., Kimberly-Clark Worldwide, Inc., The Clorox Company, ORCHIDS INTERNATIONAL, Kruger Products L.P., Codi Group, Albaad, PDI, Canopus Wet Wipe, American Hygienics Corporation, Pal International, Rockline Industries, NEVA, Asahi Kasei Corporation, Essity, Embuer, and others.

Recent Developmental Activities in Wipes Market:

In January 2022, Blue Bear Baby launched dermatologically tested sensitive baby wipes that are hypoallergenic and are made with nourishing ingredients.

In February 2022, yoboo, a medical feeding maternal and child brand, launched their new unscented baby wipes on the Philippine e-commerce platform.

Key Takeaways From the Wipes Market Report Study

  • Market size analysis for current wipes market size (2023), and market forecast for 5 years (2024-2030)
  • The effect of the COVID-19 pandemic on this market is significant. To capture and analyze suitable indicators, our experts are closely watching the wipes market.
  • Top key product developments, mergers, acquisitions, partnerships, and joint ventures happened for the last 3 years
  • Key companies dominating the global wipes market.
  • Various opportunities available for the other competitor in the wipes market space.
  • What are the top performing segments in 2023? How these segments will perform in 2027.
  • Which are the top-performing regions and countries in the current wipes market scenario?
  • Which are the regions and countries where companies should have concentrated on opportunities for wipes market growth in the coming future?

Target Audience who can be benefited from this Wipes Market Report Study

  • Wipes products providers
  • Research organizations and consulting companies
  • Wipes-related organizations, associations, forums, and other alliances
  • Government and corporate offices
  • Start-up companies, venture capitalists, and private equity firms
  • Distributors and Traders dealing in wipes
  • Various distribution channels who want to know more about the wipes market and latest product innovations in the wipes market.

Frequently Asked Questions for Wipes Market:

1. What are wipes?

Wipes are a type of hygiene product made from a woven or non-woven fabric. These are meant for cleaning and moisturizing the skin in many cases such as for baby care, make up removal, or other personal cleansing purpose. Also, some of the wipes are also designed for household cleaning, and decontamination of medical equipment among other uses.

2. What is the market for the global wipes?

The global wipes market is estimated to grow at a CAGR of 4.78% during the forecast period from 2024 to 2030.

3. What are the drivers for the global wipes market?

The wipes market is slated to witness prosperity owing to factors such as increasing awareness on personal hygiene and healthcare, increasing usage of wipes for household purposes, increased adoption of wipes for maintaining infant sanitation, and the growing focus on improving the safety and usability of wipes for people are further expected to result in the appreciable revenue growth in the wipes market during the forecast period (2024-2030).

4. Who are the key players operating in the global wipes market?

Some of the key market players operating in the wipes market includes Vernacare, Dr. Schumacher GmbH, Procotech Ltd, Diamond Wipes International Inc., Nice-Pak Products, Inc., Kimberly-Clark Worldwide, Inc., The Clorox Company, ORCHIDS INTERNATIONAL, Kruger Products L.P., Codi Group, Albaad, PDI, Canopus Wet Wipe, American Hygienics Corporation, Pal International, Rockline Industries, NEVA, Asahi Kasei Corporation, Essity, Embuer, and others.

5. Which region has the highest share in the wipes market?

North America is expected to dominate the overall wipes market during the forecast period, 2024 to 2030. This can be ascribed to the increasing usage of wipes for regular household cleaning and sanitation activities and for maintaining personal hygiene, increasing disposable personal income, and a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.

Table of Contents

1. Wipes Market Report Introduction

2. Wipes Market Executive Summary

  • 2.1. Scope of the Study
  • 2.2. Market at Glance
  • 2.3. Competitive Assessment

3. Wipes Market Key Factors Analysis

  • 3.1. Wipes Market Drivers
    • 3.1.1. Rising awareness of personal hygiene and healthcare
    • 3.1.2. Growing application of wipes for household cleaning purposes
    • 3.1.3. Increased adoption of wipes for maintaining infant sanitation
  • 3.2. Wipes Market Restraints and Challenges
    • 3.2.1. Risk of chemical health hazards
    • 3.2.2. Availability of alternative hygiene products
  • 3.3. Wipes Market Opportunities
    • 3.3.1. Rising disposable income
    • 3.3.2. The growing importance of biodegradable wipes

4. Wipes Market Porter's Five Forces Analysis

  • 4.1. Bargaining Power of Suppliers
  • 4.2. Bargaining Power of Consumers
  • 4.3. Threat of New Entrants
  • 4.4. Threat of Substitutes
  • 4.5. Competitive Rivalry

5. COVID-19 Impact Analysis on Wipes Market

6. Wipes Market Layout

  • 6.1. By Product Type
    • 6.1.1. Healthcare and Medical Wipes
    • 6.1.2. Baby Wipes
    • 6.1.3. Personal Care Wipes
    • 6.1.4. Household Wipes
    • 6.1.5. Flushable Wipes
    • 6.1.6. Others
  • 6.2. By Category
    • 6.2.1. Wet Wipes
    • 6.2.2. Dry Wipes
  • 6.3. By Material
    • 6.3.1. Non-woven
    • 6.3.2. Woven
  • 6.4. By Distribution Channels
    • 6.4.1. Supermarkets and Hypermarkets
    • 6.4.2. E-commerce
    • 6.4.3. Others
  • 6.5. By Geography
    • 6.5.1. North America
      • 6.5.1.1. United States Wipes Market in USD million (2021-2030)
      • 6.5.1.2. Canada Wipes Market in USD million (2021-2030)
      • 6.5.1.3. Mexico Wipes Market in USD million (2021-2030)
    • 6.5.2. Europe
      • 6.5.2.1. France Wipes Market in USD million (2021-2030)
      • 6.5.2.2. Germany Wipes Market in USD million (2021-2030)
      • 6.5.2.3. United Kingdom Wipes Market in USD million (2021-2030)
      • 6.5.2.4. Italy Wipes Market in USD million (2021-2030)
      • 6.5.2.5. Spain Wipes Market in USD million (2021-2030)
      • 6.5.2.6. Rest of Europe Wipes Market in USD million (2021-2030)
    • 6.5.3. Asia-Pacific
      • 6.5.3.1. China Wipes Market in USD million (2021-2030)
      • 6.5.3.2. Japan Wipes Market in USD million (2021-2030)
      • 6.5.3.3. India Wipes Market in USD million (2021-2030)
      • 6.5.3.4. Australia Wipes Market in USD million (2021-2030)
      • 6.5.3.5. South Korea Wipes Market in USD million (2021-2030)
      • 6.5.3.6. Rest of the Asia Pacific Wipes Market in USD million (2021-2030)
    • 6.5.4. Rest of the World (RoW)
      • 6.5.4.1. Middle East Wipes Market in USD million (2021-2030)
      • 6.5.4.2. Africa Wipes Market in USD million (2021-2030)
      • 6.5.4.3. South America Wipes Market in USD million (2021-2030)

7. Wipes Market Company and Product Profiles

  • 7.1. Kimberly-Clark Worldwide, Inc.
    • 7.1.1. Company Overview
    • 7.1.2. Company Snapshot
    • 7.1.3. Financial Overview
    • 7.1.4. Product Listing
    • 7.1.5. Entropy
  • 7.2. Nice-Pak Products, Inc.
    • 7.2.1. Company Overview
    • 7.2.2. Company Snapshot
    • 7.2.3. Financial Overview
    • 7.2.4. Product Listing
    • 7.2.5. Entropy
  • 7.3. The Clorox Company
    • 7.3.1. Company Overview
    • 7.3.2. Company Snapshot
    • 7.3.3. Financial Overview
    • 7.3.4. Product Listing
    • 7.3.5. Entropy
  • 7.4. ORCHIDS INTERNATIONAL
    • 7.4.1. Company Overview
    • 7.4.2. Company Snapshot
    • 7.4.3. Financial Overview
    • 7.4.4. Product Listing
    • 7.4.5. Entropy
  • 7.5. Kruger Products L.P.
    • 7.5.1. Company Overview
    • 7.5.2. Company Snapshot
    • 7.5.3. Financial Overview
    • 7.5.4. Product Listing
    • 7.5.5. Entropy
  • 7.6. Codi Group
    • 7.6.1. Company Overview
    • 7.6.2. Company Snapshot
    • 7.6.3. Financial Overview
    • 7.6.4. Product Listing
    • 7.6.5. Entropy
  • 7.7. Albaad
    • 7.7.1. Company Overview
    • 7.7.2. Company Snapshot
    • 7.7.3. Financial Overview
    • 7.7.4. Product Listing
    • 7.7.5. Entropy
  • 7.8. PDI
    • 7.8.1. Company Overview
    • 7.8.2. Company Snapshot
    • 7.8.3. Financial Overview
    • 7.8.4. Product Listing
    • 7.8.5. Entropy
  • 7.9. Diamond Wipes International Inc.
    • 7.9.1. Company Overview
    • 7.9.2. Company Snapshot
    • 7.9.3. Financial Overview
    • 7.9.4. Product Listing
    • 7.9.5. Entropy
  • 7.10. Canopus Wet Wipe
    • 7.10.1. Company Overview
    • 7.10.2. Company Snapshot
    • 7.10.3. Financial Overview
    • 7.10.4. Product Listing
    • 7.10.5. Entropy
  • 7.11. American Hygienics Corporation
    • 7.11.1. Company Overview
    • 7.11.2. Company Snapshot
    • 7.11.3. Financial Overview
    • 7.11.4. Product Listing
    • 7.11.5. Entropy
  • 7.12. Pal International
    • 7.12.1. Company Overview
    • 7.12.2. Company Snapshot
    • 7.12.3. Financial Overview
    • 7.12.4. Product Listing
    • 7.12.5. Entropy
  • 7.13. Procotech Ltd
    • 7.13.1. Company Overview
    • 7.13.2. Company Snapshot
    • 7.13.3. Financial Overview
    • 7.13.4. Product Listing
    • 7.13.5. Entropy
  • 7.14. NEVA
    • 7.14.1. Company Overview
    • 7.14.2. Company Snapshot
    • 7.14.3. Financial Overview
    • 7.14.4. Product Listing
    • 7.14.5. Entropy
  • 7.15. Rockline Industries
    • 7.15.1. Company Overview
    • 7.15.2. Company Snapshot
    • 7.15.3. Financial Overview
    • 7.15.4. Product Listing
    • 7.15.5. Entropy
  • 7.16. Dr. Schumacher GmbH
    • 7.16.1. Company Overview
    • 7.16.2. Company Snapshot
    • 7.16.3. Financial Overview
    • 7.16.4. Product Listing
    • 7.16.5. Entropy
  • 7.17. Asahi Kasei Corporation
    • 7.17.1. Company Overview
    • 7.17.2. Company Snapshot
    • 7.17.3. Financial Overview
    • 7.17.4. Product Listing
    • 7.17.5. Entropy
  • 7.18. Essity
    • 7.18.1. Company Overview
    • 7.18.2. Company Snapshot
    • 7.18.3. Financial Overview
    • 7.18.4. Product Listing
    • 7.18.5. Entropy
  • 7.19. Embuer
    • 7.19.1. Company Overview
    • 7.19.2. Company Snapshot
    • 7.19.3. Financial Overview
    • 7.19.4. Product Listing
    • 7.19.5. Entropy
  • 7.20. Vernacare
    • 7.20.1. Company Overview
    • 7.20.2. Company Snapshot
    • 7.20.3. Financial Overview
    • 7.20.4. Product Listing
    • 7.20.5. Entropy

8. KOL Views

9. Project Approach

10. About DelveInsight

11. Disclaimer & Contact Us

List of Tables

  • Table 1: Competitive Analysis
  • Table 2: COVID-19 Impact Analysis on Wipes Market
  • Table 3: Wipes Market in Global (2021-2030)
  • Table 4: Wipes Market in Global by Product Type (2021-2030)
  • Table 5: Wipes Market in Global by Category (2021-2030)
  • Table 6: Wipes Market in Global by Material (2021-2030)
  • Table 7: Wipes Market in Global by Distribution Channels (2021-2030)
  • Table 8: Wipes Market in Global by Geography (2021-2030)
  • Table 9: Wipes Market in North America (2021-2030)
  • Table 10: Wipes Market in North America by Country (2021-2030)
  • Table 11: Wipes Market in the US (2021-2030)
  • Table 12: Wipes Market in Canada (2021-2030)
  • Table 13: Wipes Market in Mexico (2021-2030)
  • Table 14: Wipes Market in Europe (2021-2030)
  • Table 15: Wipes Market in Europe by Country (2021-2030)
  • Table 16: Wipes Market in France (2021-2030)
  • Table 17: Wipes Market in Germany (2021-2030)
  • Table 18: Wipes Market in the United Kingdom (2021-2030)
  • Table 19: Wipes Market in Italy (2021-2030)
  • Table 20: Wipes Market in Spain (2021-2030)
  • Table 21: Wipes Market in Rest of Europe (2021-2030)
  • Table 22: Wipes Market in APAC (2021-2030)
  • Table 23: Wipes Market in APAC by Country (2021-2030)
  • Table 24: Wipes Market in China (2021-2030)
  • Table 25: Wipes Market in Japan (2021-2030)
  • Table 26: Wipes Market in India (2021-2030)
  • Table 27: Wipes Market in Australia (2021-2030)
  • Table 28: Wipes Market in South Korea (2021-2030)
  • Table 29: Wipes Market in Rest of APAC (2021-2030)
  • Table 30: Wipes Market in Rest of World (2021-2030)
  • Table 31: Wipes Market in RoW by Region (2021-2030)
  • Table 32: Wipes Market in Middle East (2021-2030)
  • Table 33: Wipes Market in Africa (2021-2030)
  • Table 34: Wipes Market in South America (2021-2030)

List of Figures

  • Figure 1: Competitive Analysis
  • Figure 2: COVID-19 Impact Analysis on Wipes Market
  • Figure 3: Wipes Market in Global (2021-2030)
  • Figure 4: Wipes Market in Global by Product Type (2021-2030)
  • Figure 5: Wipes Market in Global by Category (2021-2030)
  • Figure 6: Wipes Market in Global by Material (2021-2030)
  • Figure 7: Wipes Market in Global by Distribution Channels (2021-2030)
  • Figure 8: Wipes Market in Global by Geography (2021-2030)
  • Figure 9: Wipes Market in North America (2021-2030)
  • Figure 10: Wipes Market in North America by Country (2021-2030)
  • Figure 11: Wipes Market in the US (2021-2030)
  • Figure 12: Wipes Market in Canada (2021-2030)
  • Figure 13: Wipes Market in Mexico (2021-2030)
  • Figure 14: Wipes Market in Europe (2021-2030)
  • Figure 15: Wipes Market in Europe by Country (2021-2030)
  • Figure 16: Wipes Market in France (2021-2030)
  • Figure 17: Wipes Market in Germany (2021-2030)
  • Figure 18: Wipes Market in the United Kingdom (2021-2030)
  • Figure 19: Wipes Market in Italy (2021-2030)
  • Figure 20: Wipes Market in Spain (2021-2030)
  • Figure 21: Wipes Market in Rest of Europe (2021-2030)
  • Figure 22: Wipes Market in APAC (2021-2030)
  • Figure 23: Wipes Market in APAC by Country (2021-2030)
  • Figure 24: Wipes Market in China (2021-2030)
  • Figure 25: Wipes Market in Japan (2021-2030)
  • Figure 26: Wipes Market in India (2021-2030)
  • Figure 27: Wipes Market in Australia (2021-2030)
  • Figure 28: Wipes Market in South Korea (2021-2030)
  • Figure 29: Wipes Market in Rest of APAC (2021-2030)
  • Figure 30: Wipes Market in Rest of World (2021-2030)
  • Figure 31: Wipes Market in RoW by Region (2021-2030)
  • Figure 32: Wipes Market in Middle East (2021-2030)
  • Figure 33: Wipes Market in Africa (2021-2030)
  • Figure 34: Wipes Market in South America (2021-2030)
  • Figure 35: Market Drivers
  • Figure 36: Market Barriers
  • Figure 37: Marker Opportunities
  • Figure 38: PORTER'S Five Force Analysis