可冲散湿纸巾市场、机会、成长动力、产业趋势分析与预测，2024-2032

2023 年，全球可冲散湿纸巾市场价值约为30 亿美元，预计2024 年至2032 年将以5.4% 的复合年增长率增长。可冲散湿纸巾市场的成长。大约 2,200 万美国人每週使用湿纸巾 31 次或更多。可冲式婴儿湿纸巾的需求正在上升，这种湿纸巾温和而有效，因为它们有助于保持清洁并预防尿布疹。对个人卫生的高度关注增加了不同人群和应用对可冲散湿巾的需求，并刺激了产品供应的创新。

整个可冲式湿纸巾产业根据产品类型、气味类型、消费群体、材料、价格范围、配销通路和地区进行分类。

全球可冲散湿纸巾市场依产品种类可分为湿纸巾和干湿纸巾。 2023年，湿纸巾细分市场约占总市场份额的68%，预计在预测期内复合年增长率为5.5%。製造商越来越多地转向使用可生物降解和可堆肥的湿纸巾材料。消费者和监管机构都在推动产品易于分解，从而减少对环境的影响。注入抗菌剂或抗菌剂的湿纸巾越来越受欢迎，特别是在医疗保健和个人卫生领域。

全球可冲式湿纸巾市场根据消费群体分为成人护理和婴儿护理。到 2023 年，成人护理领域约占总市场份额的 81%，预计在预测期内复合年增长率为 5.3%。忙碌的成年人，尤其是那些经常外出的成年人，非常重视便捷的个人卫生解决方案。可冲散湿纸巾已成为快速有效清洁的首选。成年人正在推动对适用于各种用途的湿纸巾的需求，从洗手、脸部护理到一般卫生。皮肤敏感或过敏的成年人正在寻找低过敏性且经过皮肤病学测试的湿纸巾。

2023年，北美在全球可冲式湿纸巾市场占据主导地位，份额约为38%，预计在预测期内复合年增长率约为5.3%。北美可冲散湿纸巾市场的成长是由消费者偏好、监管变化和市场趋势所推动的。消费者在选择时越来越重视便利性和卫生性。可冲散湿纸巾越来越受欢迎，尤其是对于那些生活方式忙碌的人来说。婴儿湿纸巾的需求量仍然很高，对于换尿布和整体婴儿护理至关重要。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析。
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 产业影响力
  • 成长动力
    • 人们越来越关注个人卫生和清洁
    • 有机可冲散湿纸巾的需求不断增长
  • 产业陷阱与挑战
    • 可冲散性问题
    • 客户偏好的变化
• 成长潜力分析
• 未来趋势分析
• 价格分析
• 原料分析
• 消费者购买行为
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品类型

• 主要趋势
• 湿纸巾
• 干湿纸巾

第 6 章：市场估计与预测：按香味类型

• 主要趋势
• 有香味
• 无味

第 7 章：市场估计与预测：按消费者群体

• 主要趋势
• 成人护理
• 婴儿护理

第 8 章：市场估计与预测：按材料

• 主要趋势
• 可生物降解
• 不可生物降解

第 9 章：市场估计与预测：按价格范围

• 主要趋势
• 低的
• 中等的
• 高的

第 10 章：市场估计与预测：按配销通路

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 专卖店
  • 大型零售店
  • 其他的

第 11 章：市场估计与预测：按地区

• 主要动向：按地区
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 12 章：公司简介

• Albaad
• Ahlstrom
• Berry Global Inc.
• Codi Group
• Diamond Wipes International Inc.
• John Dale Ltd
• Kelheim Fibres GmbH
• Kimberly-Clark Worldwide, Inc.
• NEVA Global Group
• Nice-Pak International
• Nolken Hygiene Products GmbH
• P&G
• Reynolds Consumer Products
• S. C. Johnson and Son
• Saraco Industries Ltd.

The Global Flushable Wipes Market was valued at approximately USD 3.0 billion in 2023 and is projected to grow at a CAGR of 5.4% from 2024 to 2032. Increased awareness of personal hygiene, bolstered by health professionals' recommendations, has led to a surge in the use of flushable wipes. About 22 million Americans utilize wipes 31 times or more each week. The demand for flushable baby wipes, which are gentle yet effective, is rising as they help maintain cleanliness and prevent nappy rash. This heightened focus on personal hygiene boosts demand for flushable wipes across various demographics and applications and spurs innovations in product offerings.

The overall flushable wipes industry is classified based on product type, scent type, consumer group, material, price range, distribution channel, and region.

The global flushable wipes market can be divided into wet wipes and dry wipes based on product type. In 2023, the wet wipes segment accounted for approximately 68% of the total market share and is projected to grow at a CAGR of 5.5% during the forecast period. Manufacturers are increasingly turning to biodegradable and compostable materials for wet wipes. Both consumers and regulators are pushing for products that decompose easily, reducing their environmental impact. Wet wipes infused with antimicrobial or antibacterial agents are gaining traction, particularly in healthcare and personal hygiene.

The global flushable wipes market is segmented into adult care and baby care based on the consumer group. In 2023, the adult care segment captured roughly 81% of the total market share and is expected to grow at a CAGR of 5.3% during the forecast period. Busy adults, especially those on the move, are placing a premium on convenient personal hygiene solutions. Flushable wipes have become a preferred option for quick and effective cleanliness. Adults are driving demand for wipes suited for various purposes, from hand cleansing and facial care to general hygiene. Adults with sensitive skin or allergies are on the lookout for hypoallergenic and dermatologically tested wipes.

In 2023, North America held a dominant position in the global flushable wipes market with a share of approximately 38% and is projected to grow at a CAGR of around 5.3% during the forecast period. The growth of the North American flushable wipes market is driven by consumer preferences, regulatory changes, and market trends. Consumers are increasingly valuing convenience and hygiene in their choices. Flushable wipes are becoming more popular, especially among those with busy lifestyles. Baby wipes remain in high demand, essential for diaper changes and overall infant care.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing concerns about personal hygiene and cleanliness
    • 3.2.1.2 Rising demand for organic flushable wipes
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Flushability issues
    • 3.2.2.2 Change in customer preference
• 3.3 Growth potential analysis
• 3.4 Future trend analysis
• 3.5 Price analysis
• 3.6 Raw material analysis
• 3.7 Consumer buying behavior
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Wet wipes
• 5.3 Dry wipes

Chapter 6 Market Estimates and Forecast, By Scent Type (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Scented
• 6.3 Unscented

Chapter 7 Market Estimates and Forecast, By Consumer Group (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Adult care
• 7.3 Baby care

Chapter 8 Market Estimates and Forecast, By Material (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Biodegradable
• 8.3 Nonbiodegradable

Chapter 9 Market Estimates and Forecast, By Price Range (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates and Forecast, By Distribution Channel (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-Commerce sites
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Mega retail stores
  • 10.3.3 Others

Chapter 11 Market Estimates and Forecast, By Region (USD Billion) (Thousand Units)

• 11.1 Key trends, by region
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
  • 11.4.8 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Rest of Latin America
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Albaad
• 12.2 Ahlstrom
• 12.3 Berry Global Inc.
• 12.4 Codi Group
• 12.5 Diamond Wipes International Inc.
• 12.6 John Dale Ltd
• 12.7 Kelheim Fibres GmbH
• 12.8 Kimberly-Clark Worldwide, Inc.
• 12.9 NEVA Global Group
• 12.10 Nice-Pak International
• 12.11 Nolken Hygiene Products GmbH
• 12.12 P&G
• 12.13 Reynolds Consumer Products
• 12.14 S. C. Johnson and Son
• 12.15 Saraco Industries Ltd.