![]() |
市场调查报告书
商品编码
1572569
可冲散湿纸巾市场、机会、成长动力、产业趋势分析与预测,2024-2032Flushable Wipes Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032 |
2023 年,全球可冲散湿纸巾市场价值约为30 亿美元,预计2024 年至2032 年将以5.4% 的复合年增长率增长。可冲散湿纸巾市场的成长。大约 2,200 万美国人每週使用湿纸巾 31 次或更多。可冲式婴儿湿纸巾的需求正在上升,这种湿纸巾温和而有效,因为它们有助于保持清洁并预防尿布疹。对个人卫生的高度关注增加了不同人群和应用对可冲散湿巾的需求,并刺激了产品供应的创新。
整个可冲式湿纸巾产业根据产品类型、气味类型、消费群体、材料、价格范围、配销通路和地区进行分类。
全球可冲散湿纸巾市场依产品种类可分为湿纸巾和干湿纸巾。 2023年,湿纸巾细分市场约占总市场份额的68%,预计在预测期内复合年增长率为5.5%。製造商越来越多地转向使用可生物降解和可堆肥的湿纸巾材料。消费者和监管机构都在推动产品易于分解,从而减少对环境的影响。注入抗菌剂或抗菌剂的湿纸巾越来越受欢迎,特别是在医疗保健和个人卫生领域。
全球可冲式湿纸巾市场根据消费群体分为成人护理和婴儿护理。到 2023 年,成人护理领域约占总市场份额的 81%,预计在预测期内复合年增长率为 5.3%。忙碌的成年人,尤其是那些经常外出的成年人,非常重视便捷的个人卫生解决方案。可冲散湿纸巾已成为快速有效清洁的首选。成年人正在推动对适用于各种用途的湿纸巾的需求,从洗手、脸部护理到一般卫生。皮肤敏感或过敏的成年人正在寻找低过敏性且经过皮肤病学测试的湿纸巾。
2023年,北美在全球可冲式湿纸巾市场占据主导地位,份额约为38%,预计在预测期内复合年增长率约为5.3%。北美可冲散湿纸巾市场的成长是由消费者偏好、监管变化和市场趋势所推动的。消费者在选择时越来越重视便利性和卫生性。可冲散湿纸巾越来越受欢迎,尤其是对于那些生活方式忙碌的人来说。婴儿湿纸巾的需求量仍然很高,对于换尿布和整体婴儿护理至关重要。
The Global Flushable Wipes Market was valued at approximately USD 3.0 billion in 2023 and is projected to grow at a CAGR of 5.4% from 2024 to 2032. Increased awareness of personal hygiene, bolstered by health professionals' recommendations, has led to a surge in the use of flushable wipes. About 22 million Americans utilize wipes 31 times or more each week. The demand for flushable baby wipes, which are gentle yet effective, is rising as they help maintain cleanliness and prevent nappy rash. This heightened focus on personal hygiene boosts demand for flushable wipes across various demographics and applications and spurs innovations in product offerings.
The overall flushable wipes industry is classified based on product type, scent type, consumer group, material, price range, distribution channel, and region.
The global flushable wipes market can be divided into wet wipes and dry wipes based on product type. In 2023, the wet wipes segment accounted for approximately 68% of the total market share and is projected to grow at a CAGR of 5.5% during the forecast period. Manufacturers are increasingly turning to biodegradable and compostable materials for wet wipes. Both consumers and regulators are pushing for products that decompose easily, reducing their environmental impact. Wet wipes infused with antimicrobial or antibacterial agents are gaining traction, particularly in healthcare and personal hygiene.
The global flushable wipes market is segmented into adult care and baby care based on the consumer group. In 2023, the adult care segment captured roughly 81% of the total market share and is expected to grow at a CAGR of 5.3% during the forecast period. Busy adults, especially those on the move, are placing a premium on convenient personal hygiene solutions. Flushable wipes have become a preferred option for quick and effective cleanliness. Adults are driving demand for wipes suited for various purposes, from hand cleansing and facial care to general hygiene. Adults with sensitive skin or allergies are on the lookout for hypoallergenic and dermatologically tested wipes.
In 2023, North America held a dominant position in the global flushable wipes market with a share of approximately 38% and is projected to grow at a CAGR of around 5.3% during the forecast period. The growth of the North American flushable wipes market is driven by consumer preferences, regulatory changes, and market trends. Consumers are increasingly valuing convenience and hygiene in their choices. Flushable wipes are becoming more popular, especially among those with busy lifestyles. Baby wipes remain in high demand, essential for diaper changes and overall infant care.