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市场调查报告书
商品编码
1716650

湿纸巾市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Wipes Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 487 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球湿纸巾市场价值为 229 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 5.7%。近年来，卫生和清洁产品的需求激增，主要原因是人们的健康意识增强和消费者生活方式的改变。新冠疫情显着加速了这一趋势，引发了消毒湿纸巾在个人和表面卫生领域的广泛应用。随着人们越来越重视清洁，湿纸巾已成为日常生活中必不可少的一部分，用于家庭、工作场所、医疗机构和公共场所。消费者现在期望多功能、高品质、兼顾便利性和有效性的湿纸巾。

湿纸巾市场 - IMG1

由于对永续和亲肤配方的需求激增，市场正在经历显着增长。各大品牌纷纷推出环保创新产品，如可生物降解材料和无化学物质选择，吸引越来越多环保意识的买家。此外，製造技术的进步提高了湿纸巾的耐用性和效率，使其成为多个行业不可或缺的一部分。不断扩大的电子商务格局也在市场扩张中发挥着至关重要的作用，线上平台使全球消费者更容易买到湿纸巾。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 229亿美元
预测值 395亿美元
复合年增长率 5.7%

湿巾产业分为湿巾和干巾。 2024 年，干湿纸巾市场的收入为 136 亿美元。干巾越来越受到人们的青睐，因为它用途广泛、实用，无需使用多种清洁产品。它们广泛应用于医疗环境中的病人护理、表面卫生和设备清洁。家庭也开始使用干巾作为快速有效清洁的一体化解决方案。随着对无毒、无香味产品的需求不断增长，製造商正在推出低过敏性和经过皮肤病学测试的产品，以满足敏感用户的需求。

根据用途，湿巾市场分为个人护理湿巾、家居清洁湿巾和工业湿巾。 2024 年，个人护理湿纸巾占据市场主导地位，占有 46.1% 的份额。随着生活忙碌的城市消费者寻求便捷的卫生解决方案，该领域继续蓬勃发展。脸部湿纸巾、婴儿湿纸巾和身体湿纸巾尤其受欢迎，各大品牌都采用有机和天然成分来满足消费者对亲肤和无刺激产品日益增长的偏好。添加维生素和保湿剂的增强产品配方进一步推动了其普及，使湿纸巾成为日常护肤程序中不可或缺的一部分。

2024 年美国湿纸巾市场价值为 54 亿美元，预计到 2034 年将以 6% 的复合年增长率成长。美国的主要参与者正在利用产品创新和永续的商业策略来保持竞争优势。可生物降解包装和植物纤维等环保解决方案越来越受到关注，吸引了具有环保意识的买家。随着人们对化学物质暴露的认识不断提高，品牌开始注重有机和低过敏性成分，以确保安全性和有效性。向优质、经皮肤病学测试的湿纸巾的转变正在塑造市场格局，强调创新对于推动长期成长的重要性。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 原料分析
  • 重要新闻和倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 快速的城市化和生活方式的改变
      • 酒店业蓬勃发展
      • 提高消费者的卫生意识
      • 增加可支配收入
    • 产业陷阱与挑战
      • 市场饱和，竞争激烈
      • 原物料价格波动
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：按类型，2021 - 2034 年

  • 主要趋势
  • 湿纸巾
  • 干湿纸巾

第六章：市场估计与预测：按应用，2021 - 2034 年

  • 主要趋势
  • 个人护理
    • 婴儿湿纸巾
    • 清洁湿纸巾
    • 个人卫生
    • 宠物护理湿纸巾
  • 家庭和家居清洁
    • 厨房湿纸巾
    • 浴室湿纸巾
    • 餐饮服务湿纸巾
  • 工业湿纸巾

第七章：市场估计与预测：依资料，2021 - 2034 年

  • 主要趋势
  • 棉布
  • 聚酯纤维
  • 黏胶纤维
  • 其他的

第八章：市场估计与预测：依可用性，2021 - 2034 年

  • 主要趋势
  • 一次性的
  • 可重复使用的

第九章：市场估计与预测：依价格区间，2021 年至 2034 年

  • 主要趋势
  • 低的
  • 中
  • 高的

第 10 章：市场估计与预测：按配销通路，2021 年至 2034 年

  • 主要趋势
  • 在线的
    • 电子商务网站
    • 公司自有网站
  • 离线
    • 大型超市和超市
    • 製药和药局
    • 其他零售店

第 11 章：市场估计与预测：按地区，2021 年至 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第十二章：公司简介

  • 3M
  • BASF SE
  • Bayer AG
  • Johnson & Johnson
  • Kimberly-Clark Corporation
  • Procter & Gamble
  • Reckitt Benckiser Group plc
  • Suominen Corporation
  • The Clorox Company
  • Unilever
简介目录
Product Code: 5606

The Global Wipes Market was valued at USD 22.9 billion in 2024 and is projected to grow at a CAGR of 5.7% between 2025 and 2034. The demand for hygiene and sanitation products has skyrocketed in recent years, primarily fueled by increased health awareness and evolving consumer lifestyles. The COVID-19 pandemic significantly accelerated this trend, triggering widespread adoption of disinfectant wipes for personal and surface hygiene. As people continue prioritizing cleanliness, wipes have become an essential part of daily routines, used in homes, workplaces, healthcare facilities, and public spaces. Consumers now expect multi-functional, high-quality wipes that cater to both convenience and effectiveness.

Wipes Market - IMG1

The market is experiencing notable growth due to a surge in demand for sustainable and skin-friendly formulations. Brands are responding with eco-conscious innovations, such as biodegradable materials and chemical-free options, appealing to the rising number of environmentally aware buyers. Additionally, advancements in manufacturing technologies have improved the durability and efficiency of wipes, making them indispensable across multiple industries. The expanding e-commerce landscape is also playing a crucial role in market expansion, with online platforms making wipes more accessible to a global audience.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$22.9 Billion
Forecast Value$39.5 Billion
CAGR5.7%

The wipes industry is categorized into wet wipes and dry wipes. In 2024, the dry wipes segment accounted for USD 13.6 billion in revenue. The increasing preference for dry wipes stems from their versatility and practicality, eliminating the need for multiple cleaning products. They are widely utilized in medical environments for patient care, surface sanitation, and equipment cleaning. Households are also embracing dry wipes as an all-in-one solution for quick and effective cleaning. As the demand for non-toxic and fragrance-free options rises, manufacturers are introducing hypoallergenic and dermatologically tested variants to cater to sensitive users.

By application, the wipes market is segmented into personal care, household and home cleaning, and industrial wipes. Personal care wipes dominated the market in 2024, holding a 46.1% share. The segment continues to thrive as urban consumers with busy lifestyles seek convenient hygiene solutions. Facial wipes, baby wipes, and body wipes are particularly popular, with brands incorporating organic and natural ingredients to align with growing consumer preference for skin-friendly and non-irritating products. Enhanced product formulations with added vitamins and moisturizing agents further drive adoption, reinforcing wipes as an integral part of daily skincare routines.

The U.S. wipes market was valued at USD 5.4 billion in 2024 and is anticipated to grow at a CAGR of 6% through 2034. Major players in the U.S. are leveraging product innovation and sustainable business strategies to maintain a competitive edge. Eco-friendly solutions, such as biodegradable packaging and plant-based fibers, are gaining traction, appealing to environmentally conscious buyers. With increasing awareness of chemical exposure, brands are focusing on organic and hypoallergenic ingredients, ensuring safety and effectiveness. The shift toward premium, dermatologically tested wipes is shaping the market landscape, reinforcing the importance of innovation in driving long-term growth.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Raw material analysis
  • 3.5 Key news & initiatives
  • 3.6 Regulatory landscape
  • 3.7 Impact forces
    • 3.7.1 Growth drivers
      • 3.7.1.1 Rapid urbanization and lifestyle changes
      • 3.7.1.2 Growing hospitality sector
      • 3.7.1.3 Increasing consumer awareness on hygiene
      • 3.7.1.4 Increasing disposable income
    • 3.7.2 Industry pitfalls & challenges
      • 3.7.2.1 Market saturation and intense competition
      • 3.7.2.2 Fluctuating raw material prices
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Wet wipes
  • 5.3 Dry wipes

Chapter 6 Market Estimates & Forecast, By Application, 2021 - 2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Personal care
    • 6.2.1 Baby wipes
    • 6.2.2 Cleansing wipes
    • 6.2.3 Personal hygiene
    • 6.2.4 Pet care wipes
  • 6.3 Household and home cleaning
    • 6.3.1 Kitchen wipes
    • 6.3.2 Bathroom wipes
    • 6.3.3 Food service wipes
  • 6.4 Industrial wipes

Chapter 7 Market Estimates & Forecast, By Material, 2021 - 2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Cotton
  • 7.3 Polyester
  • 7.4 Viscose
  • 7.5 Others

Chapter 8 Market Estimates & Forecast, By Usability, 2021 - 2034 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Disposable
  • 8.3 Reusable

Chapter 9 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Low
  • 9.3 Mid
  • 9.4 High

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 E-commerce websites
    • 10.2.2 Company-owned websites
  • 10.3 Offline
    • 10.3.1 Hypermarkets and supermarkets
    • 10.3.2 Pharmaceutical and drug store
    • 10.3.3 Other retail stores

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Billion) (Million Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 UK
    • 11.3.2 Germany
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
    • 11.3.6 Russia
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 3M
  • 12.2 BASF SE
  • 12.3 Bayer AG
  • 12.4 Johnson & Johnson
  • 12.5 Kimberly-Clark Corporation
  • 12.6 Procter & Gamble
  • 12.7 Reckitt Benckiser Group plc
  • 12.8 Suominen Corporation
  • 12.9 The Clorox Company
  • 12.10 Unilever