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市场调查报告书
商品编码
1748850

湿纸巾市场－全球产业规模、份额、趋势、机会及预测（依产品类型、配销通路、地区及竞争状况，2020-2030 年）

Wipes Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 184 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球湿纸巾市场价值为 191.2 亿美元，预计到 2030 年将达到 267.6 亿美元，复合年增长率为 5.76%。推动该市场成长的因素包括：卫生意识的提高、消费者对便利清洁解决方案的偏好增加，以及在医疗保健、个人护理和家庭应用领域的广泛使用。可支配收入的增加、城市生活的改善和忙碌的生活方式，促进了湿纸巾、婴儿湿纸巾、消毒湿纸巾和化妆湿纸巾的普及。 COVID-19 疫情进一步加速了对消毒和抗菌湿纸巾的需求，凸显了便携式卫生解决方案的重要性。此外，随着环保意识的增强，人们对可生物降解和永续湿纸巾的兴趣日益浓厚，从而推动了环保配方和包装的创新。

市场概览
预测期 2026-2030
2024年市场规模 191.2亿美元
2030年市场规模 267.6亿美元
2025-2030 年复合年增长率 5.76%
成长最快的领域 在线的
最大的市场 北美洲

关键市场驱动因素

卫生意识和健康意识不断提高

主要市场挑战

环境问题和废弃物管理问题

主要市场趋势

高端化和产品差异化

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球湿纸巾市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依产品类型（个人护理湿纸巾、家用湿纸巾、其他）
    • 按配销通路（超市/大卖场、便利商店、网路、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美湿纸巾市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲湿纸巾市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太湿纸巾市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 越南
    • 韩国

第九章：中东和非洲湿纸巾市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲湿纸巾市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • 公司简介
    • Diamond Wipes International Inc.
    • Procter and Gamble Co.
    • Kimberly Clark Corporation
    • Unilever PLC
    • Johnson & Johnson Services Inc.
    • Diva International SRL
    • Nice-Pak International Ltd
    • The Clorox Company
    • La Fresh Group Inc.
    • Unicharm International

第 16 章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 29548

The Global Wipes Market was valued at USD 19.12 Billion in 2024 and is projected to reach USD 26.76 Billion by 2030, growing at a CAGR of 5.76%. Growth in this market is being propelled by rising hygiene consciousness, increasing consumer preference for convenient cleaning solutions, and expanded use across healthcare, personal care, and household applications. The rise in disposable income, urban living, and hectic lifestyles has contributed to the popularity of wet wipes, baby wipes, disinfectant wipes, and cosmetic wipes. The COVID-19 pandemic further accelerated demand for sanitizing and antibacterial wipes, highlighting the importance of portable hygiene solutions. Additionally, as environmental awareness intensifies, there is growing interest in biodegradable and sustainable wipes, prompting innovation in eco-conscious formulations and packaging.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 19.12 Billion
Market Size 2030USD 26.76 Billion
CAGR 2025-20305.76%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Hygiene Awareness and Health Consciousness

The global wipes market is strongly driven by heightened consumer awareness around hygiene and personal health. As reported by the WHO, over 60% of illnesses in India stem from inadequate sanitation, underlining the crucial role of hygiene in public health. With a greater understanding of how infections spread, consumers are increasingly adopting wipes for personal care and household cleaning. This is especially prevalent among urban families, caregivers, and medical professionals. Baby wipes and antibacterial variants are favored for their ease of use, portability, and effectiveness in maintaining cleanliness. The pandemic significantly strengthened this shift, spurring long-term behavioral changes toward routine sanitization of hands and surfaces. Endorsements from public health authorities and rising health education have further reinforced consumer reliance on wipes, cementing their role as a key hygiene product in both domestic and commercial contexts.

Key Market Challenges

Environmental Concerns and Waste Management Issues

Environmental sustainability poses a critical challenge for the wipes market, particularly due to the widespread use of non-biodegradable materials such as polyester and polypropylene. These plastic-based wipes contribute to land and marine pollution, often clogging sewage systems and forming fatbergs when improperly disposed. Increasing regulatory scrutiny on single-use plastics and heightened consumer eco-consciousness are driving demand for biodegradable alternatives. However, transitioning to sustainable wipes is complicated by higher production costs and performance concerns. Price sensitivity in many developing regions also hinders widespread adoption of eco-friendly products. Balancing environmental responsibility with affordability and product efficacy remains a key hurdle for manufacturers striving to align with global sustainability goals.

Key Market Trends

Premiumization and Product Differentiation

A prominent trend shaping the wipes market is the move toward premium products that deliver enhanced functionality, safety, and skincare benefits. Consumers-especially in mature markets-are seeking wipes with value-added features such as hypoallergenic formulations, pH balance, fragrance-free options, and ingredients like aloe vera, vitamin E, and essential oils. This is particularly evident in baby and cosmetic wipe segments where skin sensitivity is a top concern. Manufacturers are also differentiating products through unique textures (e.g., dual-layer, exfoliating), convenient packaging designs, and appealing scents. Premiumization allows brands to elevate their market positioning, command higher prices, and foster consumer loyalty in an increasingly competitive landscape where basic cleaning capability alone is no longer sufficient to capture market share.

Key Market Players

  • Diamond Wipes International Inc.
  • Procter and Gamble Co.
  • Kimberly Clark Corporation
  • Unilever PLC
  • Johnson & Johnson Services Inc.
  • Diva International SRL
  • Nice-Pak International Ltd
  • The Clorox Company
  • La Fresh Group Inc.
  • Unicharm International

Report Scope:

In this report, the Global Wipes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wipes Market, By Product Type:

  • Personal Care Wipes
  • Household Wipes
  • Others

Wipes Market, By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Wipes Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Vietnam
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Wipes Market.

Available Customizations:

Global Wipes Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Market Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchase Decision

5. Global Wipes Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Personal Care Wipes, Household Wipes, Others)
    • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Wipes Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Wipes Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Wipes Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Wipes Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Wipes Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Wipes Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Wipes Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Wipes Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Wipes Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Wipes Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Wipes Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1.China Wipes Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2.Japan Wipes Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Wipes Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. Vietnam Wipes Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. South Korea Wipes Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Wipes Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Wipes Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Wipes Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Wipes Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Wipes Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Product Type
        • 9.3.4.2.2. By Distribution Channel

10. South America Wipes Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Wipes Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Wipes Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Wipes Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Diamond Wipes International Inc.
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Procter and Gamble Co.
    • 15.1.3. Kimberly Clark Corporation
    • 15.1.4. Unilever PLC
    • 15.1.5. Johnson & Johnson Services Inc.
    • 15.1.6. Diva International SRL
    • 15.1.7. Nice-Pak International Ltd
    • 15.1.8. The Clorox Company
    • 15.1.9. La Fresh Group Inc.
    • 15.1.10. Unicharm International

16. Strategic Recommendations

17. About Us & Disclaimer