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全球康普茶市场 - 2023-2030年
市场调查报告书
商品编码
1290391

全球康普茶市场 - 2023-2030年

Global Kombucha Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 93 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概况

全球康普茶市场在2022年达到31亿美元，预计到2030年将见证有利可图的增长，达到62亿美元。在2023-2030年的预测期间，市场以16.7%的复合年增长率增长。

康普茶市场是全球饮料行业中一个快速增长的部分。康普茶是一种发酵茶饮料，由于其潜在的健康益处，包括改善消化、免疫力和心理健康，近年来已得到普及。康普茶市场受到几个因素的推动，包括消费者健康意识的增强，发酵食品和饮料的普及，以及零售业和电子商务渠道的扩张。康普茶市场参与者正在推出新的口味和包装创新，以吸引具有健康意识的消费者，并投资于研发、生产和分销，以满足不断增长的需求。

市场动态

零售业和电子商务渠道的扩展推动了市场的增长

在零售商店和在线平台上，康普茶的可用性和可及性在推动康普茶市场增长方面发挥了关键作用。零售业的扩张使更多的消费者能够在传统的实体店中发现和购买康普茶。

超市、健康食品店和专业饮料店正在囤积昆布茶，以满足日益增长的需求。这种供应量的增加也使人们对该产品及其潜在的健康益处有了更多的认识，这进一步推动了市场的增长。

对康普茶潜在健康益处的认识不断提高推动了市场的增长

随着越来越多的消费者寻求能够支持其健康和福祉的天然和有机产品，对康普茶的需求可能会继续上升。康普茶市场参与者正在利用这一趋势，推出新的口味和配方，突出康普茶的健康益处。他们还投资于研究和开发，以进一步了解康普茶的潜在健康益处，并开发满足特定健康需求的新产品。

例如，2022年6月4日，流行的康普茶品牌Aqua ViTea将推出Aqua Seltzers，这是一个新的益生菌泡制饮料系列，旨在促进肠道和免疫健康。这些苏打水由有机康普茶制成，不含麸质，非转基因，并且是素食主义者。该系列有四种不同的口味，包括葡萄柚+百里香、覆盆子+青柠、黄瓜+薄荷和石榴+樱桃。

COVID-19影响分析

COVID-19大流行病对康普茶市场产生了重大影响。该大流行病扰乱了供应链，导致一些成分和原材料的短缺。此外，许多酒吧和餐馆的关闭也影响了康巴酒的贸易销售。

然而，这场大流行导致了对康普茶等健康和功能性饮料的需求增加。许多消费者变得更加注重健康，并且正在寻找能够提高他们免疫系统的产品。

人工智能影响分析

人工智能准备通过优化生产流程和改善质量控制，对康普茶市场产生重大影响。人工智能可以分析大量的数据，以确定发酵过程中的模式，从而使质量和口味更加一致。此外，人工智能可以帮助识别消费者的喜好和趋势，以创造新的口味和产品。

目录

第一章：方法和范围

  • 研究方法
  • 报告的研究目标和范围

第二章：定义和概述

第三章：执行摘要

  • 按类型分析
  • 按分销渠道分类
  • 按地区分类

第四章：动态变化

  • 影响因素
    • 驱动因素
      • 消费者健康意识的增强推动了市场的增长。
    • 限制因素
      • 高生产成本阻碍了市场的扩张
    • 机会
      • 发酵食品和饮料的日益普及推动了市场的增长
    • 影响分析

第五章：行业分析

  • 波特的五力分析
  • 供应链分析
  • 价格分析
  • 监管分析

第六章：COVID-19分析

  • COVID-19的分析
    • COVID-19之前的情况
    • COVID-19期间的情况
    • COVID-19之后的情况
  • 在COVID-19期间的定价动态
  • 需求-供应谱系
  • 大流行期间与市场有关的政府倡议
  • 制造商的战略倡议
  • 结语

第7章：按类型

  • 普通/经典
  • 有香味的

第8章：按分销渠道分类

  • 线上
  • 线下

第九章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第十章：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併和收购分析

第十一章 ：公司简介

  • Captain Kombucha
    • 公司概述
    • 产品组合和说明
    • 财务概况
    • 主要发展情况
  • Notabeer Organic Kombutcha
  • Carpe Diem
  • Equinox Kombucha
  • Yogi Tea
  • Tealixir
  • Latta
  • GT's Enlightened
  • Yogi Tea
  • Kombucha Wonder Drink

第十二章 ：附录

简介目录
Product Code: FB1842

Market Overview

The Global Kombucha market reached US$ 3,1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6.2 billion by 2030. The market is growing at a CAGR of 16.7% during the forecast period 2023-2030.

The kombucha market is a rapidly growing segment of the global beverage industry. Kombucha is a fermented tea beverage that has gained popularity in recent years due to its potential health benefits, including improved digestion, immunity and mental health. The kombucha market is being driven by several factors, including the growing health consciousness among consumers, the rising popularity of fermented foods and beverages, and the expansion of the retail sector and e-commerce channels. Kombucha market players are introducing new flavors and packaging innovations that appeal to health-conscious consumers and are investing in research and development, production and distribution to meet the growing demand.

Market Dynamics

Expansion of the Retail Sector and E-Commerce Channels Drive the Market Growth

The availability and accessibility of kombucha in retail stores and online platforms are playing a critical role in driving the kombucha market growth. The expansion of the retail sector is allowing more consumers to discover and purchase kombucha in traditional brick-and-mortar stores.

Supermarkets, health food stores and specialty beverage shops are stocking up on kombucha to meet the growing demand. This increased availability is also creating greater awareness of the product and its potential health benefits, which is further driving market growth.

Increasing Awareness About the Potential Health Benefits of Kombucha Drives the Market Growth

As more consumers seek out natural and organic products that can support their health and well-being, the demand for kombucha is likely to continue to rise. Kombucha market players are leveraging this trend by introducing new flavors and formulations that highlight the health benefits of kombucha. They are also investing in research and development to further understand the potential health benefits of kombucha, and to develop new products that cater to specific health needs.

For instance, on June 4, 2022, Aqua ViTea, a popular Kombucha brand, is introducing Aqua Seltzers, a new line of probiotic-infused bubbly beverages designed to promote gut and immune health. Made with organic kombucha, the seltzers are gluten-free, non-GMO, and vegan-friendly. The range features four distinct flavors, including grapefruit + thyme, raspberry + lime, cucumber + mint, and pomegranate + cherry.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the kombucha market. The pandemic has disrupted the supply chain, leading to shortages of some ingredients and raw materials. Additionally, the closure of many bars and restaurants has impacted the on-trade sales of kombucha.

However, the pandemic has led to increased demand for healthy and functional beverages like kombucha. Many consumers have become more health-conscious and are seeking out products that can boost their immune systems.

Artificial Intelligence Impact Analysis

Artificial intelligence is poised to have a significant impact on the kombucha market by optimizing production processes and improving quality control. AI can analyze large amounts of data to identify patterns in the fermentation process, leading to more consistent quality and taste. Furthermore, AI can help identify consumer preferences and trends to create new flavors and products.

Segment Analysis

The global kombucha market is segmented based on type, distribution channel and region.

Increased Demand for Unique and Distinctive Taste Beverages is expected to drive the Segment Growth

Regular/classic kombucha has dominated the global kombucha market as the most traditional and widely consumed type. With its tangy and slightly sweet flavor, it appeals to a wide range of consumers, making it the top choice for many. This classic variant is perceived as a healthier alternative to sugary drinks, attracting health-conscious consumers. Market players are introducing new flavors that incorporate traditional flavors with other ingredients to create unique and appealing taste profiles.

For instance, on October 11, 2022, Purity Brewing Company entered a new market with the launch of Pure Booch, a range of authentic and slow-brewed kombucha drinks. The introduction of this new product line marks a significant pivot for the company, expanding beyond its traditional beer offerings.

Geographical Analysis

The Increased Demand for Healthy and Flavored Beverages in North America

The global kombucha market was dominated by North America, which held the largest share of the industry. This can be attributed to the region's high consumption of functional beverages and growing demand for healthy and natural products.

Additionally, the presence of major kombucha manufacturers and the popularity of kombucha in the region's health and wellness industry have further propelled North America's dominance in the global kombucha market.

Competitive Landscape

The major global players include: Captain Kombucha, Notabeer Organic Kombutcha, Carpe Diem, Equinox Kombucha, Yogi Tea, Tealixir, Latta, GT's Enlightened, Yogi Tea and Kombucha Wonder Drink.

Why Purchase the Report?

  • To visualize the global kombucha market segmentation based on type, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of kombucha market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The Global Kombucha Market Report Would Provide Approximately 53 Tables, 40 Figures and 93 pages.

Target Audience 2023

  • Manufacturers / Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Type
  • 3.2. Snippet by Distribution Channel
  • 3.3. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing health consciousness among consumers drives the market growth
    • 4.1.2. Restraints
      • 4.1.2.1. High production costs hamper the market expansion
    • 4.1.3. Opportunity
      • 4.1.3.1. The rising popularity of fermented foods and beverages drives the market growth
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During the Pandemic
  • 6.5. Manufacturers' Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Regular/Classic*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Flavoured

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Online*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Offline

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. The U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. The UK
      • 9.3.5.3. France
      • 9.3.5.4. Italy
      • 9.3.5.5. Spain
      • 9.3.5.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. Captain Kombucha*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. Notabeer Organic Kombutcha
  • 11.3. Carpe Diem
  • 11.4. Equinox Kombucha
  • 11.5. Yogi Tea
  • 11.6. Tealixir
  • 11.7. Latta
  • 11.8. GT's Enlightened
  • 11.9. Yogi Tea
  • 11.10. Kombucha Wonder Drink

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us