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全球男性个人护理市场 - 2023-2030年
市场调查报告书
商品编码
1297841

全球男性个人护理市场 - 2023-2030年

Global Men Personal Care Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 103 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概况

全球男性个人护理市场在2022年达到了590亿美元，预计到2030年将见证有利可图的增长，达到1200亿美元。在2023-2030年的预测期内，该市场的年复合增长率为9.2%。

全球男性个人护理市场正经历着显著的增长和扩张。这个市场包含了一系列专门为男性设计的产品，包括护肤、护发、口腔护理、美容和香氛产品。各种因素促进了男性个人护理市场的增长，如不断发展的社会规范，不断增加的可支配收入，以及不断变化的男性气质观念。

随着男性越来越意识到个人修饰和自我护理的重要性，男性个人护理产品的市场规模正在见证大幅增长。香水、古龙水和身体喷雾剂中的香料已成为男性仪容仪表的必备品，进一步推动了男性个人护理市场的增长。

市场动态

男性可支配收入的增加推动了市场的增长

随着男性购买力的提高，他们更倾向于在个人护理产品和仪容仪表方面的消费。这种可支配收入的激增直接影响了男性个人护理市场的增长和扩张。男性可支配收入的增加导致了消费行为的转变。男性更愿意将其收入的一部分用于自我护理和修饰，认识到投资于他们的外表和整体健康的价值和好处。这种行为变化有助于男性个人护理市场的整体增长。

社交媒体平台对男士个人护理产品的影响推动了市场的增长

社交媒体平台为男性提供了一个分享其个人修饰历程的空间，创造了一个鼓励和支持彼此自我护理努力的社区。这种社区意识和向同行寻求意见和建议的能力，有助于男性个人护理市场的增长。因此，全球男性个人护理市场通过不断创新和扩大其产品线来应对媒体和广告的影响。品牌投资于研究和开发，推出新的和改进的配方、包装和营销策略，以符合最新的趋势和消费者的偏好。

COVID-19影响分析

COVID-19造成了一些挑战，包括供应链的中断，消费者在非必需品上的支出下降，美容习惯的改变，实体零售渠道的关闭，对家庭美容解决方案和卫生产品的需求增加，以及电子商务应用的激增。

供应链的中断造成了男性个人护理产品的短缺，而消费者支出的减少使必需品优先于可自由支配的购买。然而，由于个人专注于个人护理而没有专业的美容服务，对家庭美容解决方案和卫生产品的需求有所增加。

人工智能影响分析

基于人工智能（AI）的推荐系统利用客户数据，包括购买历史、皮肤类型和美容偏好，来提供个性化的产品推荐。这增强了客户体验，使男性能够发现最适合他们个人要求的产品。

由人工智能驱动的聊天机器人和虚拟助理通过提供即时支持和指导，提高了客户参与度。这些智能系统解决了客户的疑问，提供了个性化的建议，并推荐了合适的产品，提高了整体购物体验。

目录

第一章：方法和范围

  • 研究方法
  • 报告的研究目标和范围

第二章：定义和概述

第三章：执行摘要

  • 按产品分类的摘要
  • 按分销渠道分类
  • 按地区分类

第四章：动态变化

  • 影响因素
    • 驱动因素
      • 男性自我保健意识的提高推动了市场的增长。
    • 限制因素
      • 多种多样的产品供应有限，阻碍了市场的增长。
    • 机会
      • 社会规范和对男性仪容的态度的改变推动了市场的增长。
    • 影响分析

第五章：行业分析

  • 波特的五力分析
  • 供应链分析
  • 价格分析
  • 监管分析

第六章：COVID-19分析

  • COVID-19的分析
    • COVID-19之前的情况
    • COVID-19期间的情况
    • 后COVID-19和未来的情况
  • 在COVID-19期间的定价动态
  • 需求-供应谱系
  • 大流行期间与市场有关的政府倡议
  • 制造商的战略倡议
  • 结语

第七章：按产品分类

  • 皮肤护理
    • 霜和乳液
    • 保湿剂
    • 洗面奶
    • 其他产品
  • 个人修饰
    • 剃须刀
    • 剃须前水
    • 剃须后凝胶
    • 剃须膏
  • 头发护理
    • 洗发水
    • 护发素
    • 发胶
    • 头发喷雾
    • 其他
  • 个人清洁用品
    • 肥皂
    • 沐浴露
    • 其他
  • 其他产品

第8章：按销售渠道分类

  • 超市和大卖场
  • 专业店
  • 网上销售
  • 其他

第九章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第十章：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併和收购分析

第十一章 ：公司简介

  • Procter & Gamble
    • 公司概述
    • 产品组合和说明
    • 财务概况
    • 主要发展情况
  • Unilever PLC
  • Estee Lauder Companies
  • Johnson & Johnson
  • Loreal SA
  • Avon Products, Incorporated
  • Kao Corporation
  • Colgate -Palmolive Company
  • Beiersdorf AG
  • Shiseido Company, Limited

第十二章 ：附录

简介目录
Product Code: CPG4271

Market Overview

The Global Men Personal Care Market reached US$ 59 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 120 billion by 2030. The market is growing at a CAGR of 9.2% during the forecast period 2023-2030.

The Global Men Personal Care Market is experiencing significant growth and expansion. This market encompasses a wide range of products specifically designed for men, including skincare, haircare, oral care, grooming, and fragrance products. Various factors contribute to the men personal care market's growth, such as evolving societal norms, increasing disposable income, and changing perceptions of masculinity.

The market size of men's personal care products is witnessing substantial growth as men become more aware of the importance of personal grooming and self-care. Fragrances in perfumes, colognes, and body sprays have become essential to men's grooming routines, further driving the Men Personal Care Market Growth.

Market Dynamics

Increasing Disposable Income of Men Drives the Market Growth

As men's purchasing power rises, they are more inclined to spend on personal care products and grooming essentials. This surge in disposable income directly impacts the growth and expansion of the Men Personal Care Market. The rising disposable income of men leads to a shift in consumer behavior. Men are more willing to allocate a portion of their income towards self-care and grooming, recognizing the value and benefits of investing in their appearance and overall well-being. This behavioral change contributes to the overall growth of the Men Personal Care Market.

The Influence of Social Media Platforms on Men's Personal Care Products Drives the Market Growth

Social media platforms serve as a space for men to share their personal grooming journeys, creating a community that encourages and supports each other's self-care efforts. This sense of community and the ability to seek advice and recommendations from peers contribute to the growth of the men personal care market. As a result, the Global Men Personal Care Market responds to the influence of media and advertising by continuously innovating and expanding its product lines. Brands invest in research and development to introduce new and improved formulations, packaging, and marketing strategies that align with the latest trends and consumer preferences.

COVID-19 Impact Analysis

COVID-19 caused several challenges, including disruptions in the supply chain, declining consumer spending on non-essential items, changes in grooming habits, closures of physical retail channels, increased demand for home grooming solutions and hygiene products, and a surge in e-commerce adoption.

Supply chain disruptions caused shortages of men's personal care products while reduced consumer spending prioritized essential items over discretionary purchases. However, there was an increased demand for home grooming solutions and hygiene products as individuals focused on personal care without professional grooming services.

Artificial Intelligence Impact Analysis

Artificial intelligence (AI)-based recommendation systems utilize customer data, including purchase history, skin type, and grooming preferences, to provide personalized product recommendations. This enhanced the customer experience, enabling men to discover products that best suited their individual requirements.

AI-powered chatbots and virtual assistants improved customer engagement by providing instant support and guidance. These intelligent systems addressed customer queries, offered personalized advice, and recommended suitable products, enhancing the overall shopping experience.

Segment Analysis

The Global Men Personal Care Market is segmented based on product, distribution channel, and region.

The Strong Presence of Various Established Brands of Men's Personal Care Products

Razors held the largest share of the global men personal care market in 2022. They accounted for the largest portion of the market, driven by the high demand for shaving products among men. The market for razors was characterized by the presence of various established brands offering a wide range of options to cater to different preferences and needs. For instance, on May 13, 2020, Bulldog Skincare expanded its sustainable razor offering by introducing a second bamboo-based tool designed specifically for sensitive skin.

This move challenged legacy thinking and addressed a gap in the market for men's shaving products. By providing a razor option specifically tailored for sensitive skin, Bulldog Skincare aimed to meet the needs of individuals who required gentler and more accommodating shaving solutions.

Geographical Analysis

The Significant Presence of a Large Number of Top Producers in 2022

In 2022, men's personal care product sales dominated the North American market. The region witnessed a high concentration of leading producers, particularly in the U.S., Canada, and Mexico, who prioritized research, growth, product innovation, development, and new product launches in the men's segment.

This emphasis on continuous improvement and diversification drove the region's demand for men's personal care products. With the presence of well-established and renowned brands, the market witnessed the entry of several new players, further contributing to the expansion of the personal care industry in the region.

Competitive Landscape

The major Global Men Personal Care Market players include: Procter & Gamble, Unilever PLC, Estee Lauder Companies, Johnson & Johnson, Loreal SA, Avon Products, Incorporated, Kao Corporation, Colgate -Palmolive Company, Beiersdorf AG, Shiseido Company, Limited.

Why Purchase the Report?

  • To visualize the Global Men Personal Care Market segmentation based on product, distribution channel, and region and understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of men personal care market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The Global Men Personal Care Market Report Would Provide Approximately 53 Tables, 50 Figures And 103 pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product
  • 3.2. Snippet by Distribution Channel
  • 3.3. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising awareness of self-care among men drives the market growth
    • 4.1.2. Restraints
      • 4.1.2.1. Limited availability of a diverse range of products hampers the market growth
    • 4.1.3. Opportunity
      • 4.1.3.1. Changing societal norms and attitudes towards male grooming drives the market growth
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Post COVID-19 and Future Scenario
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 7.1.2. Market Attractiveness Index, By Product
  • 7.2. Skin Care*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 7.2.3. Cream & Lotion
    • 7.2.4. Moisturizer
    • 7.2.5. Cleansers
    • 7.2.6. Others
  • 7.3. Personal Grooming
    • 7.3.1. Razor
    • 7.3.2. Pre-Shave Lotion
    • 7.3.3. After Shaving Gel
    • 7.3.4. Shaving Cream
  • 7.4. Hair Care
    • 7.4.1. Shampoo
    • 7.4.2. Conditioners
    • 7.4.3. Hair Gel
    • 7.4.4. Hair Spray
    • 7.4.5. Others
  • 7.5. Personal Cleanliness
    • 7.5.1. Soaps
    • 7.5.2. Body Washes
    • 7.5.3. Others
  • 7.6. Others

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Supermarkets and Hypermarkets*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Specialty Stores
  • 8.4. Online Sales
  • 8.5. Others

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. The U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. The UK
      • 9.3.5.3. France
      • 9.3.5.4. Italy
      • 9.3.5.5. Spain
      • 9.3.5.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. Procter & Gamble*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. Unilever PLC
  • 11.3. Estee Lauder Companies
  • 11.4. Johnson & Johnson
  • 11.5. Loreal SA
  • 11.6. Avon Products, Incorporated
  • 11.7. Kao Corporation
  • 11.8. Colgate -Palmolive Company
  • 11.9. Beiersdorf AG
  • 11.10. Shiseido Company, Limited

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us