首页 > 市场调查报告书 > 食物/饮料

乳製品

市场调查报告书

商品编码

1304453

全球风味奶市场 - 2023-2030

Global Flavored Milk Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 102 Pages | 商品交期: 最快1-2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

市场概述

2022年全球风味奶市场规模为576亿美元，预计到2030年将达到895亿美元。在2023-2030年的预测期内，该市场的复合年增长率为5.6%。

消费者对健康和保健的日益关注推动了对具有营养价值的风味奶产品的需求。生产商正通过推出更健康的产品，如低脂或低糖产品、有机或天然配方以及添加维生素、矿物质或功能性成分的产品来应对这一需求。对健康选择和清洁标签的重视正在影响着风味奶产品的发展。

风味奶市场受到风味创新和多样性的影响。消费者正在寻求独特和令人兴奋的风味体验。除了巧克力和草莓等传统口味外，生产商还在不断扩大其口味范围，推出创新和非传统口味。例如，异国水果、甜点风味以及不同风味的组合。对口味创新和多样性的关注旨在吸引那些寻求新的味觉感受和口味组合的消费者。

市场动态

对植物性和替代性牛奶风味需求的增长确实推动了风味牛奶市场的增长

由于对动物福利、环境可持续性和个人健康的关注，以植物为基础的饮食，包括素食和纯素生活方式正日益受到欢迎。随着越来越多的消费者采用植物性饮食，对杏仁奶、豆奶、燕麦奶和椰奶等非乳替代品的需求也在增加。例如，根据GFI的数据，截至2020年，植物奶已占美国发达市场牛奶零售总额的15%。

风味奶生产商正通过推出植物基风味奶来迎合这一趋势。通过提供植物性和替代性牛奶口味，风味奶市场可以将其消费群扩大到传统乳制品消费者之外。有乳糖不耐症、牛奶过敏或饮食限制的人现在可以在不影响其喜好或饮食需求的情况下享用风味牛奶饮料。消费群体的扩大促进了整个市场的增长。

便利性和随身消费在推动风味奶市场增长方面发挥着重要作用

如今，消费者的生活方式繁忙而紧张，他们往往寻求方便、即开即饮的饮料选择。例如，每周至少有一次，全球超过40%的消费者在旅途中饮用饮料，其中强化牛奶、啜饮酸奶和能量饮料是他们的首选。风味牛奶为那些经常外出的人提供了方便、便携的选择。

风味牛奶的包装，如瓶装或袋装，有安全的封口，便于携带和饮用。无论是在上下班途中、健身房、学校或办公室，还是在旅行途中，消费者都可以方便地饮用风味牛奶，而无需额外的设备或器皿。这种便利性和便携性吸引了时间紧迫的人，促进了市场增长。例如，2021年，挪威人均消费风味牛奶9.17升。

风味奶的保质期和储存要求可能阻碍风味奶市场的增长

风味奶是一种易腐产品，这意味着与其他饮料相比，它的保质期有限。风味奶中的香精和添加成分会导致微生物生长，从而缩短其保质期。这种易腐性给生产商在分销、库存管理和产品损耗方面带来了挑战。如果消费者认为风味奶的保质期较短，他们也可能不愿购买风味奶，而选择保质期更长的饮料。

风味奶通常需要冷藏以保持其质量并延长其保质期。这一要求给生产商、分销商和零售商带来了物流方面的挑战。冷链基础设施，包括适当的储存、运输和展示冷藏，对于确保风味奶产品保持新鲜和安全饮用至关重要。某些地区或运输过程中冷藏设施有限，可能会阻碍风味奶市场的增长。

COVID-19的影响

随着封锁和限制措施的实施，人们有更多的时间待在家里，导致家庭餐和零食的消费量增加。风味牛奶通常被认为是一种令人舒心和怀旧的饮料，作为家庭消费的一部分而受到欢迎。消费者寻求包括风味牛奶在内的熟悉和美味的产品，以便在充满挑战的时期获得舒适感。

然而，由于餐厅、咖啡馆和学校等餐饮场所的关闭或经营受到限制，这些渠道对风味奶的需求大幅减少。在餐饮场所，风味奶产品通常作为正餐或零食的一部分食用。家庭外消费机会的减少导致大流行期间风味奶的销售和需求下降。

Market Overview

The Global Flavored Milk Market US$ 57.6 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 89.5 billion by 2030. The market is growing at a CAGR of 5.6% during the forecast period 2023-2030.

Consumers' increasing focus on health and wellness is driving the demand for flavored milk products that offer nutritional benefits. Manufacturers are responding by introducing healthier options, such as low-fat or reduced-sugar variants, organic or natural formulations, and products fortified with vitamins, minerals, or functional ingredients. The emphasis on health-conscious choices and clean labels is shaping the development of flavored milk products.

The flavored milk market is influenced by flavor innovation and diversity. Consumers are seeking unique and exciting flavor experiences. Manufacturers are expanding their flavor offerings beyond traditional options like chocolate and strawberry, introducing innovative and unconventional flavors. Examples include exotic fruits, indulgent dessert-inspired flavors, and combinations of different flavor profiles. The focus on flavor innovation and diversity aims to attract consumers looking for new taste sensations and flavor combinations.

Market Dynamics

Rising Demand for Plant-Based and Alternative Milk Flavors is Indeed Driving the Market Growth of Flavored Milk

Plant-based diets, including vegan and vegetarian lifestyles, are gaining popularity due to concerns about animal welfare, environmental sustainability, and personal health. As more consumers adopt plant-based diets, the demand for non-dairy milk alternatives, such as almond milk, soy milk, oat milk, and coconut milk, is on the rise. For instance, according to GFI, As of 2020, plant-based milk already represented 15% of the total dollar sales of retail milk in the developed market of the United States.

Flavored milk manufacturers are tapping into this trend by introducing plant-based flavored milk options. By offering plant-based and alternative milk flavors, the flavored milk market can expand its consumer base beyond traditional dairy consumers. People with lactose intolerance, milk allergies, or dietary restrictions can now enjoy flavored milk beverages without compromising their preferences or dietary needs. This expanded consumer base contributes to the overall market growth.

Convenience and On-The-Go Consumption Play a Significant Role in Driving The Market Growth of Flavored Milk

Consumers today lead busy and hectic lifestyles, often seeking convenient and ready-to-consume beverage options. For instance, At least once a week, more than 40% of customers worldwide drink while they are on the go, with fortified milk, sipping yogurt, and energy drinks being some of their preferred options. Flavored milk provides a convenient and portable choice for those who are constantly on the go.

Flavored milk's packaging, such as bottles or pouches with secure closures, makes it easy to carry and consume while on the move. Whether it's during a commute, at the gym, in school or the office, or while traveling, consumers can conveniently enjoy flavored milk without the need for additional equipment or utensils. This convenience and portability factor attracts time-pressed individuals and contributes to market growth. For instance, in 2021, the average volume of flavored milk consumed in Norway amounted to 9.17 liters per person.

Shelf Life and Storage Requirements of Flavored Milk Can Hamper the Growth of the Flavored Milk Market

Flavored milk is a perishable product, meaning it has a limited shelf life compared to other beverages. The presence of flavorings and added ingredients in flavored milk can contribute to microbial growth, reducing its shelf life. This perishability poses challenges for manufacturers in terms of distribution, inventory management, and product wastage. Consumers may also be deterred from purchasing flavored milk if they perceive it as having a short shelf life, opting for longer-lasting beverages instead.

Flavored milk typically requires refrigeration to maintain its quality and extend its shelf life. This requirement poses logistical challenges for manufacturers, distributors, and retailers. Cold chain infrastructure, including proper storage, transportation, and display refrigeration, becomes crucial to ensure that flavored milk products remain fresh and safe for consumption. Limited access to refrigeration facilities in certain regions or during transportation can hinder market growth for flavored milk.

COVID-19 Impact

With lockdowns and restrictions in place, people spent more time at home, leading to increased consumption of at-home meals and snacks. Flavored milk, often considered a comforting and nostalgic beverage, gained popularity as a part of home-based consumption. Consumers sought familiar and indulgent products, including flavored milk, to bring a sense of comfort during challenging times.

However, the closure or limited operations of food service establishments, such as restaurants, cafes, and schools, significantly reduced the demand for flavored milk in these channels. Flavored milk products are often consumed as part of meals or snacks in food service settings. The decline in out-of-home consumption opportunities led to decreased sales and demand for flavored milk during the pandemic.

Segment Analysis

The global flavored milk market is segmented based on flavors, packaging, distribution channel, and region.

Rising Utilization of Flavored Milk in Diary-based Beverages

The global flavored milk market has been segmented by flavors into, vanilla, chocolate, strawberry, and others

In 2022, based on flavor, the chocolate flavor segment held the highest share of the flavored milk market. Chocolate is a universally loved flavor that appeals to a wide range of consumers, including children and adults. For instance, according to Tastewise, in 2023, 12.58% of restaurants offer Chocolate Milk on their menus. The fastest rising consumer need for Chocolate Milk is Snack

Chocolate flavor has a rich and indulgent taste that is often associated with comfort and indulgence. Chocolate flavor offers a variety of options within the flavored milk category. It can range from classic milk chocolate to variations like dark chocolate, white chocolate, or chocolate blends with other flavors such as caramel or mint. This wide range of chocolate flavors provides consumers with diverse choices and keeps them engaged in the market.

Geographical Analysis

Growing Health Consciousness among consumers in Asia Pacific Region is Expected to Drive the Market Growth in this Region

In 2022, the Asia Pacific region had a significant share of the flavored milk market. Flavored milk products have long been popular in the Asia Pacific, with a strong cultural preference for dairy-based beverages. With a rising preference for healthier and more nourishing food choices, the flavored milk market is experiencing significant growth, particularly in the Asia-Pacific region. This region, led by India as the world's largest milk producer, is witnessing a surge in demand for flavored milk products. This demand has spurred innovation and exploration of novel flavors in the flavored milk segment.

Furthermore, the Asia-Pacific region's dairy production practices are known for their efficiency and sustainability, which have positively impacted the expansion of the market. Manufacturers are also actively catering to consumers' individual requirements, offering options such as low-sugar, no-sugar, and fat-free variations of flavored milk.

Competitive Landscape

The major global players in the market include: Danone SA, Amul Industries Pvt. Ltd., Associated Milk Producers, Inc, Dean Foods Company, Arla Foods Amba, Saputo Inc., The Hershey Company, Nestle S.A, Dairy Farmers of America, Inc., and Hiland Dairy

Why Purchase the Report?

To visualize the global flavored milk market segmentation based on flavors, packaging, and distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of flavored milk market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Flavored Milk Market Report Would Provide Approximately 61 Tables, 60 Figures, and 102 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Flavors
3.2. Snippet by Packaging
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Demand for Plant-Based and Alternative Milk Flavors
  - 4.1.1.2. Convenience and On-The-Go Consumption
- 4.1.2. Restraints
  - 4.1.2.1. Shelf Life and Storage Requirements of Flavored Milk
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before Covid-19
- 6.1.2. Scenario During Covid-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Flavors

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 7.1.2. Market Attractiveness Index, By Flavors
7.2. Vanilla*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Chocolate
7.4. Strawberry
7.5. Others

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. Paper-Based Packaging*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Plastic Packaging
8.4. Glass Packaging
8.5. Metal Packaging

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarket/Hypermarket*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Sales
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Danone SA*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Amul Industries Pvt. Ltd.
12.3. Associated Milk Producers, Inc
12.4. Dean Foods Company
12.5. Arla Foods Amba
12.6. Saputo Inc.
12.7. The Hershey Company
12.8. Nestle S.A
12.9. Dairy Farmers of America, Inc.
12.10. Hiland Dairy

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球风味奶市场 - 2023-2030

Global Flavored Milk Market - 2023-2030

市场概述

市场动态

对植物性和替代性牛奶风味需求的增长确实推动了风味牛奶市场的增长

便利性和随身消费在推动风味奶市场增长方面发挥着重要作用

风味奶的保质期和储存要求可能阻碍风味奶市场的增长

COVID-19的影响

目录

第一章 研究方法和范围

第2章：定义和概述

第三章：执行摘要

第四章 动态

第五章：行业分析

第六章：COVID-19分析

第七章：按香料分类

第八章：按包装分类

第九章：按销售渠道

第十章：按地区

第十一章 ：竞争格局

第十二章 ：公司简介

第十三章 ：附录