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市场调查报告书
商品编码
1304456
全球气泡水市场 - 2023-2030Global Sparkling Water Market - 2023-2030 |
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全球气泡水市场规模在2022年达到326亿美元,预计到2030年将达到724亿美元,实现利润丰厚的增长。在2023-2030年的预测期内,该市场的复合年增长率为10.5%。
气泡水的发展趋势只是非酒精饮料行业更大发展趋势的一个缩影。越来越多的消费者开始关注自身健康,这推动了健康和营养饮料的重大转变,从而推动了气泡水市场规模的增长。
气泡矿泉水、无糖气泡水、碳酸水、果味气泡水和天然风味水都是气泡水的不同类型,它们在全球气泡水市场创造了丰厚的销售收入。气泡水是通过碳酸化技术将二氧化碳溶解在白开水中而产生气泡的。
气泡水机允许用户控制饮料中的碳酸化和气泡水平,并尝试各种口味。包装选择包括一次性塑料瓶、可重复使用的玻璃瓶和铝罐。随着消费者寻找含糖饮料的健康替代品,风味碳酸水的受欢迎程度持续增长。
与苏打水和其他甜味汽水相比,消费者更青睐气泡水,因为气泡水能为他们补充水分,这是推动市场收入增长的一个关键因素。虽然气泡水不含糖分和热量,但饮料中的糖分会腐蚀牙釉质。碳酸水有助于肠道蠕动,特别是便秘患者。
例如,研究人员发现气泡水能改善心脏健康,减轻胃痛等消化不良症状。例如,2021年2月18日,百事公司推出了五种含有咖啡因的新口味气泡水。该气泡水品牌下的口味包括三重浆果、血橙葡萄柚、蓝莓石榴、柑橘樱桃口味、芒果百香果和血橙葡萄柚。
气泡水的高成本严重阻碍了市场的增长。消费者可能会发现,与自来水或其他替代品相比,要证明购买气泡水所增加的费用是合理的具有挑战性。
因此,一些消费者可能会选择放弃购买气泡水,这可能会影响销售和市场增长。然而,降低生产成本和提高效率的努力可能有助于使更多消费者获得气泡水。
COVID-19分析包括COVID前情景、COVID情景和COVID后情景,以及定价动态(包括大流行期间和之后的定价变化,并与COVID前情景进行比较)、供求关系(由于贸易限制、封锁和后续问题导致的供求变化)、政府倡议(政府机构为振兴市场、行业或产业而采取的倡议)和制造商战略倡议(制造商为缓解COVID问题而采取的措施)。
人工智能(AI)分析是一项新兴技术,有可能在多个方面为气泡水行业带来益处。人工智能分析的一个应用领域是监测和优化气泡水的生产过程。人工智能算法可以实时分析数据,识别效率低下或浪费的领域,并提出解决方案,以提高生产效率和降低成本。
人工智能分析的另一个潜在应用是预测气泡水市场的消费者偏好和趋势。通过分析消费者行为和社交媒体趋势的大型数据集,人工智能可以帮助公司识别新兴趋势,并根据不断变化的消费者偏好创造新的口味或包装选择。
The Global Sparkling Water Market reached US$ 32.6 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 72.4 billion by 2030. The market is growing at a CAGR of 10.5% during the forecast period 2023-2030.
The trend in sparkling water is a small representation of a much larger non-alcoholic beverage industry trend. A significant shift towards healthy and nutritious beverages is driven by a growing number of customers concerned about their health, driving the sparkling water market size.
Sparkling mineral water, unsweetened sparkling water, carbonated water, fruit-infused sparkling water, and natural flavors are all different types of sparkling water that create lucative sales in the global sparkling water market revenue. Sparkling water fizzes from carbonation, which is done by dissolving carbon dioxide in plain water using carbonation technology.
Sparkling water machines allow users to control the level of carbonation and bubbles in their drink and experiment with flavors. Packaging options include single-use plastic bottles, reusable glass bottles, and aluminum cans. As consumers look for healthier alternatives to sugary drinks, the popularity of flavored carbonated water continues to grow.
Consumer preference for sparkling water over soda and other sweetened fizzy drinks, because it keeps them hydrated is a key factor driving market revenue growth. While sparkling water is sugar- and calorie-free, the sugar in drinks erodes tooth enamel. Carbonated water aids in bowel movements, especially for those who are constipated.
For instance, sparkling water has been shown by researchers to improve heart health and lessen the severity of other dyspepsia symptoms, such as stomach pain. For example, on February 18, 2021, PepsiCo, Inc. launched five new flavors of sparkling water with caffeine. Among the flavors available under the bubbly brand are triple berries, blood orange grapefruit, blueberry pomegranate, citrus cherry flavors, mango passion fruit, and blood orange grapefruit.
The high cost of sparkling water significantly hinders the market's growth. Consumers may find it challenging to justify the added expense of purchasing sparkling water, especially when compared to tap water or other alternatives.
As a result, some may opt to forego purchasing sparkling water altogether, which could impact sales and market growth. However, efforts to reduce production costs and increase efficiency may help make sparkling water more accessible to a broader range of consumers.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
Artificial intelligence (AI) analysis is an emerging technology that has the potential to benefit the sparkling water industry in several ways. One area where AI analysis can be applied is monitoring and optimizing the production process of sparkling water. AI algorithms can analyze data in real-time, identifying areas of inefficiency or waste and suggesting solutions to improve production efficiency and reduce costs.
Another potential application of AI analysis is predicting consumer preferences and trends in the sparkling water market. By analyzing large datasets of consumer behavior and social media trends, AI can help companies identify emerging trends and create new flavors or packaging options that align with evolving consumer preferences.
The Global Sparkling Water Market is segmented based on product, category, packaging type, distribution channel and region.
Bottles play a significant role in the sparkling water industry as they are the primary packaging option for this type of beverage. The bottles used for sparkling water are typically made of plastic, glass, or aluminum and are designed to withstand carbonation pressure. The choice of bottle material can impact the taste and freshness of the sparkling water, with glass being preferred by some consumers for its ability to maintain its natural taste and carbonation.
For instance, on January 11, 2022, Evian launched its first-ever sparkling water bottle. The packaging options for Evian Sparkling a one-liter PET plastic bottle made entirely of recycled materials, are available at Tesco stores.
The Global Sparkling Water Market is segmented by region into North America, South America, Europe, Asia-Pacific, Middle-East and Africa.
In 2022, North America accounted for more than 42.6% of the Global Sparkling Water Market, primarily due to increasing consumer demand for healthier beverage options. The trend towards more nutritious alternatives to soft drinks has been a major driver of this segment, with consumers seeking out sparkling water for its perceived health benefits, such as improved digestion and bone and heart health.
For instance, on May 8, 2021, PepsiCo launched its latest innovation, Soulboost, a sparkling water beverage with a splash of real juice and functional ingredients. Additionally, the easy availability of sparkling water across various distribution channels has contributed to the growth of this segment. With more and more retailers stocking sparkling water and consumers becoming increasingly aware of its health benefits, the North American sparkling water market is expected to grow in the forecast period.
The major global players include: Reignwood Investments UK Ltd., PepsiCo., Nestle, A.G., The Coca-Cola Company, CG Roxane, LLC, Tempo Beverage Ltd, Keurig Dr Pepper Inc., Seven Up, Inc., Ferrarelle and Sanpellegrino S.p.A.
The Global Sparkling Water Market Report Would Provide Approximately 53 Tables, 46 Figures And 195 pages.
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