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1319213

全球气泡饮料市场 - 2023-2030 年

Global Sparkling Drinks Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 101 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概述

2022 年，全球气泡饮料市场规模达到 390 亿美元，预计到 2030 年将达到 655 亿美元，实现利润丰厚的增长。在 2023-2030 年的预测期内，该市场的复合年增长率为 6.7%。

人们越来越意识到含糖软饮料对健康的负面影响，从而转向更健康的替代品，包括无糖和低糖气泡饮料。预计这一趋势将推动市场的增长。调酒和鸡尾酒文化的日益流行也促进了气泡饮料市场的增长。气泡饮料通常用作鸡尾酒的调和剂，其多功能性使其成为调酒师和调酒师的最爱。

制造商正在投资研发活动，以便在全球气泡饮料市场推出创新产品。这包括使用天然成分、有机认证和功能性添加剂，以增强这些饮料的吸引力和健康益处，从而进一步推动气泡饮料市场的增长。

市场动态

消费者生活方式和偏好的改变推动市场增长

消费者生活方式和偏好的变化在推动全球气泡饮料市场发展方面发挥着至关重要的作用。随着消费者生活方式的演变和偏好的改变，对市场上气泡饮料的需求和消费模式产生了直接影响。繁忙的日程安排、随身携带的生活方式以及对快速提神饮料的需求推动了对方便饮料的需求。

饮料公司顺应这一趋势，推出了低糖或零糖气泡饮料、天然香精和功能饮料。例如，2022 年 5 月 16 日，以生产令人愉悦的气泡能量水和饮料而闻名的阳光饮料公司（Sunshine Beverages）扩大了其产品组合，在其气泡能量饮料系列中引入了热带菠萝。这是继最近获得战略资本投资公司 Cypress Ascendant 的多数股权投资后推出的新产品。

气泡饮料的产品创新和多样化推动了市场增长

在健康意识、口味多样化和追求独特体验等因素的推动下，消费者的偏好不断变化。饮料公司正专注于产品创新，以迎合这些不断变化的偏好并抢占市场份额。它们推出新口味、新配方和新包装，为气泡饮料市场提供多样化的选择。通过使产品符合消费者需求，企业吸引并留住了客户，推动了市场增长。

例如，2023 年 4 月 4 日，Keventers 推出了名为 "气泡冰镇饮料 "的新饮料类别。这一令人兴奋的新产品提供了五种令人愉悦的口味供消费者选择：Aam Panna、Kala Khatta、Spiced Chai、经典柠檬冰茶和桃子冰茶。这些气泡饮料的推出迎合了人们对清爽怡人的夏季饮料日益增长的需求。

原材料价格波动阻碍市场增长

糖、天然香料和包装材料等原材料价格的波动严重影响了气泡饮料制造商的生产成本。当这些原材料价格上涨时，就会导致生产成本增加，从而降低市场上企业的利润率。这给企业带来了挑战，进一步制约了市场增长。

原材料价格的波动影响了气泡饮料在市场上的价格竞争力。由于主要配料和包装材料的成本大幅增加，与其他饮料相比，企业在保持价格竞争力方面面临困难。这影响了消费者需求和市场份额，因为价格上涨导致消费者选择更实惠的替代品。

COVID-19 影响分析

大流行病改变了消费者的行为和偏好。随着社会隔离措施和封锁措施的实施，随身携带的消费减少，转向在家消费。这种转变影响了对气泡饮料的需求，因为消费者在家庭以外消费这些饮料的机会有限，比如在餐馆、咖啡馆或活动场所。

然而，在大流行病期间，实体零售店的关闭和对电子商务的日益依赖导致消费者对渠道的偏好发生了变化。气泡饮料的网上销售出现增长。

人工智能影响分析

人工智能（AI）可以优化起泡饮料市场的供应链流程。通过利用预测分析，人工智能算法可以预测需求、优化库存管理、简化物流配送。这可以提高效率、降低成本、增强客户服务，最终通过确保起泡饮料的及时交付和供应，使整个市场受益。

人工智能驱动的技术实现了个性化营销活动和客户参与战略。通过分析消费者数据和偏好，人工智能算法可以向个人消费者提供有针对性的广告、推荐和促销。这种个性化方法可提高客户参与度，增加品牌忠诚度，并推动气泡饮料市场的销售。

Market Overview

The Global Sparkling Drinks market reached US$ 39.0 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 65.5 billion by 2030. The market is growing at a CAGR of 6.7% during the forecast period 2023-2030.

Growing awareness about the negative health impacts of sugary soft drinks is leading to a shift towards healthier alternatives, including sparkling drinks with no and low sugar content. This trend is expected to propel the growth of the market. The rising popularity of mixology and cocktail culture is also contributing to the growth of the sparkling drinks market. Sparkling drinks are often used as mixers in cocktails, and their versatility is making them a favorite choice among bartenders and mixologists.

Manufacturers are investing in research and development activities to introduce new and innovative products in the global sparkling drinks market. This includes the use of natural ingredients, organic certification, and functional additives to enhance the appeal and health benefits of these beverages, which further drive the sparkling drinks market growth.

Market Dynamics

Changing Consumer Lifestyles and Preferences Drive the Market Growth

Changing consumer lifestyles and preferences are playing a crucial role in driving the global sparkling drinks market. As consumers' lifestyles evolve and their preferences shift, there is a direct impact on the demand for and consumption patterns of sparkling drinks in the market. Busy schedules, on-the-go lifestyles, and the need for quick refreshments are driving the demand for convenient beverage options.

Beverage companies are responding to this trend by introducing low or zero-sugar sparkling options, natural flavors, and functional beverages. For instance, on May 16, 2022, Sunshine Beverages, renowned for its delightful Sparkling Energy Waters and Drinks, expanded its portfolio by introducing Tropical Pineapple to its range of Sparking Energy Drinks. This launch follows the recent majority investment from Cypress Ascendant, a strategic capital investment firm.

Product Innovation and Diversification of Sparkling Drinks Drive the Market Growth

Consumer preferences are constantly evolving, driven by factors such as health consciousness, flavor variety, and desire for unique experiences. Beverage companies are focusing on product innovation to cater to these changing preferences and capture market share. They introduce new flavors, formulations, and packaging is designing to offer a diverse range of options in the sparkling drinks market. By aligning their products with consumer demands, companies are attracting and retaining customers, driving market growth.

For instance, on April 4, 2023, Keventers introduced a new category of beverages called Sparkling Iced Beverages. This exciting addition offers a selection of five delightful flavors: Aam Panna, Kala Khatta, Spiced Chai, Classic Lemon Iced Tea, and Peach Iced Tea. The launch of these sparkling beverages caters to the rising demand for refreshing and enjoyable summer drinks.

Fluctuating Raw Material Prices Hamper the Market Growth

Fluctuations in raw material prices, such as sugar, natural flavors, and packaging materials, are significantly impacting the production costs for sparkling drink manufacturers. When the prices of these raw materials rise, it is leading to increased production costs, reducing profit margins for companies in the market. This is posing challenges for businesses, which further restrain market growth.

Fluctuating raw material prices are affecting the price competitiveness of sparkling drinks in the market. The cost of key ingredients and packaging materials are increasing significantly, companies are facing difficulties in maintaining competitive pricing compared to other beverages. This is impacting consumer demand and market share, as consumers are opting for more affordable alternatives in response to higher prices.

COVID-19 Impact Analysis

The pandemic has brought about changes in consumer behavior and preferences. With the implementation of social distancing measures and lockdowns, there has been a decrease in on-the-go consumption and a shift towards at-home consumption. This shift has affected the demand for sparkling drinks, as consumers had limited opportunities to consume these beverages outside the home, such as in restaurants, cafes, or events.

However, The closure of physical retail outlets and the increased reliance on e-commerce during the pandemic has resulted in changes in channel preferences for consumers. While online sales of sparkling drinks have witnessed growth.

Artificial Intelligence Impact Analysis

Artificial Intelligence (AI) can optimize the supply chain processes within the sparkling drinks market. By leveraging predictive analytics, AI algorithms can forecast demand, optimize inventory management, and streamline logistics and distribution. This can lead to improved efficiency, reduced costs, and enhanced customer service, ultimately benefiting the overall market by ensuring timely delivery and availability of sparkling drinks.

AI-powered technologies enable personalized marketing campaigns and customer engagement strategies. By analyzing consumer data and preferences, AI algorithms can deliver targeted advertisements, recommendations, and promotions to individual consumers. This personalized approach enhances customer engagement, increases brand loyalty, and drives sales within the sparkling drinks market.

Segment Analysis

The global sparkling drinks market is segmented based on product type, distribution channel, and region.

Increasing Consumer Interest in Craft and Artisanal Beverages

The cider segment, particularly craft and artisanal ciders, is seeing a rise in popularity as consumers seek unique and locally produced beverages. Craft cider makers are focusing on producing small-batch, high-quality ciders using traditional methods and a variety of apple and fruit blends. The growing interest in craft and artisanal beverages are driving by consumer preferences for authenticity and supporting local producers, is contributing to the growth of the cider segment within the overall sparkling drinks market.

To meet this demand manufacturers are developing new products in the global sparkling market. For instance, on September 6, 2022, Sunshine Beverages, renowned for its delightful Sparkling Energy Waters and Drinks, expanded its portfolio by introducing Tropical Pineapple to its range of Sparking Energy Drinks. This launch follows the recent majority investment from Cypress Ascendant, a strategic capital investment firm.

Geographical Analysis

Increasing Established Consumer Base and Diverse Product Offerings in North America

North America is positioned to dominate the global sparkling drinks market. The region is benefiting from an established consumer base that has a strong affinity for fizzy and flavored beverages. With a diverse range of product offerings, including carbonated soft drinks, flavored water, energy drinks, and other sparkling beverages, North America is catering to various consumer preferences and occasions. The region's is focusing on innovation, staying ahead of market trends, and introducing new flavors, packaging formats, and marketing strategies further strengthens its dominance.

North America is possessing strong distribution networks and efficient supply chain operations, ensuring the widespread availability of sparkling drinks. Intensive marketing and promotional activities, coupled with a growing consumer shift towards healthier options, are contributing to North America's continued market dominance in the global sparkling drinks industry.

Competitive Landscape

The major global sparkling drinks market players include: Pepsico, Inc., Welch Foods Inc., Ocean Spray, Waterloo Sparkling Drinks Corporation, Sapporo Group, Seven Sparkling Drinks, LaCroix Beverages, Inc., Nestle S.A, Hint Inc. and The Coca-Cola Company.

Why Purchase the Report?

To visualize the global sparkling drinks market segmentation based on product type, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of sparkling drinks market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global sparkling drinks market report would provide approximately 53 tables, 48 figures, and 101 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Distribution Channel
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Changing Consumer Lifestyles and Preferences Drive the Market Growth
  - 4.1.1.2. Product Innovation and Diversification of Sparkling Drinks Drive the Market Growth
- 4.1.2. Restraints
  - 4.1.2.1. Fluctuating Raw Material Prices Hamper the Market Growth
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porters Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Alcoholic Beverages*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3. Wine
- 7.2.4. Cider
- 7.2.5. Others
7.3. Non-Alcoholic Beverages
- 7.3.1. Juice
- 7.3.2. Water
- 7.3.3. Tea & Coffee
- 7.3.4. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. E-Commerce*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Supermarkets & Hypermarkets
8.4. Retail Stores
8.5. Restaurants & Tap Rooms
8.6. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Pepsico, Inc.*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Welch Foods Inc.
11.3. Ocean Spray
11.4. Waterloo Sparkling Drinks Corporation
11.5. Sapporo Group
11.6. Seven Sparkling Drinks
11.7. LaCroix Beverages, Inc.
11.8. Nestle S.A
11.9. Hint Inc.
11.10. The Coca-Cola Company

LIST NOT EXHAUSTIVE

12. Appendix

12.1. About Us and Services
12.2. Contact Us

02-2729-4219

+886-2-2729-4219

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