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全球早餐谷物市场 - 2023-2030 年
市场调查报告书
商品编码
1316266

全球早餐谷物市场 - 2023-2030 年

Global Breakfast Cereals Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 102 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

2022 年，全球早餐谷物市场规模为 1012 亿美元，预计到 2030 年将达到 1751 亿美元，实现利润丰厚的增长。在 2023-2030 年的预测期内，市场年复合增长率为 7.1%。

消费者越来越重视健康和保健，导致对健康谷物早餐的需求增加。消费者正在寻找强化维生素、矿物质和纤维的谷物，以及低糖和全谷物谷物。生产商顺应这一趋势，推出了更健康的谷物食品，并将其作为营养早餐进行营销。

随着麸质过敏症和乳糜泻的增加，人们对无麸质谷物早餐的需求也在不断增长。无麸质谷物不含小麦、大麦和黑麦等含麸质的成分。生产商正在利用大米、玉米、藜麦和小米等替代谷物开发无麸质版的流行谷物食品，以满足这一消费群体的需求。

市场动态

对健康营养食品的需求不断增长，推动了早餐谷物市场的增长

消费者越来越意识到保持健康生活方式和做出更好饮食选择的重要性。早餐谷物食品，尤其是强化维生素、矿物质和纤维的早餐谷物食品，被认为是既方便又营养的选择。例如，1 杯（40 克）强化谷物中含有 40 毫克的铁，达到了每日铁摄入量的 100%。谷类食品可满足蛋白质每日需要量的一半以上，其中还含有 6-12%的赖氨酸缺乏蛋白质。

早餐谷物通常提供一系列必需营养素，包括碳水化合物、纤维、蛋白质、维生素和矿物质。谷物早餐营养均衡，有助于满足消费者的日常饮食需求，因此深受消费者青睐。由于工作繁忙，许多人认为早餐谷物食品是一种方便快捷的健康食品。

西方饮食习惯的影响越来越大，推动了早餐谷物市场的增长

随着全球化的不断扩大，西方饮食习惯和食品趋势已渗透到各个地区和文化中。西式生活方式的传播，包括早餐偏好的传播，导致世界许多地区对谷物早餐等西式早餐的需求增加。

西式谷物早餐方便省时，符合现代生活方式。随着越来越多的人面临日程繁忙、时间紧迫的问题，他们开始寻求快捷方便的早餐解决方案。即食谷物食品正好满足了这一需求，只需极少的准备工作，就能提供方便省事的早餐选择。

对谷物中糖分和添加剂的健康关注增加可能阻碍增长

消费者越来越意识到过量摄入糖分对健康的不利影响，如肥胖、糖尿病和心血管疾病。早餐谷物食品，尤其是针对儿童的早餐谷物食品，经常因含糖量高而受到批评。营养学家建议消费者避免食用每份含糖量超过 10 克的麦片。然而，通常每 100 克麦片（一份）的平均含糖量为 19.8 克。

消费者越来越关注食品中使用的成分和添加剂。清洁标签运动强调透明度和使用天然、可识别的成分。有些谷物早餐含有人工色素、香精和防腐剂，这可能不符合注重健康的消费者的偏好。未能解决这些问题的制造商可能会在吸引和留住顾客方面面临挑战。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括大流行期间和之后的定价变化，并与 COVID 前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将涵盖制造商为缓解 COVID 问题而采取的措施）。

目 录

第 1 章：研究方法与范围

  • 研究方法
  • 报告的研究目标和范围

第2章：定义和概述

第3章：执行摘要

  • 按产品类型分類的摘要
  • 按来源划分
  • 按口味划分
  • 按销售渠道划分
  • 按地区划分

第四章：动态

  • 影响因素
    • 驱动因素
      • 对健康营养食品的需求不断增长
      • 西方饮食习惯的影响越来越大
    • 制约因素
      • 有其他负担得起的健康膳食可供选择
    • 机会
      • 食品行业的扩张
    • 影响分析

第 5 章：行业分析

  • 波特五力分析法
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • COVID 之前的情况
    • COVID 期间的情景
    • COVID 后的情景
  • COVID-19 期间的定价动态
  • 供求关系
  • 大流行期间与市场相关的政府倡议
  • 制造商的战略倡议
  • 结论

第7章：按产品类型划分

  • 热食谷物
  • 即食谷物

第 8 章：按来源

  • 小麦
  • 燕麦
  • 大米
  • 玉米
  • 杂粮
  • 其他

第 9 章：按口味分类

  • 无味
  • 调味

第 10 章：按销售渠道

  • 超市/大型超市
  • 专卖店
  • 网上销售
  • 其他

第 11 章：按地区划分

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 12 章 ：竞争格局

  • 竞争格局
  • 市场定位/份额分析
  • 合併与收购分析

第 13 章 ：公司简介

  • Nestle S.A.
    • 公司概况
    • 产品组合和说明
    • 财务概况
    • 主要发展
  • The Kellogg Company
  • General Mills, Inc.
  • Clif Bar & Company
  • PepsiCo, Inc.
  • Bagrrys India Limited
  • Freeland Foods
  • The Quaker Oats Company
  • Bob's Red Mill
  • Post-Consumer Brands

第 14 章：附录

简介目录
Product Code: FB1798

Market Overview

The Global Breakfast Cereals Market US$ 101.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 175.1 billion by 2030. The market is growing at a CAGR of 7.1% during the forecast period 2023-2030.

There is a growing emphasis on health and wellness among consumers, leading to increased demand for healthier breakfast cereal options. Consumers are looking for cereals that are fortified with vitamins, minerals, and fiber, as well as those that are low in sugar and made with whole grains. Manufacturers are responding to this trend by introducing healthier variants and marketing them as nutritious breakfast options.

With the rise in gluten sensitivities and celiac disease, there is a growing demand for gluten-free breakfast cereal options. Gluten-free cereals are made without ingredients containing gluten, such as wheat, barley, and rye. Manufacturers are developing gluten-free versions of popular cereals using alternative grains like rice, corn, quinoa, and millet to cater to this consumer segment.

Market Dynamics

Growing Demand for Healthy and Nutritious Food is Driving the Market Growth of the Breakfast Cereal Market

There is an increasing awareness among consumers about the importance of maintaining a healthy lifestyle and making better dietary choices. Breakfast cereals, especially those fortified with vitamins, minerals, and fiber, are perceived as a convenient and nutritious choice. For instance, 100% of the daily value of iron is present in 1 cup (40 grams) of fortified cereal, which has 40 mg of iron in it. More than half of the daily requirement for protein is met by cereals, which also include 6-12% of lysine-deficient protein.

Breakfast cereals often offer a range of essential nutrients, including carbohydrates, fiber, protein, vitamins, and minerals. Consumers are drawn to cereals that provide a balanced nutritional profile, helping them meet their daily dietary requirements. With busy schedules, many individuals view breakfast cereals as a convenient way to obtain a quick and wholesome meal.

Growing Influence of Western Eating Habits is Driving the Market Growth Of Breakfast Cereals Market

As globalization continues to expand, Western eating habits and food trends have permeated various regions and cultures. The spread of Western lifestyles, including breakfast preferences, has led to an increased demand for Western-style breakfast options, such as breakfast cereals, in many parts of the world.

Western-style breakfast cereals offer convenience and time efficiency, which align with modern lifestyles. As more individuals face busy schedules and time constraints, they seek quick and easy breakfast solutions. Ready-to-eat cereals fit this need, requiring minimal preparation and providing a convenient and hassle-free breakfast option.

Increased Health Concerns Regarding Sugar and Additives in Cereals can Hamper the Growth

There is increasing awareness among consumers about the detrimental health effects of excessive sugar consumption, such as obesity, diabetes, and cardiovascular diseases. Breakfast cereals, particularly those targeted at children, have often been criticized for their high sugar content. Consumers are advised by nutritionists to avoid cereals with more than 10 grams of sugar per serving. However, the average box of cereal normally contains 19.8 grams of sugar for every 100 grams of cereal (one serving).

Consumers are becoming more concerned about the ingredients and additives used in their food. The clean label movement emphasizes transparency and the use of natural, recognizable ingredients. Some breakfast cereals contain artificial colors, flavors, and preservatives, which may not align with the preferences of health-conscious consumers. Manufacturers that fail to address these concerns may face challenges in attracting and retaining customers.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global breakfast cereals market is segmented based on product type, source, flavor, distribution channel, and region.

Convenience and Variety of Ready-to-Eat Cereals Leads to the Segment Growth

Based on product type, the breakfast cereals market is divided into hot cereals and ready-to-eat cereals.

In 2022, Ready-to-eat cereals have gained a significant market share in the cereal industry due it's convenience, variety, and taste. Ready-to-eat cereals offer unmatched convenience to consumers. They are pre-cooked and require no additional cooking or preparation, making them a quick and easy breakfast option. This convenience resonates well with busy lifestyles and time-constrained individuals who are looking for a hassle-free meal solution. In December 2022, Quaker expands its Portfolio with Ready-To-Eat Breakfast Cereals and introduced Quaker Oats Muesli.

With the fast-paced nature of modern life, consumers often prioritize efficiency in their morning routines. Ready-to-eat cereals eliminate the need for cooking or extensive preparation, allowing consumers to have a nutritious breakfast without spending much time in the kitchen. This time-saving aspect has contributed to the popularity of RTE cereals.

Geographical Analysis

Growing Consumption of Cereals by Large-size Population in the Asia-Pacific Region

In 2022, the Asia Pacific region had a significant share of the breakfast cereal market. With a growing middle class and increasing disposable incomes, the demand for convenient and ready-to-eat breakfast options has risen significantly in that region. As awareness about health and nutrition continues to increase in Asia Pacific, consumers are seeking healthier breakfast alternatives. Ready-to-eat cereals, especially those fortified with vitamins, minerals, and fiber, are often perceived as a convenient and nutritious option, aligning with changing dietary preferences.

According to The World Bank, in 2021, China produced 633,846,950 metric tons of cereals. The influence of Western cultures and the globalization of food trends have played a significant role in the popularity of breakfast cereals in the region. Western-style breakfasts, including cereal consumption, have gained traction, particularly among urban populations and younger demographics.

Competitive Landscape

The major global players in the market include: Nestle S.A., The Kellogg Company, General Mills, Inc., Clif Bar & Company, PepsiCo, Inc., Bagrrys India Limited, Freeland Foods, The Quaker Oats Company, Bob's Red Mill, Post-Consumer Brands

Why Purchase the Report?

  • To visualize the global breakfast cereals market segmentation based on product type, source, flavor, distribution channel, and region understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of breakfast cereal market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The Global Breakfast Cereals Market Report Would Provide Approximately 69 Tables, 69 Figures and 102 Page.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Product Type
  • 3.2. Snippet by Source
  • 3.3. Snippet by Flavor
  • 3.4. Snippet by Distribution Channel
  • 3.5. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Growing Demand for Healthy and Nutritious Food
      • 4.1.1.2. Growing Influence of Western Eating Habits
    • 4.1.2. Restraints
      • 4.1.2.1. The Availability of Other Affordable and Healthful Meal Options
    • 4.1.3. Opportunity
      • 4.1.3.1. Expansion of the Food Industry
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Product Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 7.1.2. Market Attractiveness Index, By Product Type
  • 7.2. Hot Cereals*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Ready to Eat Cereals

8. By Source

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 8.1.2. Market Attractiveness Index, By Source
  • 8.2. Wheat*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Oats
  • 8.4. Rice
  • 8.5. Corn
  • 8.6. Mixed Grain
  • 8.7. Others

9. By Flavor

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 9.1.2. Market Attractiveness Index, By Flavor
  • 9.2. Non-Flavored*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Flavored

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarket/Hypermarket*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Specialty Stores
  • 10.4. Online Sales
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. UK
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Nestle S.A.*
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. The Kellogg Company
  • 13.3. General Mills, Inc.
  • 13.4. Clif Bar & Company
  • 13.5. PepsiCo, Inc.
  • 13.6. Bagrrys India Limited
  • 13.7. Freeland Foods
  • 13.8. The Quaker Oats Company
  • 13.9. Bob's Red Mill
  • 13.10. Post-Consumer Brands

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us