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市场调查报告书

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1529364

全球即食谷物市场 - 2024-2031

Global Instant Cereal Market - 2024-2031

出版日期: 2024年08月06日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

全球即食谷物市场2023年达到261.2亿美元，预计2031年将达到437.3亿美元，2024-2031年预测期间复合年增长率为6.60%。

市场正见证着健康和保健的日益增长的趋势，消费者越来越多地寻求营养和功能性食品。富含维生素、矿物质和高纤维成分的即食谷物食品越来越受欢迎。这一趋势是由于人们越来越意识到均衡饮食的重要性以及早餐在整体健康中的作用而推动的。

口味、配料和包装的创新是即食麦片市场的重要趋势。製造商正在推出新的品种，包括有机、无麸质和低糖选项，以满足不同的饮食需求和偏好。独特的风味组合以及奇亚籽和藜麦等超级食物吸引了注重健康的消费者并扩大了市场。

例如，2023 年 12 月 9 日，Pagariya Food Product Pvt. 旗下以其 Masalas、即食混合食品和早餐麦片而闻名的 Kwality。 Ltd. 推出了最新产品：一系列即食健康美味的早餐麦片，售价为 49 卢比。、Kwality 麦片脆脆杏仁和葡萄干以及Kwality 麦片水果坚果。

亚太地区消费者的健康意识不断增强，对营养健康的即食谷物食品的需求不断增加。随着消费者寻求更健康的早餐选择，富含维生素、矿物质和纤维的产品特别受欢迎。随着製造商开发符合这些健康优先事项的谷物食品，这一趋势正在推动市场成长。

动力学

改变消费者的生活方式

现代消费者，尤其是城市居民和年轻专业人士，在选择食物时往往优先考虑便利性和便携性。即食麦片采用单份包装，只需热水或微波炉加热，完全符合此趋势，使其成为外出消费的理想选择。这种向方便、移动的饮食习惯的转变进一步刺激了市场对即食谷物的需求。

市场参与者不断创新并使其产品多样化，以满足不断变化的消费者偏好和生活方式。这包括推出各种口味、品种和包装形式，以吸引不同的消费者群体。透过提供适应不断变化的消费者生活方式的多样化产品选择，製造商可以有效地占领市场份额并推动即食麦片市场的成长。

例如，2021 年 5 月 31 日，General Mills, Inc. 透过推出 Big G 即食燕麦片扩大了其产品组合，将其一些深受喜爱的即食谷物食品纳入燕麦片类别。 Big G 即食燕麦片将提供多种口味，包括 Lucky Charms、肉桂吐司脆片、Trix 和可可泡芙，以方便的燕麦片形式为消费者提供熟悉的口味。

拓展零售通路

不断扩大的零售管道，包括超市、大卖场、便利商店和线上平台，使即食麦片能够接触到更广泛的本地和全球消费者群体。消费者可以在日常杂货购物过程中或透过线上平台轻鬆购买即食麦片，确保轻鬆获得这些产品。这种便利因素鼓励衝动购买并促进重复购买行为，从而推动市场需求。

零售通路为有针对性的行销和销售策略提供了机会，使製造商能够突出展示其即食谷物产品并吸引消费者的注意。零售店内策略性位置的引人注目的展示、促销优惠和产品放置可以有效影响消费者的购买决策，从而推动市场销售和成长。

味道和质地的感知

全球即食麦片市场深受消费者对口味和质地期望的影响。即食麦片无法满足这些期望，消费者重新购买或推荐这些产品的可能性较小。这种负面看法可能会限制市场成长，因为消费者会选择口味和质地更好的替代早餐，从而限制市场成长。

虽然产品创新对于市场成长至关重要，但对味道和质地的负面看法可能会使这些努力变得复杂。製造商必须在研发方面进行大量投资，以提高即食谷物食品的感官质量，这可能会占用资源且耗时。由于消费者持续不满，未能有效创新可能导致市场成长停滞。

The market is witnessing a growing trend towards health and wellness, with consumers increasingly seeking nutritious and functional foods. Instant cereals fortified with vitamins, minerals, and high-fiber ingredients are gaining popularity. This trend is driven by a heightened awareness of the importance of a balanced diet and the role of breakfast in overall health.

Innovation in flavors, ingredients, and packaging is a significant trend in the instant cereal market. Manufacturers are introducing new variants, including organic, gluten-free, and low-sugar options, to cater to diverse dietary needs and preferences. Unique flavor combinations and the inclusion of superfoods like chia seeds and quinoa are attracting health-conscious consumers and expanding the market.

For instance, on December 9, 2023, Kwality, renowned for its Masalas, Instant mixes, and Breakfast cereals under the umbrella of Pagariya Food Product Pvt. Ltd., launched its latest offering: a range of ready-to-eat healthy and flavorful breakfast cereals priced at Rs 49. This new assortment, available at an affordable price point, encompasses a variety of options including Kwality Corn Flakes, Kwality Choco Flakes, Kwality Fruit Rings, Kwality Choco Fills, Kwality Muesli Crunchy Almond & Raisins, and Kwality Muesli Fruit n Nut.

There is a growing health consciousness among consumers in the Asia-Pacific region, leading to increased demand for nutritious and health-oriented instant cereals. Products fortified with vitamins, minerals, and fibers are particularly popular as consumers seek healthier breakfast options. This trend is driving market growth as manufacturers develop cereals that align with these health priorities.

Dynamics

Changing Consumer Lifestyles

Modern consumers, especially urban dwellers and young professionals, often prioritize convenience and portability in their food choices. Instant cereals, available in single-serve packaging and requiring only hot water or microwave heating, align perfectly with this trend, making them ideal for on-the-go consumption. This shift towards convenient, on-the-go eating habits further fuels the demand for instant cereals in the market.

Market players are continuously innovating and diversifying their product offerings to cater to evolving consumer preferences and lifestyles. This includes introducing a wide range of flavors, variants, and packaging formats to appeal to different consumer segments. By offering diverse product options that align with changing consumer lifestyles, manufacturers can effectively capture market share and drive the growth of the instant cereal market.

For instance, on May 31, 2021, General Mills, Inc. expanded its portfolio by introducing Big G Instant Oatmeals, extending some of its beloved ready-to-eat cereals into the oatmeal category. The Big G Instant Oatmeals will offer a variety of flavors including Lucky Charms, Cinnamon Toast Crunch, Trix, and Cocoa Puffs, providing consumers with familiar tastes in a convenient oatmeal format.

Expanding Retail Channels

Expanding retail channels, including supermarkets, hypermarkets, convenience stores, and online platforms, allow instant cereals to reach a broader consumer base, both locally and globally. Consumers can purchase instant cereals conveniently during their routine grocery shopping trips or through online platforms, ensuring easy access to these products. This convenience factor encourages impulse purchases and fosters repeat buying behavior, driving market demand.

Retail channels provide opportunities for targeted marketing and merchandising strategies, allowing manufacturers to showcase their instant cereal products prominently and attract consumer attention. Eye-catching displays, promotional offers, and product placements in strategic locations within retail outlets can effectively influence consumer purchasing decisions, thereby driving market sales and growth.

Perception of Taste and Texture

The global instant cereal market is heavily influenced by consumer expectations regarding taste and texture. The instant cereals fail to meet these expectations, consumers are less likely to repurchase or recommend these products. This negative perception can limit market growth as consumers opt for alternative breakfast options perceived to have better taste and texture, restraining market growth.

While product innovation is essential for market growth, negative perceptions of taste and texture can complicate these efforts. Manufacturers must invest significantly in research and development to improve the sensory qualities of instant cereals, which can be resource-intensive and time-consuming. Failure to innovate effectively can result in stagnant market growth due to persistent consumer dissatisfaction.

Segment Analysis

The global instant cereal market is segmented based on product type, packaging, distribution channel, and region.

Rising Awareness of Consumer Preferences and Continuous Innovations

The organic honey spread segment is poised to hold the largest share of the global honey spread market. There is a growing market awareness about the health benefits of organic products among consumers globally. This is leading to a marked preference for organic honey spreads, which are perceived as more natural and beneficial compared to non-organic variants, propelling the segment's growth.

The demographic that prioritizes health and wellness is expanding, and this segment of the market is particularly receptive to organic honey spreads. The perceived health benefits of organic honey, such as its antioxidant properties and absence of synthetic pesticides or fertilizers, make it an attractive choice. Manufacturers are responding to market demands by increasing the availability of innovative organic honey spread products.

Geographical Penetration

Rising urbanization and Changing Lifestyles and Technologies in Asia-Pacific

Asia-Pacific dominates the global instant cereal market. There is a noticeable cultural shift towards Western eating habits, particularly among younger populations in Asia-Pacific. Breakfast cereals, traditionally not a staple in many Asian diets, are becoming increasingly popular as Western food influences permeate the region. This shift is supported by extensive marketing campaigns by global and local brands, highlighting the convenience and nutritional benefits of instant cereals.

Manufacturers are introducing a variety of flavors and ingredients that resonate with regional consumers, such as matcha, red bean, black sesame, and tropical fruits. These localized product offerings appeal to traditional tastes and also attract adventurous consumers seeking new and unique breakfast options. The ability to blend traditional flavors with modern convenience allows manufacturers to capture a larger market share and drive growth. The region's innovation in product development thus plays a crucial role in its market dominance.

COVID-19 Impact Analysis

The global instant cereal market faced significant supply chain challenges during the pandemic, including disruptions in the production and distribution of raw materials, packaging materials, and finished products. These disruptions impacted market stability, leading to temporary shortages and increased production costs. However, lockdowns and restrictions limiting dining out and increasing the need for home-cooked meals, and easy breakfasts, driving the instant cereal market growth.

The pandemic accelerated the shift towards online shopping as consumers avoided physical stores due to health concerns and lockdown measures. This shift benefited the instant cereal market, as e-commerce platforms became crucial distribution channels. Manufacturers and retailers adapted by enhancing their online presence and offering direct-to-consumer delivery options, expanding market growth.

Russia-Ukraine War Impact Analysis

The war has disrupted grain production and exports from Ukraine, leading to supply shortages and increased raw material costs. The war has caused significant logistical challenges, including transportation disruptions and port closures, affecting the movement of goods. These supply chain issues have hindered the timely delivery of raw materials and finished products, causing delays and shortages in the global instant cereal market.

The war has forced many countries to re-evaluate their trade dependencies and seek alternative sources for grains and other raw materials. This shift in trade patterns may lead to new market dynamics, with some regions experiencing improved supply chains while others face continued disruptions. In response to the challenges posed by the war, instant cereal manufacturers are focusing on diversifying their supply chains, seeking alternative grain sources, and investing in more resilient logistics networks.

By Product Type

Wheat-based Cereals
Rice-based Cereals
Corn-based Cereals
Multi-grain Cereals
Others

By Packaging

Box
Packet/Sachet
Cup/Bowl
Others

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In March 2023, Nutifood launched its entry into the instant cereal drink market with the introduction of three functional cereal products tailored to address distinct consumer needs. It is leveraging Europe's cutting-edge nutritional science and a deep understanding of Vietnamese consumers' nutritional requirements, these products are formulated to be natural and 'unflavored', receiving an endorsement from the Nutifood Nutrition Research Institute in Sweden.
On September 9, 2022, Kellogg's introduced its latest innovation, Instabowls, offering a hassle-free breakfast solution that requires only cold water and a quick stir to enjoy real milk instantly. It is available in four classic varieties, each portable bowl is pre-portioned and mess-free, catering to consumers' on-the-go lifestyles. Chris Stolsky, Marketing Director at Kellogg Company, highlighted the growing trend towards food portability, particularly in response to busy schedules and the unpredictability of daily life.
On August 28, 2023, Nongshim Kellogg Co. launched its entry into the domestic instant rice market with the introduction of "Whole Oat Rice," a product crafted entirely from 100% oats groats. This milestone signifies the inaugural venture of a cereal brand into South Korea's instant rice sector, marking a significant development in the market landscape.

Competitive Landscape

The major global players in the food service market include Viet Dai Instant Cereal, Jieyang Haoyu Food Co., Ltd., Inscrereal Sdn. Bhd, Bahrain Dalla For Food Factory Co., Gnubkins, Syarikat Thong Guan Trading Sdn. Bhd, Alter Farmacia, Nutraboom, Maven Wholefoods Ltd, and Kellanova.

Why Purchase the Report?

To visualize the global instant cereal market segmentation based on product type, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global instant cereal market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global instant cereal market report would provide approximately 62 tables, 56 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Packaging
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Changing Consumer Lifestyles
  - 4.1.1.2. Expanding Retail Channels
- 4.1.2. Restraints
  - 4.1.2.1. Perception of Taste and Texture
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Wheat-based Cereals*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Rice-based Cereals
7.4. Corn-based Cereals
7.5. Multi-grain Cereals
7.6. Others

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. Box*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Packet/Sachet
8.4. Cup/Bowl
8.5. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets and Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Retail
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Viet Dai Instant Cereal*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Jieyang Haoyu Food Co., Ltd.
12.3. Inscrereal Sdn. Bhd
12.4. Bahrain Dalla For Food Factory Co.
12.5. Gnubkins
12.6. Syarikat Thong Guan Trading Sdn. Bhd
12.7. Alter Farmacia
12.8. Nutraboom
12.9. Maven Wholefoods Ltd
12.10. Kellanova

LIST NOT EXHAUSTIVE