市场调查报告书
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全球肉汤市场 - 2023-2030Global Broth Market - 2023-2030 |
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全球肉汤市场规模在 2022 年达到 52 亿美元,预计到 2030 年将实现利润丰厚的增长,达到 67 亿美元。在 2023-2030 年的预测期内,市场年复合增长率为 3.4%。
肉汤市场正在向素食和纯素人群扩展。植物肉汤作为风味独特、营养丰富的传统肉汤替代品,正日益受到人们的青睐。随着越来越多的人采用植物性饮食,对植物肉汤的需求预计将上升,从而促进肉汤市场的整体增长。
方便性在肉汤市场的增长中起着至关重要的作用。即用型液体肉汤和粉末混合肉汤为消费者提供了方便省时的解决方案。对这类产品的需求预计将保持强劲,特别是在忙碌的个人和那些寻求快速、简便膳食选择的人群中,这将进一步扩大市场增长。
纯素和素食人口的增加为肉汤产品带来了消费基础。随着人们开始接受植物性饮食,纯素和素食肉汤的市场也在不断扩大,并吸引着那些寻求风味独特、营养丰富的动物性肉汤替代品的消费者。
越来越多的人开始采用纯素和素食的生活方式,从而产生了对植物性肉汤替代品的需求。制造商们正在通过开发植物肉汤和扩大肉汤市场的产品范围来应对这一市场机会。
消费者,尤其是生活方式繁忙的消费者,在选择食品时越来越追求方便。随着消费者寻求快速、省事的膳食解决方案,对方便易用的肉汤产品的需求正在迅速增长。这一不断扩大的市场为肉汤生产商提供了机会,以满足追求方便的消费者的需求。
即用型液体肉汤无需进行耗时的准备工作。对于希望省时省力烹饪的消费者来说,它们非常方便。市场上各种即用型液体肉汤产品的供应正迎合了消费者对便利性的需求。
肉汤替代品通常比传统肉汤产品更实惠。对价格有敏感认识的消费者会选择替代品作为一种具有成本效益的选择,尤其是在大量使用或日常烹饪时。低价替代品的出现限制了高价肉汤产品的市场潜力。
肉汤替代品的保质期通常较长,无需冷藏即可长期保存。这一特点对那些喜欢在储藏室中储存长效产品的消费者很有吸引力。替代品货架稳定性的延长会影响对新鲜或冷藏肉汤的需求,从而限制市场增长。
餐馆、咖啡馆和其他餐饮机构的关闭和有限经营极大地影响了餐饮行业对肉汤产品的需求。家庭外用餐的减少导致餐饮业的订单减少,影响了整个市场。
然而,大流行病提高了消费者对健康和保健的认识。肉汤因其潜在的健康益处,通常被视为一种营养丰富、增强免疫力的食品。这种观念推动了对肉汤的需求,因为消费者希望在大流行病期间获得健康。
人工智能(AI)可以改善库存管理、需求预测和物流优化,从而加强供应链管理。人工智能算法可以分析历史销售数据、市场趋势和外部因素,从而预测需求模式、优化库存水平并简化分销渠道。这可以帮助制造商降低成本、减少缺货并提高供应链的整体效率。
人工智能驱动的分析可以为肉类生产商提供个性化营销策略。通过分析消费者数据和偏好,人工智能算法可以帮助确定目标受众,制定有针对性的营销活动,并向消费者提供个性化的产品推荐。人工智能驱动的聊天机器人和虚拟助理还可以通过提供个性化帮助、回答询问和提供烹饪建议来提高客户参与度。
The Global Broth Market reached US$ 5.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6.7 billion by 2030. The market is growing at a CAGR of 3.4% during the forecast period 2023-2030.
The broth market is expanding toward the vegan and vegetarian populations. Plant-based broths are gaining traction as a flavorful and nutrient-rich alternative to conventional meat-based broths. With the increasing adoption of plant-based diets, the demand for vegetable broths is anticipated to rise, contributing to overall broth market growth.
Convenience plays a vital role in the growth of the broth market. Ready-to-use liquid broths and powdered broth mixes offer convenience and time-saving solutions for consumers. The demand for such products is expected to remain strong, particularly among busy individuals and those looking for quick and easy meal options, which further expands market growth.
The rise of the vegan and vegetarian population is leading to a consumer base for broth products. As individuals are embracing plant-based diets, the market for vegan and vegetarian broths is expanding and attracting consumers seeking flavorful and nutritious alternatives to animal-based broths.
The increasing number of individuals adopting vegan and vegetarian lifestyles is creating a demand for plant-based alternatives to traditional meat-based broths. Manufacturers are responding to this market opportunity by developing vegetable-based broths and expanding the product range available in the broth market.
Consumers particularly those with busy lifestyles, are seeking convenience in their food choices. The demand for convenient and easy-to-use broth products is growing rapidly as consumers look for quick and hassle-free meal solutions. This expanding market is presenting opportunities for broth manufacturers to cater to the needs of convenience-seeking consumers.
Ready-to-use liquid broths eliminate the need for time-consuming preparations. They are convenient for consumers who want to save time and effort in cooking. The availability of a wide range of ready-to-use liquid broth products in the market is catering to this demand for convenience.
Broth substitutes are often more affordable than traditional broth products. Price-conscious consumers are choosing substitutes as a cost-effective option, especially when using larger quantities or for everyday cooking. The availability of lower-priced alternatives is limiting the market potential for higher-priced broth products.
Broth substitutes often have longer shelf lives and can be stored for extended periods without refrigeration. This characteristic can be appealing to consumers who prefer to stock their pantry with long-lasting products. The extended shelf stability of substitutes can impact the demand for fresh or refrigerated broth, limiting the market growth.
The closure and limited operations of restaurants, cafes, and other food service establishments significantly impacted the demand for broth products in the food service sector. The decline in out-of-home dining resulted in reduced orders from the food service industry, affecting the overall market.
However, the pandemic has heightened consumer awareness of health and wellness. The broth is often perceived as a nutritious and immune-boosting food due to its potential health benefits. This perception drove demand for broth as consumers sought to support their well-being during the pandemic.
Artificial intelligence (AI) can enhance supply chain management by improving inventory management, demand forecasting, and logistics optimization. AI algorithms can analyze historical sales data, market trends, and external factors to predict demand patterns, optimize inventory levels, and streamline distribution channels. This can help manufacturers reduce costs, minimize stockouts, and improve overall supply chain efficiency.
AI-powered analytics can enable personalized marketing strategies for broth manufacturers. By analyzing consumer data and preferences, AI algorithms can help identify target audiences, develop targeted marketing campaigns, and deliver personalized product recommendations to consumers. AI-powered chatbots and virtual assistants can also enhance customer engagement by providing personalized assistance, answering queries, and offering cooking suggestions.
The global broth market is segmented based on type, nature, distribution channel, and region.
The chicken broth segment holds the largest share of the global broth market, indicating its strong position and popularity among consumers worldwide. Chicken broth has a long-standing culinary tradition in many cultures, making it a staple ingredient in numerous recipes. It's familiarity and established reputation are contributing to its widespread acceptance and demand in the market.
The availability and convenience of chicken broth products are contributing to its market dominance. Manufacturers are offering a wide range of chicken broth options. These products cater to consumers' preferences for convenience, enabling them to easily incorporate chicken broth into their cooking without the need for extensive preparation, which further expands the segment's growth.
Asia Pacific region dominates the largest share of the global broth market, establishing its supremacy in the industry. The market dynamics in Asia, driven by factors such as cultural preferences, a large population, and a flourishing food industry, contribute to its market dominance. With a rich culinary heritage that heavily relies on broths as essential ingredients, Asian countries have a strong demand for broth products.
The region's sizable population, particularly in countries like China and India, is creating a substantial consumer base for broth products. The availability and variety of broth options tailored to Asian tastes further fuel the market's growth. Manufacturers are offering a wide range of broth options tailored to the specific tastes and preferences of Asian consumers.
The major global broth market players include: The Manischewitz Co., Barebones Ventures LLC, Bonafide Provisions LLC, Kettle & Fire Inc., Zoup Specialty Products LLC, Campbell Soup Co., Epic Provisions LLC, Pacific Foods of Oregon, LLC, General Mills, and Progresso.
The global broth market report would provide approximately 61 tables, 61 figures, and 122 Pages.
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