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市场调查报告书

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1319204

全球素食商标服务市场 - 2023-2030 年

Global Vegan Trademark Services Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 约2个工作天内

价格

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简介目录

市场概述

全球素食商标服务市场规模在 2022 年达到 2.5833 亿美元，预计到 2030 年将实现 6.984 亿美元的丰厚增长。由于素食行业对认证、商标和知识产权保护的需求日益增长，全球素食商标服务市场正见证着显著的增长。

随着越来越多的消费者采用纯素生活方式并寻求植物性替代品，企业认识到使其产品和服务与众不同的重要性。素食商标服务正是为了迎合这一需求，为素食市场提供认证、徽标商标和产品认证。这些服务使企业能够建立自己的纯素资质，传达他们对道德和可持续实践的承诺，并赢得有觉悟的消费者的信任。

此外，商标注册、监测和执行服务还能确保纯素品牌免受侵权和未经授权使用商标之害，从而维护其声誉和市场地位。随着全球对纯素产品的需求持续上升，纯素商标服务的增长预计也将与这一趋势同步，为不断扩大的纯素市场提供必要的支持。

市场动态

素食主义的日益流行推动了对素食商标服务的需求

随着素食主义的日益流行，全球对素食商标服务的需求也在激增。随着越来越多的人开始接受素食生活方式，企业也认识到有必要建立自己的素食认证并在市场中脱颖而出。素食商标服务提供一系列解决方案，包括专门为素食和植物产品设计的认证、徽标商标和产品认证。

例如，在 2022 年，已有超过 61,000 种产品在素食协会注册，其中大部分是化妆品而非食品。此外，72% 的美国人反对化妆品公司使用动物试验来开发新产品。随着全球对素食主义的兴趣日益高涨，对素食商标服务的需求也在大幅上升，这为在蓬勃发展的素食市场上经营的企业提供了重要支持。

对透明和道德采购产品的需求日益增长

消费者对透明和道德采购产品的需求日益增长，这是因为他们越来越意识到购买选择对环境和社会造成的影响。信息获取的便利性、对气候变化和劳工权利的高度关注，以及对信任和透明度的强烈渴望等因素都促成了这一趋势。消费者正在积极寻找可持续生产、对环境影响最小、坚持公平劳动实践的产品。

因此，企业正在通过实施可持续采购方法、提高供应链透明度、参与道德认证和倡议来满足这一需求。例如，2021 年 6 月 30 日，"素食商标 "与开创性的 B2B 食品和饮料市场 Artos 建立了合作伙伴关系，为 "商标 "持有者提供扩大业务所需的交易。消费者偏好的转变反映了人们思想的变化，即把可持续发展和社会责任等价值观放在首位。

获取和维护商标的复杂性和成本。

由于获取和维护商标的程序繁琐、费用高昂，素食商标服务市场遇到了困难。商标注册需要遵循复杂的法律框架和规则。在这一过程中，通常需要提交申请、答复商标局的审查意见或异议，并进行深入调查，以确保拟议的商标不会侵犯现有商标。企业，尤其是没有专业法律知识的小企业，可能会被商标法的复杂性所吓倒。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括大流行期间和大流行后的定价变化，并与 COVID 前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将涵盖制造商为缓解 COVID 问题而采取的措施）。

人工智能分析

人工智能分析的使用正在改变素食商标服务，革新流程并提供有价值的见解。通过人工智能驱动的监测，企业可以在多个平台上有效跟踪商标侵权和滥用情况，确保合规性并保持独特性。人工智能驱动的研究能够更深入地了解消费者的趋势和情绪，让企业更好地与目标受众建立联系。由人工智能算法驱动的自动商标分类提高了注册过程的效率和准确性。

人工智能系统在主动品牌保护方面也发挥着至关重要的作用，它能迅速检测出假冒产品和未经授权的商标使用。此外，人工智能的预测分析能力还能帮助企业预测市场需求，优化商标战略。总之，人工智能分析通过简化商标管理、提供消费者洞察力以及在蓬勃发展的素食市场中保护品牌，为企业赋能。

Market Overview

The Global Vegan Trademark Services Market reached US$ 2583 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 6984 million by 2030. The global market for vegan trademark services is witnessing significant growth due to the increasing demand for certifications, trademarks, and intellectual property protection in the vegan industry.

With more consumers adopting a vegan lifestyle and seeking plant-based alternatives, businesses are recognizing the importance of differentiating their products and services. Vegan trademark services cater specifically to this need by offering certifications, logo trademarks, and product certifications that cater to the vegan market. These services enable businesses to establish their vegan credentials, communicate their commitment to ethical and sustainable practices, and gain the trust of conscious consumers.

Additionally, trademark registration, monitoring, and enforcement services ensure that vegan brands are protected from infringement and unauthorized use of their trademarks, safeguarding their reputation and market position. As the global demand for vegan products continues to rise, the growth of vegan trademark services is expected to parallel this trend, providing essential support to the expanding vegan market.

Market Dynamics

The Growing Popularity of Veganism is Driving the Demand for Vegan Trademark Services

The global demand for vegan trademark services is surging in response to the growing popularity of veganism. As more people embrace a vegan lifestyle, businesses are recognizing the need to establish their vegan credentials and stand out in the market. Vegan trademark services provide a range of solutions, including certifications, logo trademarks, and product certifications designed specifically for vegan and plant-based products.

For instance, Over 61,000 products have been registered with the Vegan Society, the majority of which are cosmetics rather than food in 2022. In addition, 72% of Americans oppose cosmetic companies using animal testing to develop new products. With the rising global interest in veganism, the demand for vegan trademark services is experiencing a significant upswing, offering essential support to businesses operating in the thriving vegan market.

The Growing Demand for Transparent and Ethically Sourced Products

There is a growing consumer demand for products that are transparent and ethically sourced, driven by increased awareness of the environmental and social consequences of purchasing choices. Factors such as easy access to information, heightened concerns about climate change and labor rights, and a strong desire for trust and transparency have all contributed to this trend. Consumers are actively seeking out products that are produced sustainably, have minimal environmental impact, and uphold fair labor practices.

As a result, companies are adapting by implementing sustainable sourcing methods, enhancing supply chain transparency, and participating in ethical certifications and initiatives to meet this demand. For instance, on June 30, 2021, The Vegan Trademark has partnered with Artos, a ground-breaking b2b food and beverage marketplace, to offer Trademark holders the deals they require to expand. This shift in consumer preferences reflects a changing mindset that prioritizes values such as sustainability and social responsibility.

The Complexity and Cost Associated With Obtaining and Maintaining Trademarks.

Due to the difficult and expensive procedures involved in obtaining and maintaining trademarks, the market for vegan trademark services experiencing difficulties. For trademark registration, it is necessary to navigate complicated legal frameworks and rules. The process usually involves submitting applications, responding to office actions or objections from trademark offices, and performing in-depth searches to ensure the proposed trademark does not infringe upon existing trademarks. Businesses, particularly small ones without specialised legal knowledge, may find the complexity of trademark law intimidating.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

The use of AI analysis is transforming vegan trademark services, revolutionizing processes and providing valuable insights. Through AI-powered monitoring, businesses can effectively track trademark infringements and misuse across multiple platforms, ensuring compliance and maintaining uniqueness. AI-driven research enables a deeper understanding of consumer trends and sentiments, allowing businesses to better connect with their target audience. Automated trademark classification powered by AI algorithms enhances efficiency and accuracy during the registration process.

AI systems also play a crucial role in proactive brand protection, swiftly detecting counterfeit products and unauthorized trademark usage. Additionally, AI's predictive analysis capabilities help businesses anticipate market demands and optimize their trademark strategies. Overall, AI analysis empowers businesses by streamlining trademark management, delivering consumer insights, and safeguarding brands in the thriving vegan market.

Segment Analysis

The global vegan trademark services market is segmented based on service type, industry and region.

In the Global Market of Vegan Trademark Services, By Service Type, the Vegan Certification is the Fastest Growing Segment

The Vegan Certification segment is witnessing rapid growth within the global market for vegan trademark services. As the global demand for vegan products and services continues to soar, consumers are placing greater emphasis on transparency and assurance when it comes to vegan claims made by businesses. Vegan certifications serve as a vital means of establishing credibility and trust by verifying that products and services adhere to specific vegan standards and requirements. Through meticulous evaluation of ingredients, manufacturing processes, and supply chains, these certifications ensure compliance with vegan principles.

Businesses are increasingly recognizing the significance of obtaining vegan certifications for their offerings to cater to the expanding market and gain consumer confidence. For instance, on April 30, 2023, The China Vegan Society announced the first round of accepted vegan-friendly applicants as well as the launch of a certification program. It is a joint project with the Beijing Soybean Foods Association and the China Biodiversity Conservation and Green Development Foundation (CBCGDF).

Geographical Analysis

North America is the Fastest Growing Market in the Vegan Trademark Services Market

The global market for vegan trademark services is witnessing rapid growth, with North America emerging as the fastest-growing region. The surge in demand for vegan products and services in North America is driven by factors such as increased awareness of animal welfare, environmental concerns, and a rise in health-conscious consumer preferences. From food and fashion to cosmetics and household goods, North American consumers actively seek out vegan options in various industries. This escalating demand has created a thriving market for vegan trademark services, as businesses strive to protect and differentiate their vegan products through trademarks.

Moreover, the region's strong focus on innovation and entrepreneurship has fostered the establishment of numerous vegan startups and enterprises, further fueling the growth of vegan trademark services. For instance, on March 13, 2023, The Yumy Candy Company Inc., the US based company received vegan trade certification for preparing all plant-based confectionery products.

Competitive Landscape

The major global players in the market include: The Vegan Society, Vegconomist, The Vegetarian Resource Group, BeVeg, SGS, CDG Standard, Vegan. Vegetarian. International., NZ Vegetarian Society, American Vegan Society, and Vegan Society Trading International Ltd.

Why Purchase the Report?

To visualize the global vegan trademark services market segmentation based on service type, industry, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of Vegan Trademark Services market-level with all segments.
The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global vegan trademark services market report would provide approximately 61 tables, 58 figures and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Service Type
3.2. Market Snippet, by Industry
3.3. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. The growing popularity of veganism is driving the demand for vegan trademark services
- 4.1.2. Restraints
  - 4.1.2.1. The complexity and cost associated with obtaining and maintaining trademarks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Service Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 7.1.2. Market Attractiveness Index, By Service Type
7.2. Vegan Certification *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Trademark Registration
7.4. Compliance Verification

8. By Industry

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 8.1.2. Market Attractiveness Index, By Industry
8.2. Food and Beverages *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Cosmetics and Personal Care
8.4. Household Products
8.5. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America*
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K.
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. The Vegan Society.
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Vegconomist
11.3. The Vegetarian Resource Group
11.4. BeVeg
11.5. SGS
11.6. CDG Standard
11.7. Vegan. Vegetarian. International.
11.8. NZ Vegetarian Society
11.9. American Vegan Society
11.10. Vegan Society Trading International Ltd.

LIST NOT EXHAUSTIVE