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1401323

全球纯素牛排市场 - 2023-2030

Global Vegan Steak Market - 2023-2030

出版日期: 2023年12月29日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球纯素牛排市场规模达5.9841亿美元，预计2030年将达到9.9036亿美元，2023-2030年预测期间CAGR为6.5%。

全球市场采用植物性饮食的人数正在显着增加。消费者越来越多地将纯素牛排纳入他们的膳食中，作为向以植物为中心的饮食习惯更广泛转变的一部分，反映了生活方式选择的变化。市场参与者积极不断创新，推出多样化的纯素牛排选择。例如，2022 年 10 月，Beyond Meat 推出了首款纯素牛排。精心设计，提供令人愉悦、鲜嫩多汁的饮食体验。

北美市场正经历采用植物性生活方式的显着趋势。消费者偏好的这种转变刺激了对纯素牛排产品的需求，并扩大了市场。该地区的市场参与者正在积极实现产品多样化并进行创新，以应对不断变化的消费者口味。这一趋势导致了各种纯素牛排选择的推出，吸引了更广泛的喜好。

例如，2023 年 9 月 30 日，植物性速食连锁店 Neat Burger 推出了与 Chunk Foods 合作的首款牛排产品。这款美味的牛排三明治现已在纽约市的 NOLITA 餐厅推出。这款三明治由切片大块菲力牛排、不含乳製品的蓝纹起司、香菜辣椒酱和手工捲製成的焦糖洋葱组成。

动力学

人们越来越认识到植物性饮食对健康的益处

人们越来越认识到植物性饮食对健康的益处，这推动了对纯素替代品（包括纯素牛排）的需求激增。这种需求的增加正在推动市场成长并影响产品创新。随着注重健康的消费者寻求植物性蛋白质来源，纯素牛排市场正在见证消费者偏好的转变，促进了市场成长。

根据善待动物组织 (PETA) 基金会的说法，研究表明，与非素食者相比，遵循纯素饮食的人通常表现出较低的血糖水平。此外，采用纯素饮食可显着降低罹患第 2 型糖尿病的风险，据报导潜在风险降低高达 78%。食用各种健康的植物性食品被认为是一种有益的做法，可能有助于减轻与糖尿病相关的危险因素，包括肥胖。

纯素牛排市场的公司正在策略性地将健康益处意识纳入行销活动中。市场参与者正在专注于产品创新，以满足注重健康的消费者不断变化的需求。这包括开发纯素牛排产品，提供与植物性饮食相关的营养益处，从而扩大市场。

例如，2023 年 2 月 8 日，Waitrose 成为英国第一个提供植物菲力牛排的超市，实现了一个里程碑。这些纯素牛排由大理石纹大豆和小麦蛋白製成，与肉类牛排共享货架空间。 225 克鱼片的售价为每片 10 英镑，由于外观相似，顾客很容易误认为是优质和牛切块。

素食人口不断增加

素食人口的增加扩大了消费者基础，从而促进了纯素牛排市场的成长。随着越来越多人采取纯素的生活方式，市场对纯素牛排等植物性替代品的需求也相应增加。素食主义者数量的增加意味着消费者偏好转向植物性食品。这种偏好的变化正在推动市场成长。

根据世界动物基金会的讯息，截至2023年，全球素食人口约8,800万人。考虑到 2022 年 12 月世界人口超过 80 亿，这一比例约为 1.1%，显示素食主义者在全球人口结构中占有显着地位。

纯素食人口的激增对市场成长有直接影响，增加了对纯素牛排产品的需求。这种需求反过来又影响製造商和供应商扩大产品范围，从而促进更充满活力和多样化的市场成长。不断增长的素食人口鼓励了纯素牛排市场的创新和产品开发。

根据 Sentient Media Organization 的讯息，全球纯素食品市场呈现成长趋势，从 2020 年的 144.4 亿美元增至 2021 年的 157.7 亿美元。预测显示未来几年将呈现持续成长轨迹。纯素食品产业的预期扩张归因于一种上升趋势，即越来越多的人积极寻求减少肉类消费，这表明人们越来越倾向于植物性饮食偏好。

被认为缺乏真实性

与传统肉类选择相比，纯素牛排缺乏真实性，导致消费者对纯素牛排的味道、质地和整体体验产生怀疑。这种怀疑可能会阻碍市场成长。消费者往往倾向于熟悉和真实的体验，而认为纯素牛排缺乏真实性的看法可能会导致对传统肉製品的偏好。这种偏好会对市场吸引消费者群的能力产生负面影响。

真实性与文化和烹饪期望密切相关。消费者认为纯素牛排不符合传统烹饪习惯和文化偏好，这限制了其在某些市场的采用。市场参与者需要投资有效的行销策略，以解决人们认为缺乏真实性的问题。强调纯素牛排的味道、质地和烹饪多功能性的信息可以在塑造消费者认知方面发挥至关重要的作用。

The market is experiencing a significant rise in adopting plant-based diets worldwide. Consumers are increasingly incorporating vegan steaks into their meals as part of a broader shift towards plant-centric eating habits, reflecting changing lifestyle choices. Market players actively innovate continuously, introducing a diverse range of vegan steak options. For instance, in October 2022, Beyond Meat introduced its inaugural vegan steak. Meticulously designed to provide a delightful, tender, and succulent eating experience.

North American market is experiencing a significant trend toward adopting plant-based lifestyles. This shift in consumer preferences is spurring demand for vegan steak products, expanding the market. Market players in the region are actively diversifying their product offerings and innovating in response to evolving consumer tastes. This trend is leading to the introduction of a variety of vegan steak options, appealing to a broader range of preferences.

For instance, on September 30, 2023, Neat Burger, a plant-based fast food chain, revealed its inaugural steak product in collaboration with Chunk Foods. Presenting the Chunk Steak Sandwich, this delectable creation is now available at the NOLITA venue in New York City. The sandwich boasts sliced Chunk Filet, dairy-free blue cheese, cilantro chipotle sauce, and caramelized onions in an artisan roll.

Dynamics

Growing Awareness about Health Benefits Associated with Plant-Based Diets

The increasing awareness of the health benefits linked to plant-based diets is driving a surge in demand for vegan alternatives, including vegan steak. This heightened demand is driving the market growth and influencing product innovation. As health-conscious consumers seek plant-based protein sources, the vegan steak market is witnessing a shift in consumer preferences, boosting the market growth.

As per the PETA Foundation, studies indicate that individuals following a vegan diet generally exhibit lower blood sugar levels compared to non-vegans. Moreover, adopting a vegan diet leads to a significant reduction in the risk of developing type 2 diabetes, with potential risk reduction reported to be as high as 78%. The consumption of a rich variety of healthy plant-based foods is highlighted as a beneficial practice, potentially aiding in mitigating risk factors associated with diabetes, including obesity.

Awareness of health benefits is being strategically incorporated into marketing efforts by companies in the vegan steak market. Market players are focusing on product innovation to meet the evolving demands of health-conscious consumers. This includes the development of vegan steak products that offer nutritional benefits associated with plant-based diets, expanding the market.

For instance, on February 8, 2023, Waitrose achieved a milestone by becoming the inaugural UK supermarket to offer a plant-based filet mignon. These vegan steaks, crafted from marbled soy and wheat protein, share shelf space with their meat counterparts. Priced at £10 each for the 225g fillets, customers might easily mistake them for premium Wagyu cuts due to their visual resemblance.

Rising Vegan Population

The expanding vegan population contributes to the growth of the vegan steak market by enlarging the consumer base. The market experiences a corresponding increase in demand for plant-based alternatives like vegan steak as more individuals adopt a vegan lifestyle. The rising number of vegans signifies a shift in consumer preferences towards plant-based food choices. This change in preferences is driving market growth.

According to information from the World Animal Foundation, as of 2023, the global vegan population stands at approximately 88 million individuals. Considering the world's population exceeded 8 billion people in December 2022, this translates to roughly 1.1%, indicating a notable presence of vegans within the global demographic landscape.

The surge in the vegan population has a direct impact on market growth, creating a heightened demand for vegan steak products. This demand, in turn, influences manufacturers and suppliers to expand their offerings, contributing to more vibrant and diverse market growth. The growing vegan demographic encourages innovation and product development within the vegan steak market.

As per information from the Sentient Media Organization, the global vegan food market exhibited growth, reaching $15.77 billion in 2021 from $14.44 billion in 2020. Projections suggest a sustained growth trajectory in the coming years. This anticipated expansion in the vegan food industry is attributed to a rising trend where more individuals are actively seeking to decrease their meat consumption, indicating a growing shift towards plant-based dietary preferences.

Perceived Lack of Authenticity

The perceived lack of authenticity leads to consumer skepticism regarding the taste, texture, and overall experience of vegan steak compared to traditional meat-based options. This skepticism can hinder market growth. Consumers often gravitate towards familiar and authentic experiences, and the perception that vegan steak lacks authenticity could result in a preference for traditional meat products. This preference impacts the market's ability to attract a consumer base negatively.

Authenticity is closely tied to cultural and culinary expectations. Consumers perceive vegan steak as not aligning with traditional culinary practices and cultural preferences, which limits its adoption in certain markets. Market players need to invest in effective marketing strategies to address the perceived lack of authenticity. Messaging that emphasizes the taste, texture, and culinary versatility of vegan steak could play a crucial role in shaping consumer perception.

Segment Analysis

The global vegan steak market is segmented based on source, distribution channel, and region.

Global Availability Accessibility and Versatility in Applications of Wheat Steak

The wheat segment held the largest share in the global vegan steak market. Wheat-based ingredients offer a versatile foundation for creating vegan steaks, allowing for various formulations and textures. This versatility is contributing to the wheat segment's dominance in the market. Wheat is an accessible ingredient on a global scale. This accessibility ensures a stable and consistent supply, meeting the demands of the expanding vegan steak market across various regions.

The advancements in food technology and product innovation have led to the development of wheat-based formulations that closely resemble the sensory attributes of animal-based steaks. This innovation has propelled the wheat segment to the forefront of the market. For instance, on September 29, 2023, Beyond Meat, a frontrunner in plant-based meat, secured the prestigious GOLD award at the Casual Dining Innovation Challenge 2023. The newly introduced Beyond Steak garnered acclaim from judges who hailed it as a "sustainable game-changer" with notable benefits such as high protein content and low saturated fat.

Geographical Penetration

Increasing Consumer Demand and Innovations in North America

North America is dominating the global vegan steak market. A surge in consumer demand for plant-based alternatives, including vegan steak, is particularly prominent in North America. The market in the region is characterized by innovative product formulations, textures, and flavors, meeting the preferences of a diverse consumer base. The region's consumers are increasingly seeking sustainable, cruelty-free, and healthier food options, contributing to the growth of the vegan steak market.

North America boasts a diverse range of plant-based food manufacturers and brands, contributing to a wide variety of vegan steak products. Continuous investment fosters innovation in vegan steak products, keeping the market dynamic and competitive on a global scale. For instance, on August 26, 2022, Urbani Foods, a vegan meat brand located in Vancouver, launched 'Misteak,' a plant-based ribeye steak meticulously crafted to emulate the flavor, texture, and visual appeal of a traditional whole cut of meat.

COVID-19 Impact Analysis

The vegan steak market faced challenges due to disruptions in supply chains caused by lockdowns, transportation restrictions, and workforce shortages. These disruptions impacted the timely sourcing of ingredients, hindering market operations. The closure of food service establishments during lockdowns resulted in a decline in sales of vegan steaks. The market suffered as these channels, which often feature plant-based options, experienced reduced consumer traffic.

However, the COVID-19 pandemic led to heightened health awareness globally. As consumers became more health-conscious, there was a positive shift in dietary preferences towards plant-based and healthier alternatives, contributing to the growth of the vegan steak market. Companies adapted to changing consumer preferences, introducing new and improved vegan steak products to meet the growing demand for plant-based options.

For instance, on January 1, 2020, Greggs, the prominent bakery chain in the UK, introduced an innovative vegan steak bake. Following the triumph of its meatless sausage roll, Greggs, serving over 6 million customers weekly across its 2,000 outlets, has actively pursued the development of vegan alternatives for its other top-selling items.

Russia-Ukraine War Impact Analysis

The conflict had led to disruptions in supply chains, affecting the sourcing of key ingredients for vegan steak production. This resulted in shortages, impacting market stability and pricing. Due to disruptions in trade routes and agricultural production, the cost of key ingredients for vegan steak production has experienced fluctuations. These cost variations could have influenced market pricing and profitability.

The geopolitical tensions have contributed to global economic uncertainty. In times of economic instability, consumer spending patterns could have shifted, potentially affecting the demand for premium and specialty products like vegan steak. The war had influenced consumer sentiments and preferences. Changes in attitudes towards geopolitical events could have had a ripple effect on consumer behavior, potentially influencing choices related to food consumption.

By Source

Soy
Almond
Wheat
Others

By Distribution Channel

Supermarkets & Hypermarkets
Convenience Stores
Specialty Stores
Online Sales
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On January 19, 2022, Aldi, the budget-friendly supermarket, launched its most impressive range to date, featuring items starting at just 99p. Within the Plant Menu range, customers can explore a variety of plant-based options, including steaks, fish cakes, burgers, and even vegan ducks.
On May 10, 2023, renowned actor turned investor, threw his support behind Chunk Foods, a vegan steak brand. Using cutting-edge fermentation technology, this biotech company specializes in crafting whole-cut meat alternatives. Chunk Foods secured an impressive $15 million in its recent funding round, signaling significant backing for its innovative approach.
On May 26, 2021, the Hilcona Taste Factory introduced a new addition to its lineup under The Green Mountain brand-a 200g Plant-Based Steak. Crafted from soya and wheat proteins, this innovative product has been specifically designed to replicate the texture of real meat.

Competitive Landscape

The major global players in the vegan steak market include Beyond Meat Inc., Marlow Foods Limited, VBites Ltd., Urbani Brands, Vivera, LusOasis Inc., Continental Coffee Pvt. Ltd., Redefine Meat Ltd, TheVeganKind Ltd, and Fleury Michon.

Why Purchase the Report?

To visualize the global vegan steak market segmentation based on source, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous vegan steak market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of critical products of all the major players.

The global vegan steak market report would provide approximately 53 tables, 50 figures, and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Source
3.2. Snippet by Distribution Channel
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1.
  - 4.1.1.2. Growing Awareness about Health Benefits Associated with Plant-Based Diets
  - 4.1.1.3. Rising Vegan Population
- 4.1.2. Restraints
  - 4.1.2.1. Perceived Lack of Authenticity
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Source

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 7.1.2. Market Attractiveness Index, By Source
7.2. Soy*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Almond
7.4. Wheat
7.5. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets and Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Convenience Stores
8.4. Specialty Stores
8.5. Online Sales
8.6. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Russia
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Beyond Meat Inc.*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Marlow Foods Limited
11.3. VBites Ltd.
11.4. Urbani Brands
11.5. Vivera
11.6. LusOasis Inc.
11.7. Continental Coffee Pvt. Ltd.
11.8. Redefine Meat Ltd
11.9. TheVeganKind Ltd
11.10. Fleury Michon

LIST NOT EXHAUSTIVE