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全球快餐厅市场 - 2023-2030 年

Global Quick Service Restaurant Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 102 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

2022 年，全球快餐厅市场规模为 1,852 亿美元，预计到 2030 年将达到 2,572 亿美元，实现利润丰厚的增长。在 2023-2030 年的预测期内，市场年复合增长率为 4.2%。

快餐店（QSR）正越来越多地利用数字化解决方案来提高客户满意度和运营效率。这些战略包括采用移动订餐和支付系统、自助服务亭以及与外部平台合作简化食品配送。技术整合还有利于连锁 QSR 实施有针对性的营销计划、忠诚度计划和数据驱动型决策。

在线送餐平台的兴起和外卖选择的便利性对 QSR 市场产生了重大影响。因此，QSR 正在优先考虑外卖服务，优化外卖订单的包装，并扩大其在外卖平台上的在线业务，以满足对店外餐饮体验不断增长的需求。

市场动态

消费者生活方式的改变促进了快餐店市场的增长

快节奏的生活方式已变得越来越普遍，个人需要承担多重义务，且时间有限。因此，人们对提供快捷方便餐饮的需求日益增长。快餐店（QSR）在提供高效服务方面表现出色，能让顾客迅速用餐，无需长时间等待。

QSR 满足了消费者不断移动的需求。无论是在上班途中快速享用早餐，还是在短暂的午休时间享用餐点，QSRs 都能提供方便的选择，让顾客轻松用餐，而无需坐下来用餐。这吸引了那些希望在繁忙的日常工作中也能享受到美食的人们。

快餐消费的增长推动了快餐店市场的增长

根据烧烤实验室（Barbecue Lab）的数据，平均 34% 的儿童在任何一天都会吃快餐。快餐为消费者提供了方便省时的就餐选择。随着人们的生活日益繁忙，他们开始寻求快捷、方便的餐饮。QSR 擅长提供快速服务，让顾客无需花费大量时间准备膳食或外出就餐，就能满足饥饿感。

随着人口构成的变化，QSR 不断创新菜单，推出新口味、限时产品和创新食品组合。这种做法迎合了不同消费者的偏好，吸引了那些在快餐选择中追求新奇和多样化的消费者。菜单创新有助于 QSR 吸引和留住顾客，从而推动市场增长。

消费者日益追求健康和有机食品的趋势阻碍了快餐店市场的增长

传统快餐店的菜单通常以快餐食品为主，这些食品通常热量、钠和饱和脂肪含量较高。随着人们对健康食品的需求不断增加，未能提供多种营养选择的 QSR 可能难以吸引注重健康的消费者。有限的健康菜单选项会导致潜在顾客选择其他餐饮选项，如快餐或注重健康的 QSR 概念。

优先选择健康食品和有机食品的消费者通常重视膳食原料的质量。如果 QSR 被认为使用了低质量或加工过的食材，可能会让注重健康、优先选择新鲜、天然和有机食品的消费者望而却步。这种看法有可能对顾客的信任度和忠诚度产生负面影响，进而影响市场增长。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括大流行期间和之后的定价变化，并与 COVID 前情景进行比较）、供求光谱（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将涵盖制造商为缓解 COVID 问题而采取的措施）。

Market Overview

The Global Quick Service Restaurant Market US$ 185.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 257.2 billion by 2030. The market is growing at a CAGR of 4.2% during the forecast period 2023-2030.

Quick-service restaurants (QSRs) are increasingly leveraging digital solutions to improve customer satisfaction and operational efficiency. These strategies encompass the adoption of mobile ordering and payment systems, self-service kiosks, and partnerships with external platforms for streamlined food delivery. Integration of technology also facilitates targeted marketing initiatives, loyalty programs, and data-driven decision-making for QSR chains.

The rise of online food delivery platforms and the convenience of takeout options have had a significant impact on the QSR market. Consequently, QSRs are prioritizing delivery services, optimizing packaging for takeout orders, and expanding their online presence on delivery platforms to meet the rising demand for off-premises dining experiences.

Market Dynamics

Changing Consumer Lifestyles Boosts the Growth of the Quick Service Restaurant Market

Fast-paced lifestyles have become increasingly common, with individuals managing multiple obligations and time limitations. Consequently, there is a growing demand for dining choices that offer swift and convenient meals. Quick Service Restaurants (QSRs) excel in providing efficient service, enabling customers to receive their meals promptly without experiencing prolonged waiting periods.

QSRs cater to the needs of consumers who are constantly on the move. Whether it involves acquiring a rapid breakfast en route to work or enjoying a meal during a brief lunch break, QSRs present convenient options that can be easily consumed without necessitating a sit-down dining experience. This appeals to individuals seeking meals that seamlessly integrate into their busy routines.

Rising Fast-Food Consumption is Driving the Growth of the Quick Service Restaurant Market

According to the Barbecue Lab, on average 34% of children eat fast food on any given day. Fast food offers a convenient and time-efficient dining option for consumers. As people lead increasingly busy lives, they seek quick and easily accessible meals. QSRs excel at providing fast service, allowing customers to satisfy their hunger without investing significant time in meal preparation or dining out.

The demographic composition is shifting, with QSRs continuously innovating their menus, introducing new flavors, limited-time offerings, and innovative food combinations. This approach caters to diverse consumer preferences and appeals to those seeking novelty and variety in their fast food choices. Menu innovation helps QSRs attract and retain customers, driving the market growth.

The Increasing Trend of Consumers Seeking Healthier and Organic Food options Hamper the Quick Service Restaurant Market Growth

Traditional QSRs often have menus dominated by fast food items that are typically high in calories, sodium, and saturated fats. With the rising demand for healthier choices, QSRs that fail to offer a diverse range of nutritious options may struggle to attract health-conscious consumers. Limited healthy menu options can result in potential customers choosing alternative dining options, such as fast-casual or health-focused QSR concepts.

Consumers who prioritize healthier and organic food options typically value the quality of ingredients in their meals. If QSRs are perceived as using ingredients of low quality or processed nature, it may discourage health-conscious consumers who prioritize fresh, natural, and organic food choices. This perception has the potential to negatively impact customer trust and loyalty, which can, in turn, affect market growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global quick-service restaurant market is segmented based on form, application, and region.

Single Restaurants Account for the Highest Share of the Global Quick-Service Restaurant Market

Depending upon service type, the quick service restaurant market is divided into single restaurant and QSR chains.

In 2022, the single restaurant had the highest share in the Quick Service Restaurant market. Single restaurants often operate on a self-service model where customers order and collect their food themselves. This streamlined approach allows for quick and efficient service, which aligns with the fast-paced nature of the QSR industry. Single restaurants that offer self-service options can attract customers who value convenience and efficiency.

Some single restaurants may also adopt an assisted self-service approach, where customers place their orders at a counter or kiosk but receive assistance from staff if needed. This hybrid model combines the benefits of self-service with personalized assistance, enhancing the overall customer experience. Single restaurants that adopt this service type can cater to a wide range of customers, including those who prefer a more hands-on approach as well as those who seek guidance.

Geographical Analysis

Prevalence of Urbanization in Asia Pacific Region

In 2022, Asia Pacific had a significant share of the quick-service restaurant market. The region has a wide penetration of foreign as well as local fast-food restaurant chains. some of the domestic fast-food restaurants in the region are Trung Nguyen Coffee in Vietnam; Kebab Turki Baba Raffi in Indonesia; Cafe Amazon in Thailand; and Jollibee Foods in the Philippines. In November 2021, Subway, expanded its presence in India, Sri Lanka, and Bangladesh, as the company signed a master franchise agreement with Everstone Group (Everstone), a South Asia-focused leading private investment firm.

The prevalence of urbanization and the rise of the middle class in the Asia Pacific region have also played a role in the growth of the QSR market. As more people move to cities and experience an increase in disposable income, they seek out affordable and time-efficient dining options provided by QSRs.

Competitive Landscape

The major global players include: Subway IP LLC, McDonald's Corporation, Restaurant Brands International Inc., Yum! Brands, Inc., The Wendy's Company, Domino's Pizza, Inc., Dunkin Brands Group, Chick-fil-A, Burger King, Kotipizza Group Oy

Why Purchase the Report?

To visualize the global quick service restaurant market segmentation based on service type, application, and region understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of quick service restaurants market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The Global Quick Service Restaurant Market Report Would Provide Approximately 46 Tables, 53 Figures, And 102 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Service Type
3.2. Snippet by Application
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Changing Consumer Lifestyles
  - 4.1.1.2. Rising Fast-food Consumption
- 4.1.2. Restraints
  - 4.1.2.1. The Increasing Trend of Consumers Seeking Healthier and Organic Food options
- 4.1.3. Opportunity
  - 4.1.3.1. Strengthening Delivery and Takeout Services
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Service Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 7.1.2. Market Attractiveness Index, By Service Type
7.2. Self-Serviced*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Assisted Self Serviced
7.4. Fully Serviced

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Single Restaurant*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. QSR Chains

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Subway IP LLC*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. McDonald's Corporation
11.3. Restaurant Brands International Inc.
11.4. Yum! Brands, Inc.
11.5. The Wendy's Company
11.6. Domino's Pizza, Inc.
11.7. Dunkin Brands Group
11.8. Chick-fil-A
11.9. Burger King
11.10. Kotipizza Group Oy

LIST NOT EXHAUSTIVE

12. Appendix

12.1. About Us and Services
12.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球快餐厅市场 - 2023-2030 年

Global Quick Service Restaurant Market - 2023-2030

市场概述

市场动态

消费者生活方式的改变促进了快餐店市场的增长

快餐消费的增长推动了快餐店市场的增长

消费者日益追求健康和有机食品的趋势阻碍了快餐店市场的增长

COVID-19 影响分析

目 录

第 1 章：研究方法与范围

第2章：定义和概述

第3章：执行摘要

第四章：动态

第 5 章：行业分析

第 6 章：COVID-19 分析

第 7 章：按服务类型划分

第 8 章：按应用划分

第 9 章：按地区

第 10 章：竞争格局

第 11 章 ：公司简介

第 12 章 ：附录