市场调查报告书
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全球汤料市场 - 2023-2030 年Global Soup Market - 2023-2030 |
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2022 年全球汤料市场规模为 101 亿美元,预计到 2030 年将达到 132 亿美元,实现利润丰厚的增长。在 2023-2030 年的预测期内,该市场的复合年增长率为 3.5%。
植物性饮食的兴起以及人们对素食和纯素生活方式的兴趣日益浓厚,对汤类市场产生了影响。消费者正在寻找不含动物产品、提供植物蛋白替代品(如豆类、豆腐和植物肉替代品)的汤品。忙碌的生活方式以及对快速方便的膳食解决方案的需求推动了对方便汤类的需求。方便烹制、随时饮用的即食汤和单份汤在不断增长。
消费者越来越多地寻求符合其健康和保健目标的汤品。对使用天然、有机和清洁标签配料制作的汤的需求日益激增。此外,低钠、低脂、低热量,同时富含营养和膳食纤维的汤也越来越受欢迎。
现代消费者的生活方式通常繁忙而快节奏,留给他们准备膳食的时间有限。根据印度技术与管理学院对即食食品行业的一项研究,65% 的人食用即食食品,75% 的消费者喜欢即食食品,因为这样可以节省时间。即食汤为个人和家庭提供了一个方便省时的解决方案,他们希望在不影响口味和营养的前提下获得快速简便的膳食选择。
汤类市场提供了大量方便的预制选择,包括各种口味和配料组合,可满足各种饮食偏好。消费者可以自由选择各种汤类,包括蔬菜汤、鸡汤、牛肉汤或海鲜汤。此外,他们还可以发现专为满足特定饮食需求而定制的产品,如无麸质、素食或纯素替代品。如此广泛的产品系列使人们能够找到完全符合个人口味和饮食需求的汤品。
如今,消费者对新口味和多样化口味的接受程度越来越高。他们追求独特的味觉体验,在烹饪选择上变得更加大胆。因此,这种转变引发了市场对融入了泰国、印度、墨西哥、日本和中东等各种民族菜肴风味的汤的需求激增。通过提供多种风味选择,汤料制造商可以迎合这些不断变化的口味偏好。
随着世界的相互联系日益紧密并受到多元文化的影响,人们开始接触到各种国际美食及其独特的风味。这种接触激发了人们的好奇心和深入了解这些烹饪领域的渴望,即使是在舒适的家中也不例外。汤为消费者提供了一种方便快捷的方式,让他们可以体验和享受不同民族菜肴的正宗风味,而不需要丰富的烹饪技巧或复杂的配料。
许多汤,尤其是罐装汤或加工汤,钠含量都很高。钠通常用作包装汤的增味剂和防腐剂,以提高口感和延长保质期。高钠消费与各种健康问题有关,包括高血压和心血管疾病。随着消费者的健康意识不断提高,他们越来越关注钠的摄入量。这会导致这类产品的需求下降,并对市场增长产生负面影响。
公众宣传活动和教育倡议强调了过量摄入钠可能带来的健康风险。因此,人们普遍认为罐装汤或加工汤的钠含量较高。这种看法可能会造成包装汤的负面形象,导致消费者在做出购买决定时产生怀疑和犹豫。
COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景,以及定价动态(包括大流行期间和之后的定价变化,并与 COVID 前情景进行比较)、供求光谱(由于贸易限制、封锁和后续问题而导致的供求变化)、政府倡议(政府机构为振兴市场、部门或行业而采取的倡议)和制造商战略倡议(此处将涵盖制造商为缓解 COVID 问题而采取的措施)。
Global Soup Market US$ 10.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 13.2 billion by 2030. The market is growing at a CAGR of 3.5% during the forecast period 2023-2030.
The rise of plant-based diets and the growing interest in vegan and vegetarian lifestyles have influenced the soup market. Consumers are looking for soup options that are free from animal products and offer plant-based protein alternatives such as legumes, tofu, and plant-based meat substitutes. Busy lifestyles and the need for quick and convenient meal solutions have driven the demand for convenient soup options. Ready-to-eat and single-serve soups that can be easily prepared and consumed on the go are seeing growth.
Consumers are increasingly seeking soups that align with their health and wellness goals. There is a growing surge in the demand for soups crafted from natural, organic, and clean-label ingredients. Additionally, soups that are low in sodium, fat, and calories, while being rich in nutrients and dietary fiber, have been experiencing a rise in popularity.
Modern consumers often have busy and fast-paced lifestyles, leaving them with limited time for meal preparation. According to a study on the ready-to-eat food sector by the Indian Institute for Technology and Management, ready-to-eat food is consumed by 65% of people, and 75% of consumers like it since it saves them time. Ready-to-cook soups provide a convenient and time-saving solution for individuals and families who want a quick and easy meal option without compromising on taste or nutrition.
The market for soups provides an extensive selection of convenient, pre-prepared choices, encompassing diverse flavor profiles, and ingredient combinations, and catering to a range of dietary preferences. Consumers have the freedom to explore an assortment of soup categories, including vegetable, chicken, beef, or seafood-based options. Furthermore, they can discover products tailored to meet specific dietary considerations, such as gluten-free, vegetarian, or vegan alternatives. This broad range empowers individuals to discover soups that perfectly match their personal tastes and dietary needs.
Consumers today are increasingly open to new and diverse flavors. They are seeking unique taste experiences and have become more adventurous in their culinary choices. Consequently, this shift has triggered an upsurge in the market demand for soups infused with flavors derived from an array of ethnic cuisines, including Thai, Indian, Mexican, Japanese, and Middle Eastern inspirations. By offering a wide range of flavorful options, soup manufacturers can cater to these evolving palate preferences.
As the world becomes more interconnected and influenced by diverse cultures, individuals are being introduced to a variety of international cuisines and their distinct flavors. This exposure sparked a sense of curiosity and an eagerness to delve into these culinary realms, even within the comfort of their own homes. Soups provide an accessible and convenient way for consumers to experience and enjoy the authentic taste profiles of different ethnic cuisines without the need for extensive cooking skills or complex ingredients.
Many soups, particularly canned or processed varieties, are high in sodium. Sodium is often used as a flavor enhancer and preservative in packaged soups to enhance taste and extend shelf life. High sodium consumption has been linked to various health concerns, including hypertension and cardiovascular diseases. As consumers become increasingly health-conscious, they are paying more attention to their sodium intake. This can lead to a decline in demand for such products and negatively impact market growth.
Public awareness campaigns and educational initiatives have highlighted the potential health risks associated with excessive sodium consumption. As a result, there is a general perception that canned or processed soups are high in sodium. This perception can contribute to a negative image of packaged soups, leading to consumer doubt and hesitancy in their purchasing decisions.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The global soup market is segmented based on product type, packaging, distribution channel, and region.
Based on product type, the soup market is classified into canned/preserved soup, chilled soup, dehydrated soup, frozen soup, instant soup, others.
In 2022, instant soup have a high share in the ready meals market for several reasons. Instant soup has gained widespread popularity owing to its convenience and ease of preparation. It typically comes in a dehydrated or freeze-dried form, allowing consumers to quickly prepare a hot bowl of soup by simply adding hot water. This convenience factor makes instant soup a popular choice for people seeking a quick and easy meal or snack.
Furthermore, instant soup brands often offer a wide variety of flavors and options, catering to different taste preferences and dietary needs. This variety and adaptability make manufacturers launch a variety of instant noodles. For instance, in March 2023, Z Natural declared the launch of its new Instant Chicken Bone Broth Soup Base Powder. Hence, convenience and product offerings are contributing to the popularity of instant soups.
Soup has been a staple in European cuisine for centuries. Many European countries have rich culinary traditions that include a wide variety of soups. Countries like France, Italy, Spain, and Germany are known for their diverse and flavorful soups, which have gained widespread appreciation both domestically and globally.
Convenient and time-saving, ready-to-eat and pre-packaged soups, encompassing canned and instant varieties, have gained traction due to their ease of preparation and long shelf life. These options offer consumers a quick and convenient solution for a warm and satisfying meal. In January 2023, Heinz UK launched vegan versions of two of its most popular canned products such as creamy tomato soup and beanz & sausages.
The major global players include: Unilever, General Mills Inc., The Kraft Heinz Company, The Campbell Soup Company, Nestle S.A., Ottogi Co., Ltd, Premier Foods Group Limited, Conagra Brands, Inc., Baxters Food Group Limited and Associated British Foods PLC.
The Global Ready-To-Eat Food Market Report Would Provide Approximately 61 Tables, 61 Figures And 151 Pages.
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