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市场调查报告书
商品编码
1336670

全球燕麦麸市场 - 2023-2030

Global Oat Bran Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2个工作天内

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简介目录

市场概况

全球燕麦麸市场在 2022 年达到 75 亿美元，预计到 2030 年将达到 114 亿美元，2023-2030 年预测期间年复合成长率为 5.4%。燕麦麸市场的趋势之一是对方便即食燕麦麸产品的需求不断增长。例如，基于燕麦麸的能量棒和便携式燕麦麸早餐碗在寻求营养和无忧选择的忙碌消费者中很受欢迎。

燕麦麸市场在各种食品中的多功能应用推动下正在经历强劲增长。製造商正在利用燕麦麸独特的质地和心臟健康益处来增强烘焙食品、零食、饮料和咸味食品的产品吸引力。燕麦麸在食品行业中的多样化确保了消费者更多地接触到其营养优势，从而促进了市场的持续扩张。

燕麦麸的一个特点是其β-葡聚醣含量。仅 100 克燕麦片就含有约 6.3 克 β-葡聚醣 - 几乎是传统燕麦片的两倍。燕麦麸作为天然胆固醇降低剂而受到广泛关注，燕麦麸可降低有害的低密度脂蛋白胆固醇 10% 至 20%。您每天应该摄入的理想燕麦麸量取决于您的个人目标。如果您的目标是显着降低血液胆固醇，建议摄入 50 至 60 克。

市场动态

产品创新的增加推动了燕麦麸市场趋势

由于製造商不断的产品创新和多样化，燕麦麸市场正在不断发展。最新、有趣的以燕麦麸为主的食品的创新，如燕麦麸片、燕麦麸粉、能量棒和即食燕麦麸谷物食品，吸引了寻求方便和营养选择的消费者的眼球。

这些创新产品迎合了众多口味和选择，吸引了更广泛的消费者群体。此外，食品公司正在将燕麦麸纳入众多食谱中，提高消费者的饮食价值。燕麦麸作为一种成分的多功能性，以及其对心臟和消化健康的益处，推动了市场的增长，并为燕麦麸产品领域的类似探索和扩大打开了大门。

随着食品工业在各种产品中拥抱燕麦麸的营养价值，多功能性推动了燕麦麸市场的增长

燕麦麸市场由于其多功能性和与不断扩大的食品系列的融合而呈现强劲增长。燕麦麸在食品工业中的应用范围已从传统的早餐麦片扩展到多种类别，例如烘焙食品、零食、液体，甚至咸味食品。製造商正在利用燕麦麸的特殊质地、饮食特性和心臟健康益处来增强其产品的吸引力。

从燕麦麸松露到燕麦麸燕麦棒，食品行业在利用燕麦麸方面的创造力刺激了其市场需求。燕麦麸应用的多样化保证了消费者不断增加其营养价值，并有助于燕麦麸市场份额的持续增长。

燕麦麸市场面临新兴超级食品的竞争，挑战市场份额增长

燕麦麸市场的主要限制是来自替代保健食品的潜在竞争。随着健康和保健行业的不断发展，新的、时尚的超级食品可能会出现，将消费者的注意力从燕麦麸上转移开。如果消费者被这些新保健产品的营销和吸引力所吸引，燕麦麸的市场份额和市场规模可能会面临挑战。

此外，声称具有类似甚至更好的健康益处的创新功能食品的推出可能会对燕麦麸的市场增长构成威胁。为了解决这一限制，製造商和营销人员必须强调燕麦麸的独特营养优势，例如其高β-葡聚醣含量和对心臟有益的作用，以在面对不断变化的健康食品趋势时保持消费者的兴趣和忠诚度。

COVID-19 影响分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定价动态（包括与新冠疫情前情景相比的大流行期间和大流行后的价格变化）、供需谱（需求和供应变化）供应由于贸易限制、封锁和后续问题）、政府倡议（政府机构振兴市场、部门或行业的倡议）和製造商战略倡议（此处将介绍製造商为缓解新冠疫情问题所做的努力）。

目录

第 1 章：方法和范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：市场定义和概述

第 3 章：执行摘要

  • 市场片段（按类型）
  • 市场片段，Grind 出品
  • 市场片段（按应用）
  • 市场摘要（按分销渠道）
  • 市场摘要（按地区）

第 4 章：市场动态

  • 影响因素
    • 司机
      • 产品创新的增加推动了燕麦麸市场趋势
      • 随着食品工业在各种产品中拥抱燕麦麸的营养价值，多功能性推动燕麦麸市场增长
    • 限制
      • 燕麦麸市场面临新兴超级食品的竞争，挑战市场份额增长
    • 机会
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆发前的情景
    • 新冠疫情期间的情景
    • 新冠疫情后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商的战略倡议
  • 结论

第 7 章：按类型

  • 有机燕麦麸
  • 传统燕麦麸

第 8 章：磨砺

  • 优质燕麦麸
  • 粗燕麦麸
  • 钢切燕麦麸

第 9 章：按申请

  • 食品工业
  • 麵包店和糖果店
  • 动物饲料
  • 医疗保健和个人使用

第 10 章：按分销渠道

  • 超市/大卖场
  • 专卖店
  • 便利店
  • 网上商店
  • 其他的

第 11 章：按地区

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第 12 章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 13 章：公司简介

  • Quaker Oats
    • 公司简介
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • Bob's Red Mill
  • Nature's Path
  • NOW Foods
  • Arrowhead Mills
  • Hodgson Mill
  • King Arthur Baking Company
  • McCann's Irish Oatmeal
  • Anson Mills
  • Bagrry's

第 14 章：附录

简介目录
Product Code: FB6679

Market Overview

Global Oat Bran Market reached US$ 7.5 billion in 2022 and is expected to reach US$ 11.4 billion by 2030 growing with a CAGR of 5.4% during the forecast period 2023-2030. One trend in the oat bran market is the rising demand for convenient and ready-to-eat oat bran products. For instance, oat bran-based energy bars and on-the-go oat bran breakfast bowls have received popularity among busy consumers looking for nutritious and hassle-free options.

The oat bran market is experiencing robust growth driven by its versatile applications in various food products. Manufacturers are utilizing oat bran's unique texture and heart health benefits to enhance product appeal across bakery items, snacks, beverages, and savory options. This diversification of oat bran's presence in the food industry ensures increased consumer exposure to its nutritional advantages, contributing to the continuous expansion of the market.

A special feature of oat bran is its beta-glucan content. A 100 grams alone contain around 6.3 grams of beta-glucan - almost twice as much as classic oat flakes. Oat bran has received a lot of attention as a natural cholesterol reducer, oat bran lowers bad LDL cholesterol by 10 to 20 percent. The ideal amount of oat bran you should consume per day depends on your individual goal. If you are aiming to significantly reduce blood cholesterol, 50 to 60 grams is recommended.

Market Dynamics

The Oat Bran Market Trend is Driven by Increased Product Innovation

The oat bran market is propelling due to the non-stop product innovation and diversification by the manufacturers. The innovation of the latest and interesting oat bran-primarily based food products, such as oat bran flakes, oat bran flour, strength bars, and ready-to-eat oat bran cereals, has captured the eye of consumers looking for convenient and nutritious options.

These innovative products cater to numerous tastes and choices, appealing to a broader consumer base. Additionally, food corporations are incorporating oat bran into numerous recipes, improving the dietary values of consumers. The versatility of oat bran as an ingredient, along with its coronary heart and digestive health benefits, has propelled the market's growth and opened doorways for similar exploration and enlargement within the oat bran product landscape.

Versatility Drives Oat Bran Market Growth as Food Industry Embraces Its Nutritional Benefits in Various Products

The oat bran market is witnessing strong growth pushed by its versatility and incorporation into an ever-expanding array of food products. Oat bran's presence in the food industry has prolonged beyond traditional breakfast cereals to a wide variety of classes such as bakery items, snacks, liquids, and even savory items. Manufacturers are capitalizing on oat bran's specific texture, dietary profile, and heart health benefits to enhance the appeal of their products.

From oat bran-infused truffles to oat bran-based granola bars, the food industry's creativity in making use of oat bran has fueled its market demand. This diversification of oat bran applications guarantees a consistent increase in consumer exposure to its nutritional benefits and helps the continuous growth of the oat bran market share.

Oat Bran Market Faces Competition from Emerging Superfoods, Challenges Market Share Growth

The key restraint of the oat bran market is the potential competition from alternative health food products. As the health and wellness industry continues to evolve, new and trendy superfoods may emerge, diverting consumer attention away from oat bran. The oat bran market share and market size may face challenges if consumers are enticed by the marketing and appeal of these new health products.

Additionally, the introduction of innovative functional food items that claim similar or even superior health benefits could pose a threat to oat bran's market growth. To address this restraint, manufacturers and marketers must emphasize the unique nutritional advantages of oat bran, such as its high beta-glucan content and heart-friendly effects, to maintain consumer interest and loyalty in the face of evolving health food trends.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global oat bran market is segmented based on type, grind, application, distribution channel, and region.

Organic Oat Bran Emerges as the Second Largest Segment in the Oat Bran Market

The global oat bran market has been segmented by type into organic and conventional oat bran.

With a significant 40% market share currently, organic oat bran is quickly gaining popularity. Oats produced without the use of pesticides or genetic engineering provide organic oat bran. Due to its perception as a better and greater herbal alternative, many people pick natural oat bran. A variety of products, including oat bran flakes and oat bran flour, are crafted from this form of oat bran.

Because they include soluble fiber, which aids in digestion and cholesterol regulation, these food products are beneficial to our fitness. Demand for organic oat bran is soaring globally as more consumers place an emphasis on eating natural, healthful foods. With its impressive 40% market share and growing recognition as a nutritious and eco-friendly ingredient, organic oat bran is poised to maintain its upward trajectory in the global oat bran market.

Geographical Analysis

Surging Demand for Oat Bran in Europe as Health Benefits Gain Popularity.

By region, the oat bran market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Europe region's oat bran market is witnessing a tremendous increase because of increasing consumer attention to the nutritional benefits of oat bran, specifically its high beta-glucan content material. Beta-Glucan, a soluble fiber, offers numerous health and fitness advantages, including promoting heart health by decreasing cholesterol levels and assisting digestive fitness. As a result, demand for oat bran has surged, driven by the rising choice for natural and functional foods.

Manufacturers are incorporating oat bran into various food items to meet consumer demands for healthier options, as the Europe oat bran market share, currently at 35%, continues to expand, resulting in substantial growth of the overall oat bran market size in the region, driven by the growing emphasis on the heart-friendly and cholesterol-lowering effects of this versatile and nutritious ingredient.

Competitive Landscape

The major global players in the market include: Quaker Oats, Bob's Red Mill, Nature's Path, NOW Foods, Arrowhead Mills, Hodgson Mill, King Arthur Baking Company, McCann's Irish Oatmeal, Anson Mills, and Bagrry's.

Why Purchase the Report?

  • To visualize the global oat bran market segmentation based on type, grind, application, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of oat bran market-level with all segments.
  • The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global oat bran market report would provide approximately 69 tables, 68 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Grind
  • 3.3. Market Snippet, by Application
  • 3.4. Market Snippet, by Distribution Channel
  • 3.5. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. The Oat Bran Market Trend is Driven by Increased Product Innovation
      • 4.1.1.2. Versatility Drives Oat Bran Market Growth as Food Industry Embraces Its Nutritional Benefits in Various Products
    • 4.1.2. Restraints
      • 4.1.2.1. Oat Bran Market Faces Competition from Emerging Superfoods, Challenges Market Share Growth
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During the Pandemic
  • 6.5. Manufacturer's Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Organic Oat Bran*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Conventional Oat Bran

8. By Grind

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 8.1.2. Market Attractiveness Index, By Grind
  • 8.2. Fine Oat Bran*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Coarse Oat Bran
  • 8.4. Steel-Cut Oat Bran

9. By Application

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.1.2. Market Attractiveness Index, By Application
  • 9.2. Food Industry*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Bakery and Confectionaries
  • 9.4. Animal Feed
  • 9.5. Healthcare and Personal Use

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarkets/Hypermarkets*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Specialty Stores
  • 10.4. Convenience Stores
  • 10.5. Online Stores
  • 10.6. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America*
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The U.K.
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grind
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. Quaker Oats
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. Bob's Red Mill
  • 13.3. Nature's Path
  • 13.4. NOW Foods
  • 13.5. Arrowhead Mills
  • 13.6. Hodgson Mill
  • 13.7. King Arthur Baking Company
  • 13.8. McCann's Irish Oatmeal
  • 13.9. Anson Mills
  • 13.10. Bagrry's

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us