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全球面部湿巾市场 - 2023-2030
市场调查报告书
商品编码
1345413

全球面部湿巾市场 - 2023-2030

Global Facial Wipes Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 186 Pages | 商品交期: 约2个工作天内

价格

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简介目录

概述

2022年，全球面部擦拭巾市场规模达到25亿美元，预计到2030年将达到44亿美元，2023-2030年预测期间复合年增长率为7.2%。

面部湿巾有助于轻鬆去除脸上的顽固化妆品、油脂、污垢和污垢。这些湿巾超柔软且经过预先润湿，可快速溶解所有污垢痕迹。它含有三种活性成分；芦荟提取物、洋甘菊和甘油。它们使面部滋润、容光焕发并收紧毛孔

擦脸巾是传统清洁方法的绝佳替代品，适合每个人随身携带。这些湿巾有多种类型，可以去除个人脸上的化妆品、污垢和油脂。它们也非常适合全天清爽肌肤，并且经过专门配製，可帮助卸妆而不留下油腻感。

此外，全球面部湿巾市场受到新产品创新、美容和护肤趋势上升、生活方式改善、化妆品崛起以及研发进步等多种因素的推动，将推动该市场在预测期内进一步加速，拥有Himalaya Wellness Company、 Beiersdorf AG、Nice-Pak Products、Rocklineind 等重要关键参与者。

动力学

面部湿巾的最新创新兴起

面部擦拭巾的最新创新是预测期内推动市场增长的关键因素之一。个人护理湿巾的消费者比以往任何时候都有更多的选择。随着人们希望面部湿巾能够提供一种简单有效的清洁方式，新老品牌都在提供针对从头到脚各个部位的创新产品。

例如，2023年2月，澳大利亚Conserving Beauty推出了InstaMelt Day Dissolver面部清洁湿巾，采用油基配方和专利技术，使用后立即溶解在水中，不会留下微塑料或废物。

小包装面部湿巾使用量的增加

方便性和便携性是消费者购买湿巾时考虑的两大因素。为了专门满足消费者的不同需求，护肤品製造商推出了小包装或旅行装的面部湿巾。这些较小的包便于携带且价格低廉。小包装提供的这些优势为生活方式忙碌且经常旅行的消费者创造了价值主张。美国、英国、德国、日本和澳大利亚等发达市场小包装湿巾的渗透率相对较高。

个人球员卫生意识不断增强

个人卫生习惯意识的提高对于市场增长至关重要。面部清洁对于个人健康至关重要，适当的个人卫生可以预防和控制各种疾病。面部卫生习惯包括洗脸、护理牙齿、口腔、眼睛、隐形眼镜和耳朵。

与面部湿巾相关的副作用

擦拭巾是在个人皮肤表面传播的，而不是去除并清洗它。此外，使用擦脸巾清洁所需的摩擦动作可能会磨损皮肤屏障，可能导致刺激、炎症和损伤。此外，使用擦脸巾时经常会出现皮肤刺激，这阻碍了预计全年的市场扩张。

目录

第 1 章：方法和范围

  • 研究方法论
  • 报告的研究目的和范围

第 2 章：定义和概述

第 3 章：执行摘要

  • 按类别摘录
  • 按类型分類的片段
  • 按材料分类的片段
  • 按用途分類的片段
  • 按分销渠道分類的片段
  • 按地区分類的片段

第 4 章：动力学

  • 影响因素
    • 司机
      • 面部湿巾的最新创新兴起
      • 小包装面部湿巾使用量的增加
      • 个人球员卫生意识不断提高
    • 限制
      • 与面部湿巾相关的副作用
    • 机会
      • 扩展电子商务平台
    • 影响分析

第 5 章：行业分析

  • 波特五力分析
  • 供应链分析
  • 定价分析
  • 监管分析
  • 俄乌战争影响分析
  • DMI 意见

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆发前的情景
    • 新冠疫情期间的情景
    • 新冠疫情后的情景
  • COVID-19 期间的定价动态
  • 供需谱
  • 疫情期间政府与市场相关的倡议
  • 製造商战略倡议
  • 结论

第 7 章：按类别

  • 有机湿巾
  • 传统面部湿巾

第 8 章：按类型

  • 湿巾
  • 干湿巾

第 9 章：按材料分类

  • 聚酯纤维
  • 棉布
  • 湿强纸
  • 非织物

第 10 章：按用途

  • 一次性的
  • 非一次性

第 11 章：按分销渠道

  • 医院药房
  • 零售药店
  • 网上药店

第 12 章：按地区

  • 北美
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 意大利
    • 西班牙
    • 欧洲其他地区
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳大利亚
    • 亚太其他地区
  • 中东和非洲

第13章：竞争格局

  • 竞争场景
  • 市场定位/份额分析
  • 併购分析

第 14 章：公司简介

  • Himalaya Wellness Company
    • 公司简介
    • 产品组合和描述
    • 财务概览
    • 主要进展
  • Beiersdorf AG
  • Nice-Pak Products
  • Rocklineind
  • Albaad
  • Nivea
  • Hengan
  • Kimberly-Clark Professional
  • CLH Healthcare
  • Simple Skincare

第 15 章：附录

简介目录
Product Code: MDP6774

Overview

Global Facial Wipes Market reached US$ 2.5 billion in 2022 and is expected to reach US$ 4.4 billion by 2030, growing with a CAGR of 7.2% during the forecast period 2023-2030.

Facial wipes help to remove stubborn makeup, oil, grime and dirt from the face with ease. These wipes are ultra-soft and pre-moistened which quickly dissolves all traces of dirt. It contains three active ingredients; aloe vera extract, chamomile and glycerin. They leave the face moisturized, glowing and tighten the pores

Face wipes are a great alternative to traditional cleansing methods and are ideal for everyone to go. These wipes come in many varieties and can remove makeup, dirt, and oil from an individual face. They are also great for refreshing the skin throughout the day and are specially formulated to help remove makeup without leaving a greasy.

Furthermore, the global facial wipes market is driven by various factors like new product innovation, rise in Beauty and Skincare Trends, Improved Lifestyle, rise in cosmetic products, and advancements in research and development will drive this market to accelerate further during the forecast period with having significant key players like Himalaya Wellness Company, Beiersdorf AG, Nice-Pak Products, Rocklineind and among others.

Dynamics

Rise in the Recent Innovations in the Facial Wipes

Recent innovations in facial wipes are one of the key factors that drive the market to grow during the forecast period. Consumers of personal care wipes have more choices than ever before. As people look to facial wipes to deliver an easy and efficient way to cleanse, brands both new and old are offering innovative products that target everything from head to toe.

For instance, in February 2023, Australia-based Conserving Beauty launched InstaMelt Day Dissolver facial cleansing wipes, using an oil-based formulation and patented technology that instantly dissolves in water after use, leaving no microplastic or waste behind.

Rise in Usage of Smaller Packs of Facial Wipes

Convenience and portability are the two major factors considered by consumers when they buy facial wipes. To specifically target the varying needs of consumers, manufacturers of skincare products are introducing smaller or travel-sized packs of facial wipes. These smaller packs are portable and are available at low costs. Such advantages offered by smaller packs create a value proposition for consumers who lead a hectic lifestyle and who travel frequently. Developed markets such as the US, the UK, Germany, Japan, and Australia have a relatively high penetration of smaller packs of facial wipes.

Rising Awareness of Hygeine Practices Among Individual Players

Rising awareness of hygiene practices among individual players is crucial for market growth. Facial cleanliness is essential for individual health, and proper personal hygiene prevents and controls various diseases. Facial hygiene practices include washing the face, caring for teeth, mouth, eyes, contact lenses, and ears.

Side Effects Associated with Facial Wipes

Face wipes propagated which is on the surface of individual skin rather than removing and washing it. Furthermore, the rubbing action necessary to clean using face wipes can be abrasive to the skin barrier, potentially causing irritation, inflammation, and damage. Furthermore, skin irritation develops often when face wipes are used, hampered market expansion throughout the predicted year.

Segment Analysis

The global facial wipes market is segmented based on category, type, material, usage, distribution channel, and region.

The Organic Facial Wipes Segment From The Category Segment Accounted For Approximately 41.5 % Of The Facial Wipes Share

The organic facial wipes segment from the category segment accounted for 41.5% and it is expected to be dominated during the forecast period. due to the increasing consumer preference for organic and natural products in the beauty and skincare industry. Organic face wipes are manufactured from biodegradable and environmentally friendly ingredients, aligning with the rising awareness of the importance of sustainability and environmental preservation. Additionally, organic face wipes are frequently packed with nutritious and calming substances including aloe vera, chamomile, and essential oils. These compounds provide extra skincare advantages such as hydration, mild irritation, and skin health promotion.

Geographical Penetration

North America Accounted for Approximately 38.4% of the Market Share

North America is estimated to hold about 38.4% of the total market share throughout the forecast period, due to the rising population of millennials, new launches by key players, recent innovations in facial wipes, moisturizing, the availability of a diverse range of products in the region, refreshing the individual face without dehydrating the skin.

For instance, in December 2021, Kylie Skin introduced its new line of Makeup Removing Wipes. These towelettes are safe for sensitive skin and enable the users to wipe away waterproof eye, lip, and face makeup. For instance, in November 2020, Kub Wipes launched cotton dry wipes for skin cleansing and alcohol-based wipes for deep cleaning hands and the home. Made from 100% premium cotton fibres, these wipes are free from liquids and chemicals, antibacterial and antifungal. They are larger than traditional tissues, more durable, and absorbent, making them suitable for newborns and sensitive skin. They are hypoallergenic and suitable for all skin types.

Competitive Landscape

The major global players in the market include: Himalaya Wellness Company, Beiersdorf AG, Nice-Pak Products, Rocklineind, Albaad, Nivea, Hengan, Kimberly-Clark Professional, CLH Healthcare, Simple Skincare and among others.

COVID-19 Impact Analysis

The COVID-19 had a substantial impact on the facial wipes market where it has resulted in massive amounts of disposable wet wipes and masks entering the environment, masking the status of plastic and microplastic contamination. Wipes and masks are constructed of plastic fibres, which degrade the environment more quickly than other plastic items such as plastic bags and bottles. Wipes and masks will progressively degrade in the environment, ultimately transforming into microplastic fibres and even nano plastics.

By Category

  • Organic Facial Wipes
  • Conventional Facial Wipes

By Type

  • Wet Facial Wipes
  • Dry Facial Wipes

By Material

  • Polyester
  • Cotton
  • Wet-Strength Paper
  • Non-Woven Fabric
    • Hydroentangled Fabric
    • Spunlaced Fabric

By Usage

  • Disposable
  • Non-Disposable

By Distribution Channel

  • Hospital Pharmacies
  • Retail Pharmacies
  • Online Pharmacies

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa

Key Developments

  • In July 2023 Lenzing partnered with Neutrogena to transition the production of its market-leading makeup removal wipes to 100% Veocel plant-based fibres. The new wipes utilize Veocel branded fibres made with renewable wood from sustainably managed and certified forests. The makeup removal wipes can be composted at home in 35 days, eliminating waste which ends up in a landfill.
  • In September 2021, A prominent player, Nice-Pak Products manufactures facial cleaning towelettes designed for easy and effective makeup removal. The company uses plant-based fibres to manufacture these wipes, which are 100% sustainable to provide superior cleaning.

Why Purchase the Report?

  • To visualize the global facial wipes market segmentation based on category, type, material, usage, distribution channel, and region as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of facial wipes market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global facial wipes market report would provide approximately 61 tables, 58 figures and 186 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Category
  • 3.2. Snippet by Type
  • 3.3. Snippet by Material
  • 3.4. Snippet by Usage
  • 3.5. Snippet by Distribution Channel
  • 3.6. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rise in the Recent Innovations in the Facial Wipes
      • 4.1.1.2. Rise in Usage of Smaller Packs of Facial Wipes
      • 4.1.1.3. Rising Awareness of Hygiene Practices Among Individual Players
    • 4.1.2. Restraints
      • 4.1.2.1. Side effects associated with Facial Wipes
    • 4.1.3. Opportunity
      • 4.1.3.1. Expanding e-Commerce Platforms
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. Russia-Ukraine War Impact Analysis
  • 5.6. DMI Opinion

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Category

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 7.1.2. Market Attractiveness Index, By Category
  • 7.2. Organic Facial Wipes*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Conventional Facial Wipes

8. By Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 8.1.2. Market Attractiveness Index, By Type
  • 8.2. Wet Facial Wipes*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Dry Facial Wipes

9. By Material

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 9.1.2. Market Attractiveness Index, By Material
  • 9.2. Polyster*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Cotton
  • 9.4. Wet-strength paper
  • 9.5. Non-woven Fabric

10. By Usage

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 10.1.2. Market Attractiveness Index, By Usage
  • 10.2. Disposable*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Non-Disposable

11. By Distribution Channel

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.1.2. Market Attractiveness Index, By Distribution Channel
  • 11.2. Hospital Pharmacies*
    • 11.2.1. Introduction
    • 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 11.3. Retail Pharmacies
  • 11.4. Online Pharmacies

12. By Region

  • 12.1. Introduction
    • 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 12.1.2. Market Attractiveness Index, By Region
  • 12.2. North America
    • 12.2.1. Introduction
    • 12.2.2. Key Region-Specific Dynamics
    • 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.2.8.1. U.S.
      • 12.2.8.2. Canada
      • 12.2.8.3. Mexico
  • 12.3. Europe
    • 12.3.1. Introduction
    • 12.3.2. Key Region-Specific Dynamics
    • 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.3.8.1. Germany
      • 12.3.8.2. UK
      • 12.3.8.3. France
      • 12.3.8.4. Italy
      • 12.3.8.5. Spain
      • 12.3.8.6. Rest of Europe
  • 12.4. South America
    • 12.4.1. Introduction
    • 12.4.2. Key Region-Specific Dynamics
    • 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.4.8.1. Brazil
      • 12.4.8.2. Argentina
      • 12.4.8.3. Rest of South America
  • 12.5. Asia-Pacific
    • 12.5.1. Introduction
    • 12.5.2. Key Region-Specific Dynamics
    • 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.5.8.1. China
      • 12.5.8.2. India
      • 12.5.8.3. Japan
      • 12.5.8.4. Australia
      • 12.5.8.5. Rest of Asia-Pacific
  • 12.6. Middle East and Africa
    • 12.6.1. Introduction
    • 12.6.2. Key Region-Specific Dynamics
    • 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
    • 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
    • 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Usage
    • 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

13. Competitive Landscape

  • 13.1. Competitive Scenario
  • 13.2. Market Positioning/Share Analysis
  • 13.3. Mergers and Acquisitions Analysis

14. Company Profiles

  • 14.1. Himalaya Wellness Company*
    • 14.1.1. Company Overview
    • 14.1.2. Product Portfolio and Description
    • 14.1.3. Financial Overview
    • 14.1.4. Key Developments
  • 14.2. Beiersdorf AG
  • 14.3. Nice-Pak Products
  • 14.4. Rocklineind
  • 14.5. Albaad
  • 14.6. Nivea
  • 14.7. Hengan
  • 14.8. Kimberly-Clark Professional
  • 14.9. CLH Healthcare
  • 14.10. Simple Skincare

LIST NOT EXHAUSTIVE

15. Appendix

  • 15.1. About Us and Services
  • 15.2. Contact Us