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市场调查报告书
商品编码
1627637
全球脸部保养市场:预测(2025-2030)Global Facial Care Market - Forecasts from 2025 to 2030 |
全球脸部保养市场规模预计将以 5.83% 的复合年增长率成长,从 2025 年的 1,560.66 亿美元增至 2030 年的 2,071.96 亿美元。
脸部保养市场由各种产品组成,从清洁剂到视网醇烟酰胺等活性成分,以帮助保持皮肤健康。它解决了多种与皮肤相关的问题,例如保湿、清洗、擦洗、保湿、防晒和老化。脸部保养市场包括许多增强整体脸部健康的产品,例如洗面乳、化妆水、保湿霜、去角质剂、面膜、精华液、面油和痤疮专用霜。
对护肤品的需求不断增加,因为消费者越来越意识到护肤品可以为皮肤带来的好处。同时,都市区日益严重的污染正在增加对保护皮肤和恢復健康的脸部保养产品的需求。由于污染的有害影响会损害皮肤并导致过早衰老,因此与皮肤相关的问题日益严重。此外,消费者可支配收入的增加正在推动脸部保养产品的市场扩张,因为人们将收入投资于高级产品。此外,Instagram和YouTube等社群媒体平台在塑造消费者对脸部保养产品的偏好方面发挥着重要作用,从而导致脸部保养市场的扩大成长。
脸部保养市场包括乳霜、乳液、保湿霜、洁面乳、去角质剂、精华液、防晒油、面膜等产品(面油、眼霜、化妆水等),主要针对女性。脸部保养产品主要透过网路以及超级市场和商店等实体店面分销。一些脸部保养公司使用药局和药局作为分销管道。市场广泛分布于亚太地区、北美、南美、欧洲和中东。然而,虽然北美占据最大的市场占有率,但亚太地区是预测期内成长最快的脸部保养市场。
脸部保养市场驱动因素
在过去的几十年里,整体健康和保健的趋势日益增长。护肤领域正在呈指数级增长,尤其是对改善皮肤整体健康的无毒天然产品的需求。随着网路普及率的不断提高,消费者的意识也不断增强。消费者的需求正在转向能够增强皮肤屏障修復和内部皮肤年轻化的高品质护肤产品。对健康护肤的需求不断增长,导致脸部保养产品市场不断扩大。
根据全球最大的化妆品美容公司欧莱雅年报显示,2018年销售额为269亿欧元,2023年销售额为411.8亿欧元,护肤品需求案例数显示全球迅速增加。
脸部保养市场的地域展望
全球市场分为亚太地区、北美、南美、欧洲和中东/非洲。亚太地区将成为成长最快的脸部保养市场,而北美地区预计将继续占据最大的市场占有率。
由于其庞大的消费群和不断增加的消费者可支配收入,亚太地区预计将成为成长最快的市场,特别是在印度和中国等新兴经济体。同时,劳工阶级女性人口也不断增加,对护肤品的需求也随之增加。此外,电子商务的扩张使消费者更容易获得美容产品。再加上亚太地区庞大的年轻人口,预计未来十年对脸部保养产品的需求将大幅增加。
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The Global Facial Care Market is expected to grow at a CAGR of 5.83%, reaching a market size of US$207.196 billion in 2030 from US$156.066 billion in 2025.
The facial care market consists of various products, from cleansers to active ingredients like retinol or niacinamide, helping maintain good skin health. It addresses multiple skin-related concerns like moisturization, cleaning, scrubbing, hydration, sun protection, aging, and other related concerns. The market for facial care includes products like cleansers, toners, moisturizers, exfoliators, facial masks, serums, face oil, acne-specific creams, and many other products to enhance the overall health of the face.
The demand for skincare products is rising as consumer awareness of the benefits of skincare products for the skin increases. At the same time, increasing pollution around cities is expanding the demand for facial care products for the protection and restoration of skin health. There are rising skin-related concerns, as the harmful effect of pollution is damaging the skin and leading to premature aging. Furthermore, the rising disposable income among consumers is fuelling the market expansion of facial care products as people are investing their income in premium products. Moreover, social media platforms like Instagram and YouTube are playing a significant role in shaping consumer preference for facial care products, leading to increased global facial care market growth.
The facial care market consists of products like creams, lotions and moisturizers, cleansers, exfoliators, serums, sunscreens, facemasks, and others (Facial oil, eye creams. toners, etc.) segmented mainly for females and males, where the female segment holds the largest market share. Facial care products are distributed primarily through online and physical retail stores like supermarkets, shops, etc. Some facial care companies are leading their distribution channel through pharmacies & drugstores. The market is fairly spread across Asia-Pacific, North America, South America, Europe, and the Middle East. However, North America has the largest market share, while Asia-Pacific is the fastest-growing facial care market in the forecast period.
Global Facial Care Market Drivers
Over the last few decades, there has been an increasing trend in overall health and wellness. The skincare segment is growing exponentially, particularly for non-toxic, natural products that improve overall skin health. The awareness among consumers is increasing due to rising internet penetration. They are shifting their demand towards high-quality skin care products, enhancing their skin barrier repair and internal skin rejuvenation. This increase in the demand for skin care health is leading to market expansion for global facial care products.
As per annual reports of L'Oreal, the world's largest cosmetics and beauty company, it had annual sales of 26.9 billion euros in 2018, and the annual sales in 2023 were 41.18 billion euros, suggesting the exponential increase in demand for skin care products worldwide.
Global Facial Care Market Geographical Outlook
The global market is segmented into Asia-Pacific, North America, South America, Europe, Middle East and Africa. Asia-Pacific would be the fastest-growing global facial care market, though North America will continue to have the largest market share.
Asia-Pacific will be the fastest-growing market due to its huge consumer base and growing disposable income with consumers, particularly in developing economies like India and China. At the same time, the working-class female population is also growing, increasing the demand for skin care products. Moreover, the growing e-commerce is making it easier for consumers to avail beauty products. This, coupled with a huge young demographic in Asia-Pacific, is increasing the demand for facial care products significantly in the next decade.
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