脸部护理产品市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球脸部护理产品市场价值为 1,224 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 4%。消费者对护肤在保持年轻健康肤色方面的作用的认识不断提高，正在推动市场成长。各个年龄层的人们都将护肤产品融入日常生活，导致需求量上升。对皮肤健康的高度关注促使了先进配方的开发，包括有机、天然和抗衰老解决方案，解决了一系列皮肤问题。

随着品牌利用技术进步和科学研究来创造更有效的产品，个人化护肤解决方案越来越受到关注。随着人们越来越倾向于选择更安全、更环保的产品，市场正在转向清洁美容和整体护肤。产品成分和功能的不断创新正在改变这个行业，使护肤品更容易获得并更能满足个人需求。

根据产品类型，脸部护理产品市场包括清洁剂、保湿霜、爽肤水、精华液、面膜、防晒霜、去角质剂以及脸部喷雾和祛痘贴等其他产品。 2024 年保湿霜的市场规模为 297 亿美元，预计 2025 年至 2034 年的复合年增长率为 4.4%。人们越来越认识到保湿在护肤中的重要性，这导致保湿霜、乳液和晚霜的使用量激增。不断演变的配方融合了防晒指数 (SPF) 保护、抗衰老元素和滋养成分，进一步促进了其需求的增长。

市场也根据分销管道细分为线上和线下销售。 2024 年，线下通路占据主导地位，达到 56.5%，预计到 2034 年将以 3.7% 的复合年增长率成长。许多消费者喜欢在店内购买，这样他们就可以在购买前亲自检查和测试产品。触觉体验加上美容顾问的专业指导在影响购买决策方面发挥着至关重要的作用。零售商透过提供个人化推荐来增强顾客信心，确保购物者找到最适合其特定护肤需求的产品。

北美在全球脸部护理产品市场占有相当大的份额，其中美国处于领先地位。 2024年，光是美国市场的价值就达到256亿美元。该国人口结构多样化，包括来自不同种族背景、年龄层和皮肤类型的人，这推动了对广泛面部护理解决方案的需求。这种多样性吸引了国内外渴望满足独特护肤偏好的品牌。消费者忠诚度通常取决于产品是否能带来明显的效果，这强化了美国市场的竞争性。品牌不断创新以满足不断变化的护肤需求，并促进产业持续成长。

目录

第一章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测参数
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 衝击力
  • 成长动力
    • 提高皮肤护理和自我护理意识
    • 产品创新与多样性
    • 更加重视抗老解决方案
    • 天然和有机产品需求
  • 产业陷阱与挑战
    • 皮肤敏感和过敏反应
    • 产品功效及误导性宣传
• 技术与创新格局
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
• 成长潜力分析
• 监管格局
• 定价分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 年至 2034 年

• 主要趋势
• 清洁剂
  • 洗面乳
  • 胶束水
  • 洁肤油
  • 其他（清洁湿纸巾、润唇膏等）
• 保湿霜
  • 日霜
  • 晚霜
  • 抗衰老
  • 亮肤霜
  • 其他（脸部奶油、BB/CC霜等）
• 爽肤水
• 精华液
• 面罩
  • 黏土面膜
  • 面膜纸
  • 其他（凝胶面膜等）
• 防晒乳
  • 奶油
  • 凝胶
  • 粉末
  • 洗剂
  • 其他（气雾剂等）
• 去角质剂
  • 磨砂
  • 化学去角质剂
  • 其他（剥离等）
• 其他（脸部喷雾、祛痘贴等）

第六章：市场估计与预测：依皮肤类型，2021 年至 2034 年

• 主要趋势
• 正常皮肤
• 皮肤干燥
• 油性肌肤
• 混合性肌肤
• 敏感肌肤

第七章：市场估计与预测：依成分，2021 年至 2034 年

• 主要趋势
• 化学
• 自然的

第八章：市场估计与预测：依消费者群体划分，2021 年至 2034 年

• 主要趋势
• 男士
• 女性
• 孩子们的

第九章：市场估计与预测：以价格，2021 年至 2034 年

• 主要趋势
• 低的
• 中等的
• 高的

第 10 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 网路零售
  • 电子商务平台
  • 品牌网站
• 线下零售
  • 超市/大卖场
  • 专卖店
  • 药局和药局
  • 百货公司

第 11 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十二章：公司简介

• Amorepacific Corporation
• Avon Products, Inc.
• Beiersdorf AG
• Colgate-Palmolive Company
• Coty Inc.
• Estée Lauder Companies Inc.
• Himalaya Wellness Company
• Johnson & Johnson Services, Inc.
• Kao Corporation
• L'Oréal SA
• Natura &Co
• Procter & Gamble Co. (P&G)
• Revlon, Inc.
• Shiseido Company, Limited
• Unilever PLC

The Global Facial Care Products Market was valued at USD 122.4 billion in 2024 and is set to expand at a CAGR of 4% from 2025 to 2034. Increasing consumer awareness regarding skincare's role in maintaining a youthful and healthy complexion is driving market growth. People of all age groups are integrating skincare products into their daily routines, leading to an uptick in demand. This heightened focus on skin health has prompted the development of advanced formulations, including organic, natural, and anti-aging solutions, addressing a range of skin concerns.

Personalized skincare solutions are gaining traction as brands leverage technological advancements and scientific research to create more effective products. With a growing preference for safer and eco-friendly options, the market is shifting towards clean beauty and holistic skincare. Continuous innovation in product composition and functionality is transforming the industry, making skincare more accessible and tailored to individual needs.

By product type, the facial care products market includes cleansers, moisturizers, toners, serums, face masks, sunscreens, exfoliators, and others such as face mists and pimple patches. Moisturizers generated USD 29.7 billion in 2024 and are projected to grow at a 4.4% CAGR from 2025 to 2034. People are increasingly recognizing the importance of hydration in skincare, which has led to a surge in the use of moisturizing creams, lotions, and night creams. Evolving formulations incorporating SPF protection, anti-aging elements, and nourishing ingredients further contribute to their rising demand.

The market is also segmented by distribution channels into online and offline sales. In 2024, offline channels held a dominant 56.5% share and are expected to grow at a CAGR of 3.7% through 2034. Many consumers prefer in-store purchases, allowing them to physically examine and test products before buying. The tactile experience, coupled with expert guidance from beauty advisors, plays a crucial role in influencing purchasing decisions. Retailers enhance customer confidence by offering personalized recommendations, ensuring shoppers find products best suited to their specific skincare needs.

North America holds a significant share of the global facial care products market, with the United States leading the region. In 2024, the U.S. market alone was valued at USD 25.6 billion. The country's diverse demographic landscape, featuring individuals from various ethnic backgrounds, age groups, and skin types, fuels demand for a broad spectrum of facial care solutions. This diversity has attracted both domestic and international brands eager to cater to unique skincare preferences. Consumer loyalty often hinges on products delivering visible results, reinforcing the competitive nature of the U.S. market. Brands continuously innovate to meet evolving skincare expectations, contributing to sustained industry growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing awareness of skincare and self-care
    • 3.2.1.2 Product innovation and variety
    • 3.2.1.3 Increased focus on anti-aging solutions
    • 3.2.1.4 Natural and organic product demand
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Skin sensitivity and allergic reactions
    • 3.2.2.2 Product effectiveness and misleading claims
• 3.3 Technology & innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 – 2034, (USD Billion)

• 5.1 Key trends
• 5.2 Cleansers
  • 5.2.1 Face wash
  • 5.2.2 Micellar water
  • 5.2.3 Cleansing oils
  • 5.2.4 Others (cleansing wipes, balms etc.)
• 5.3 Moisturizers
  • 5.3.1 Day creams
  • 5.3.2 Night creams
  • 5.3.3 Anti-aging
  • 5.3.4 Brightening creams
  • 5.3.5 Others (face butter, BB/CC creams etc.)
• 5.4 Toners
• 5.5 Serums
• 5.6 Face masks
  • 5.6.1 Clay masks
  • 5.6.2 Sheet masks
  • 5.6.3 Others (gel masks etc.)
• 5.7 Sunscreens
  • 5.7.1 Cream
  • 5.7.2 Gel
  • 5.7.3 Powder
  • 5.7.4 Lotion
  • 5.7.5 Other (aerosol etc.)
• 5.8 Exfoliators
  • 5.8.1 Scrubs
  • 5.8.2 Chemical exfoliants
  • 5.8.3 Other (peel-off etc.)
• 5.9 Others (face mist, pimple patches etc.)

Chapter 6 Market Estimates & Forecast, By Skin Type, 2021 – 2034, (USD Billion)

• 6.1 Key trends
• 6.2 Normal skin
• 6.3 Dry skin
• 6.4 Oily skin
• 6.5 Combination skin
• 6.6 Sensitive skin

Chapter 7 Market Estimates & Forecast, By Ingredient, 2021 – 2034, (USD Billion)

• 7.1 Key trends
• 7.2 Chemical
• 7.3 Natural

Chapter 8 Market Estimates & Forecast, By Consumer Group, 2021 – 2034, (USD Billion)

• 8.1 Key trends
• 8.2 Men
• 8.3 Women
• 8.4 Children’s

Chapter 9 Market Estimates & Forecast, By Price, 2021 – 2034, (USD Billion)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion)

• 10.1 Key trends
• 10.2 Online retail
  • 10.2.1 E-commerce platforms
  • 10.2.2 Brand websites
• 10.3 Offline retail
  • 10.3.1 Supermarkets/hypermarkets
  • 10.3.2 Specialty stores
  • 10.3.3 Pharmacies & drugstores
  • 10.3.4 Departmental stores

Chapter 11 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Malaysia
  • 11.4.7 Indonesia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa

Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 12.1 Amorepacific Corporation
• 12.2 Avon Products, Inc.
• 12.3 Beiersdorf AG
• 12.4 Colgate-Palmolive Company
• 12.5 Coty Inc.
• 12.6 Estée Lauder Companies Inc.
• 12.7 Himalaya Wellness Company
• 12.8 Johnson & Johnson Services, Inc.
• 12.9 Kao Corporation
• 12.10 L'Oréal S.A.
• 12.11 Natura &Co
• 12.12 Procter & Gamble Co. (P&G)
• 12.13 Revlon, Inc.
• 12.14 Shiseido Company, Limited
• 12.15 Unilever PLC