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健康美容化妆品

市场调查报告书

商品编码

1722275

美容精华液市场规模、份额、成长分析（按类型、价格分布范围、最终用户、分销管道和地区）—2025-2032 年行业预测

Facial Serum Market Size, Share, and Growth Analysis, By Form (Water-Based, Oil-Based), By Price Range (Low Range, Mid Range), By End User, By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日期: 2025年05月04日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年全球美容精华液市场价值为 56 亿美元，预计将从 2024 年的 61 亿美元增长到 2032 年的 102 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.8%。

精华液市场正在经历强劲成长，这得益于消费者对护肤的需求不断增长、可支配收入不断增加以及对成分功效的认识不断提高。我们的分析显示，96% 的消费者保持在家中的护肤习惯，并且在过去六个月中经常增加日常使用的护肤产品数量。人们对快速吸收、质地轻盈、具有明显抗衰老、保湿和亮白功效的精华液的偏好正在推动产品创新。此外，社群媒体、电子商务和个人化护肤制度的影响力提高了消费者的参与度和产品知名度，品牌利用 Instagram 等平台进行推广。韩国、美国、法国、日本和德国等国家消费者的知识水平较高，而巴西和印度等新兴市场则随着美容意识的增强和都市化的加速而日益受到关注。然而，高昂的价格和某些成分可能引起的皮肤刺激可能会抑制市场成长。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Loreal Group
Estee Lauder Companies Inc.
Procter & Gamble Co.
Galderma SA
Amorepacific Group Inc.
KOSE Corporation
Clarins Group
Unilever plc
Shiseido Company, Limited
Revlon, Inc.
Philosophy, Inc.
ELEMIS Ltd.
Shani Darden Skin Care, Inc.
Kate Somerville Skincare, LLC
Orveda
Drunk Elephant, LLC
Caudalie SAS
Trinny London
Byoma

结论和建议

简介目录

Product Code: SQMIG35G2318

Global Facial Serum Market size was valued at USD 5.6 Billion in 2023 and is poised to grow from USD 6.1 Billion in 2024 to USD 10.2 Billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The facial serum market is experiencing robust growth, fueled by rising consumer demand for skincare, increased disposable incomes, and heightened awareness of ingredient efficacy. Our analysis indicates that 96% of consumers maintain their at-home skincare routine, often expanding their daily use of products in the last six months. A preference for fast-absorbing, lightweight serums that deliver visible anti-aging, hydrating, and brightening results is driving product innovation. Additionally, the influence of social media, e-commerce, and personalized skincare regimes has enhanced consumer engagement and product visibility, with brands leveraging platforms like Instagram for promotion. While countries like South Korea, the U.S., France, Japan, and Germany showcase highly informed consumers, emerging markets like Brazil and India are gaining traction amid rising beauty awareness and urbanization. However, high prices and potential skin irritations from certain ingredients may dampen market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Facial Serum market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Facial Serum Market Segments Analysis

The global Facial Serum market is segmented on the basis of product type, form, price range, age group, end user, distribution channel, and region. By product type, the market is segmented into Anti-Aging Serums, Hydrating Serums, Acne-Fighting Serums, Skin Brightening Serums, Vitamin C Serums, and Others. By form, the market is segmented into water-based, oil-based and gel-based. Based on price range, the market is segmented into low, mid and high price range. Based on end user, the market is segmented into Female and male. Based on price range, the market is segmented into low, mid and high price range. Based on Age Group, the market is segmented into Ages 18-25 (Gen Z), Ages 26-35 (Millennials), Ages 36-50, & Ages 51 and above. Based on Distribution channel, the market is segmented into online & offline. By region, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.

Driver of the Global Facial Serum Market

The global facial serum market is being significantly propelled by the rising influence of social media personalities. Platforms like YouTube and Instagram have given beauty influencers and skincare experts a stage to impact consumer behavior profoundly. These influencers frequently share product reviews, personal anecdotes, and tailored skincare routines, which sway the buying choices of particularly younger demographics. As they endorse specific facial serums, it creates a ripple effect that heightens the product's appeal and desirability. Consequently, this leads to a substantial increase in demand for facial serums, further fueling the overall growth of the market.

Restraints in the Global Facial Serum Market

The global facial serum market faces significant restraints primarily due to high production costs associated with potent active ingredients like hyaluronic acid, peptides, retinoids, and botanical extracts. These specialized formulations are marketed as premium products, leading to elevated prices that exceed those of standard skincare items such as cleansers and moisturizers. For instance, serums from renowned brands like SK-II or Estee Lauder can retail for nearly USD 100 per bottle, rendering them unaffordable for a substantial portion of consumers. This pricing barrier is particularly impactful in regions such as Africa, South Asia, and parts of Latin America, limiting market accessibility and potential growth.

Market Trends of the Global Facial Serum Market

The Global Facial Serum market is witnessing a significant upward trend, driven by brands like Maelove that emphasize scientifically-formulated products featuring transparent ingredient lists and affordable pricing strategies. This consumer shift towards efficacy and transparency aligns with an increasing awareness of skincare ingredients, propelling demand for serums that combine luxury and accessibility. As consumers seek personalized skincare solutions, the market is also seeing a rise in innovative formulations and sustainable practices. Additionally, the influence of social media and beauty influencers is catalyzing growth, creating a landscape where consumers prioritize both quality and ethical considerations in their purchasing decisions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Patent Analysis
Case Study Analysis

Global Facial Serum Market Size by Product Type & CAGR (2025-2032)

Market Overview
Anti-Aging Serums
Hydrating Serums
Acne-Fighting Serums
Skin Brightening Serums
Vitamin C Serums
Others

Global Facial Serum Market Size by Form & CAGR (2025-2032)

Market Overview
Water-Based
Oil-Based
Gel-Based

Global Facial Serum Market Size by Price Range & CAGR (2025-2032)

Market Overview
Low Range
Mid Range
High Range

Global Facial Serum Market Size by End User & CAGR (2025-2032)

Market Overview
Female
Male

Global Facial Serum Market Size by Age Group & CAGR (2025-2032)

Market Overview
Ages 18-25 (Gen Z)
Ages 26-35 (Millennials)
Ages 36-50
Ages 51 and Above

Global Facial Serum Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online
Offline

Global Facial Serum Market Size & CAGR (2025-2032)

North America (By Product Type, By Form, By Price Range, By End User, By Age Group, By Distribution Channel)
- US
- Canada
Europe (By Product Type, By Form, By Price Range, By End User, By Age Group, By Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (By Product Type, By Form, By Price Range, By End User, By Age Group, By Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (By Product Type, By Form, By Price Range, By End User, By Age Group, By Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (By Product Type, By Form, By Price Range, By End User, By Age Group, By Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Loreal Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Galderma S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Group Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KOSE Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clarins Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever plc
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Philosophy, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ELEMIS Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shani Darden Skin Care, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kate Somerville Skincare, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Orveda
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Drunk Elephant, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Caudalie S.A.S.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Trinny London
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Byoma
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments