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市场调查报告书
商品编码
1764098

脸部保养市场－全球产业规模、份额、趋势、机会及预测（按类型、配销通路、地区及竞争格局），2020-2030 年预测

Facial Skincare Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 181 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球脸部保养市场价值为 990.1 亿美元，预计到 2030 年将成长到 1,363.4 亿美元，预测期内的复合年增长率为 5.53%。由于消费者护肤意识的提高、对抗衰老和防晒产品的需求增加以及对天然和有机成分的倾向日益增强，市场正在稳步扩张。个人化护肤技术的进步——例如人工智慧诊断和经皮肤病学验证的解决方案——正在提升消费者体验。随着电子商务继续占据全球零售额的更大份额，线上零售已成为一个重要的成长管道，到 2024 年将达到美国零售总额的 22.7%。这一趋势自 2020 年以来一直持续，一直占零售总额的五分之一以上。此外，社群媒体和影响者驱动的趋势对购买决策有很大的影响。新兴经济体可支配收入的成长和美容标准的变化进一步支持了市场扩张。在竞争日益激烈的市场中，环保包装和永续性也越来越成为品牌差异化的关键因素。

市场概览
预测期 2026-2030
2024年市场规模 990.1亿美元
2030年市场规模 1363.4亿美元
2025-2030 年复合年增长率 5.53%
成长最快的领域 在线的
最大的市场 亚太地区

关键市场驱动因素

消费者美容和健康意识不断提升

主要市场挑战

市场竞争激烈，品牌饱和

主要市场趋势

个人化和人工智慧护肤解决方案激增

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球脸部保养市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 按类型（美白和抗衰老、乳霜、精华液和麵膜、其他）
    • 依配销通路（超市/大卖场、便利商店、专卖店、网路、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美脸部保养市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲脸部保养市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太脸部保养市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 韩国
    • 印尼

第九章：中东和非洲脸部保养市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲脸部保养市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 15 章：竞争格局

  • 公司简介
    • Oriflame Cosmetics Global SA
    • Unilever plc
    • The Estee Lauder Companies Inc.
    • Coty Inc.
    • L'Oreal SA
    • Henkel AG & Co. KGaA
    • Cassisevan, Inc. (Johnny B. Hair Care)
    • Aveda Corporation
    • Revlon Inc.
    • The Procter & Gamble Company

第 16 章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 29589

Global Facial Skincare Market was valued at USD 99.01 billion in 2024 and is projected to grow to USD 136.34 billion by 2030, registering a CAGR of 5.53% during the forecast period. The market is expanding steadily due to heightened consumer awareness regarding skincare, increased demand for anti-aging and sun protection products, and a rising inclination towards natural and organic ingredients. Advancements in personalized skincare technologies-such as AI-powered diagnostics and dermatologically validated solutions-are enhancing consumer experiences. Online retail has become a significant growth channel, as e-commerce continues to capture a larger portion of global retail sales, reaching 22.7% of total U.S. retail sales in 2024. This trend has persisted since 2020, consistently accounting for over one-fifth of total retail sales. Moreover, social media and influencer-driven trends have a strong impact on purchasing decisions. Growing disposable incomes and shifting beauty standards in emerging economies are further supporting market expansion. Eco-friendly packaging and sustainability are also gaining traction as key brand differentiators in an increasingly competitive space.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 99.01 Billion
Market Size 2030USD 136.34 Billion
CAGR 2025-20305.53%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Key Market Drivers

Rising Beauty and Wellness Awareness Among Consumers

A key factor propelling the growth of the global facial skincare market is the heightened consumer awareness around beauty, wellness, and skin health. Consumers across both mature and emerging economies are integrating skincare into their daily self-care routines, driven by increasing exposure to social media influencers, dermatological advice online, and lifestyle content promoting healthy skin practices. As knowledge of concerns such as pigmentation, acne, dullness, and early signs of aging expands, there is greater demand for targeted skincare solutions. This trend is especially prevalent among millennials and Gen Z, who are more inclined to adopt preventive skincare practices early. Research from Advanced Dermatology reveals that nearly 1 in 6 Americans prioritize spending on skincare and beauty products, with women spending approximately USD 877 annually compared to USD 592 by men. These statistics underscore the market potential created by evolving consumer behavior and preferences.

Key Market Challenges

Intense Market Competition and Brand Saturation

The global facial skincare market faces considerable challenges due to increasing competition and a saturated brand environment. Leading global players like L'Oreal, Unilever, Estee Lauder, and Procter & Gamble dominate the space with expansive reach and significant marketing power. At the same time, an influx of independent, direct-to-consumer, and niche skincare brands has intensified the landscape, offering tailored products that appeal to digitally savvy consumers. This crowded environment makes differentiation difficult for smaller or new entrants, while established brands face growing pressure to innovate and retain customer loyalty in a market influenced heavily by social trends and influencer marketing. Rising customer acquisition costs and the constant demand for product innovation require substantial investments in R&D and marketing, posing strategic and financial challenges across the industry.

Key Market Trends

Surge in Personalized and AI-Powered Skincare Solutions

One of the most notable trends in the facial skincare industry is the rise of personalized, AI-driven skincare solutions. Consumers are increasingly looking for products tailored to their unique skin types, concerns, and environmental conditions. The integration of technologies such as artificial intelligence, facial mapping, and machine learning allows brands to offer customized skincare regimens through apps and diagnostic tools that assess selfies or skin scans. Leading companies like L'Oreal, Shiseido, and Neutrogena are investing heavily in these advancements to provide a more precise, science-backed skincare experience. This trend not only improves customer satisfaction but also enables brands to gather data for future innovation and personalized marketing efforts.

Key Market Players

  • Oriflame Cosmetics Global SA
  • Unilever plc
  • The Estee Lauder Companies Inc.
  • Coty Inc.
  • L'Oreal S.A.
  • Henkel AG & Co. KGaA
  • Cassisevan, Inc. (Johnny B. Hair Care)
  • Aveda Corporation
  • Revlon Inc.
  • The Procter & Gamble Company

Report Scope:

In this report, the Global Facial Skincare Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Facial Skincare Market, By Type:

  • Skin-whitening & Anti-ageing
  • Facial Creams
  • Serums & Masks
  • Others

Facial Skincare Market, By Distribution Channel:

  • Supermarket/Hypermarket
  • Convenience Stores
  • Specialty Store, Online
  • Others

Facial Skincare Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Facial Skincare Market.

Available Customizations:

Global Facial Skincare Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influence Purchase Decision

5. Global Facial Skincare Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Skin-whitening & Anti-ageing, Facial Creams, Serums & Masks, Others)
    • 5.2.2. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialty Store, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Facial Skincare Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Facial Skincare Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Distribution Channel
    • 6.3.2. Canada Facial Skincare Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Distribution Channel
    • 6.3.3. Mexico Facial Skincare Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Distribution Channel

7. Europe Facial Skincare Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Facial Skincare Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Distribution Channel
    • 7.3.2. Germany Facial Skincare Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Distribution Channel
    • 7.3.3. Spain Facial Skincare Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Distribution Channel
    • 7.3.4. Italy Facial Skincare Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Distribution Channel
    • 7.3.5. United Kingdom Facial Skincare Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Facial Skincare Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Distribution Channel
    • 8.2.3. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Facial Skincare Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Distribution Channel
    • 8.3.2.Japan Facial Skincare Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Distribution Channel
    • 8.3.3. India Facial Skincare Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Distribution Channel
    • 8.3.4. South Korea Facial Skincare Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Distribution Channel
    • 8.3.5. Indonesia Facial Skincare Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Facial Skincare Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Distribution Channel
    • 9.2.3. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Facial Skincare Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Distribution Channel
    • 9.3.2. Saudi Arabia Facial Skincare Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Distribution Channel
    • 9.3.3. UAE Facial Skincare Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Distribution Channel
    • 9.3.4. Turkey Facial Skincare Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Distribution Channel

10. South America Facial Skincare Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Distribution Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Facial Skincare Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Distribution Channel
    • 10.3.2. Argentina Facial Skincare Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Distribution Channel
    • 10.3.3. Colombia Facial Skincare Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Company Profiles
    • 15.1.1. Oriflame Cosmetics Global SA
      • 15.1.1.1. Business Overview
      • 15.1.1.2. Company Snapshot
      • 15.1.1.3. Products & Services
      • 15.1.1.4. Financials (As Per Availability)
      • 15.1.1.5. Key Market Focus & Geographical Presence
      • 15.1.1.6. Recent Developments
      • 15.1.1.7. Key Management Personnel
    • 15.1.2. Unilever plc
    • 15.1.3. The Estee Lauder Companies Inc.
    • 15.1.4. Coty Inc.
    • 15.1.5. L'Oreal S.A.
    • 15.1.6. Henkel AG & Co. KGaA
    • 15.1.7. Cassisevan, Inc. (Johnny B. Hair Care)
    • 15.1.8. Aveda Corporation
    • 15.1.9. Revlon Inc.
    • 15.1.10. The Procter & Gamble Company

16. Strategic Recommendations

17. About Us & Disclaimer