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市场调查报告书
商品编码
1520609
脸部擦拭巾的全球市场的评估:皮肤品质,各目的,不同类别的,使用回数,各终端用户,各流通管道,各地区,机会,预测(2017年~2031年)Facial Wipes Market Assessment, By Skin Type, By Purpose, By Category, By Number of Usage, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球脸部湿纸巾市场规模预计将从 2023 年的 29.5 亿美元增至 2031 年的 52.9 亿美元,预计 2024-2031 年的复合年增长率为 7.56%。市场上出差旅游增多,擦脸巾可以让消费者在旅途中轻鬆提神,无需水,消费者也逐渐转向护肤,擦脸湿巾可以让消费者在旅途中轻鬆提神我们看到,这种增长是由脸部湿纸巾和特殊配方(例如胶束水、去角质磨砂膏和脸部湿纸巾中的天然成分)的使用增加以及消费者接受度等因素推动的。饭店向客人和化妆师提供豪华设施的趋势也在不断增长,以便他们能够准确地去除化妆过程中的多余产品、污垢和错误。
此外,不含对羟基苯甲酸酯和硫酸盐等清洁标籤美容脸部湿纸巾的激增正在推动市场成长。此外,有机湿纸巾也越来越受到消费者的欢迎。根据美国农业部的规定,任何产品如果含有至少 95% 的有机成分(不包括盐和水),就可以贴上有机标籤。例如,2023 年 6 月,Rite Aid 推出了 Ryshi,这是该品牌的高檔清洁美容和个人护理必需品系列。该公司以实惠的价格向消费者提供有机脸部湿纸巾。
此外,由于消费者逐渐转向健康的生活方式以及卫生和清洁意识的增强,个人护理应用对抗菌面部湿巾的需求正在推动面部湿巾市场的增长。
我们看到线上零售平台上的脸部湿巾分销数量激增。这是因为线上零售平台为消费者提供了在舒适的家中购买脸部湿纸巾的便利性。各大公司都在线上零售平台上列出其产品,为消费者提供多样化的产品。例如,Loved01 于 2024 年 2 月在亚马逊美容商店首次亮相,为消费者提供清洁、纯素、无残忍的湿纸巾。
卸妆湿纸巾促进生长
由于多种原因,卸妆湿纸巾比其他脸部湿纸巾更受欢迎。卸妆湿纸巾是清洁和卸妆的方便选择,无需使用化妆棉或胶束水。它还不需要冲洗,非常适合在没有水的情况下使用。
此外,化妆清洁脸部湿巾的多种选择,例如针对不同皮肤类型、独特香味、可生物降解性和环保的选择,也吸引了消费者,并提供了不断扩大的市场成长机会。
例如,2024年2月,Bodywise(英国)有限公司旗下品牌Natracare宣布推出最新的COSMOS有机认证清洁卸妆洁面湿纸巾。此擦拭巾已通过环境工作小组认证。这些清洁卸妆湿纸巾由 100% 经过认证的有机棉製成,并采用有机和天然成分配製,以确保温和有效的清洁。
可生物分解湿纸巾支持市场成长
由于消费者对环境永续性的认识不断增强,可生物降解的脸部湿纸巾越来越受欢迎。传统擦拭巾由聚酯等不可生物降解材料製成,如果处理不当,会造成污染并危害海洋生态系统。可生物降解的脸部湿巾对环境有益,因为它们由植物纤维、纤维素和竹子等天然和永续材料製成,很容易溶解在环境中,不会造成任何有害影响。 2024 年 1 月,Figure 1 Beauty 与澳洲护肤品牌 Conserving Beauty 合作开发胶束油清洁湿纸巾并将其引入美国市场。这些清洁脸部湿纸巾采用 Conserving Beauty 的 Instamelt 专利织物技术,是一种零废弃物产品,使用后会溶解在水中。此外,这款擦脸巾的包装完全可回收,并可在土壤中堆肥。
本报告提供全球脸部擦拭巾市场相关调查分析,提供市场规模与预测,市场动态,主要企业的形势及预测等资讯。
Global facial wipes market is projected to witness a CAGR of 7.56% during the forecast period 2024-2031, growing from USD 2.95 billion in 2023 to USD 5.29 billion in 2031. The market is witnessing growth due to factors such as an increase in travel and tourism as it serves as a go-to-option for consumers to conveniently refresh themselves without the requirement of water, consumers' gradual shift toward skincare, leading to the incorporation of facial wipes into their daily skincare regime, and incorporation of special formulation in the facial wipes such as micellar water, exfoliating scrubs, and natural ingredients, appealing to the consumers. Also, there is an increasing trend for the provision of luxury toiletries in hotels for the guests and usage by makeup artists for removal or correction, allowing precise removal of excess products, smudges, and mistakes during the application of makeup.
Additionally, a surge in clean labeled cosmetic facial wipes such as paraben-free and sulfate-free are driving the market growth. Additionally, organic wipes are increasingly gaining popularity among consumers. As per the U.S. Department of Agriculture, any product can be labeled organic if it contains a minimum of 95 percent organic ingredients, excluding salt and water. For instance, in June 2023, Rite Aid launched Ryshi, the brands' exclusive collection of clean beauty and personal care essentials. The company offers organic facial wipes at an affordable price to consumers.
Moreover, the demand for antibacterial facial wipes for personal care applications has been driving the growth of the facial wipes market by consumers' gradual shift towards healthy lifestyle and increasing focus on sanitation and cleanliness.
A surge in the online retail platform has been observed for the distribution of facial wipes. It is due to the online retail platforms offering convenience to consumers when purchasing facial wipes from the comfort of their homes. Key players are listing their products at online retails platforms to provide variety to the consumers. For instance, in February 2024, Loved01, launched on Amazon beauty store, offers clean, vegan, and cruelty-free wipes in their offerings to consumers.
Makeup Removing Facial Wipes to Drive the Growth
Makeup removing wipes are gaining popularity over other facial wipes for several reasons. These wipes are a convenient option for cleansing and removal of makeup without the need for cotton and micellar water. They offer a mess-free solution and do not require rinsing, making them an ideal option for usage in situations when there is a lack of access to water.
Furthermore, the availability of makeup cleansing facial wipes in a variety of options, such as for different skin types, unique fragrances, biodegradable, and environmentally friendly options, appeals to consumers and broadens the opportunity for the market to grow.
For instance, in February 2024, Natracare, a brand of Bodywise (UK) Limited, announced the launch of its latest COSMOS organic certified cleansing makeup remover facial wipes. These wipes have received certification from the Environmental Working Group. These cleansing makeup wipes are made of 100 percent certified organic cotton and are infused with organic and natural ingredients, ensuring a mild and effective cleansing experience.
Biodegradable Wipes are Supporting the Market Growth
Additionally, the companies are investing in research and development to create biodegradable formulas, which maintain the effectiveness of the facial wipes while reducing the environmental harm and responding to the consumers' demand for sustainable skincare options.
Adult Wipes to Dominate the Global Facial Wipes Market Share
Adult facial wipes are gaining popularity over baby wipes as they have greater applicability. Facial wipes for adults can be used for various purposes, including incorporation in skincare routine as they help in cleaning the face before applying other products and makeup removal as it effectively dissolves the makeup without additional cleansing products. Majorly, adults use facial wipes for daily cleansing of face to remove dirt, oil, and impurities from the skin.
Additionally, facial wipes are used by adults for targeting skincare concerns such as hydration, exfoliation, or blemish control with a special formulation, curing skin concern and providing a cleaner and healthier skin.
Additionally, facial wipes serve as a convenient solution for adults to keep their skin refreshed when they return from exercising or long-duration travels.
In June 2021, Incepta Pharmaceuticals Ltd. and Hospicare Limited launched two facial wipes, namely Lumera makeup removing wipes and Viva refreshing wipes. These wet wipes are suitable for all skin types and do not contain alcohol, paraben, or silicone which may cause harmful effects on the skin.
North America to Hold a Larger Market Share
North America holds a significant share of the facial wipes market globally due to the increasing online penetration of beauty retailers and supermarkets such as Sephora, Ulta, Target, and Walmart. These retailers in the region are increasingly witnessing a rise in the sale of skincare products, which are convenient and versatile, including disposable facial wipes.
Disposable facial wipes are gaining popularity in North America due to several reasons, including convenience, effectiveness, and versatility. They offer a quick and hassle-free solution for the purpose of removing makeup, dirt, oil, and impurities, leaving the skin refreshed after cleansing.
Although, the single-use disposable facial wipes are holding dominance in the market, consumers are gradually shifting towards reusable facial wipes since they are environmentally friendly. Thus, the key players are responding to the changing preference of the consumers and developing sustainable disposable facial wipes which are safe for the environment.
In January 2024, Ditoi Beauty, a brand based in the United States, witnessed a surge in the demand for disposable face towels through a social media platform, TikTok. These single-use facial wipes are designed by the company to provide convenience to the consumers, eliminating the requirement for cleaning wipes before usage. Additionally, the product has been developed addressing the consumers' concerns of bacterial contamination and environmental impact.
Future Market Scenario (2024 - 2031F)
The market has experienced sharp growth and will continue to grow exponentially in the forecast period. Key players are deploying technologically advanced material, packaging, and formulations of facial wipes, making it sustainable and helping in increasing their functionality.
For instance, in November 2022, Lenzing Group introduced carbon-neutral lyocell fibers under the brand Veocel. The fiber was introduced by the company with an effort to minimize the carbon impact. The company claimed that the production of their carbon neutral Veocel Lyocell fiber made with Eco Disperse technology is a game changer for the manufacturers who are producing eco-friendly facial wipes.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
The prominent players in the facial wipes market are focusing on a consumer-centric approach, launching products that best suit the needs of the consumers and supporting their objectives. For instance, consumers are increasingly becoming environmentally conscious and seeking products that align with their motives. Thus, in July 2023, Neutrogena, a brand of Johnson & Johnson Consumer Inc., launched compostable facial wipes in partnership with Lenzing Group. These makeup-removing facial wipes are made with 100 percent Veocel plant-based fiber. These wipes can be composted in soil in 35 days, leading to minimized wastage. The major aim of the company was to develop a product that was originally made from synthetic material to a cellulosed-based product.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.