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1347930

全球 Android 机顶盒 (STB) 市场 - 2023-2030

Global Android Set-Top Box (STB) Market - 2023-2030

出版日期: 2023年09月11日 | 出版商:

DataM Intelligence | 英文 202 Pages | 商品交期: 约2个工作天内

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简介目录

概述

全球Android机顶盒（STB）市场在2022年达到5亿美元，预计到2030年将达到22亿美元，2023-2030年预测期间复合年增长率为19.7%。

随着消费者寻求更多的互动娱乐体验，安卓机顶盒提供了一个将传统内容与在线流媒体服务、应用程序和游戏相结合的平台。 Android 设置盒提供了一种经济高效的转变，将普通电视转变为智能电视，并允许用户访问在线内容和服务，而无需投资购买新电视。

Android操作系统庞大的应用生态系统促进了Android机顶盒的普及。用户可以从 Google Play 商店访问各种应用程序，包括流媒体服务、社交媒体应用程序和游戏。它提供了一个用户友好的界面，旨在轻鬆导航。 Android设置盒支持各种多媒体格式，使用户能够流式传输游戏、高质量视频和图像。

由于技术的转变、城市化、人口增长和技术进步推动了智能电视的采用，亚太地区是全球 Android 机顶盒 (STB) 市场增长的地区之一，约占市场的 1/4。 Android 机顶盒 (STB) 为用户提供了一种经济实惠的方式，将其现有电视升级为智能功能。

动力学

OTT 平台的涌入

Netflix、Disney+ 和 Amazon Prime Video 等流媒体服务的普及导致对可轻鬆访问这些平台的设备的需求增加。 OTT 使用户能够将传统电视转换为智能电视，并允许用户享受各种应用程序、游戏和流媒体频道。用户还可以直接从 Google Play 商店下载并安装各种应用程序。

例如，2022年9月8日，中兴通讯通过推出新的UP1解码器，加强了与TELE System的合作。 UP1 解码器集成了 NETFLIX，使其成为第一个这样做的零售 DTV 解码器，这种集成允许 NETFLIX 订户在提供 DVB-T2 直播频道的同一设备上享受该平台。借助 UP1 解码器，用户可以通过 Google Play 商店访问 6,000 多个应用程序，包括 Netflix、Disney+、Amazon Prime Video 和 Spotify 等流行的流媒体服务。

技术进步

语音控制的虚拟助手消除了手动远程控制导航的需要。用户只需使用语音命令即可执行更改频道、调节音量、搜索内容和启动应用程序等任务，这种免提便利性增强了可访问性，尤其是对于行动不便的用户。 Android TV 整合了谷歌支持、亚马逊 Alexa 等。

例如，2021 年7 月14 日，Technicolor Connected Home 和SKY Brasil 推出了SKY Connect，这是一款集成了Google Assistant 远场语音技术的下一代机顶盒，这项创新使巴西用户能够使用语音命令导航他们的娱乐内容。 SKY Connect 与传统的单一功能 CPE 不同，提供了满足广泛数字体验的多功能设备。

公司之间不断加强的合作

硬件製造商、软件开发商和内容提供商之间的合作将先进的特性和功能集成到Android STB 中，其中包括处理能力、内存、图形和连接选项的改进，从而打造出更强大、更通用的装置. UI 设计师和软件开发人员之间的协作可增强用户体验。

例如，2022 年 9 月 11 日，着名 Android TV 解决方案提供商 SDMC 和联网电视设备软件解决方案提供商 iWedia SA 合作开发 4K Android TV 混合机顶盒，此次合作旨在提供向市场提供全面的直播电视业务解决方案。该解决方案包括 SDMC 的 4K Android TV 混合机顶盒，与 Google 的通用广播堆栈 (CBS) 完全集成，以及 iWedia 开发的优质直播电视应用程序。

系统兼容性和存储问题

Android STB 的硬件规格差异很大，导致性能、处理能力和图形功能存在差异。低端设备可能难以顺利运行资源密集型应用程序和内容。为 Android 创建应用程序的开发人员面临着不同硬件配置范围内的兼容性挑战。在高端设置盒上运行的应用程序在小端设置盒上运行时不兼容。

Android STB 通常配备有限的内置存储空间，这些存储空间可能会因应用程序安装、更新和下载内容而快速消耗，这可能导致用户必须不断管理其存储空间、删除应用程序和清除缓存以释放空间。拥有有限数量应用程序的用户会导致存储问题，这给想要享受各种应用程序的用户带来了挑战。

Overview

Global Android Set-Top Box (STB) Market reached US$ 0.5 billion in 2022 and is expected to reach US$ 2.2 billion by 2030, growing with a CAGR of 19.7% during the forecast period 2023-2030.

As consumers seek more interactive entertainment experiences in which the android setup box provides a platform that combines traditional content with online streaming services, apps and games. Android setup box offers a cost-effective transformation in which regular TVs into smart TVs and allows users to access online content and services without investing into buy new television.

The vast app ecosystem of Android OS contributes to the popularity of Android STBs. Users can access a wide range of apps from the Google Play Store, including streaming services, social media apps and games. It offers a user-friendly interface that is designed for easy navigation. Android setup box supports various multimedia formats that enable users to stream games, high-quality videos and images.

Asia-Pacific is among the growing regions in the global android set-top box (STB) market covering around 1/4th of the market due to the shift in technology, urbanization, population growth and technological advancement that drives the adoption of smart TVs. Android Set-Top Box (STB) offers an affordable way for users for upgrading their existing TV into smart capabilities.

Dynamics

The Influx of OTT Platforms

The rise in popularity of streaming services such as Netflix, Disney + and Amazon Prime Video led to a rise in demand for devices that easily provides access to these platforms. OTT enables users to convert their traditional TV into Smart TVs and allows users to enjoy a wide range of apps, games and streaming channels. Users can also download and install a wide range of apps directly from google play stores.

For instance, on 8 September 2022, ZTE Corporation strengthened its collaboration with TELE System through the introduction of the new UP1 decoder. The UP1 decoder integrates NETFLIX, making it the first retail DTV decoder to do so and this integration allows NETFLIX subscribers to enjoy the platform on the same device that offers DVB-T2 Live channels. With the UP1 decoder, users can access over 6,000 apps via the Google Play Store, including popular streaming services like Netflix, Disney + , Amazon Prime Video and Spotify.

Technology Advancement

Voice-controlled virtual assistants eliminate the need for manual remote-control navigation. Users can simply use voice commands to perform tasks such as changing channels, adjusting volume, searching for content and launching apps, this hands-free convenience enhances accessibility, especially for those with mobility challenges. Android TV incorporated with google assistance, amazon Alexa and others.

For instance, on 14 July 2021, Technicolor Connected Home and SKY Brasil unveiled SKY Connect, a next-generation set-top box that integrates Google Assistant's far-field voice technology and this innovation enables subscribers in Brazil to navigate their entertainment content using voice commands. SKY Connect represents a departure from traditional single-function CPEs, offering a multifunctional device that caters to a wide range of digital experiences.

The Rising Collaboration between Companies

Collaboration between hardware manufacturers, software developers and content providers lead to the integration of advanced features and capabilities in Android STB, this includes improvements in processing power, memory, graphics and connectivity options, resulting in a more powerful and versatile device. Collaboration between UI designers and software developers enhances the user experiences.

For instance, on 11 September 2022, SDMC, a prominent Android TV solution provider and iWedia S.A, a software solutions provider for connected TV devices, have collaborated on the development of a 4K Android TV hybrid set-top box and this partnership aims to offer a comprehensive Live TV business solution to the market. The solution comprises a 4K Android TV hybrid set-top box by SDMC, fully integrated with Google's Common Broadcast Stack (CBS) and a premium Live TV app developed by iWedia.

System Compatibility and Storage Issue

The hardware specifications of Android STBs can vary widely, leading to differences in performance, processing power and graphics capabilities. Lower-end devices may struggle to smoothly run resource-intensive apps and content. Developers who create apps for android face compatibility challenges across a different range of hardware configurations. The app that runs on a high-end setup box is not compatible when running on a small-end setup box.

Android STBs typically come with limited built-in storage that can quickly be consumed by app installations, updates and downloaded content and this can lead to users constantly having to manage their storage space, delete apps and clear caches to free up room. Users with a limited number of apps cause storage issues and this creates challenges for user who want to enjoy a variety of apps.

Segment Analysis

The global android set-top box (STB) market is segmented based on resolution, distribution channel, application and region.

The Rising Demand for HD Resolution Boost the Growth

During the forecast period, the HD Full HD segment holds a major share of around 1/3rd of the global android set-top box (STB) market. Consumers are increasingly adopting smart entertainment solutions which provide access to a wide range of content that includes streaming services, apps and virtual platforms. Android STBs offer a convenient and cost-effective way to transform regular HD and Full HD TVs into smart TVs. It provides a vast range of streaming services that includes Netflix, Amazon Prime and Youtube. HD and Full HD Tv widely used globally because they are affordable to buy and easily available.

For instance, on 7 March 2023, Canadian Telecommunications Company Telus partnered with technology firm 3SS to launch its new entertainment service on Android TV OS. The service offers users access to over 400 channels, more than 80,000 On Demand assets and third-party streaming apps. Telus introduced the new 4K Ultra HD Jade set-top box from Vantiva, which incorporates a powerful quad-core processor and Bluetooth 5.0 technology.

Geographical Penetration

The Rising Adoption of Integrating Entertainment Solutions in North America

North America is among the growing regions in the global android set-top box market covering more than 1/3rd of the market in 2022. Consumers in North America are increasingly adopting integrated entertainment solutions that combine traditional TV content with online streaming, apps and gaming. Android STBs provide a platform to fulfill these demands. The popularity of streaming services like Netflix, Disney + and others has led to a greater need for devices that can seamlessly access and stream these services on standard TVs.

For instance, on 9 January 2023, Amino, a global media and entertainment technology solutions provider, established a partnership with Xperi to support operator customers using the TiVo Managed IPTV Service. Amino has integrated its certified Android TV operator tier set-top box with the TiVo service, offering an alternative managed device solution for North American customers.

Competitive Landscape

The major global players include: SAGEMCOM, Evolution Digital, LLC, Technicolor, Coship, NVIDIA Corporation, ARRIS International Limited, Shenzhen Skyworth Digital Technology Co., Ltd., Kaonmedia Co., Ltd. and HUMAX Electronics Co., Ltd.

COVID-19 Impact Analysis

The pandemic caused lockdowns and travel restrictions in place, people spent more time at home, this led to a surge in demand for home entertainment solutions, including streaming services accessed through STBs As traditional entertainment options like theaters and live events were limited, consumers turned to stream platforms for content. Android STBs provided a convenient way to access a wide range of streaming apps and services.

Economic uncertainties caused by the pandemic led to reduced consumer spending in some regions, this could affect the purchasing decisions for non-essential items like STBs. The pandemic introduced operational challenges for manufacturers, including remote work, logistical difficulties and adherence to safety protocols, which could have impacted production and customer support.

AI Impact

AI algorithm analyzes user habits preference and interaction and then provides personalized content recommendations, these help the user to discover a wide variety of new movies, TV shows and apps and leads to an increase in more engaging entertainment experiences. AI also provides voice assistants like Alexa and google assistant that offers hand-free control over android setup box.

NLP technology advances the way the user interacts with AI-powered set up box in which the NLP algorithm uses sentiment analysis on the user as they are happy, sad or neutral and recommend movies according to that, this eliminates the need for specific commands or complex navigations and increases attractions. Users can easily do voice searches by speaking naturally rather than typing words.

The integration of AI techniques into set-top boxes is transforming the home entertainment landscape and enhancing user experiences. One of the notable applications is the usage of AI for super-resolution upscaling of video content, which improves the quality of high-definition and standard-definition programs. Instead of blurring images, AI algorithms compare a degraded version of the content with a full-resolution version, enabling the reconstruction of missing details.

Russia- Ukraine War Impact

Geopolitical conflicts create economic uncertainty that affects consumer spending habits and overall market conditions. If people become cautious about their financial situation, it could impact the demand for electronic devices, including setup box and the conflict led to disruptions in trade routes, border closures or other logistical challenges, it could potentially impact the supply chain for electronic components, which are used in manufacturing setup box.

Android set-up box manufacturers or component suppliers are based in conflict-affected regions, their operations could be disrupted, leading to potential delays in production and distribution. If international sanctions or trade restrictions are imposed as a result of the conflict, it could impact the import and export of electronics and technology products, including android set-up.

By Resolution

HD Full HD
4K and Above

By Distribution Channel

Online
Brick Mortar

By Application

Residential
Commercial

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On 8 March 2023, Tata Elxsi, a company specializing in aiding multiple-system operators (MSOs), internet service providers and media firms in launching OTT video streaming services, discusses India's evolving OTT landscape, trends, 5G's impact and its future plans in an interview.
On 7 July 2022, Ukrainian pay TV operator Kyivstar has chosen Inext to supply its next-generation set-top boxes. Kyivstar TV, established in 2019, offers over 320 TV channels with more than 100 in HD, along with an on-demand library housing over 20,000 movies and shows. The new Inext TV-X set-top box for Kyivstar incorporates a customized Android 10 version, dual-band Wi-Fi AC (IEEE 802.11ac) and Bluetooth 5.0 technology.
On 20 September 2022, StarHub, a Singaporean telecommunications company, launched its TV + Pro set-top box, running the latest Operator Tier version of Android TV 11. The box supports Dolby Atmos and Dolby Vision technologies, offering a high-quality audio and visual experience. It comes preloaded with popular streaming apps like Disney + , Netflix and Viu, enhancing the entertainment options for users.

Why Purchase the Report?

To visualize the global android set-top box market segmentation based on resolution, distribution channel, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of android set-top box market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global android set-top box market report would provide approximately 61 tables, 54 figures and 202 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Resolution
3.2. Snippet by Distribution Channel
3.3. Snippet by Application
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Driver
  - 4.1.1.1. The Influx of OTT Platforms
  - 4.1.1.2. Technology Advancement
  - 4.1.1.3. The Rising Collaboration between Companies
- 4.1.2. Restraints
  - 4.1.2.1. System Compatibility and Storage Issue
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Resolution

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 7.1.2. Market Attractiveness Index, By Resolution
7.2. HD Full HD *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. 4K and Above

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Brick Mortar

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Residential *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Commercial

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Resolution
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. SAGEMCOM *
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Evolution Digital
12.3. LLC
12.4. Technicolor
12.5. Coship
12.6. NVIDIA Corporation
12.7. ARRIS International Limited
12.8. Shenzhen Skyworth Digital Technology Co., Ltd.
12.9. Kaonmedia Co., Ltd.
12.10. HUMAX Electronics Co., Ltd

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

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