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市场调查报告书

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1352147

全球企业视讯内容管理市场 - 2023-2030

Global Enterprise Video Content Management Market - 2023-2030

出版日期: 2023年09月27日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

全球企业视讯内容管理市场在2022年达到132亿美元，预计到2030年将达到296亿美元，2023-2030年预测期间复合年增长率为10.2%。

远距工作和虚拟协作的成长导致企业内部视讯通讯显着增加，其中包括视讯会议、网路研讨会、培训视讯和内部通讯。随着越来越多的组织依赖视频，有效的视频内容管理的需求变得至关重要。企业出于各种目的製作大量影片内容，包括行销、培训、知识分享和客户支援。

许多组织正在使用基于视讯的培训和电子学习平台来提高员工的技能。企业视讯内容管理系统可以帮助组织培训影片、追踪学习者进度并确保符合培训要求。影片已成为行销和与客户互动的主要媒介。企业视讯内容管理系统平台提供了管理行销影片、追踪绩效指标和分析客户参与度的工具。

北美是全球企业视讯内容管理市场的主导地区，占1/3的市场。企业优先考虑员工培训和发展。企业视讯内容管理系统在透过影片提供培训内容方面发挥着至关重要的作用，使其成为该地区人才发展的重要工具。企业视讯内容管理系统平台有利于远端协作、培训和沟通，使其对于在该地区运营的企业不可或缺。

动力学

线上影片内容的需求不断增长

远距工作和虚拟协作的兴起增加了对视讯内容的需求，以促进员工和团队之间的沟通、培训和知识共享。企业视讯内容管理平台使组织能够安全地创建、储存和共享视讯内容。影片已成为行销和销售工作的强大工具。企业影片内容管理平台可协助企业创建和分发行销影片、产品演示和销售演示，以吸引客户和潜在客户。

例如，2023 年 3 月 16 日，人工智慧驱动的视觉商务平台 StoryStream 在与多个品牌成功试点计画后推出了即时视讯购物解决方案。该平台允许线上零售商将即时视讯购物体验整合到其电子商务网站中，使客户能够与主持人即时互动并直接从视讯串流中进行购买，最终提高参与度和销售额。

5G 技术的采用不断增加

与前几代蜂窝网络相比，5G 提供了指数级更快的资料速度，这种高速连接可实现高清视频内容的无缝流式传输和下载，使其成为依赖向用户提供视频内容的企业视频内容管理平台的理想选择。 5G网路提供超低延迟，减少发送和接收资料之间的延迟，这对于企业视讯内容管理解决方案中的即时视讯串流、直播和互动式视讯会议至关重要。

根据《印度时报》报道，增强的浏览体验和更快的下载将有助于影片内容消费的快速成长。观众将获得更流畅的串流媒体体验并快速存取高清视讯内容。 5G 技术的影响预计将减少对传统有线和卫星电视服务的依赖，鼓励更多用户更多地使用OTT（Over-The-Top）和连网电视平台，这一转变将带来更广泛的视讯内容受众。

技术进步

视讯压缩、串流协定和编解码器的进步提高了视讯品质、降低了频宽要求并增强了用户体验。更高解析度的影片以及对 4K 甚至 8K 内容的支援在企业影片内容管理平台中已经很常见。企业视讯内容管理平台已经适应了行动优先时代，提供响应灵敏且用户友好的行动应用程序，这种可访问性允许用户透过智慧型手机和平板电脑查看和贡献视讯内容。

例如，2023 年9 月4 日，Zoom 推出了一项名为「註释」的功能，使用户能够在视讯通话期间创建、共享和编辑文字文檔，并且该功能允许会议参与者直接在共享文檔上进行即时协作。变焦平台。使用者可以在会议之前或会议期间建立笔记、制定议程并与与会者分享。

频宽消耗和版权问题

串流消耗大量频宽的高品质视讯内容会导致组织的网路基础设施紧张，尤其是在有并髮用户存取视讯内容的情况下。储存高清和 4k 影片的影片内容非常昂贵。组织需要分配足够的储存容量，这会增加营运成本，而这些因素阻碍了市场的成长。

组织在使用第三方影片内容时必须解决版权和授权问题。确保他们拥有使用和分享影片内容的适当权利对于避免法律纠纷至关重要。鼓励用户参与影片内容并采用企业影片内容管理平台可能是一个挑战。组织可能需要投资于培训和用户友好的介面以促进采用。

Overview

Global Enterprise Video Content Management Market reached US$ 13.2 billion in 2022 and is expected to reach US$ 29.6 billion by 2030, growing with a CAGR of 10.2% during the forecast period 2023-2030.

The growth of remote work and virtual collaboration has led to a significant increase in video communication within enterprises and this includes video conferencing, webinars, training videos and internal communications. As more organizations rely on video, the need for effective video content management becomes crucial. Enterprises are producing vast amounts of video content for various purposes, including marketing, training, knowledge sharing and customer support.

Many organizations are using video-based training and e-learning platforms to upskill their employees. Enterprise video content management systems can help organize training videos, track learner progress and ensure compliance with training requirements. Videos have become a primary medium for marketing and engaging with customers. Enterprise video content management systems platforms provide tools to manage marketing videos, track performance metrics and analyze customer engagement.

North America is the dominant region in the global enterprise video content management market with 1/3rd of the market. Businesses prioritize employee training and development. Enterprise video content management systems play a crucial role in delivering training content through video, making it an essential tool for talent development in the region. Enterprise video content management systems platforms facilitate remote collaboration, training and communication, making them indispensable for businesses operating in the region.

Dynamics

Growing Demand for Online Video Content

The rise of remote work and virtual collaboration has increased the need for video content to facilitate communication, training and knowledge sharing among employees and teams. Enterprise video content management platforms enable organizations to create, store and share video content securely. Video has become a powerful tool for marketing and sales efforts. Enterprise video content management platforms help businesses create and distribute marketing videos, product demos and sales presentations to engage customers and prospects.

For instance, on 16 March 2023, StoryStream, an AI-powered visual commerce platform, has introduced its Live Video Shopping solution following successful pilot projects with various brands. The platform allows online retailers to integrate Live Video Shopping experiences into their eCommerce sites, enabling customers to interact with hosts in real-time and make purchases directly from the video stream and ultimately increasing engagement and sales.

Rising Adoption of 5G Technology

5G offers exponentially faster data speeds compared to previous generations of cellular networks and this high-speed connectivity enables seamless streaming and downloading of high-definition video content, making it ideal for enterprise video content management platforms that rely on delivering video content to users. 5G networks provide ultra-low latency, reducing the delay between sending and receiving data, this is critical for real-time video streaming, live broadcasts and interactive video conferencing within enterprise video content management solutions.

According to the times of India, enhanced browsing experiences with quicker downloads will contribute to the already rapid growth of video content consumption. Viewers will have smoother streaming experiences and rapid access to HD video content. The implications of 5G technology is expected to reduce dependence on traditional cable and satellite TV services, encouraging more users to more to OTT (Over-The-Top) and connected TV platforms and this transition will result in a broader audience for video content.

Technology Advancement

Advancements in video compression, streaming protocols and codecs have led to higher video quality, reduced bandwidth requirements and enhanced user experiences. Higher-resolution videos and support for 4K and even 8K content have become common in enterprise video content management platforms. Enterprise video content management platforms have adapted to the mobile-first era, providing responsive and user-friendly mobile apps and this accessibility allows users to view and contribute to video content from smartphones and tablets.

For instance, on 4 September 2023, Zoom introduced a feature called "Notes" that enables users to create, share and edit text documents during video calls and this feature allows for the real-time collaboration of meeting participants on a shared document directly within the Zoom platform. Users can create notes, build agendas and share them with meeting attendees before or during a meeting.

Bandwidth Consumption and Copyright Issue

Streaming high-quality video content that consumes major bandwidth leads to strain organization's network infrastructure especially if there are concurrent users accessing video content. Storing video content, with high definition and 4k videos is expensive. The organization needs to allocate sufficient storage capacity that increases the operational costs and these factors hinder the growth of the market.

Organizations must navigate copyright and licensing issues when using third-party video content. Ensuring that they have the appropriate rights to use and share video content is essential to avoid legal complications. Encouraging users to engage with video content and adopt enterprise video content management platforms can be a challenge. Organizations may need to invest in training and user-friendly interfaces to promote adoption.

Segment Analysis

The global enterprise video content management market is segmented based component, deployment mode, application, end-user and region.

Adoption of Enterprise Platform

Enterprise communication is expected to be the dominant segment with about 1/3rd of the market during the forecast period. Video has become a preferred medium for communication and learning. Enterprises are leveraging video for training, marketing, internal communication and more and this increased demand for video content drives the adoption of enterprise video content management platforms.

Enterprise video content management platforms that integrate seamlessly with other enterprise tools such as content management systems, learning management systems and video conferencing platforms offer enhanced convenience and efficiency.

According to Microsoft Azure, EnterpriseTube Premium is an enterprise-focused video content management system that offers live and on-demand video streaming capabilities. It prioritizes robust security and compliance measures, ensuring safe content management and this platform delivers video content seamlessly across various devices and bandwidth conditions, providing a responsive, multilingual and customizable user interface reminiscent of YouTube.

Geographical Penetration

Adoption of Digital Strategies and Cloudflare Infrastructure in Asia-Pacific

Asia-Pacific is the fastest growing region in the global enterprise video content management market covering less than 1/4th of the market. Many countries in the region are undergoing rapid digital transformation. Enterprises are embracing digital technologies and video content has become a critical component of their digital strategies. Enterprise video content management solutions support this transformation by enabling efficient video content creation, management and distribution.

For instance, on 22 June 2023, Cloudflare is a web infrastructure and security company with a mission to provide secure, fast and reliable web services for everyone. Initially, they offered free and fixed-rate pricing for websites, ensuring affordability for most users, given that websites. Cloudflare prohibited the streaming of video content using their bandwidth.

Competitive Landscape

The major global players in the market include: IBM, Microsoft, Vimeo, Sonic Foundry, Kollective, Haivision, Dalet Digital Media Systems, Vbrick, JW Players and BigCommand.

COVID-19 Impact Analysis

For organizations transitioning to remote work environments, there was a surge in demand for video content management solutions to facilitate communication, collaboration and training among remote teams. Enterprise video content management platforms became essential tools for hosting virtual meetings, webinars and on-demand training videos. The pandemic boosted digital transformation initiatives across industries.

Companies sought to digitize their operations, which included adopting enterprise video content management solutions to manage and distribute video content and this shift was not limited to internal communication but extended to customer engagement and marketing. As physical events were canceled or restricted, many organizations turned to virtual events and conferences. Enterprise video content management platforms played a crucial role in hosting these virtual events, allowing businesses to reach their audiences online through live streaming and on-demand content.

With in-person training sessions no longer feasible, businesses relied on enterprise video content management solutions to deliver training and development programs to their employees and these platforms enabled the creation of e-learning modules and the organization of virtual training sessions. To ensure that essential information was accessible to all employees' organizations increasingly adopted closed captioning and subtitling features in enterprise video content management solutions, making video content more inclusive.

AI Impact

AI-powered speech recognition technology can automatically transcribe spoken content in videos and this transcription can then be used to generate captions, making video content accessible to a broader audience and enhancing searchability. AI algorithms can analyze video content and automatically generate metadata and tags and this makes it easier to categorize, search for and organize video assets within the enterprise video content management system.

AI-driven recommendation engines can analyze user behavior and preferences to suggest relevant video content and this enhances user engagement and encourages users to explore more video resources. AI can generate video summaries or highlights, making it easier for users to get an overview of lengthy videos without watching the entire content and this is particularly useful for training and educational videos.

For instance, on 15 August 2023, GoDaddy is introduced "Instant Video," an AI-powered feature within the GoDaddy Studio app aimed at helping small business owners become confident content creators for digital marketing and social commerce and this feature is designed to meet the growing need for video-based marketing without additional costs. GoDaddy Studio offers resources for creating branded content, including thousands of templates.

Russia- Ukraine War Impact

The conflict may disrupt the supply chains of enterprise video content management hardware and software components. Many technology companies have manufacturing facilities or suppliers in the region and disruptions could lead to delays in product availability and increased costs. Data centers hosting enterprise video content management services in the region may face security and operational challenges due to the conflict and this could result in service interruptions, data loss or compromised security, affecting the availability and reliability of enterprise video content management platforms.

Organizations affected by the conflict or those with operations in the region may have an increased need for video communication and content management tools, this could lead to higher demand for enterprise video content management services to facilitate communication among dispersed teams and stakeholders. The conflict may raise concerns about the security of video content, especially if sensitive or confidential information needs to be shared among organizations operating in or related to the affected region.

By Component

Platform
Services

By Deployment Mode

Cloud
On-Premises

By Application

Education and Learning
Enterprise Communication
Marketing and Client Engagement
Recruitment and Training
Virtual Events

By End-User

BFSI
IT and Telecom
Healthcare and Life Sciences
Education
Media and Entertainment
Retail and Ecommerce
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On 8 June 2023, Amazon is reportedly planning to introduce short commercial breaks on its Prime Video streaming service, allowing advertisers to reach viewers. While Amazon has not officially confirmed this move, industry insiders suggest that Prime subscribers may have the option to pay extra for an ad-free viewing experience.
On 2 August 2023, YouTube Shorts introduced six new features to enhance content creation on the platform and these features aim to empower creators with more capabilities and encourage innovative content production, these new features open up possibilities for brands to connect with their audience in new and engaging ways, potentially improving their return on investment.
On 21 March 2023, Adobe introduced Adobe Express for Enterprise, an enhanced version of its cloud-based design platform, aimed at making content creation more accessible for those without professional design skills. Adobe Express for Enterprise is designed to facilitate collaboration within organizations and comes with new generative AI tools that enable users to quickly create designs and word art suitable for commercial applications.

Why Purchase the Report?

To visualize the global enterprise video content management market segmentation based on component, deployment mode, application, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of enterprise video content management market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global enterprise video content management market report would provide approximately 69 tables, 71 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Component
3.2. Snippet by Deployment Mode
3.3. Snippet by Application
3.4. Snippet by End-User
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Demand for Online Video Content
  - 4.1.1.2. Rising Adoption of 5G Technology
  - 4.1.1.3. Technology Advancement
- 4.1.2. Restraints
  - 4.1.2.1. Bandwidth Consumption and Copyright Issue
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Component

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 7.1.2. Market Attractiveness Index, By Component
7.2. Platform*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Services

8. By Deployment Mode

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 8.1.2. Market Attractiveness Index, By Deployment Mode
8.2. Cloud*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. On-Premises

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Education and Learning*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Academic/Education
9.4. Enterprise Communication
9.5. Marketing and Client Engagement
9.6. Recruitment and Training
9.7. Virtual Events

10. By End-User

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2. Market Attractiveness Index, By End-User
10.2. BFSI*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. IT and Telecom
10.4. Healthcare and Life Sciences
10.5. Education
10.6. Media and Entertainment
10.7. Retail and Ecommerce
10.8. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment Mode
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. IBM*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Microsoft
13.3. Vimeo
13.4. Sonic Foundry
13.5. Kollective
13.6. Haivision
13.7. Dalet Digital Media Systems
13.8. Vbrick
13.9. JW Players
13.10. BigCommand

LIST NOT EXHAUSTIVE