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市场调查报告书

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1372123

全球鲜奶市场 - 2023-2030

Global Fresh Milk Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 212 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球鲜奶市场规模达656亿美元，预计2030年将达到1,005亿美元，2023-2030年预测期间复合年增长率为5.5%。

人们对健康和营养意识的不断增强在鲜奶市场的復兴中发挥关键作用，消费者积极寻求符合其福祉目标的产品。鲜牛奶的烹饪多功能性扩大了它的吸引力，因为它在一系列食谱中发挥核心作用，从早餐麦片到柔软的酱汁和美味的甜点。

此外，鲜奶市场已经透过引入无乳糖和强化牛奶的选择来适应多样化的饮食需求，满足乳糖不耐症人群和那些希望获得额外健康益处的人群的偏好和要求。健康运动和该领域专家的认可进一步塑造了市场格局，强调了鲜奶的营养价值。

同样，北美在鲜奶市场上占据主导地位，占据了超过 1/3 的最大市场份额。这一增长是由于北美各地具有健康意识的人们优先考虑将鲜牛奶作为其饮食中不可或缺的组成部分，并认识到鲜牛奶在支持强健骨骼、肌肉发育和整体健康方面的作用。这种共同的营养意识，加上新鲜牛奶的持久流行，牢固地确立了它作为饮食基石的地位。

动力学

健康与保健趋势

当今的全球鲜奶市场正在显着復苏，这主要是由于消费者对健康和营养意识的提高所推动的。鲜牛奶通常被称为大自然的灵丹妙药，是一种营养强国。它含有大量的钙含量，对于强健骨骼和牙齿至关重要，并在肌肉功能和神经传递中发挥关键作用。

鲜牛奶的营养成分使其成为人们饮食中的多功能补充，不仅可以提高整体营养摄取量，还可以提高烹饪的多样性。近年来，消费者行为发生了显着变化，其特征是健康和营养意识增强。鲜奶从消费者行为的转变中获得了显着的好处。

2022 年 3 月，DFA 宣布推出「首款」益生菌强化 UHT 牛奶，作为克菲尔和康普茶的更便宜的替代品。据美国酪农协会 (DFA) 称，该产品是与 Good Culture 合作开发的，是美国市场上首款无乳糖、长保质期的液态奶，还含有有助于微生物群的益生菌。

消费者越来越认识到鲜奶是一种天然且营养丰富的必需营养素来源，健康运动和营养专家的认可进一步强化了这个形象。人们对鲜牛奶健康益处的认识不断加深，有助于其重新流行。在许多西方国家，鲜牛奶是一种习惯性的早餐搭配，通常与谷物或作为独立饮料一起享用。

提高可支配收入

可支配收入的激增，特别是在新兴经济体中，是鲜奶市场的另一个重大推动力。随着个人和家庭财力的增加，他们越来越倾向于投资顶级食品，其中包括鲜奶。对鲜牛奶的需求与较高收入阶层有着内在的联繫，鲜牛奶通常被视为一种优质、营养丰富的饮料。

这种驱动力在收入水平往往更为强劲的城市地区尤其明显。城市化带来了生活方式的转变，人们越来越多地采用将新鲜牛奶作为常规饮食成分的饮食模式。随着经济能力的增强，这些地区的人们更有能力将新鲜牛奶纳入他们的饮食中，从而促进市场成长。零售连锁店和超市在城市的扩张进一步简化了鲜奶的获取，进一步刺激了需求。

易腐性挑战

鲜奶极易腐烂的特性对市场构成了关键限制。牛奶的保存期限有限，因此需要精心处理、储存和分销，以确保其品质和安全。易腐烂的因素导致未售出的牛奶在过期后被浪费。此外，整个供应链对冷却的需求会增加能源消耗和环境影响。

鲜牛奶是易腐物品的一个例子，需要有效的供应链管理才能在保质期到期之前到达消费者手中。由于供应链延误或中断，牛奶在到达市场之前就已经腐烂，可能会导致浪费和金钱损失。然而，儘管人们努力透过超高温（UHT）巴氏杀菌和无菌包装等包装和加工技术的进步来解决这些问题，但市场仍受到易腐烂性的限制。

供应链的复杂性

鲜奶市场面临复杂的供应链问题，可能阻碍其无缝运作。一个关键的挑战是维持从乳牛场到消费者的新鲜牛奶的稳定流动。这就需要维护冷藏设施和可靠的运输网络，这两者都需要大量的资金。

此外，与季节性变化和乳牛群健康相关的牛奶产量波动也会损害供应链效率。这些波动可能导致供应失衡和价格不稳定，可能导致向消费者和零售商运送鲜奶的延迟。及时的供应链管理对于缓解这些障碍至关重要，但它往往受到投资不足、运输瓶颈和冷链基础设施不足等因素的阻碍。

The increasing awareness of health and nutrition plays a pivotal role in the revival of the fresh milk market, with consumers actively seeking products that align with their well-being objectives. Fresh milk's culinary versatility has broadened its appeal, as it takes on a central role in an array of recipes, spanning from breakfast cereals to velvety sauces and delightful desserts.

Furthermore, the fresh milk market has adapted to cater to diverse dietary needs through the introduction of lactose-free and fortified options, accommodating the preferences and requirements of lactose-intolerant individuals and those desiring additional health benefits. Health campaigns and endorsements from experts in the field further shape the market landscape, emphasizing the nutritional merits of fresh milk.

Similarly, North America dominates the fresh milk market, capturing the largest market share of over 1/3rd. The growth is due to health-conscious individuals across North America prioritizing fresh milk as an integral component of their diets, recognizing its role in supporting robust bones, muscle development, and overall health. This shared nutritional awareness, coupled with the enduring popularity of fresh milk, firmly establishes it as a dietary cornerstone.

Dynamics

Health and Wellness Trends

In today's global fresh milk market, a notable resurgence is underway, primarily propelled by the heightened awareness among consumers regarding health and nutrition. Fresh milk, often described as nature's elixir, is a nutritional powerhouse. It boasts a significant calcium content essential for strong bones and teeth, alongside critical roles in muscle function and nerve transmission.

Fresh milk's nutritional profile renders it a versatile addition to one's diet, enhancing not only the overall nutrient intake but also culinary versatility. In recent times, a notable shift has occurred in consumer behavior, marked by an increased awareness of health and nutrition. Fresh milk has garnered significant benefits from this transformation in consumer behavior.

In March 2022, DFA announced the 'first-ever' probiotics-fortified UHT milk as a less expensive alternative for kefir and kombucha. The product, created in collaboration with Good Culture, according to Dairy Farmers of America (DFA), is the first lactose-free, long-life fluid milk available on the U.S market that also contains probiotics that help the microbiota.

Consumers increasingly recognize fresh milk as a natural and nutritious source of essential nutrients, an image further bolstered by health campaigns and endorsements from nutrition experts. This heightened perception of the health benefits of fresh milk has been instrumental in its resurgence in popularity. In many Western countries, fresh milk is a customary breakfast accompaniment, commonly enjoyed with cereals or as a standalone beverage.

Elevating Disposable Incomes

The surge in disposable incomes, particularly in burgeoning economies, represents another substantial impetus for the fresh milk market. As individuals and households experience an uptick in their financial resources, they are increasingly inclined to invest in top-tier food products, fresh milk among them. The demand for fresh milk is intrinsically linked to higher income brackets, frequently regarded as a premium, nutrient-rich beverage.

This driving force is particularly conspicuous in urban locales where income levels tend to be more robust. Urbanization has brought about lifestyle shifts and the increased adoption of dietary patterns that incorporate fresh milk as a regular dietary component. With greater economic capacity, people in these regions are better positioned to incorporate fresh milk into their diets, fostering market growth. The expansion of retail chains and supermarkets in urban settings further streamlines access to fresh milk, giving an additional boost to demand.

Perishability Challenges

The highly perishable nature of fresh milk poses a critical constraint for the market. The limited shelf life of milk necessitates meticulous handling, storage, and distribution to safeguard its quality and safety. The perishability factor results in the wastage of unsold milk upon reaching its expiration date. Additionally, the need for refrigeration across the supply chain can heighten energy consumption and environmental impact.

Fresh milk is one example of a perishable item that needs effective supply chain management to reach consumers before its shelf life expires. Milk rotting before it reaches the market as a result of supply chain delays or disruptions can result in waste and monetary losses. The market is nevertheless constrained by perishability despite efforts to address these issues through advancements in packaging and processing techniques such as ultra-high temperature (UHT) pasteurization and aseptic packaging.

Supply Chain Complexities

The fresh milk market faces intricate supply chain issues that can hinder its seamless operation. A pivotal challenge revolves around maintaining a consistent flow of fresh milk from dairy farms to consumers. This necessitates the upkeep of cold storage facilities and a dependable transportation network, both of which can be financially demanding.

Furthermore, supply chain efficiencies are jeopardized by fluctuations in milk production linked to seasonal variations and the health of dairy herds. These oscillations can lead to supply imbalances and price instability, potentially causing delays in the delivery of fresh milk to consumers and retailers. Timely supply chain management is vital in mitigating these hurdles, but it's often hindered by factors like underinvestment, transportation bottlenecks, and insufficient cold chain infrastructure.

Segment Analysis

The global fresh milk market is segmented based on type, category, distribution channel and region.

Increased Demand for Flavored Fresh Milk

The flavored segment held 34.5% of the global market share. Flavored milk has witnessed a surge in demand within the fresh milk market, primarily due to its wide-ranging appeal among consumers. The popularity of flavored milk is underpinned by several compelling factors that make it a favored choice for a diverse consumer base. First and foremost, flavored milk offers a delightful and enjoyable taste experience.

The enhanced taste dimension not only enriches the drinking experience but also leads to increased milk consumption, benefiting both dairy producers and individuals seeking a delectable and nutritious beverage. Additionally, flavored milk has garnered favor as a convenient and nourishing on-the-go drink. Its packaging in portable containers, including single-serve bottles and cartons, makes it a practical choice for individuals with busy lifestyles.

Flavored milk delivers a combination of essential nutrients inherent in fresh milk, such as calcium, protein, and vitamins, all while offering the extra dimension of flavor. This nutritional profile, coupled with the convenience it provides, positions flavored milk as an apt choice for those in search of a swift and gratifying source of sustenance and energy during their daily routines.

In December 2022, in an effort to satisfy the desires of the younger clientele, the Kolhapur Jilha Sahakari Dudh Utpadak Sangh, widely known as Gokul dairy, has introduced flavor-enhanced fresh milk and plans to do the same with masala buttermilk and mango lassi. Furthermore, the allure of flavored milk extends to its versatility in various culinary applications.

Geographical Penetration

Increasing Demand for Fresh Milk and its Products in North America

The North America fresh milk market held the largest market share of 40.3% in 2022 in the fresh milk market analysis. The growth in the region is boosting as the economic capability has translated into a heightened consumption of fresh milk, particularly in urban centers where income levels tend to be more substantial.

The Association of Equipment Manufacturers' most recent paper, "Environmental Benefits of Contemporary Milk, Hay's and Forage Production Technologies," features a number of facts that assist to demonstrate the beneficial effects of contemporary dairy practices in the U.S. and Canada. As an illustration, the North American milk output increased by 350% between 1960 and 2020. In contrast, productivity in the rest of the world only rose by 150% during the same time period.

Equally significant is the rising awareness of the nutritional merits associated with fresh milk, propelling its demand. Fresh milk is renowned for its richness in essential nutrients like calcium, protein, and vitamins, positioning it as a preferred choice for individuals aspiring to maintain good health and overall well-being. As health consciousness gains ground, fresh milk is increasingly regarded as a natural and nourishing source of these indispensable nutrients.

In addition, the adaptability of fresh milk in diverse culinary applications has broadened its appeal. It serves as a key ingredient in numerous traditional and contemporary recipes, spanning from dairy-based confections to savory dishes and beverages. This culinary versatility has rendered fresh milk a highly sought-after component in the culinary landscape of the North America, further elevating its consumption.

Competitive Landscape

The major global players in the market include: Danone, Nestle SA, Danone S.A., Lactalis Group, Fonterra Co-operative Group Limited, Arla Foods Amba, Saputo Inc., Dean Foods Company, Dairy Farmers of America, Inc., Vethaa and GCMMF.

COVID-19 Impact Analysis

The pandemic wrought havoc on supply chains, hindering the collection, processing, and distribution of fresh milk worldwide. Movement restrictions, lockdowns, and logistical challenges had a substantial impact. The pandemic initially triggered a surge in fresh milk demand as consumers stockpiled essential goods. However, evolving consumer behaviors, including an increased interest in long-lasting milk alternatives, influenced the demand for fresh milk.

The closure of restaurants and food service establishments resulted in reduced fresh milk demand in this sector. This surplus supply affected prices and posed difficulties for dairy producers. Global fresh milk and dairy product exports faced hurdles due to border restrictions and delays. Markets relying on exports were particularly affected. Economic instability and job losses during the pandemic impacted consumer purchasing power. Some consumers turned to more affordable milk alternatives or reduced their overall milk consumption.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict engendered geopolitical tensions and sanctions that could disrupt trade and agricultural exports, potentially affecting fresh milk supply in the region. Trade disruptions, especially in major dairy-producing regions, can influence global dairy markets and pricing. Import and export constraints can affect the balance between supply and demand. Conflicts in Ukraine may disrupt local supply chains, from dairy farming to processing, which can influence the availability and cost of fresh milk in the area.

Geopolitical conflicts can lead to market uncertainty and fluctuation, influencing investment decisions and supply chain planning within the fresh milk sector. In regions affected by geopolitical conflicts, economic uncertainties and supply interruptions can prompt changes in consumer behavior, potentially leading to shifts in milk consumption patterns.

By Type

Whole/Full-Fat
Reduced-Fat (2%)
Low-fat (1%)
Fat-free
Others

By Category

Flavored
Unflavored

By Distribution channel

Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
E-Commerce
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

In June 2023, one of West Bengal's top dairy companies, Aashirvaad Svasti, today announced the arrival of its fresh milk product, Aashirvaad Svasti Daily, in the vicinity. The new product is designed to assist women in getting affordable, high-quality milk that will meet their family's daily milk needs.
In October 2021, Pure-Pak® Classic 500ml Natural Brown Board cartons by Graham's Organic Milk were launched. Additionally, Sainsbury's supermarkets across the country will begin carrying the award-winning dairy's fresh standard milk in 500ml and 1-litre Pure-Pak® Classic cartons. A renewable PE cap is present on each and every new Graham's milk carton.
In January 2021, A new product was introduced by Malta Dairy Products, a KPH Group company, under the recognizable Benna brand name. During the official press conference held at The Phoenicia Hotel, they unveiled their brand-new, exclusive milk fortified with vitamin D. This new item will always be available alongside the present selection of fresh milk that Benna provides.

Why Purchase the Report?

To visualize the global fresh milk market segmentation based on type, category, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of fresh milk market-level with all segments.
The PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global fresh milk market report would provide approximately 61 tables, 60 figures and 212 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Type
3.2. Snippet By Category
3.3. Snippet By Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Health and Wellness Trends
  - 4.1.1.2. Elevating Disposable Incomes
- 4.1.2. Restraints
  - 4.1.2.1. Perishability Challenges
  - 4.1.2.2. Supply Chain Complexities
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers' Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By type
7.2. Whole/Full-Fat*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Reduced-Fat (2%)
7.4. Low-fat (1%)
7.5. Fat-free
7.6. Others

8. By Category

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 8.1.2. Market Attractiveness Index, By Category
8.2. Flavored*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Unflavored

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Specialty Stores
9.4. Convenience Stores
9.5. E-Commerce
9.6. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Nestle S.A.
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Danone S.A.
12.3. Lactalis Group
12.4. Fonterra Co-operative Group Limited
12.5. Arla Foods Amba
12.6. Saputo Inc.
12.7. Dean Foods Company
12.8. Dairy Farmers of America, Inc.
12.9. Vethaa
12.10. GCMMF

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

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