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全球功能性乳品市场 - 2023-2030

Global Functional Milk Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 202 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球功能性乳品市场规模达266亿美元，预估至2030年将达427亿美元，2023-2030年预测期间复合年增长率为6.1%。

近年来，全球功能性乳品市场经历了显着的成长和演变，反映出消费者偏好的转变以及对健康和保健的日益重视。功能性乳製品超越了传统的乳製品，融入了额外的营养素、益生菌和生物活性化合物，可带来实际的健康益处。该市场的扩张是由一系列与不断变化的消费者期望一致的关键因素所推动的。

此外，功能性乳品市场受益于产品开发和行销策略的持续创新。製造商不断推出新鲜配方、一系列口味和多功能包装选项，以满足不同消费者的喜好。从方便的随身携带形式到环保的包装解决方案，这些创新与当代消费者充满活力的生活方式和价值观产生了共鸣。

同样，北美在功能性奶市场上占据主导地位，占据了超过 1/3 的最大市场份额。这种增长是由于消费者正在积极寻找含有增强免疫力的营养素和益生菌的产品，旨在增强身体的防御能力。人们对肠道健康与免疫功能之间错综复杂关係的认识进一步增加了功能性奶的吸引力，使其成为努力增强整体活力的消费者的主动选择。

动力学

健康与保健趋势

推动功能性乳市场的关键力量是当前的健康趋势。消费者的健康意识日益增强，并积极寻求不仅仅是维持生计的乳製品。功能性乳製品的出现就是为了满足这项需求，提供额外的健康益处，例如增强免疫力、改善消化和心血管健康。

人们越来越认识到饮食选择与整体健康之间的深刻联繫，这突显了消费者意识的激增。因此，消费者愿意投资符合其健康目标的产品。功能性乳製品通常包含益生菌、维生素、矿物质和 omega-3 脂肪酸等补充成分，这些成分被认为具有一系列健康优势。

消费者越来越多地将功能性牛奶融入他们的日常饮食中，将其视为一种方便且令人愉悦的方式来融入促进健康的成分。对此，製造商积极推出各种客製化的功能性乳品产品，以满足不同的健康需求，从而刺激功能性乳品市场的成长。

人口老化与骨骼健康

全球老年人口的快速成长构成了功能性牛奶市场的另一个重要推动力，特别是在骨骼健康方面。随着年龄的增长，保持骨骼的强壮和弹性变得至关重要。骨骼健康的必需营养素（例如钙和维生素 D）通常以强化形式添加到功能性乳製品中。

鑑于人口老化，人们对骨质疏鬆症等疾病以及积极维护骨骼健康的重要性的认识不断提高。功能性牛奶富含钙和维生素 D，被认为是培育强健骨骼的实用且有效的方法。这对老年人来说尤其重要，他们在仅透过常规饮食来源满足钙和维生素 D 需求方面可能会遇到挑战。

根据联合国人道事务协调厅预测，全球 65 岁及以上人口比例预计将从 2022 年的 10% 上升至 2050 年的 16%。预计到2050 年，65 岁及以上的人口将超过5 岁以下的人口，几乎与12 岁以下的人口持平。

因此，製造商推出了专为促进骨骼健康而量身订製的强化奶产品。这些产品主要针对老年消费者，并着重于维持骨密度和减少骨折可能性所扮演的重要角色。老龄化人口对骨骼健康的关注刺激了对这些专门功能性牛奶产品的需求。

来自植物替代品的竞争

功能性乳市场的一个重大限制是来自植物性乳替代品的不断升级的竞争。近年来，由于环境问题、乳糖不耐症、道德考量和消费者的饮食选择，消费者的偏好迅速转向植物性替代品。

植物基代乳品已获得巨大的受欢迎程度和市场份额。这些替代品通常将自己定位为更健康、更永续的选择，对传统乳製品产业（包括功能性乳製品）构成挑战。因此，寻求特定健康益处的消费者可能会选择符合其饮食习惯的植物性替代品。

此外，植物性替代品不受与乳製品相同的监管限制，使它们更容易做出特定的健康声明。标籤和健康主张的这种差异可能会进一步影响消费者的看法和选择。植物奶替代品促使传统乳製品公司进入植物性市场，从而产生了融合乳製品和植物性成分优势的混合产品。

监理复杂性

阻碍功能性乳品市场成长的一个重大挑战涉及食品和饮料产品复杂而严格的监管架构。为了满足消费者对透明度和准确产品资讯的更高要求，监管机构提出了严格的标籤要求。这些要求对功能性乳製品构成了特殊的障碍，因为功能性乳製品经常含有各种额外的营养素、益生菌和生物活性成分。

困难在于必须精确地标记和描述这些功能成分，同时确保遵守监管标准。不同地区和国家对「功能性」、「强化型」和「益生菌」等术语有不同的规定和解释。製造商必须熟练地应对监管环境，以保持合规性，同时成功地将其功能性乳製品的健康益处传达给消费者。

The global functional milk market has undergone significant growth and evolution in recent times, reflecting shifts in consumer preferences and an increased emphasis on health and wellness. Functional milk products go beyond traditional dairy offerings, incorporating additional nutrients, probiotics, and bioactive compounds to deliver tangible health benefits. The expansion of this market is driven by a set of key factors that align with changing consumer expectations.

Furthermore, the functional milk market benefits from ongoing innovation in product development and marketing strategies. Manufacturers continually introduce fresh formulations, an array of flavors, and versatile packaging options to cater to diverse consumer preferences. From convenient on-the-go formats to eco-friendly packaging solutions, these innovations resonate with the dynamic lifestyles and values of contemporary consumers.

Similarly, North America dominates the functional milk market, capturing the largest market share of over 1/3rd. The growth is due to consumers are actively seeking products fortified with immune-boosting nutrients and probiotics, aiming to fortify their body's defenses. The awareness of the intricate relationship between gut health and immune function has further increased the appeal of functional milk, positioning it as a proactive choice for consumers striving to bolster their overall vitality.

Dynamics

Health and Wellness Trends

A pivotal force propelling the functional milk market is the prevailing health and wellness trend. Consumers are increasingly health-conscious and are actively seeking dairy products that go beyond mere sustenance. Functional milk products have emerged to meet this demand by offering additional health benefits, such as enhanced immunity, improved digestion, and cardiovascular well-being.

The surge in consumer awareness is underscored by a growing recognition of the profound connection between dietary choices and overall health. Consequently, consumers are willing to invest in products that align with their wellness objectives. Functional milk items often encompass supplementary ingredients like probiotics, vitamins, minerals, and omega-3 fatty acids, which are reputed to confer a spectrum of health advantages.

Consumers are increasingly integrating functional milk into their daily diets, viewing it as a convenient and enjoyable means to incorporate health-boosting constituents. In response, manufacturers are actively introducing a diverse array of functional milk products customized to cater to distinct health needs, thereby stimulating growth within the functional milk market.

Aging Population and Bone Health

The burgeoning global population of elderly individuals constitutes another substantial driving force behind the functional milk market, particularly concerning bone health. With advancing age, the preservation of robust and resilient bones assumes paramount importance. Essential nutrients for bone health, such as calcium and vitamin D, are often incorporated into functional milk products in fortified forms.

In light of the aging demographic, there exists heightened awareness regarding conditions like osteoporosis and the significance of proactively safeguarding bone health. Functional milk featuring augmented calcium and vitamin D content is perceived as a practical and efficacious means to nurture strong bones. This is especially pertinent for elderly individuals who may encounter challenges in fulfilling their calcium and vitamin D requisites through regular dietary sources alone.

According to United Nations Office for the Coordination of Humanitarian Affairs, the proportion of the population in the world that is aged 65 or older is projected to rise from 10% in 2022 to 16% in 2050. On a global scale, the number of people 65 and older is projected to exceed that of individuals under the age of 5 by 2050 and be almost equal to that of those under the age of 12.

Hence, manufacturers have introduced fortified milk products tailored specifically to promote bone health. These products are primarily marketed to older consumers, with a focal point on the vital role played by maintaining bone density and diminishing the likelihood of fractures. The aging population's concern for bone health is galvanizing the demand for these specialized functional milk offerings.

Competition from Plant-Based Alternatives

A substantial constraint within the functional milk market is the escalating competition from plant-based milk substitutes. In recent times, there has been a rapid shift in consumer preferences toward plant-based alternatives, that is driven by environmental concerns, lactose intolerance, ethical considerations, and dietary choices by the consumers.

Plant-based milk substitute products such have gained immense popularity and market share. These alternatives often position themselves as healthier and more sustainable options, challenging the conventional dairy industry, including functional milk products. Consequently, consumers seeking specific health benefits may opt for plant-based alternatives that align with their dietary inclinations.

Additionally, plant-based alternatives are not subjected to the same regulatory constraints as dairy products, affording them greater ease in making specific health claims. This divergence in labeling and health assertions can further influence consumer perceptions and choices. The plant-based milk alternatives has motivated traditional dairy companies to enter the plant-based market, leading to the creation of hybrid products that amalgamate the advantages of dairy and plant-based ingredients.

Regulatory Complexities

A significant challenge impeding the functional milk market's growth pertains to the intricate and strict regulatory framework governing food and beverage products. In response to consumers' heightened demand for transparency and accurate product information, regulatory authorities have imposed rigorous labeling requirements. These requirements pose a particular hurdle for functional milk products, which frequently incorporate various additional nutrients, probiotics, and bioactive components.

The difficulty arises from the necessity to precisely label and describe these functional ingredients while ensuring adherence to regulatory standards. Different regions and countries uphold distinct regulations and interpretations of terms like "functional," "fortified," and "probiotic." Manufacturers must adeptly navigate the regulatory landscape to maintain compliance while successfully conveying the health benefits of their functional milk products to consumers.

Segment Analysis

The global functional milk market is segmented based on product, form, function, distribution channel and region.

Increased Demand for Functional Milk for Immunity and Disease Management

The immunity and disease management segment held 34.5% of the global market share. Within the functional milk market, there is a notable upswing in the demand for products tailored to immunity and disease management. This surge is primarily driven by a heightened focus on health and wellness among consumers across the world.

According to the DSM Immunity report, consumers nowadays seem more concerned than ever with their daily health and welfare, especially in the wake of the pandemic. In comparison to fewer than 20% five years ago, 27% of global dairy-based vitamin and mineral supplement releases between April 2021 and April 2022 made an immune health claim. To assist dietary supplement companies in providing consumers with immunology solutions catered to their lifestyle and medical requirements.

Consequently, there has been a notable surge in the consumption of dairy items enriched with nutrients believed to enhance immunity. Manufacturers have responded by introducing specialized functional milk offerings that cater to this specific demand, capitalizing on the increased consciousness of immunity and disease prevention. The aging demographic across the world serves as another driving force behind the demand for functional milk products geared toward immunity and disease management.

Older individuals are often more vulnerable to various health challenges and are actively seeking products that can aid in maintaining their well-being and vitality. Functional milk items targeting immunity and disease management are viewed as a convenient and enjoyable means for seniors to incorporate health-boosting nutrients into their diets. Furthermore, the prevalence of chronic diseases has led consumers to seek dairy products that offer preventive and therapeutic benefits, further elevating the demand for functional milk.

Geographical Penetration

Demand for Fortified Milk Products in North America

The North America functional milk market held the largest market share of 40.3% in 2022 in the functional milk market analysis. The North American region demonstrates a robust and evolving demand for functional milk products, driven by several key factors. Foremost, consumers in the region have developed a heightened awareness of health and wellness, leading to a growing interest in dairy products that go beyond basic nutrition.

Functional milk products, enriched with essential nutrients, probiotics, and bioactive compounds, seamlessly align with this health-conscious mindset. As individuals increasingly prioritize their well-being, the demand for these products continues to surge. Furthermore, North America is experiencing a noticeable upswing in awareness regarding digestive health, a factor directly influencing the demand for functional milk.

A significant segment of the population in the region grapples with digestive discomfort and conditions such as lactose intolerance and irritable bowel syndrome (IBS). Consequently, consumers actively seek dairy products that provide relief and promote a balanced gut microbiome. Functional milk, especially those featuring probiotics and lactose-free options, has gained substantial popularity. These products are perceived as effective in aiding digestion, alleviating bloating, and enhancing overall digestive well-being.

In March 2023, Dairy Farmers of America (DFA) introduced the "first-ever" probiotics-fortified UHT milk as a less expensive substitute for kefir and kombucha. The product, created in collaboration with Good Culture, according to Dairy Farmers of America (DFA), is the first lactose-free, long-life fluid milk available on the US market that also contains probiotics that help the microbiota.

Competitive Landscape

The major global players in the market include: Danone, Nestle SA, Danone S.A., Yoplait, Chobani LLC, Organic Valley, General Mills, Inc., The Dannon Company, Clover Stornetta Farms, Lifeway Foods and Horizon Organic.

COVID-19 Impact Analysis

The global functional milk market experienced a range of effects due to the COVID-19 pandemic. Initially, the pandemic prompted significant shifts in consumer behavior. Panic buying led to a surge in sales of essential items, including dairy products, as consumers stockpiled necessities. However, as lockdowns and restrictions were implemented, consumer purchasing patterns underwent changes.

One noticeable impact was the increased demand for long-lasting and shelf-stable milk products, such as UHT (ultra-high temperature) milk. Consumers, concerned about potential supply chain disruptions, turned to these products due to their extended shelf life. In contrast, perishable functional milk products like probiotic yogurt experienced a temporary decline in demand because of worries about product availability and perishability.

Additionally, the pandemic heightened the focus on health and wellness among consumers. This shift in mindset favored functional milk products, particularly those promoting immune support and overall well-being. Probiotic-rich milk gained popularity as consumers sought ways to strengthen their immune systems. Furthermore, calcium-fortified and lactose-free milk products found favor among consumers seeking to support bone health and alleviate digestive discomfort.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict has had regional repercussions on the functional milk market, particularly in Eastern Europe. Ukraine serves as a significant agricultural producer, including dairy products, and the conflict disrupted supply chains and trade routes. Export restrictions, logistical challenges, and uncertainty had adverse effects on the dairy industry in both countries.

Russian dairy producers responded by shifting their focus more toward the domestic market. Russia aimed to reduce its dependence on imported dairy products and invested in expanding its domestic production capacity. This change had implications for foreign functional milk brands operating in Russia, as they faced increased competition and had to navigate regulatory adjustments.

In Ukraine, the conflict disrupted dairy production and distribution, resulting in supply shortages and price fluctuations. This instability influenced consumer preferences, with some individuals turning to alternative dairy products such as milk substitutes. Overall, the Russia-Ukraine conflict introduced uncertainties in the Eastern European dairy market, impacting the production and distribution of functional milk products.

By Product

Probiotic Milk
Lactose-Free Milk
Omega-3-Fortified Milk
Calcium-Fortified Milk
Others

By Form

Powder
Liquid

By Function

Immunity & Disease Management
Weight Management
Clinical Nutrition
Others

By Distribution channel

Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
E-Commerce
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

In May 2023, With a "disruptive and new take on milk" Dairy Farmers of America (DFA) has launched a lactose-free probiotic milk. The farmer-owned dairy cooperative has partnered with cottage cheese start-up Good Culture to bring the product to life, and the milk will be sold under the Good Culture brand.
In July 2022, In response to parents' requests for vegetarian and flexible diet options for their infants, Danone announced the introduction of the first-ever Dairy and Plants Blend baby formula. Almost 70% [69%] of parents now prefer their children eat more plant-based foods, and plant-based consumption is rising significantly, with over one-third [37%] of EU consumers selecting a vegan, vegetarian, or flexitarian diet.
In December 2020, Promilk Yogfluid and Promilk B Max, two new functional milk proteins from Ingredia, offer more health-driven alternatives for creamy, very indulgent dairy products for on-the-go snacking. According to Ingredia, Promilk Yogfluid was created especially for consuming yogurts high in protein and has the ability to increase the protein content by up to 12%.

Why Purchase the Report?

To visualize the global functional milk market segmentation based on product, form, function, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of functional milk market-level with all segments.
The PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global functional milk Market Report would provide approximately 69 tables, 71 figures and 202 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Product
3.2. Snippet By Form
3.3. Snippet By Function
3.4. Snippet By Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Health and Wellness Trends
  - 4.1.1.2. Aging Population and Bone Health
- 4.1.2. Restraints
  - 4.1.2.1. Competition from Plant-Based Alternatives
  - 4.1.2.2. Regulatory Complexities
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers' Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Probiotic Milk*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Lactose-Free Milk
7.4. Omega-3-Fortified Milk
7.5. Calcium-Fortified Milk
7.6. Others

8. By Form

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 8.1.2. Market Attractiveness Index, By Form
8.2. Powder*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Liquid

9. By Function

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 9.1.2. Market Attractiveness Index, By Function
9.2. Immunity & Disease Management*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Weight Management
9.4. Clinical Nutrition
9.5. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Specialty Stores
10.4. Convenience Stores
10.5. E-Commerce
10.6. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Function
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Nestle S.A.
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Danone S.A.
13.3. Yoplait
13.4. Chobani LLC
13.5. Organic Valley
13.6. General Mills, Inc.
13.7. The Dannon Company
13.8. Clover Stornetta Farms
13.9. Lifeway Foods
13.10. Horizon Organic

LIST NOT EXHAUSTIVE

14. Appendix

14.1. About Us and Services
14.2. Contact Us

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