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1372132

全球代餐饮料市场 - 2023-2030

Global Meal Replacement Drinks Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 203 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

全球代餐饮料市场将于 2022 年达到 50 亿美元，预计到 2030 年将达到 90 亿美元，2023-2030 年预测期间复合年增长率为 7.6%。

代餐饮料经过精心设计，旨在以富含必需营养素且热量较少的保健产品来取代消费者的常规饮食模式。消费者越来越多地参与体育健身活动对市场成长产生正面影响。这些产品有助于控制食慾，并有助于减少导致卡路里摄取量增加的饮食摄取。

根据世界肥胖联合会 2022 的数据，全球有近 23 亿儿童和成人面临肥胖问题。另一方面，根据国际糖尿病联盟的数据，2021 年将有5.37 亿成年人患有糖尿病。为了降低这些疾病的盛行率并过上健康的生活方式，消费者正在选择控制热量摄取的代餐产品并添加了必需的营养素。

市场对代餐饮料的需求不断增加，鼓励製造商建立新的生产设施。例如，2023 年 8 月，GC Ingredients 的营养部门 Primaria Nutrition 在亚特兰大投资开发了一个新的製造工厂，以帮助生产粉末和液体形式的食品、补充剂和增值产品。这些产品设施也包括代餐产品的生产。

动力学

纯素和天然代餐饮料的供应

代餐饮料现已被各种注重健康、决心维持健康摄取量的消费者所普遍采用。纯素食人口的增加正在推动对该类别植物性产品的需求，促使製造商专注于植物性营养代餐饮料的生产。

专家对这些产品生产的高度参与积极吸引了消费者对这些产品的关注。例如，2021 年 9 月，Novagevity Incorporated 推出了 Sperri，一种新型植物性代餐饮料。该产品由医生和营养师团队设计，据称是加拿大首款有机非基因改造植物代餐。

同样，2022 年 11 月，总部位于纽约的食品科技新创公司 Levana Nourishments 向市场推出了新一代营养奶昔。本产品用作完全代餐。这种营养奶昔采用植物成分配製而成，由于其天然和清洁标籤的性质而广受欢迎。

代餐饮料的营养和方便的好处

代餐饮料受到注重健康的人们的高度青睐，他们决心完全控制食物摄取量，以保持有限的热量和所有必需营养素。这些产品以即饮型和奶昔预混合型的形式提供，使消费者能够选择其方便的产品形式，从而扩大产品覆盖消费者的范围。高口味选择有助于市场的广泛扩张。

2021年6月，Arla Food Ingredients宣布推出新产品线，包括即饮饮料、高蛋白棒和蛋白奶昔。这些产品富含必需营养素，包括蛋白质、碳水化合物和脂质。该产品还富含维生素和矿物质。它们製备速度快且易于食用，为消费者提供富含酪蛋白和乳清蛋白等营养成分的代餐食品。

成本高且缺乏意识

消费者对代餐饮料的存在及其健康益处缺乏适当的认识，是市场的主要限制因素。大多数人，尤其是健身爱好者和运动员，现在在锻炼和体能训练期间采用蛋白质奶昔来满足所需的蛋白质含量。但大多数人认为代餐饮料与蛋白质奶昔相同。这种误解正在阻碍市场的成长，因为它吸引了大多数人对蛋白质奶昔的注意。

代餐饮料富含所有必需营养素，这些营养素是保持与早餐、午餐和晚餐等常规膳食相同水平的营养益处所必需的。为了维持这样的营养状况，这些产品将经历额外的工艺，这增加了製造商的生产成本，导致产品成本高。这些饮料的高成本可能是另一个阻碍因素，因为中低经济消费者拒绝获得高成本产品。

Meal replacement drinks are highly designed to substitute regular meal patterns of consumers with health products that are packed with essential nutrients with fewer calories. The increasing consumer participation in physical fitness activities positively impacts the market growth. These products help in managing appetites and help in reducing the meal intake that leads to higher calorie intake.

According to the World Obesity Federation 2022, almost 2.3 billion children and adults are dealing with obesity globally. On the other hand, according to the International Diabetes Federation, 537 million adults were suffering from diabetes in 2021. To decrease the prevalence of these diseases and to live a healthy lifestyle, consumers are opting for meal replacement products that are packed with controlled calorie intake and added essential nutrients.

Increasing demand for meal replacement drinks in the market encourages manufacturers to set up new manufacturing facilities. For instance, in August 2023, the nutrition division of GC Ingredients, Primaria Nutrition, invested in the development of a new manufacturing facility in Atlanta, that helps in the manufacturing of food, supplements and value-added products in powder and liquid forms. These product facilities also include meal replacement product productions.

Dynamics

Availability of Vegan and Natural Meal Replacement Drinks

Meal replacement drinks are now popularly adopted by various health-conscious consumers who are determined to maintain a healthy intake. The increasing vegan population is driving the need for plant-based products in this category motivating manufacturers to focus on plant-based and nutritious meal replacement drinks production.

The high involvement of specialists in the production of these products is positively attracting the consumer's focus towards these products. For instance, in September 2021, Novagevity Incorporated, launched Sperri, a new plant-based meal replacement beverage. The product is designed by a team of doctors and dieticians and it is claimed to be Canada's first organic and non-GMO plant-based meal replacement.

Similarly, in November 2022, Levana Nourishments, a New York-based food tech startup, introduced a next-generation nutritional shake into the market. The product is used as a complete meal replacement. The nutritional shake is formulated with plant-based ingredients and is gaining wide popularity due to its natural and clean-label nature.

Nutritional and Convenient Benefits of Meal Replacement Drinks

Meal replacement drinks are highly preferred by health-conscious people who are determined to have complete control over their food intake to maintain limited calories with all essential nutrients. The availability of these products in ready-to-drink and shake premix types makes the consumer choose their convenient form of product expanding product reach to consumers. High flavor choices help in the wide expansion of the market.

In June 2021, Arla Food Ingredients announced the launch of a new product line including RTD beverages, high-protein bars and protein shakes. These products are packed with essential nutrients including proteins, carbohydrates and lipids. The products are also rich in vitamins and minerals. They are quick to prepare and easy to consume providing consumers with meal replacements that are rich in nutritional ingredients such as casein and whey proteins.

High Costs and Lack of Awareness

The lack of proper consumer awareness about the existence of meal replacement drinks and their health benefits acts as a major restraining factor for the market. Most people especially fitness enthusiasts and athletes are now adopting the use of protein shakes during their workouts and physical training to meet the required protein content. But most people assume meal replacement drinks same as protein shakes. This misinterpretation is hindering the market growth as it draws most attention towards protein shakes.

Meal replacement drinks are packed with all essential nutrients that are necessary to maintain the same level of nutritional benefits as regular meals such as breakfast, lunch and dinner. To maintain such nutritional status, these products will be going through additional processes that add productional costs for the manufacturers, resulting in high cost of the product. The high costs of these drinks can be another hindering factor as low and moderate-economy consumers refuse to obtain high-cost products.

Segment Analysis

The global meal replacement drinks market is segmented based on type, flavor, distribution channel and region.

Convenience and Versatility of Ready-to-Drink Products

The global meal replacement drinks market is segmented based on the ready-to-drink and shake premix types. The ready-to-drink segment accounted for the largest share of the global meal replacement drinks market. The convenience and versatility of the ready-to-drink drive the segment's growth. The grab-and-go nature of this product helps the customer readily meet their daily dietary requirements replacing the actual meals.

The new product launches in this category fuel the market growth. For instance, in August 2022, Optimum Nutrition, a global leader in sports nutrition, introduced its new Gold Standard Protein Shake. This ready-to-drink format of this drink is formulated with 24 gr of protein per serving and provides delicious and nutritious choices for the consumers. The product is available in two regular flavours including chocolate and vanilla.

Geographical Penetration

Increasing Health Concerns is Driving the Need for Healthy Meal Substitutes

North America dominated the global meal replacement drinks market with the increasing need for low calorie and healthy food products. According to Trust for America's Health's 19th annual report on the nation's obesity crisis, the organization reported that in 19 states the obesity rates are over 35 % in 2021. Similarly, according to the Centers for Disease and Prevention, about 11.3 % of U.S. population are living with diabetes in 2022.

The increasing prevalence of various lifestyle disorders such as obesity and diabetes are driving consumers to focus on a healthy and nutritious diet that is low in calories to maintain ideal weight and health conditions. Meal replacement drinks are ideally adopted by consumers of this region to deal with these diseases, driving the regional market growth. In addition, increasing the purchasing power of consumer boost the market growth.

The availability of major global market players in this region and the active participation of local companies in the expansion of meal replacement drinks in the region is positively affecting the market growth. For instance, in March 2022, Southern Charm Nutrition, the sister club of Southern Belle Nutrition in White Hall, introduced its outlet in downtown Fairmont. The store serves various products including meal replacement shakes in a variety of flavors that are low in calories and rich in proteins.

Competitive Landscape

The major global players in the market include: Amway International Inc, Abbott Laboratories, Trinkkost GmbH, Perrigo Company Plc, Herbalife International of America, Inc., Nestle SA, INLIFE Pharma Private Limited, Huel Inc, Atkins US and USANA Health Sciences Inc.

COVID-19 Impact Analysis:

The outbreak of the COVID-19 pandemic had a mixed impact on the global meal replacement drinks market. The market initially faced several challenges due to low consumer awareness and less demand in the global market. In addition, the disrupted supply chain activities impacted the production of these products with difficulties in raw material sourcing and less labor availability. The strict regulations from the government resulted in the shutdown of many manufacturing industries. The distribution channel disruptions also made it hard for the product to reach the consumer as there was a shutdown of all offline stores.

However, the improved accessibility and popularity of the e-commerce sector and the wide availability of these products in online sales improved the market sales. The high consumer awareness regarding the maintenance of health and immunity increased the demand for health and wellness products.

According to the early surveillance data that was reported to the CDC from January to May 2020, COVID-19 hospitalizations and deaths were 6-12 times higher in case people suffering from diabetes and other health issues. The increased risk for obesity and diabetic patients in the pandemic situation motivated people to choose meal replacement drinks and products to have control over their disease to protect themselves from deadly disease.

Russia- Ukraine War Impact

The Russia-Ukraine war had a negative impact on many industrial sectors, including food. The war resulted in the increase in prices of all food and non-food products. The interrupted demand-supply chains negatively impact the market growth. The disruption in the trade transitions in terms of import and export categories held the product supplies to limited areas. The political and economic uncertainty created due to the war had a negative impact on the meal replacement drinks market.

By Type

Ready-to-Drink
Shake Premix

By Flavor

Vanilla
Chocolate
Strawberry
Banana
Others

By Distribution Channel

Supermarket/Hypermarket
Drug Stores & Pharmacies
Convenience Stores
E-Commerce

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

In June 2022, the fast-growing meal replacement brand, CTRL, which provides meal replacement shakes, announced the expansion of functional food product lines, with the launch of On-To-Bars, that conveniently used to provide consumers with the required nutrition.
In January 2021, Herbalife, expanded their product offerings in the functional food range, with the launch of a mix to convert meal replacement shakes into nutrition-dense baked goods.
In October 2020, Happy Family, a U.S.-based organic and baby food company, announced the launch DrMiow Professor Meal, a new nutritious meal replacement product. The company claims that one sachet of this product is equal to a meal. The product is produced with high-quality rice albumin and whey proteins that are easy to digest and provide health benefits.

Why Purchase the Report?

To visualize the global meal replacement drinks market segmentation based on on type, flavor, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of meal replacement drinks market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global meal replacement drinks market report would provide approximately 61 tables, 59 figures and 203 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Flavor
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Availability of Vegan and Natural Meal Replacement Drinks
  - 4.1.1.2. Nutritional and Convenient Benefits of Meal Replacement Drinks
  - 4.1.1.3. High Costs and Lack of Awareness
- 4.1.2. Restraints
  - 4.1.2.1. Soy Allergy
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Ready-to-Drink
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Shake Premix

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Vanilla
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Chocolate
8.4. Strawberry
8.5. Banana
8.6. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets and Hypermarkets
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Drug Stores & Pharmacies
9.4. Convenience Stores
9.5. E-commerce

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Amway International Inc
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Abbott Laboratories
12.3. Trinkkost GmbH
12.4. Perrigo Company Plc
12.5. Herbalife International of America, Inc.
12.6. Nestle S/A
12.7. INLIFE Pharma Private Limited
12.8. Huel Inc
12.9. Atkins US
12.10. USANA Health Sciences Inc

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

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