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全球植物香肠市场 - 2023-2030Global Plant-Based Sausages Market - 2023-2030 |
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全球植物香肠市场在 2022 年达到 11 亿美元,预计到 2030 年将达到 45 亿美元,2023-2030 年预测期间复合年增长率为 18.3%。
全球消费者日益关注的健康和环境问题极大地推动了素食人口的巨大增长。消费者对动物肉消费对人类健康和环境不利影响的认识不断提高,推动了植物性肉类替代品的广泛采用。
对即食食品的需求不断增长以及该类别植物性香肠的广泛供应推动了市场的成长。例如,2023 年 4 月,Pilgrim's Food Masters 旗下品牌 Richmond 宣布透过推出 Richmond Meat-Free Minis 进入无肉零食类别。这种即食植物香肠零食由于低脂、低盐、低糖、高蛋白质而受到注重健康的消费者的欢迎。
市场参与者之间的各种伙伴关係和合作扩大了市场规模。例如,2021年10月,印度24小时连锁便利商店24SEVEN宣布与新德里植物肉製造公司BVeg Foods合作。透过此次合作,24SEVEN 在其连锁便利商店推出了 BVeg Foods 生产的植物香肠和热狗,使消费者的产品供应更加多样化。
消费者对动物性肉类消费相关健康问题的了解不断增加,促使他们转向肉类和肉製品替代产品。此外,人们日益关注的环境问题和对虐待动物的担忧,促使消费者放弃动物性饮食并采用纯素饮食。
随着越来越多的活动以及名人和社群媒体影响者的大力支持,素食主义趋势正在全球蔓延。纯素主义已经成为一种趋势,大多数人都在积极接受纯素饮食。世界动物基金会估计,全世界大约有 8,800 万素食主义者。日益增长的素食主义正在推动全球纯素肉类产品(例如植物香肠)的成长。
在全球范围内,由于与食用动物性肉类和肉製品相关的健康问题日益严重,消费者正在放弃这些产品。大量食用动物性肉类产品会增加胆固醇水平,并可能导致不健康的心臟病。动物肉中有害的高饱和脂肪正在促使消费者选择另一种替代品来维持健康状况,从而推动植物性香肠市场的成长。
低胆固醇和植物蛋白含量的植物香肠新产品的推出促进了市场成长。 2023 年 5 月,韩国创新植物性食品的先驱者 UNLIMEAT 宣布与因韩式玉米热狗而受到关注的品牌 Two Hands 合作,推出纯素食品,包括植物性香肠,即不含胆固醇和零反式脂肪。
植物肉领域的领导者 Beyond Meat, Inc. 宣布于 2023 年 6 月推出 Beyond Sausage。据称,该新产品的味道和质地得到了改善。在该产品的製备过程中使用了豌豆和糙米等植物成分,每包为消费者提供 16 克蛋白质和减少 40% 的饱和脂肪。
植物性香肠由各种植物性蛋白质来源(包括大豆和小麦)生产。这些来源被用作生产植物性肉製品(如香肠)的基本成分之一。这些来源的价格波动会抑制市场成长。此外,植物性香肠的加工製造成本也很高,增加了最终产品的价格。
其中一些来源,例如大豆和小麦,可能会对某些人造成轻度至严重的过敏反应。根据美国化学学会,2023 年,大豆被列为过敏源。全球 0.2-0.4% 的人口受到这种过敏的影响。此外,根据 NIH 的数据,小麦类食物过敏影响 0.2% 至 1% 的人口。过敏问题的日益普遍阻碍了市场的成长。
Global Plant-Based Sausages Market reached US$ 1.1 billion in 2022 and is expected to reach US$ 4.5 billion by 2030, growing with a CAGR of 18.3% during the forecast period 2023-2030.
The increasing health and environmental concerns among consumers globally drive the growth of the immense vegan population growth immensely. The increase in consumer awareness regarding the adverse effects of animal meat consumption on human health and the environment fuels the wide adoption of plant-based meat substitutes.
The increasing demand for ready-to-eat food products and the wide availability of plant-based sausages in this category drive the market growth. For instance, in April 2023, Pilgrim's Food Masters-owned brand Richmond announced its entry into the meat-free snacking category through the launch of Richmond Meat-Free Minis. This ready-to-eat plant-based sausage snack is gaining popularity among health-conscious consumers as the new product is low in fat, salt and sugar and high in protein.
Various partnerships and collaborations among the market players increase the market size. For instance, in October 2021, 24SEVEN, an Indian twenty-four-hour convenience store chain, announced the collaboration with BVeg Foods, a plant-based meats manufacturing company in New Delhi. Through this collaboration, 24SEVEN launched plant-based sausages and hot dogs made by BVeg Foods in thier convenience store chains, diversifying the product availability to consumers.
The increasing consumer knowledge regarding the health concerns associated with the consumption of animal-based meat is driving them towards meat and meat product alternative products. In addition, the rising environmental concerns and worry about animal cruelty, motivating consumers to let go of the animal-based diet and adopt a vegan diet.
With increasing campaigns and tremendous support from celebrities and social media influencers, the veganism trend is spreading worldwide. Veganism has become a trend and most people are actively accepting the vegan diet. The World Animal Foundation estimates that there are approximately 88 million vegans in the world. The increasing veganism is driving the growth of global vegan meat products such as plant-based sausages.
Globally, consumers are leaving off animal-based meat and meat products due to the increasing health concerns related to the consumption of those products. The high consumption of animal-based meat products increases cholesterol levels and may lead to unhealthy heart conditions. The high harmful saturated fats in animal meat are making consumers choose another alternative to preserve their health conditions, driving the plant-based sausage market growth.
The new product launches of plant-based sausages with low cholesterol and plant-based protein content boost the market growth. In May 2023, UNLIMEAT, a pioneering leader in innovative plant-based foods from Korea, announced the partnership with Two Hands, the brand that is gaining attention for its Korean-style corndog, to launch vegan options including plant-based sausage, that is cholesterol-free and zero trans fats.
Beyond Meat, Inc., a leader in plant-based meat, announced the launch of Beyond Sausage in June 2023. The new product is claimed to have improved taste and texture. Plant-based ingredients such as peas and brown rice are used in the preparation of this product providing consumers with 16 grams of protein and 40 % less saturated fats per pack.
Plant-based sausages are produced from various plant-based protein sources including soy and wheat. These sources are used as one of the essential ingredients used in the production of plant-based meat products such as sausages. The fluctuation in the price of these sources can restrain market growth. In addition, the processing and manufacturing of plant-based sausages are also high, increasing the final product price.
Some of these sources such as soy and wheat can cause mild to severe allergic reactions in some individuals. According to the American Chemical Society, 2023, soybean is classified as an allergic source. 0.2-0.4 % of the global population is affected due to this allergy. Further, wheat-based food allergy affects 0.2% to 1% of the population according to NIH. The increasing prevalence of allergic concerns hinders market growth.
The global plant-based sausages market is segmented based on source, type, distribution channel and region.
The global plant-based sausages market is segmented based on source into soy-based protein, wheat-based protein, pea-based protein and others. The pea-based protein segment accounted for the largest share of the global plant-based sausages market. Pea-protein provides around 9 essential amino acids to the body and is used as a source of protein in the manufacturing of vegan sausages.
The launches of various products with pea-based protein are driving the segment's growth. For instance, Lightlife Foods in March 2021, announced the launch of a new line of plant-based sausages made with pea protein. Further, in November 2020, Nestle S.A. announced the introduction of new plant-based sausages made with pea protein product lines under its Garden Gourmet brand.
North America dominated the plant-based sausage market. The increasing health concerns such as high cholesterol levels are pushing the consumers to leave off animal-based products. Centers for Disease Control and Prevention estimated that in 2020, 10% of the U.S. population had cholesterol levels above 240 mg/DL. Further, it is also estimated that about 7% of children and adolescents in U.S. were subjected to high cholesterol levels.
High veganism adoption in this region drives market growth in this region. Based on the World Animal Foundation's most recent data of 2023, there are more than 15.5 million vegans in the US. The increasing vegan population needs plant-based meat and meat products. The high demand for plant-based meat and meat products in this region is positively driving the market growth.
The increasing product developments in this region are positively driving the regional market growth. For instance, in September 2023, TiNDLE Foods introduced its newly conceptualized and manufactured breakfast sausage in U.S. increasing its food service activities in this region. The new product is developed in the R&D center of TiNDLE in U.S. with all the ingredients grown and sourced in U.S.
The major global players in the market include: Beyond Meat, Impossible Foods Inc., Tofurky, Lightlife Foods Inc., Kellogg Company, Field Roast, The Meatless Farm Co., Quorn Foods, Maple Leaf Foods and Blue Tribe Foods.
The outbreak of the COVID-19 pandemic had a mixed impact on the global plant-based sausages market. The strict regulations from the government resulted in the shutdown of many manufacturing industries temporarily, negatively influencing market growth. Manufacturers of every industry, including plant-based sausages faced challenges in raw material sourcing and labor maintenance.
The decreased production and availability of plant-based protein sources created challenges in end-use industries such as the plant-based meat and meat products industry. The disrupted distribution channels also impacted the market in a negative way. In addition, the shutdown of the supermarkets, convenience stores and food service sectors made it difficult for consumers to buy these products offline.
On the other hand, during the pandemic, most people became health conscious and decreased the consumption of unhealthy products that can affect their health in any way. The increase in vegan adoption to improve their health positively impacted the market growth. In addition, the increased use and accessibility of e-commerce sector and the wide availability of these products in online sales increased market demand.
The Russia-Ukraine war greatly impacted several industrial sectors, including food. The war created import and export trade disruptions, resulting in economic disturbances in the entire world in every possible category. The supply chain activities were badly impacted, causing the disruption of demand-supply chain activities. The scarcity of raw materials and other essential resources paused the global market for various products, including plant-based sausages.
The global plant-based sausages market report would provide approximately 85 tables, 93 figures and 234 Pages.
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