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市场调查报告书

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1372141

全球米果市场 - 2023-2030

Global Rice Crackers Market - 2023-2030

出版日期: 2023年10月18日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球米果市场规模达57亿美元，预计2030年将达到88亿美元，2023-2030年预测期间复合年增长率为5.6%。

随着消费者健康意识的增强，米果有机会成为更健康的零食选择。强调低脂、无麸质和非基因改造品质可以吸引註重健康的消费者。市场上的主要参与者提供独特和异国风味的米果，这有助于推动预测期内的市场成长。

主要参与者进出口活动的快速成长进一步有助于推动市场成长。根据2023年亚洲文章发表的资料，由于消费者对更健康零食的需求增加，日本米果出口量一直在增加。越后精化株式会社增加了出口，目前销往 18 个国家。

由于人们待在家里，2021 年米果出口量比上年增加 22%，达到 5,141 吨，价值成长 24%，达到 4,018 万美元，创下历史新高。根据食品行销研究与资讯中心的数据，米果的产量约为每年 21 万吨。

动力学

对方便携带零食的需求不断增长

对方便携带的零食需求的不断增长预计将推动全球米果市场的发展。随着城市化进程的加速、忙碌的生活方式和饮食习惯的改变，消费者正在寻找方便携带的零食。市场正在见证消费者对随时随地食用零食的偏好转变。这一趋势的推动因素包括长途通勤、繁忙的工作日程以及对快速而令人满意的零食选择的需求。

为了满足对便利性和随身零食选择的需求，市场参与者正在关注增强便携性和消费便利性的产品创新和包装形式。米果是学校和办公室零食的热门选择。它们整洁且不易腐烂的特性使其适合製作午餐盒、书桌抽屉和背包。

消费者健康意识不断增强

推动米果需求的关键因素之一是合成产品消费带来的健康问题增多，改变了消费者对植物性健康米果的看法。食用米果对健康有多种好处，例如降低高血压。随着零食变得越来越普遍，对米果等更健康零食的需求正在上升，并成为米果销售的成长机会。

在预测期内，全球素食主义者数量不断增加，有利于米果市场。纯素饮食因其对健康的益处而越来越受到消费者的欢迎。根据世界动物基金会的数据，全世界大约有 8,800 万素食主义者。世界上几乎 1-2% 的人口是素食主义者。由于素食人口的增长，对米果等纯素零食的需求增加。

价格敏感度

对价格敏感的消费者因某些米果产品的成本而望而却步。如果这些零食被认为太贵，就会限制很大一部分市场的负担能力。在竞争激烈的零食市场中，米果面临来自薯片或普通饼干等低价替代品的激烈竞争。寻找经济实惠的零食的消费者会选择这些选择，而不是更昂贵的米果。

一些米果品牌将自己定位为优质或特色产品，提供独特的口味或成分。虽然这对一些消费者有吸引力，但它会导致价格更高，而对价格敏感的消费者则觉得吸引力不大。自有品牌或商店品牌米果的价格通常低于名牌产品，可以吸引对价格敏感的消费者。

As consumers become more health-conscious, there is an opportunity to position rice crackers as a healthier snack option. Emphasizing low-fat, gluten-free, and non-GMO qualities can attract health-focused consumers. Major key players in the market offer unique and exotic flavors of the rice crackers which helps to boost market growth over the forecast period.

Rapid growth in the import and export activities by the major key players further helps to boost market growth. According to the data published in an Asia article in 2023, Japan's rice crackers exports have been rising due to the increase in the consumers demand for healthier snacks. Echigo Seika Co., Ltd., increased its exports which are now sold in 18 countries.

Exports of rice crackers in 2021 increased by 22% by volume from the previous year to 5,141 tonnes and 24% by value to an all-time high of $40.18 million due to the COVID-19 pandemic, people are staying at home. Production of rice crackers is around 210,000 tonnes per year, according to the Food Marketing Research and Information Center.

Dynamics

Rising Demand for Convenient and On-The-Go Snacks

The rising demand for convenient and on-the-go snacking options is expected to drive the global rice crackers market. With increasing urbanization, busy lifestyles, and changing dietary habits, consumers are seeking snacks that offer convenience and portability. The market is witnessing a shift in consumer preferences towards snacks that are consumed anytime, anywhere. This trend is fueled by factors like long commutes, hectic work schedules, and the need for quick and satisfying snack options.

In response to the demand for convenience and on-the-go snacking options, market players are focusing on product innovation and packaging formats that enhance portability and ease of consumption. Rice crackers are a popular choice for school and office snacks. Their mess-free and non-perishable nature makes them suitable for lunch boxes, desk drawers, and backpacks.

Growing Health Consciousness among the Consumers

One of the key factors driving demand for rice crackers is the rise in health issues brought on by the consumption of synthetic products, which has altered consumer perception of plant-based, and healthful rice crackers. Consumption of rice crackers has multiple health benefits, such as reducing high blood pressure. The demand for healthier snack options, like rice crackers is rising as snacking becomes more common and become a growth opportunity for the sales of rice crackers.

During the forecast period, the rising number of vegans worldwide favor the market for rice crackers. A vegan diet is becoming more popular among consumers due to its health benifits. According to the WorldAnimalFoundation, there are around 88 million vegans in the world. Almost 1-2% of the world's population is vegan. Due to the growing vegan population demand for vegan snacks such as rice crackers increased.

Price Sensitivity

Price-sensitive consumers are deterred by the cost of certain rice cracker products. If these snacks are perceived as too expensive, it limits their affordability for a significant portion of the market. In highly competitive snack markets, rice crackers face tough competition from lower-priced alternatives such as potato chips or generic crackers. Consumers looking for budget-friendly snacks choose these options over more expensive rice crackers.

Some rice cracker brands position themselves as premium or specialty products, offering unique flavors or ingredients. While this can attractive to some consumers, it leads to higher price points that price-sensitive consumers find less appealing. Private-label or store-brand rice crackers, which are often priced lower than name-brand options, can attract price-sensitive consumers.

Segment Analysis

The global rice crackers market is segmented based on type, flavor, texture, packaging type, distribution channel and region.

Increasing Consumer's Demand for Plain Rice Crackers

The plain rice cracker segment in the global rice cracker market held 26.15 % of the market share due to an increase in the consumers demand for healthy snacks. Plain rice crackers serve as a neutral or blank canvas for various flavor profiles and toppings. Consumers can enjoy them with a wide range of accompanying ingredients, such as dips, spreads, cheeses, and proteins. This versatility makes plain rice crackers suitable for diverse culinary applications and preferences.

Increase in the product launches by major key players helps to boost market growth over forecast period. For instance, on August 17, 2021, Orion, a largest food producer in South Korea started a festive celebration in India by launching O'Rice and custas cup cake products in the market. The snacks are imported from its production site in Vietnam. The company is targeting new-age Indian consumers. O'Rice is a 100% vegetarian baked snack and has a larger shelf life of 9 months. It is available in the pack size of 14 Packets of 2 rice crackers.

Geographical Penetration

Asia Pacific Region Accounted Largest Market Share due to the Increase in Rice Production

Asia Pacific region accounted for 35.25% of the share in the global rice crackers market. Asia Pacific is the largest producer of rice in the world. According to the data given by the Food and Agriculture Organization, rice is the staple food in the region, and over 90% of the world's rice is consumed and produced in the Asia Pacific. This increase in the production of rice in the region attracts consumers to start production of rice crackers due to the increase in the consumer's demand for healthy snacks.

Rice crackers have deep roots in many Asian countries. They are considered traditional snacks, often associated with festivals, celebrations, and daily snacks. This cultural significance drives steady demand in the region. Rapid urbanization in China and India led to changes in consumer's lifestyles. Consumers living in urban areas are looking for ready-to-eat snacks like rice crackers due to their long shelf life.

Competitive Landscape

The major global players in the market include: Echigo Seika Co., Ltd., TH Foods, Kuriyamabeika Co., Ltd., Mochikichi Co.,Ltd., Well Come Asian Market, Kanom Sakol Co., Ltd. , Bourbon Corporation Japan, Want Want., Iwatsuka Confectionery Co.,Ltd. and Kameda Seika Co., Ltd.

COVID-19 Impact Analysis:

The pandemic disrupted supply chains, leading to shortages and price fluctuations in raw materials. Rice, a primary ingredient in rice crackers, saw price and supply fluctuations, impacting production costs. Lockdowns, travel restrictions, and health concerns led to logistical challenges, affecting the timely transportation of raw materials and finished products. This disrupted the supply chain and increased transportation costs.

On the other hand, the pandemic influenced consumer eating habits. With more people working from home and reducing restaurant dining, there was an increased demand for snacks like rice crackers as convenient, shelf-stable options. Consumers became more health-conscious during the pandemic, seeking snacks perceived as healthier alternatives. Some rice cracker manufacturers capitalized on this trend by promoting their products as gluten-free, non-GMO, and low in fat.

Russia-Ukraine War Impact Analysis

Rice crackers are made primarily from rice and various seasonings. Ukraine is a significant exporter of grains, including rice. Disruption in Ukrainian agriculture due to the war led to fluctuations in rice prices and availability, affecting production costs for rice cracker manufacturers. The conflict disrupts transportation routes, impacting the timely delivery of raw materials and finished products. This led to supply shortages and increased transportation costs.

Economic turmoil in Russia and Ukraine influences exchange rates and causes fluctuations in currency values. These fluctuations affect the profitability of international rice cracker manufacturers. In response to geopolitical tensions, governments impose trade restrictions or tariffs on goods imported from Russia and Ukraine, potentially affecting the cost and availability of rice crackers in certain markets.

By Type

Non-Glutinous Rice Base
Glutinous Rice Base

By Flavor

Plain
Soy Sauce
Seaweed
Wasabi
Others

By Texture

Thin and crispy
Thick and crunchy
Soft and puffed

By Packaging Type

Individual
Multipack

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
E-Commerce
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On April 07, 2022, Chao Sua, launched the chao sua mini rice cracker in the market and unveiled the 2022 strategy for 20% of the growth. The newly launched product is available in three flavors. The company launched products in Hong Kong, China, Europe, Australia, and the USA.
On May 03, 2021, LT Foods expanded Kari Kari rice-based snacks in Australia. The newly launched product is inspired by the famous Kameda Crisp a leader in Japanese rice crackers. The newly launched brand is now available in Perth, Sydney and Dubai.
On June 08, 2020, LT Foods Limited, a Delhi-based food company collaborated with Kameda Seika, Japan's largest food cracker company to launch rice crackers in the market. Currently, products are available in online and modern trade stores.

Why Purchase the Report?

To visualize the global rice crackers market segmentation based on type, flavor, texture, packaging type, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of rice crackers market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global rice crackers market report would provide approximately 77 tables, 80 figures and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Flavor
3.3. Snippet by Texture
3.4. Snippet by Packaging Type
3.5. Snippet by Distribution Channel
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Demand for Convenient and On-The-Go Snacks
  - 4.1.1.2. Growing Health Consciousness among the Consumers
- 4.1.2. Restraints
  - 4.1.2.1. Price Sensitivity
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Non-Glutinous Rice Base*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Glutinous Rice Base

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Plain*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Soy Sauce
8.4. Seaweed
8.5. Wasabi
8.6. Others

9. By Texture

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 9.1.2. Market Attractiveness Index, By Texture
9.2. Thin and crispy *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Thin and crunchy
9.4. Soft and puffed

10. By Packaging Type

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 10.1.2. Market Attractiveness Index, By Packaging Type
10.2. Individual*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Multipack

11. By Distribution Channel

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.1.2. Market Attractiveness Index, By Distribution Channel
11.2. Supermarkets and Hypermarkets*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Convenience Stores
11.4. E-Commerce
11.5. Others

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Russia
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Texture
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Echigo Seika Co., Ltd.*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. TH Foods
14.3. Kuriyamabeika Co., Ltd.
14.4. Mochikichi Co.,Ltd.
14.5. Well Come Asian Market
14.6. Kanom Sakol Co., Ltd.
14.7. Bourbon Corporation Japan
14.8. Want Want
14.9. Iwatsuka Confectionery Co., Ltd.
14.10. Kameda Seika Co., Ltd.

LIST NOT EXHAUSTIVE

15. Appendix

15.1. About Us and Services
15.2. Contact Us

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+886-2-2729-4219

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