零嘴零食市场规模、份额和成长分析（按产品、包装、分销和地区）- 2025-2032 年产业预测

2023 年全球零嘴零食市场规模价值 15.1 兆美元，预计将从 2024 年的 15.55 兆美元成长到 2032 年的 19.7 兆美元，预测期内（2025-2032 年）的复合年增长率为 3.0%。

在成年人和年轻一代中，吃零食变得越来越普遍，越来越多的人开始大宗购买购买零嘴零食来应对意外的饥饿感。为了应对这一趋势，製造商正在推出富含蛋白质、维生素和其他必需营养素的营养丰富的产品，以满足消费者对便利营养的需求。消费行为的演变导致人们专注于美味、健康和永续的选择，零嘴零食可能很快就会取代传统的正餐。便携性的追求增强了零食的口感，也推动了优质、新鲜和功能性零嘴零食的创新。此外，我们透过推出大胆的口味和独特的产品，推动了各个地区的市场成长。随着便利性成为电子商务中消费者关注的关键因素，即食零嘴零食的网路销售正在蓬勃发展。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价策略分析
• 监管分析
• 专利分析

零嘴零食市场按产品分類的规模

• 市场概况
• 冷冻/冷藏
• 水果
• 麵包店
• 咸味的
• 糖果零食
• 乳製品
• 其他的

零嘴零食市场规模（按包装）

• 市场概况
• 包包和小袋
• 盒子
• 能
• 瓶子
• 其他的

零嘴零食市场规模（依通路划分）

• 市场概况
• 超级市场和大卖场
• 便利商店
• 在线的
• 其他的

零嘴零食市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• PepsiCo（US）
• Mondelez International（US）
• Nestle（Switzerland）
• Kellogg's（US）
• General Mills（US）
• The Hershey Company（US）
• Mars, Incorporated（US）
• Unilever（UK/Netherlands）
• Orkla ASA（Norway）
• Calbee（Japan）
• Meiji Holdings Co., Ltd.（Japan）
• Lotte Confectionery（South Korea）
• Orion Corp.（South Korea）
• Britannia Industries（India）
• Haldiram's（India）
• Intersnack Group（Germany）
• Lorenz Snack-World（Germany）
• Grupo Bimbo（Mexico）
• Arcor（Argentina）
• Pladis（UK）

结论和建议

Global Snacks Market size was valued at USD 15.1 trillion in 2023 and is poised to grow from USD 15.55 trillion in 2024 to USD 19.7 trillion by 2032, growing at a CAGR of 3.0% during the forecast period (2025-2032).

Snacking has emerged as a prevalent behavior among adults and younger generations, leading to a greater inclination towards purchasing snack items in bulk to combat unexpected hunger. In response to this trend, manufacturers have introduced nutrient-dense products rich in protein, vitamins, and other essential nutrients, catering to consumers' demand for convenient nourishment. This evolving consumer behavior may soon see snack foods replacing traditional meals, with a focus on flavorful, healthy, and sustainable options. The drive for portability has intensified snacking, prompting innovations in premium, fresh, and functional snacks. Additionally, localization efforts are enhancing regional market growth by incorporating bold flavors and unique offerings. Online sales of ready-to-eat snacks are also surging, as convenience becomes a critical factor for consumers in the e-commerce landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Snacks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Snacks Market Segments Analysis

Global Snacks Market is segmented by Product, Packaging, Distribution and region. Based on Product, the market is segmented into Frozen & Refrigerated, Fruit, Bakery, Savory, Confectionery, Dairy and Others. Based on Packaging, the market is segmented into Bag & Pouches, Boxes, Cans, Jars and Others. Based on Distribution, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Snacks Market

The global snacks market is being significantly influenced by the growing demand for diverse snacking options spurred by heightened health consciousness, evolving lifestyles, and shifting dietary habits. As consumers increasingly replace traditional meals with convenient snack choices, there is a notable surge in popularity for vegan and allergen-free alternatives. This trend reflects a broader movement towards healthier eating practices, which is becoming a prominent driver in the industry. The market is responding to these changes by offering a wider array of snacks that cater to various dietary preferences and requirements, underlining the importance of adaptability and innovation in meeting consumer needs.

Restraints in the Global Snacks Market

The growth of the global snacks market is likely to be hindered by several factors, including the volatility and increase in raw material prices for key snack ingredients like cocoa powder, butter, and milk powder. Additionally, a growing awareness among consumers regarding health and nutrition may pose challenges for the development and acceptance of high-carbohydrate snack products. As consumers become more conscious of their dietary choices, the demand for healthier alternatives may increase, putting pressure on traditional snack manufacturers to reformulate their products, which could further restrict market expansion in the competitive landscape.

Market Trends of the Global Snacks Market

The global snacks market is witnessing a notable trend towards fruit snacks, driven by heightened health consciousness among consumers seeking more nutritious options. These processed fruit products, which include gummies and other confectionery types, are gaining popularity due to their convenience and perceived health benefits. With consumers increasingly opting for snacks that combine taste and nutrition, companies are investing in research and development to innovate and improve product formulations. Rapid technological advancements further enhance the quality and appeal of fruit snacks, catering to a diverse range of preferences and dietary needs, thereby propelling their demand in the competitive snack food landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Strategy Analysis
• Regulatory Analysis
• Patent Analysis

Global Snacks Market Size by Product & CAGR (2025-2032)

• Market Overview
• Frozen & Refrigerated
• Fruit
• Bakery
• Savory
• Confectionery
• Dairy
• Others

Global Snacks Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Bag & Pouches
• Boxes
• Cans
• Jars
• Others

Global Snacks Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Supermarket/Hypermarket
• Convenience Stores
• Online
• Others

Global Snacks Market Size & CAGR (2025-2032)

• North America (Product, Packaging, Distribution)
  • US
  • Canada
• Europe (Product, Packaging, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Packaging, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Packaging, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Packaging, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg's (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orkla ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meiji Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Confectionery (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orion Corp. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haldiram's (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intersnack Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lorenz Snack-World (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcor (Argentina)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pladis (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations